{"id":95854,"date":"2023-03-15T17:04:00","date_gmt":"2023-03-15T21:04:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=95854"},"modified":"2023-03-17T17:04:58","modified_gmt":"2023-03-17T21:04:58","slug":"short-form-content-for-digital-publishing","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/short-form-content-for-digital-publishing\/","title":{"rendered":"<strong>Why Short-Form Content Is the Future of Digital Publishing<\/strong>"},"content":{"rendered":"\n<p>What is short-form content? How is it reshaping the digital publishing industry? More importantly, how can you use it to your benefit?<\/p>\n\n\n\n<p>As attention spans have shortened and interests have changed, publishers have to adapt to the <a href=\"https:\/\/www.shortform.com\/blog\/positive-and-negative-effects-of-technology\/\">effects of technology<\/a>. With all of the content that\u2019s out there, it can become overwhelming to <a href=\"https:\/\/www.shortform.com\/blog\/maintaining-focus\/\">maintain focus<\/a> as a reader, which makes it equally hard to keep audiences engaged.<\/p>\n\n\n\n<p>Keep reading to better understand how content has changed and what the digital publishing industry can do to adapt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-evolution-of-attention\">The Evolution of Attention<\/h2>\n\n\n\n<p>A goldfish used to be a prime example of a <a href=\"https:\/\/www.shortform.com\/blog\/having-a-short-attention-span\/\">short attention span<\/a>. Now, humans actually lag behind goldfish. Over the course of just two decades, the average human attention span has shrunk from 12 to <a href=\"https:\/\/www.wyzowl.com\/human-attention-span\/\">8.25 seconds<\/a>, while goldfish maintain a 9-second attention span. On social media, it\u2019s even shorter. <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/capturing-attention-feed-video-creative\">Facebook revealed<\/a> that users spend, on average, 2.5 seconds or less with a single piece of content in their feed.<\/p>\n\n\n\n<p>Today\u2019s audiences have an evolving appetite for content impacted by the mindset to go digital, mobile, and social at the same time. As a matter of fact, multi-screening has become a habitual practice for <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-study-reveals-surprising-content-viewing-habits-for-2021-forecasting-how-social-media-will-evolve-this-year-301466809.html\">71% of Americans<\/a>. That\u2019s a 13% increase from 2020.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overview-of-short-form-content\">Overview of Short-Form Content<\/h2>\n\n\n\n<p><strong>Short-form content<\/strong> is an easily consumable, snackable, bite-sized piece of information that can be \u201cswallowed\u201d on-the-go quickly and at once. It accepts how audience demand and interest has changed, and offers content that fits that space.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-examples-of-shorter-digital-content\">Examples of Shorter Digital Content<\/h3>\n\n\n\n<p>Here\u2019s a list of the most popular short-form content examples online:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Infographic<\/li><li>Short e-book or PDF guide<\/li><li>Mini-podcast<\/li><li>Short video<\/li><li>Social media post<\/li><li>Case study or report<\/li><li><a href=\"https:\/\/www.shortform.com\/blog\/tips-for-a-good-presentation\/\">Slideshow<\/a>&nbsp;<\/li><li>Checklist, etc.<\/li><\/ul>\n\n\n\n<p>Have a look at how Lifehack.org greets its visitors on its e-porch with a 5-minute cheat sheet on time management and weekly time breakdown.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/xEBOdHFm_kEaqhIL3u4oBUOGK7bYIeRq89E3bpPHEhSKj5uFv8KyZbpVbJKhMvIgGwsjMK9wk0b1QvHz1fLUt72YPBzd2V9T93_xqxfgOLe5m1vl5lAZPP4rvevQuzXklebjAxXfOcxBjncIi8VUbG8\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.lifehack.org\/\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advantages-of-short-form-content-for-online-publishers\">Advantages of Short-Form Content for Online Publishers<\/h3>\n\n\n\n<p>Making media of all kinds available on the Internet, digital publishers should give preference to smaller bits of content in order to gain the following benefits.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-meeting-audience-needs-and-expectations\">Meeting Audience Needs and Expectations<\/h4>\n\n\n\n<p>In today\u2019s fast-spinning world, people want content in smaller portions, because they aren\u2019t willing to spend hours digesting massive ones. Instead, they need something that can communicate the message straight-to-the-point and can be easily consumed.<\/p>\n\n\n\n<p>That\u2019s when business leaders and marketers should listen carefully to customers\u2019 wishes, meet their expectations, and <a href=\"https:\/\/www.shortform.com\/blog\/how-to-ensure-customer-satisfaction\/\">ensure customer satisfaction<\/a>.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/on-the-air-with-stefan-aronsen-season-four-2022\/id1506703542?i=1000548297844\">Stefan Aronsen<\/a>, a marketer and podcaster, decided to cut his long 1-hour recordings into 15-minute pieces after learning that his audience prefers shorter episodes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-grabbing-attention-quickly\">Grabbing Attention Quickly<\/h4>\n\n\n\n<p>Typically, such content hooks a person instantly with an attention-grabbing element. You might want to emphasize your <a href=\"https:\/\/www.shortform.com\/blog\/how-to-create-a-brand-identity\/\">brand identity<\/a> and <a href=\"https:\/\/www.shortform.com\/blog\/connect-with-customers\/\">connect with your customers<\/a> on an emotional level immediately. You can do that with a <a href=\"https:\/\/www.shortform.com\/blog\/how-to-create-a-brand-voice\/\">strong brand voice<\/a> by using emotion and humor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-generating-leads-and-conversions\">Generating Leads and Conversions<\/h4>\n\n\n\n<p>Short downloadable guides, demos, samples, and the like are often used by marketers for <a href=\"https:\/\/www.shortform.com\/blog\/email-lead-generation\/\">email lead generation<\/a>.<\/p>\n\n\n\n<p>CareerFoundry, for instance, uses a lead generator, aka lead magnet, on the website. It\u2019s a free short course popup.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/2mtkaEDECWLoVUXveV2DFsAh8vAZ9g5lcKsanQjcFAY4yyqviWBwGypGHkzjdT3iOYUFgJeop2FNNUt91FZrGCzQyRyJyyQirEEc_IyTx5luofads6JbRL-NCebPHg01V5zURybs4HKfOhXxWMAroZY\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/careerfoundry.com\/\">Source<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-faster-creation-time\">Faster Creation Time<\/h4>\n\n\n\n<p>Tiny slices of content don\u2019t take much time to produce.<\/p>\n\n\n\n<p>Besides, there are some time-saving tricks when you can break larger content into pieces and give it in portions. On top of that, you can repurpose it on different <a href=\"https:\/\/www.shortform.com\/blog\/marketing-medium\/\">digital marketing channels<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-succeed-in-digital-publishing-with-shorter-content\">How to Succeed in Digital Publishing with Shorter Content<\/h2>\n\n\n\n<p>Follow some proven tips and tricks illustrated by examples below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prioritize Quality Over Quantity<\/h3>\n\n\n\n<p>People search for <a href=\"https:\/\/www.shortform.com\/blog\/what-is-quality-information\/\">quality information<\/a> in a concise form. But what kind of data do they expect from you? That\u2019s when you should match content with the needs of your <a href=\"https:\/\/www.shortform.com\/blog\/target-audience-in-marketing\/\">target audience<\/a>.<\/p>\n\n\n\n<p>First, you should define what your customers or leads want and need, and then focus on substance and depth in content: research, statistics, facts, numbers, etc.<\/p>\n\n\n\n<p>Alternatively, it can be a first-hand experience. See how Tal Gur, Founder of Elevate Society, emphasizes his expertise while offering a free guide to reach big life goals \u2013 the exact process that allowed him to hit 100 life goals in ten years.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/HTM3-RiStVkxVlDQ43V0M6MoImQ9wUPLC0Q8xhJrKrCC1QmmxEvuQdwROYfBOJbVXTjWBNOJJ8ml7q9YaqL5rvhqkP81v8NCUKaciKRVhypiRIZje73tGI3b5ELeC5qfhbE3Chzw5EAzv23VSK5ROFE\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/elevatesociety.com\/\">Source<\/a><\/p>\n\n\n\n<p>Apply <strong>the <a href=\"https:\/\/www.shortform.com\/blog\/80-20-law\/\">80\/20<\/a> rule<\/strong>: 80% of your content must be pure value and 20% should be allocated on product or brand promotion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leverage Short E-Books<\/h3>\n\n\n\n<p>Whether you\u2019re an ebook writer or a marketer who uses ebooks for business promotion, you should know the following. <a href=\"https:\/\/www.statista.com\/forecasts\/1294207\/ebook-market-revenue-worldwide\">Statista<\/a> predicts that the global ebook market will continue its fast growth rate and reach nearly 18.7 billion in value by 2026.<\/p>\n\n\n\n<p>Selling ebooks has become a profitable business venture for authors. Carol Tice, Founder of Make A Living Writing, describes <a href=\"https:\/\/makealivingwriting.com\/45k-self-publishing-10-e-books\/\">how she earned $45,000<\/a> self-publishing ten ebooks. One of her principles \u2013 shorter is better. Plus, short ebooks take less time to write but typically have the same price tags as long ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Produce Short Video Content for Social Sharing<\/h3>\n\n\n\n<p>Videos have a higher <a href=\"https:\/\/www.shortform.com\/blog\/how-to-persuade-a-customer\/\">persuasive power<\/a> than any other type of content.<\/p>\n\n\n\n<p>A social video generates <a href=\"https:\/\/www.forbes.com\/sites\/williamarruda\/2016\/06\/29\/why-you-need-to-excel-at-video\/\">1200% more shares<\/a> than image and text content combined. In addition, consider this: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20181106005100\/en\">76% of customers<\/a> said they had purchased a product or service after watching a video about it.<\/p>\n\n\n\n<p>Create shorter video content like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Demo<\/li><li><a href=\"https:\/\/www.shortform.com\/blog\/event-marketing-strategy\/\">Event marketing<\/a> video<\/li><li>Behind-the-scenes<\/li><li>Video advert<\/li><li>Teaser for an upcoming product\/service release<\/li><li>Promotional gif, etc.<\/li><\/ul>\n\n\n\n<p>Remember: whenever you <a href=\"https:\/\/www.shortform.com\/blog\/writing-for-video\/\">write text for video<\/a>, you should adopt an appropriate tone to enhance your brand\u2019s connection with the audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Length for the Content Type<\/h3>\n\n\n\n<p>Pay attention to the size of your digital content and follow the recommended lengths for text, video, and audio content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-text\">Text<\/h4>\n\n\n\n<p>An ideal length of a short-form text is <a href=\"https:\/\/www.semrush.com\/blog\/short-form-vs-long-form\/\">under 1,200 words<\/a>. So, considering the reading speed, your written copy shouldn\u2019t take more than <strong>10 minutes<\/strong> to read.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-video\">Video<\/h4>\n\n\n\n<p>It\u2019s better to keep an educational video <strong>under 12 minutes<\/strong>, if it\u2019s a <a href=\"https:\/\/blink.ucsd.edu\/faculty\/instruction\/tech-guide\/instructional-videos\/best-practices\/video-length.html\">course video<\/a>, for example.<\/p>\n\n\n\n<p>Proceed with caution, if you go over 12 minutes, because you\u2019ll lose people. According to <a href=\"https:\/\/wistia.com\/learn\/marketing\/optimal-video-length\">Wistia<\/a>, videos <strong>up to two minutes<\/strong> in length get the most engagement (see the infographic of correlation between audience engagement and video length).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/8ob_fB8UzS35jBJvKjACQXl-_bLYW8RG2gM4iJwTril5C3svWtaMNxtcNGm2niIhLSOQsVPJGlhCZnF2fsHjSVnHmAqfXU8bnwuPYqIoHR4aM9zowSGispb35MIoo7FaIpsdchkskwoqXgqLwvNMdCQ\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/images.ctfassets.net\/j7pfe8y48ry3\/3IRMfS2yta80Wi02wkUGIC\/de84b02d08fa180eaf40d7a3c94ec688\/5d63113ec812a53c1feef013af48e8520a7e01ab.bin?fm=webp&amp;q=90&amp;w=680\">Source<\/a><\/p>\n\n\n\n<p>If you tap into the world of <a href=\"https:\/\/www.shortform.com\/blog\/effective-social-media-marketing\/\">social media marketing<\/a>, your video should be much shorter: between <strong>15 and 60 seconds<\/strong> (TikTok videos, YouTube shorts, Instagram reels, and so on).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-audio\">Audio<\/h4>\n\n\n\n<p>Short audiobooks are normally between <strong>1\u20133 hours<\/strong>.<\/p>\n\n\n\n<p>If you\u2019ve decided to go with <a href=\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/\">mini-podcasting<\/a>, try to make your podcast <strong>up to 20 minutes<\/strong>. For marketing a podcast, you may create audiograms (short podcast snippets) that fit best for social platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer Content With Direct Answers<\/h3>\n\n\n\n<p>\u201cPeople seek rapid and brief answers to their questions and concerns on the Internet. That\u2019s why businesses use web calculator solutions (finance, quote, cost, ROI, health\/medical, and others) to enhance their eCommerce and lead generation capabilities,\u201d says Anthony Martin, Founder and CEO of <a href=\"http:\/\/choicemutual.com\/\">Choice Mutual<\/a>.<\/p>\n\n\n\n<p>\u201cFollowing this trend at Choice Mutual, we embedded a funeral cost calculator on the website for users to identify their ideal final expense insurance coverage,\u201d he adds.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/677s9JqT3eJmAFJK1R5iaV8LphSmektuK3jJopiweGZDRaobzEauDfzCH2V7QyIA31hQckjtm1qkkeNSZs2rs_2glXVaqiyIHXscH57_KZlsfb5iYAonqIerNaQG5mQD0J-KzUPt1grNC4qJ5LbSMU8\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/choicemutual\">Source<\/a><\/p>\n\n\n\n<p>Then there are score calculators or performance graders.<\/p>\n\n\n\n<p>For instance, WordStream, an online software solution for <a href=\"https:\/\/www.shortform.com\/blog\/how-to-write-advertising-copy\/\">digital advertising<\/a>, offers a Google Ads Performance Grader to evaluate business ad campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/AW3q9QF4MkirALXegWNym1B66GqssAjElx8mM9pF8KQkdRzwUbZXDAUqI1-j1kZklnofG2y-CIL31eFpzGiU-q11kxbpdA7F0xRHvx2G5pzXcjVMQXXyppdPjU4FI3JxMY52ODOTfwPznfwB7Mm0eLE\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.wordstream.com\/google-adwords\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enable Mobile Compatibility<\/h3>\n\n\n\n<p>You need mobile-oriented content in the first place, as mobile consumers outnumber desktop ones. In December 2022, <a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\">60% of online visits<\/a> came from mobile, while only 37% \u2013 from desktops, compared to 55% and 43% correspondingly in 2021.<\/p>\n\n\n\n<p>Promoting the course, TheCopyCure creators highlight that it is mobile- and tablet-friendly, and a student can choose any format: written transcript, audio, or video.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ZgEwjFpPuEuA1YecIow3RPFdHrT1srWVxCRSAE0KRsjHpV9TWBKOvWcu_pzXNRHm-z3di8CXjfjYhh2xEYCsJzeu6jwczKMjZ6Sp2qlIEkMmbFN-MFZZ8A2rUUKsKl35tRPJ5nKvlsZJG5QgGsxadWE\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/thecopycure.com\/joinwaitlist-a\">Source<\/a><\/p>\n\n\n\n<p>Indeed, there are different types of consumers: readers, listeners, and watchers. In his blog post \u201cShift Happens: Are You a Reader, a Listener or a Watcher\u201d, Bob Baker, an author and music marketing expert, caters to the needs of all the three groups giving relevant links to the suitable content for each one.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7ww33oQ1VLhJtrTvvXHAYbCYl-e0FhPXxRuCvwPkfdNbQQkcQjj5WXzA9ib5bL6hfd2WEvtRUOFH4bAH6-6yGJ2dXcltzwp0Ifbcxe4eE-RqEs7cnO5wQjeeW4DTT4nWUM0zlxEgCmzGN-pg7VeWuHg\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"http:\/\/bob-baker.com\/buzz\/shift-happens-audio-video\/\">Source<\/a><\/p>\n\n\n\n<p>Mark Pierce, CEO at <a href=\"https:\/\/coloradollcattorney.com\/\">Colorado LLC Attorney<\/a>, shares his company\u2019s experience of providing a wide range of format choices and names several helpful tools for changing the formats automatically:<\/p>\n\n\n\n<p>\u201cTrying to meet the needs of our clients, we turn short PDFs and ebooks on LLC business registration into audiobooks. For this, we leverage AI narration technologies to save on hiring professional narrators.<\/p>\n\n\n\n<p>AI text-to-voice solutions like DeepZen, Mur.ai, Narakeet, or Lovo.ai, for example, help transform text into audio content with an emotionally rich and naturally rhythmic voice.<\/p>\n\n\n\n<p>Additionally, you can use AI tools like ArticleVideoRobot, InVideo.io, or Synthesia.io to convert texts into short videos for social media.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Powerful Words and Numbers to Grab Attention<\/h3>\n\n\n\n<p>Powerful words are often used by marketers in titles and <a href=\"https:\/\/www.shortform.com\/blog\/calls-to-action-marketing\/\">calls to action<\/a> to lure content viewers to their pages.<\/p>\n\n\n\n<p>Some examples of <a href=\"https:\/\/buffer.com\/library\/words-and-phrases-that-convert-ultimate-list\/\">power words that convert<\/a> are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Free<\/li><li>Instantly<\/li><li>You<\/li><li>Fast<\/li><li>Save<\/li><li>Now<\/li><li>Secret<\/li><\/ul>\n\n\n\n<p>Offering audio training on the homepage, Marie Forleo, writer and entrepreneur, uses the following power words: <em>you<\/em>,<em> get<\/em>, <em>free<\/em>, <em>instant<\/em>,<em> fast<\/em>. She also indicates that there are three steps to take.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/6IYJcvAS7PwKE9mo0wSzf4Z1CkiuA2f7sXm7tNm4C-dqKGGmxmesu-yQm3xq75Q02jwe9lPKhTicHw-TMOU7HrE3by6BBA9Rd5n3blGtaAKH0ZlxLLboEefdNJLlMpzSfarFjDSfc0dQ2UjKYvZp9rw\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.marieforleo.com\/\">Source<\/a><\/p>\n\n\n\n<p>Numbers work the best in blog article titles and news headlines, as they give readers a sense of information value which is predictable and measurable. In a <a href=\"https:\/\/buzzsumo.com\/blog\/most-shared-headlines-study\/\">study of headlines<\/a>, Buzzsumo defined the most engaging numbers measured by average Facebook engagements: 10, 5, 15, 7, and 20.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/zcbQDQlD02RGrPcCqUXijUPqtQdo4ngAG_Aara6w03kCAODHiBO-xM3AnjmKfKHJJ2WE_O1tr9pSJqNPnKY17r1SdTtKCEn7KkodhRL2qOarfmfj3TRyQZgKMRIUWEp7bW_x2vzbbg6Z_AN4NG1xxug\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/buzzsumo.com\/wp-content\/themes\/brandwatch\/src\/core\/endpoints\/resize.php?image=uploads\/2017\/06\/TopNumbersUsedInHeadlines2.jpg&amp;width=1024\">Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-content-snacks-for-your-audience\"><strong>Final Thoughts: Content \u201cSnacks\u201d for Your Audience<\/strong><\/h2>\n\n\n\n<p>The Internet is overflowing with infographics, bite-sized audios or videos, and limited-character posts. That\u2019s the new normal after <a href=\"https:\/\/www.shortform.com\/blog\/how-has-social-media-changed-marketing\/\">social media<\/a> reduced people\u2019s attention span, disrupted the way businesses sell to consumers, and changed the digital marketing landscape altogether.<\/p>\n\n\n\n<p>But there\u2019s no reason to complain. You can use a shorter content style to your advantage and meet your audience where they are.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/rachelmelegrito\/\"><strong><em>Rachel Melegrito<\/em><\/strong><\/a><strong><em> left her career as a university instructor to become a full-fledged content writer. She is also a licensed occupational therapist and a budding SEO strategist.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is short-form content? How is it reshaping the digital publishing industry? More importantly, how can you use it to your benefit? As attention spans have shortened and interests have changed, publishers have to adapt to the effects of technology. With all of the content that\u2019s out there, it can become overwhelming to maintain focus as a reader, which makes it equally hard to keep audiences engaged. Keep reading to better understand how content has changed and what the digital publishing industry can do to adapt. The Evolution of Attention A goldfish used to be a prime example of a<\/p>\n","protected":false},"author":20,"featured_media":61374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,788,104],"tags":[789],"class_list":["post-95854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-guest-posts","category-marketing","tag-guest-posts","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Short-Form Content Is the Future of Digital Publishing - Shortform Books<\/title>\n<meta name=\"description\" content=\"Shrinking attention spans and an explosion of content make digital publishing hard. The solution? These 7 strategies for short-form content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/short-form-content-for-digital-publishing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Short-Form Content Is the Future of Digital Publishing\" \/>\n<meta property=\"og:description\" content=\"Shrinking attention spans and an explosion of content make digital publishing hard. The solution? 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