{"id":97521,"date":"2023-04-01T12:18:00","date_gmt":"2023-04-01T16:18:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=97521"},"modified":"2023-04-04T11:58:23","modified_gmt":"2023-04-04T15:58:23","slug":"sales-conversation","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/sales-conversation\/","title":{"rendered":"Why a Sales Conversation Is the Easiest Step in the Process"},"content":{"rendered":"\n<p>Where do people often go wrong in sales conversations? When is the right time to have them?<\/p>\n\n\n\n<p>A sales conversation is easy once you&#8217;ve created demand and primed the market. Do the groundwork\u2014and the conversation with your prospective buyers is a cinch. In <em><a href=\"https:\/\/www.shortform.com\/blog\/subscription-fatigue\/\">Oversubscribed<\/a><\/em>, Daniel Priestley walks you through the prep work and then discusses how to have a sales conversation when the time is right.<\/p>\n\n\n\n<p>Read on to learn how to have a sales conversation that ultimately leads to sales conversion.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sales-conversations\">Sales Conversations<\/h2>\n\n\n\n<p>Once you\u2019ve got enough engagement to be confident that your product will succeed, it\u2019s time to actually make the sales. This should be the most straightforward step of the whole process\u2014people are already interested in your company and educated about your product. So, at this point, a simple sales conversation with the customer is all you need.&nbsp;A sales conversation is just communication with your prospective buyers with the idea that a conversion is next in the process.<\/p>\n\n\n\n<p>(Shortform note: Priestley talks at length about having sales conversations with your customers, but that&#8217;s not always necessary, or even practical. If you provide a relatively inexpensive product or provide a product to many people, then there&#8217;s no reason to have individual sales conversations with all of them\u2014just let the customers make their purchases and move on. In that case, <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2022\/03\/02\/10-simple-ways-to-automate-your-sales-process-for-shortand-long-term-improvements\/?sh=4e08bcb47d7e\" target=\"_blank\" rel=\"noreferrer noopener\">automating your sales process<\/a> with tools like chatbots, automated mailing lists, and FAQs will be a much more effective use of your time.)&nbsp;<\/p>\n\n\n\n<p>Despite this step\u2019s simplicity, Priestley says that this is where a lot of new companies stumble. People often feel uncomfortable asking for customers\u2019 personal information and money, so they waste time with small talk and fail to actually close the deal.&nbsp;<\/p>\n\n\n\n<p>Just remember: If you\u2019re having a sales conversation with someone, it\u2019s because that person has already expressed interest in buying your product. In other words, <strong>you and the customer both know that the purpose of the conversation is to collect information and money, so there\u2019s no reason to feel uncomfortable about it<\/strong>\u2014you can get through this step easily and confidently.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>How to Have a Sales Conversation<\/strong><br><br>Sometimes, people feel uncomfortable leading sales conversations because they\u2019re simply unpracticed or unsure of what they\u2019re doing. If this is something you struggle with, here are <a href=\"https:\/\/www.rainsalestraining.com\/blog\/7-keys-to-leading-highly-effective-sales-conversations\" target=\"_blank\" rel=\"noreferrer noopener\">a few tips<\/a> to make sure you\u2019re prepared.<br><br>First, be knowledgeable and confident about your company and your product. Project an air that you know what you\u2019re talking about, that this customer will want this product, and that you\u2019re not just trying to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-make-a-sale-2\/\">make a sale<\/a> by any means necessary. <strong>Uncertainty and desperation will drive customers away.<\/strong><br><br>Second, make sure it\u2019s an actual conversation\u2014in other words, that you\u2019re having a back-and-forth discussion to <strong>learn what your customer needs and explain how your product will meet that need.<\/strong> Make sure you\u2019re not just interrogating the client, but also make sure the customer isn\u2019t leading the conversation the entire time; after all, you\u2019re supposed to be the expert.<br><br>In short, any successful sales conversation starts with trust: The customer has to trust that you know what you\u2019re talking about, that you\u2019re not trying to scam or cheat them, and that your product will perform as advertised.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Where do people often go wrong in sales conversations? When is the right time to have them? A sales conversation is easy once you&#8217;ve created demand and primed the market. Do the groundwork\u2014and the conversation with your prospective buyers is a cinch. In Oversubscribed, Daniel Priestley walks you through the prep work and then discusses how to have a sales conversation when the time is right. Read on to learn how to have a sales conversation that ultimately leads to sales conversion.<\/p>\n","protected":false},"author":9,"featured_media":80790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[104,103],"tags":[960],"class_list":["post-97521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sales","tag-oversubscribed","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why a Sales Conversation Is the Easiest Step in the Process - Shortform Books<\/title>\n<meta name=\"description\" content=\"The sales conversation should be the most straightforward step of the whole sales process. Discover how you can succeed where others stumble.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/sales-conversation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why a Sales Conversation Is the Easiest Step in the Process\" \/>\n<meta property=\"og:description\" content=\"The sales conversation should be the most straightforward step of the whole sales process. Discover how you can succeed where others stumble.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/sales-conversation\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-01T16:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-04T15:58:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/conversation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-conversation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-conversation\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"Why a Sales Conversation Is the Easiest Step in the Process\",\"datePublished\":\"2023-04-01T16:18:00+00:00\",\"dateModified\":\"2023-04-04T15:58:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-conversation\/\"},\"wordCount\":573,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-conversation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/conversation.jpg\",\"keywords\":[\"Oversubscribed\"],\"articleSection\":[\"Marketing\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/sales-conversation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-conversation\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/sales-conversation\/\",\"name\":\"Why a Sales Conversation Is the Easiest Step in the Process - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-conversation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-conversation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/conversation.jpg\",\"datePublished\":\"2023-04-01T16:18:00+00:00\",\"dateModified\":\"2023-04-04T15:58:23+00:00\",\"description\":\"The sales conversation should be the most straightforward step of the whole sales process. Discover how you can succeed where others stumble.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-conversation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/sales-conversation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-conversation\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/conversation.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/conversation.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-conversation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why a Sales Conversation Is the Easiest Step in the Process\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\",\"name\":\"Elizabeth Whitworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Whitworth\"},\"description\":\"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.\",\"sameAs\":[\"rina@shortform.com\"],\"award\":[\"Contributions to joint task force efforts (FBI)\",\"Contributions to Special Operations Division (DOJ & DEA)\",\"Efforts to fight the war on drugs (NSA)\",\"Contributions to Operation Storm Front (US Customs Service)\"],\"knowsAbout\":[\"History\",\"Theology\",\"Government\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why a Sales Conversation Is the Easiest Step in the Process - Shortform Books","description":"The sales conversation should be the most straightforward step of the whole sales process. Discover how you can succeed where others stumble.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/sales-conversation\/","og_locale":"en_US","og_type":"article","og_title":"Why a Sales Conversation Is the Easiest Step in the Process","og_description":"The sales conversation should be the most straightforward step of the whole sales process. Discover how you can succeed where others stumble.","og_url":"https:\/\/www.shortform.com\/blog\/sales-conversation\/","og_site_name":"Shortform Books","article_published_time":"2023-04-01T16:18:00+00:00","article_modified_time":"2023-04-04T15:58:23+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/conversation.jpg","type":"image\/jpeg"}],"author":"Elizabeth Whitworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Whitworth","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/sales-conversation\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/sales-conversation\/"},"author":{"name":"Elizabeth Whitworth","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13"},"headline":"Why a Sales Conversation Is the Easiest Step in the Process","datePublished":"2023-04-01T16:18:00+00:00","dateModified":"2023-04-04T15:58:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/sales-conversation\/"},"wordCount":573,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/sales-conversation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/conversation.jpg","keywords":["Oversubscribed"],"articleSection":["Marketing","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/sales-conversation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/sales-conversation\/","url":"https:\/\/www.shortform.com\/blog\/sales-conversation\/","name":"Why a Sales Conversation Is the Easiest Step in the Process - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/sales-conversation\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/sales-conversation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/conversation.jpg","datePublished":"2023-04-01T16:18:00+00:00","dateModified":"2023-04-04T15:58:23+00:00","description":"The sales conversation should be the most straightforward step of the whole sales process. Discover how you can succeed where others stumble.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/sales-conversation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/sales-conversation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/sales-conversation\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/conversation.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/conversation.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/sales-conversation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why a Sales Conversation Is the Easiest Step in the Process"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13","name":"Elizabeth Whitworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","caption":"Elizabeth Whitworth"},"description":"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.","sameAs":["rina@shortform.com"],"award":["Contributions to joint task force efforts (FBI)","Contributions to Special Operations Division (DOJ & DEA)","Efforts to fight the war on drugs (NSA)","Contributions to Operation Storm Front (US Customs Service)"],"knowsAbout":["History","Theology","Government"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/conversation.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/97521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=97521"}],"version-history":[{"count":5,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/97521\/revisions"}],"predecessor-version":[{"id":97708,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/97521\/revisions\/97708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/80790"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=97521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=97521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=97521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}