{"id":97526,"date":"2023-03-31T13:04:00","date_gmt":"2023-03-31T17:04:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=97526"},"modified":"2023-04-04T11:58:21","modified_gmt":"2023-04-04T15:58:21","slug":"word-of-mouth-marketing-strategy-3","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/word-of-mouth-marketing-strategy-3\/","title":{"rendered":"Bookend Your Sales With This Word-of-Mouth Marketing Strategy"},"content":{"rendered":"\n

How effective is word-of-mouth marketing? How do you get people talking about your company?<\/p>\n\n\n\n

Word-of-mouth advertising is as old as time, and it’s still hugely effective. In Oversubscribed<\/a><\/em>, Daniel Priestley explains how you can take advantage of this method before the sale to build demand\u2014and after the sale to keep customers excited about your product.<\/p>\n\n\n\n

Keep reading to learn an effective word-of-mouth marketing strategy<\/a> you can use to get people talking and keep people talking.<\/p>\n\n\n\n\n\n\n\n

Before the Sale: Build Demand Through Word-of-Mouth<\/h2>\n\n\n\n

Since the central theme of Oversubscribed <\/em>is to have more customers than you can handle, a great deal of the book is devoted to methods of attracting those customers. Priestley argues that word-of-mouth advertising is more effective than other forms of marketing, and he describes a word-of-mouth marketing strategy you can use before and after a sale.<\/p>\n\n\n\n

Priestley warns that mass marketing strategies like commercials and printed advertisements aren\u2019t as effective as they used to be,<\/strong> largely because people are tired of being advertised to. There are so many companies and products already fighting for people\u2019s attention that mass advertising would turn your product into part of the background noise of modern life, meaning your would-be customers would just tune you out. <\/p>\n\n\n\n

(Shortform note: The death of mass marketing has been a theme in business books for quite some time\u2014for example, in Seth Godin\u2019s book Purple Cow<\/em><\/a> (2002), he makes a similar claim that mass marketing strategies don\u2019t work anymore<\/a> because people are simply overloaded with advertisements. However, many experts disagree with that opinion; some argue that mass marketing is still a key part<\/a> of an effective marketing strategy because it puts your product in front of as many eyes as possible. Others believe that modern technology like social media will reshape mass marketing<\/a> and make it more effective than ever, once advertisers perfect information-gathering and targeted advertising techniques<\/a>.) <\/p>\n\n\n\n

Rather than mass marketing, Priestley says that word-of-mouth is the best form of advertisement\u2014in short, people will buy what their friends are buying.<\/strong> In fact, word-of-mouth marketing is more effective than ever because social media allows your customers to advertise your company to their connections quickly and easily.<\/p>\n\n\n\n

(Shortform note: Whether or not mass marketing is still effective, some research supports Priestley\u2019s claim that word-of-mouth advertising is more <\/em>effective<\/a>. According to Nielsen, one of the biggest names in media research and data collection, over 90% of people trust suggestions from friends and family members more than they trust any other type of advertising. Furthermore, customers who are referred by a family member, friend, or peer (through social media, for instance) spend, on average, twice as much<\/a> as those who find a company through regular ads.)<\/p>\n\n\n\n

Here are a couple of different ways to get people talking about your company:<\/p>\n\n\n\n