Getting Real

The smarter, faster, easier way to build a successful Web application

Ranked #66 in Web Development

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby... more

Reviews and Recommendations

We've comprehensively compiled reviews of Getting Real from the world's leading experts.

Timur Badretdinov As for the business book, I can recommend Getting Real, especially if you want to make a web app. The book is easy to read. The best way to read it is to start an application and try to apply as much as you can do. I guarantee you that you learn a lot from it. (Source)

Joan Boixados As a developer and bootstrapper I must recommend Getting Real by the guys at 37signals. It’s a compilation of articles on how to create a successful web applications by David Heinemeier Hansson and Jason Fried. Straight to the point, matching the bootstrapping culture they preach and apply. I deeply admire what they have accomplished and their message really resonates with my values. (Source)

Vincenzo Ruggiero Question: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. (Source)

Gary Bury I find it difficult to say I have a favorite business book, there is no perfect book in my opinion, each has its own elements to take away, and each will inevitably have elements that don’t apply to you or you disagree with. Getting Real by 37Signals is undoubtedly a book I refer back to and recommend to others. [...] was an important book for me, the ideas were defying conventional wisdom and teaching. I’m not a fan of large multi national businesses and the focus on corporate transactions, so to read something that aligned with my small business beliefs and focused on simplicity was... (Source)

Anop Anthony Written by the creators of Basecamp (formerly 37 signals), it is refreshingly bull-shit free for a business book. Each chapter is bite-sized — a little nugget of wisdom — usually a paragraph or two and often bracingly insightful. The book addresses the practical challenges of running and growing a product-based software company, and the advice is sometimes terse and brutal. (see 'Start with No", "Have an Enemy", "Always hire a writer," etc.). First published in 2006, Getting Real espoused a fiercely opinionated, common-sense approach to building a software company, rejecting traditional... (Source)

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