Big Data at Work

Dispelling the Myths, Uncovering the Opportunities

Ranked #45 in Big Data

Go ahead, be skeptical about big data. The author was—at first.

When the term “big data” first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind.

Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management...
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