How to Understand Your Customer: 4 Key Clues

Ever wonder why some customers instantly click with you while others seem distant? Are you looking for ways to connect better with your prospects and team members?

In his book The Four Color Personalities For MLM, Tom "Big Al" Schreiter reveals a simple yet powerful system for understanding your customers. By identifying four distinct personality types, you'll learn how to tailor your approach and communicate more effectively with anyone you meet.

Ready to discover how to understand your customers and boost your success in business and life? Let's dive into Schreiter's colorful world of personalities.

How to Quickly Identify Your Customer's Personality Type

How to understand your customer is a crucial skill for effective communication and building strong relationships. In The Four Color Personalities For MLM, Tom "Big Al" Schreiter outlines four distinct personality categories: yellow, blue, red, and green. Each type has unique traits that influence how they interact with others and make decisions. Let's explore how you can quickly identify your customer's personality type and tailor your approach accordingly.

Look for Clues in Their Profession

A person's career choice can offer valuable insights into their personality. Here's what to look for:

• Yellows often gravitate towards helping professions like social work, counseling, or ministry.
• Blues excel in roles that involve networking and meeting new people, such as sales or marketing.
• Reds thrive in leadership positions where they can direct outcomes and compete.
• Greens are drawn to technical or analytical roles like engineering or accounting.

Remember, while a person's job can provide clues, it's not always a definitive indicator of their personality type.

Pay Attention to Their Hobbies

Leisure activities can reveal a lot about a person's character:

• Yellows enjoy activities centered around caring for others, like volunteering or crafting for charity.
• Blues seek excitement and social interaction through activities like karaoke, dancing, or theater.
• Reds prefer activities that challenge their abilities and showcase their strengths.
• Greens find pleasure in intellectual pursuits like reading, browsing the internet, or solving puzzles.

Listen to Their Language

The words people choose can subtly reflect their personality:

• Yellows use language that emphasizes helping, participation, and empathy.
• Blues speak with enthusiasm, especially about social gatherings or exciting activities.
• Reds focus on achievements and victories, highlighting their ambition.
• Greens use analytical and detail-oriented language, often discussing information-heavy topics.

By observing these cues, you can quickly gauge a person's personality type and adjust your communication style accordingly.

Tailor Your Approach to Each Personality Type

Once you've identified your customer's personality type, it's essential to adapt your communication style to resonate with them:

For Yellows: Focus on Helping Others

Yellows are driven by the desire to make a positive impact. When interacting with them:

• Highlight how your product or service can benefit others, such as young mothers or charitable causes.
• Emphasize the potential to improve family relationships or personal well-being.
• Focus on themes of caring and helping, as these resonate strongly with Yellows.

For Blues: Emphasize Fun and Adventure

Blues are energized by exciting experiences and social connections. To engage them:

• Stress the enjoyable aspects of your proposition.
• Share details about upcoming events or group activities related to your offering.
• Highlight opportunities for new experiences and personal growth.

For Reds: Showcase Success and Recognition

Reds are competitive and driven by achievement. To motivate them:

• Discuss opportunities for success, recognition, and financial incentives.
• Highlight potential promotions or bonus structures.
• Emphasize how your offering can help them outperform their rivals.

For Greens: Provide Detailed Information

Greens value thorough analysis and logical explanations. When communicating with them:

• Offer comprehensive data and research to support your claims.
• Present a systematic approach to problem-solving.
• Be prepared to answer detailed questions and provide in-depth explanations.

Create an Environment That Suits Each Type

If you're leading a diverse group, it's crucial to foster an atmosphere that accommodates different personality types:

• Yellows thrive in collaborative environments where they can work towards shared goals.
• Blues excel in dynamic, fast-paced settings that encourage creativity and spontaneity.
• Reds perform best in structured, results-oriented environments where they can demonstrate leadership.
• Greens appreciate a systematic and analytical setting that allows for in-depth research and planning.

By understanding and catering to these different personality types, you'll be better equipped to connect with your customers, motivate your team, and build stronger relationships in both personal and professional settings.