{"id":98684,"date":"2023-04-06T16:12:00","date_gmt":"2023-04-06T20:12:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=98684"},"modified":"2023-04-17T11:26:08","modified_gmt":"2023-04-17T15:26:08","slug":"importance-of-a-mission-statement","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/importance-of-a-mission-statement\/","title":{"rendered":"The Importance of a Mission Statement for New Businesses"},"content":{"rendered":"\n<p>What is the importance of a mission statement? What makes a strong mission in a business?<\/p>\n\n\n\n<p>When you&#8217;re <a href=\"https:\/\/www.shortform.com\/blog\/advice-for-starting-a-business\/\">starting a new business<\/a> in the modern work world, you need a mission statement that will keep your company afloat through unpredictable times. With advice from Mark Divine&#8217;s book <em>The Way of the SEAL<\/em>, you&#8217;ll be able to set a mission statement that will lessen the risk of failure.<\/p>\n\n\n\n<p>Continue reading to learn more about the importance of a mission statement.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-set-a-strong-clear-mission\"><strong>Set a Strong, Clear Mission<\/strong><\/h2>\n\n\n\n<p>In his book, Divine perfectly explains the importance of a mission statement: when you start a new business in today\u2019s unpredictable, ever-changing work world, you can <strong>mitigate the risk of failure and increase your organization\u2019s resiliency by having a strong, achievable company mission that keeps you and your team focused on your objective. <\/strong>A clear mission makes it easier to determine where to target your resources so you don\u2019t squander them, which helps you lead your business to success. <\/p>\n\n\n\n<p>(Shortform note: Divine describes a company\u2019s \u201cmission\u201d as a goal, rather than a company <em>mission statement<\/em>, which states a business\u2019s purpose, values, and overarching goals. Divine\u2019s use of \u201cmission\u201d is presumably rooted in the \u201cmissions,\u201d or military operations, that SEALs perform.)<\/p>\n\n\n\n<p>A strong mission is:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Simple and achievable&nbsp;<\/li><li>Important to you and your company<\/li><li>A strong fit for your time, resources, and the talents of your team<\/li><li>A good return on investment (in other words, the outcome will make the time and money you put in worthwhile)<\/li><li>Timed well (new and needed in the market now)<\/li><li>Easy to communicate to your team &nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Complement Your Business Mission With a Personal Mission Statement<\/strong><\/h3>\n\n\n\n<p>In <a href=\"https:\/\/shortform.com\/app\/book\/the-7-habits-of-highly-effective-people\/1-page-summary\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The 7 Habits of Highly Effective People<\/em><\/a>, Stephen R. Covey says you\u2019ll be more successful in <a href=\"https:\/\/www.shortform.com\/blog\/steps-to-achieve-your-goals\/\">achieving your goals<\/a> if they align with your <a href=\"https:\/\/shortform.com\/app\/book\/the-7-habits-of-highly-effective-people\/habit-2\" target=\"_blank\" rel=\"noreferrer noopener\">personal mission statement<\/a>. Your mission statement serves as the standard by which you measure and determine every action. It should focus on three things:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Character<\/strong>, or <a href=\"https:\/\/www.shortform.com\/blog\/how-to-become-the-person-you-want-to-be-2\/\">who you want to be<\/a><\/li><li><strong>Contribution<\/strong>, or what you want to do<\/li><li><strong><a href=\"https:\/\/www.shortform.com\/blog\/clarifying-your-values\/\">Core values<\/a><\/strong>, which govern your character and contributions<\/li><\/ul>\n\n\n\n<p>To develop your <a href=\"https:\/\/www.shortform.com\/blog\/personal-mission-statement-7-habits\/\">personal mission statement<\/a>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reflect on and assess your strengths and values honestly.<\/li><li>Respect that the process is as important as the final result, and allow yourself the weeks or months it may take to develop a thoughtful statement.&nbsp;<\/li><li>Identify your many roles (mother, sister, aunt, child) and create goals for each role that help you <a href=\"https:\/\/www.shortform.com\/blog\/control-your-thoughts\/\">create the life you want<\/a>.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Communicate Your Goals Effectively&nbsp;<\/h3>\n\n\n\n<p>To lead your business successfully, you have to communicate your mission clearly to every person helping execute it. <strong>When you help your team understand your mission and their role in making it happen, you eliminate confusion about who needs to do what. <\/strong>This enables everyone to focus on their job and work together to achieve the big-picture goal. <\/p>\n\n\n\n<p>(Shortform note: If your company operates remotely, it may be hard to communicate with your team. To do it well, experts recommend that you <a href=\"https:\/\/hbr.org\/2018\/02\/how-to-collaborate-effectively-if-your-team-is-remote\" target=\"_blank\" rel=\"noreferrer noopener\">reduce \u201caffinity distance\u201d<\/a>\u2014in other words, interact with your team in ways that increase trust and interdependency. For example, hold video calls rather than relying on email, which offers fewer visual and verbal cues about tone and how people feel. Also, create opportunities to celebrate your team to strengthen bonds.)<\/p>\n\n\n\n<p>Divine says the most effective way to communicate your mission is to frame it as a compelling story that\u2019s relatable and easy to understand. For example, to tell the story of a business you\u2019re launching, talk about your big picture idea, the product or service you want to sell, and the path you and your team will take to make it happen. Brief your team on their roles, including specific steps each person will take to execute the mission and what to do if things don\u2019t go according to plan.<\/p>\n\n\n\n<p>(Shortform note: Experts recommend some other tips to <a href=\"https:\/\/themoth.org\/share-your-story\/storytelling-tips-tricks\" target=\"_blank\" rel=\"noreferrer noopener\">tell a story that resonates<\/a>. First, keep your story tight with a headline-style first sentence\u2014it should grab the attention of the people you\u2019re talking to, convey the stakes at hand, and close with a clear ending that doesn\u2019t meander. Second, <a href=\"https:\/\/www.npr.org\/2022\/04\/26\/1094947453\/how-to-tell-a-good-story\" target=\"_blank\" rel=\"noreferrer noopener\">practice telling your story<\/a> before you share it so it becomes ingrained in you. Third, remember that telling a story is not about <em>you<\/em>, but connecting with the people you\u2019re talking to.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the importance of a mission statement? What makes a strong mission in a business? When you&#8217;re starting a new business in the modern work world, you need a mission statement that will keep your company afloat through unpredictable times. With advice from Mark Divine&#8217;s book The Way of the SEAL, you&#8217;ll be able to set a mission statement that will lessen the risk of failure. Continue reading to learn more about the importance of a mission statement.<\/p>\n","protected":false},"author":14,"featured_media":8056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,30],"tags":[974],"class_list":["post-98684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-work","tag-the-way-of-the-seal","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance of a Mission Statement for New Businesses - Shortform Books<\/title>\n<meta name=\"description\" content=\"Work culture is always changing, but a mission statement can help you keep up. 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