Michael Porter is considered the father of modern business strategy, having originated the ideas of “Five Forces” industry analysis, the value chain, and competitive advantage. Where many business strategies are fads that come nad go, Porter’s ideas are still widely used in management consulting and MBA programs today, 40 years after introduction.
Porter’s seminal works are two tomes, Competitive Strategy and Competitive Advantage, covering 1,000 pages of business strategy. This book, Understanding Michael Porter is an accessible distillation of the core principles. Learn why “aiming to the best” is a dumb business strategy, why choosing what not to do is as important as what to do, and how IKEA and Southwest Airlines built master strategies that have endured for decades.