{"id":95376,"date":"2023-03-08T13:49:00","date_gmt":"2023-03-08T17:49:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=95376"},"modified":"2023-03-14T12:48:20","modified_gmt":"2023-03-14T16:48:20","slug":"market-leader-company","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/market-leader-company\/","title":{"rendered":"The Market Leader Company Explained: How to Stay Ahead"},"content":{"rendered":"\n<p>What is a market leader company? How do you achieve and maintain market dominance?<\/p>\n\n\n\n<p>According to Andrew Chen&#8217;s <em>The Cold Start Problem<\/em>, a market leader company is one that has pushed through all the negative effects of growth, is earning massive profits, and is using the <a href=\"https:\/\/www.shortform.com\/blog\/network-effect\/\">network effect<\/a> to ward off competitors. Chen&#8217;s book provides examples of market leaders and how they achieve success.<\/p>\n\n\n\n<p>Read on to learn all about market leader companies, according to Chen.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-market-leader-company\">What Is a Market Leader Company?<\/h2>\n\n\n\n<p>In <em>The Cold Start Problem<\/em>, venture capitalist and former Uber executive Andrew Chen explains how to build a billion-dollar tech company from the ground up. He claims that once you\u2019ve pushed through all the negative effects of growth, you\u2019ll become a market leader company, earning massive profits. Chen explains that at this point, <strong>the network effect <\/strong>works in your favor: Potential competitors lack the benefits of your <a href=\"https:\/\/www.shortform.com\/blog\/network-effect-business\/\">network-based business<\/a>, so it\u2019s much more difficult for them to field a comparable product.<\/p>\n\n\n\n<p>According to Chen, <strong>a network-based business is any product or service that involves interactions between users and gains value as more people use it.<\/strong> For instance, the more users a social media app has, the more likely it is that you\u2019ll have friends who use it, and the more connection and enjoyment you\u2019ll get out of using that app. Therefore, the more valuable the app is to you.<\/p>\n\n\n\n<p>All of the most ubiquitous and profitable tech products are network-based and can be considered market leader companies: Social <a href=\"https:\/\/www.shortform.com\/blog\/internet-platform\/\">media platforms<\/a>, online marketplaces, and multiplayer video games all take advantage of the network effect, and they often have enormous networks of millions of users.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Why Speed Matters for Becoming a Market Leader Company<\/strong><br><strong><br><\/strong>Chen recommends steadily scaling to prioritize <em>stability<\/em> in the early days of your business. In <a href=\"https:\/\/shortform.com\/app\/book\/blitzscaling\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Blitzscaling<\/em><\/a>, Chris Yeh and Reid Hoffman disagree with prioritizing stability in a startup, arguing that sometimes, doing so makes growth too slow. Instead, <a href=\"https:\/\/shortform.com\/app\/book\/blitzscaling\/chapter-1\" target=\"_blank\" rel=\"noreferrer noopener\">it\u2019s worth sacrificing stability for the opportunity to grow as quickly as possible<\/a> and become the first big player in a new market.<br><br>Why is this sometimes the ideal strategy? Early market leader companies possess advantages that make it nearly impossible for other firms to compete. For example, the most <a href=\"https:\/\/www.shortform.com\/blog\/employee-talent\/\">talented employees<\/a> and investors <a href=\"https:\/\/shortform.com\/app\/book\/blitzscaling\/chapter-1#basics-of-blitzscaling\" target=\"_blank\" rel=\"noreferrer noopener\">want to align themselves with the organization that\u2019s concretely winning<\/a>\u2014this talent advantage helps whatever company is on top to continue dominating.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>(Shortform note: Although your hard work has brought you a massive advantage over competitors in the form of network effect benefits, such an advantage can turn into a disadvantage if it negatively impacts your mindset. In <a href=\"https:\/\/shortform.com\/app\/book\/ego-is-the-enemy\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Ego Is the Enemy<\/em><\/a>, Ryan Holiday argues that success often curses people <a href=\"https:\/\/shortform.com\/app\/book\/ego-is-the-enemy\/part-2#dont-let-your-success-destroy-itself\" target=\"_blank\" rel=\"noreferrer noopener\">with the egocentric feelings of entitlement, paranoia, and an obsession with control<\/a>. Any of these three mindsets can trigger <a href=\"https:\/\/www.shortform.com\/blog\/humans-are-irrational\/\">irrational decisions<\/a> and sabotage your success, so make a conscious effort to monitor your feelings and keep <a href=\"https:\/\/www.shortform.com\/blog\/your-ego\/\">your ego<\/a> in check.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Maintain Your Lead<\/h3>\n\n\n\n<p>According to Chen, once you&#8217;ve become a market leader company, all that\u2019s left to do is maintain your position by closely monitoring your competitors and making sure they can\u2019t convert substantial portions of your users. <strong>Adjust your user acquisition strategies and your product to convince users to choose you over competitors, then verify that your adjustments are effective. <\/strong>This requires a lot of data analysis\u2014by studying user data you\u2019ve collected as well as data purchased from external sources, you can get ideas for how to convert competitors\u2019 users, and you can track the impact your strategies have on <a href=\"https:\/\/www.shortform.com\/blog\/user-behavior\/\">user behavior<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Avoid Making \u201cBeating Competitors\u201d Your Primary Goal<\/strong><br><br>Chen frames this stage of the startup process as a cutthroat competition against your closest competitors to maintain your hold as a market leader company. However, in <a href=\"https:\/\/shortform.com\/app\/book\/the-infinite-game\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Infinite Game<\/em><\/a>, <a href=\"https:\/\/www.shortform.com\/blog\/simon-sinek-biography\/\">Simon Sinek<\/a> argues that you should see your competitors as <em>friendly rivals<\/em> and <a href=\"https:\/\/shortform.com\/app\/book\/the-infinite-game\/guideline-1#beating-the-competition-is-not-a-just-cause\" target=\"_blank\" rel=\"noreferrer noopener\">avoid making it your goal to thwart their success<\/a>. Companies that obsess over beating their competitors <a href=\"https:\/\/shortform.com\/app\/book\/the-infinite-game\/guideline-1#1-a-just-cause-stands-em-for-em-something-not-em-against-em-something\" target=\"_blank\" rel=\"noreferrer noopener\">have less motivated and less inspired employees than companies that focus on achieving a noble mission<\/a>.<br><br>Sinek would likely approve of Chen\u2019s suggestion to gather data on your competitors with the intention of improving your product. However, as opposed to Chen\u2019s suggestion to use this data to steal competitors\u2019 users, Sinek would argue that you benefit most by using this data primarily <a href=\"https:\/\/shortform.com\/app\/book\/the-infinite-game\/guideline-3#rivals-help-you-improve-your-game\" target=\"_blank\" rel=\"noreferrer noopener\">to learn from your competitors<\/a> and use their ideas to offer a better service to users.<br><br>According to Sinek, learning from your competitors is much more difficult when your only mission is to \u201cbeat\u201d them. Setting competition as your primary goal motivates you to focus on ways that your company is better than them, meaning you ignore their strengths and don\u2019t learn from them.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What is a market leader company? How do you achieve and maintain market dominance? According to Andrew Chen&#8217;s The Cold Start Problem, a market leader company is one that has pushed through all the negative effects of growth, is earning massive profits, and is using the network effect to ward off competitors. Chen&#8217;s book provides examples of market leaders and how they achieve success. Read on to learn all about market leader companies, according to Chen.<\/p>\n","protected":false},"author":19,"featured_media":6347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,14],"tags":[935],"class_list":["post-95376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-management","tag-the-cold-start-problem","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Market Leader Company Explained: How to Stay Ahead - Shortform Books<\/title>\n<meta name=\"description\" content=\"What is a market leader company? Learn how market leaders achieve and maintain their dominance, according to venture capitalist Andrew Chen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/market-leader-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Market Leader Company Explained: How to Stay Ahead\" \/>\n<meta property=\"og:description\" content=\"What is a market leader company? Learn how market leaders achieve and maintain their dominance, according to venture capitalist Andrew Chen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/market-leader-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-08T17:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-14T16:48:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-bad-leadership-qualities.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"923\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emily Kitazawa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Kitazawa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/market-leader-company\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/market-leader-company\/\"},\"author\":{\"name\":\"Emily Kitazawa\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb\"},\"headline\":\"The Market Leader Company Explained: How to Stay Ahead\",\"datePublished\":\"2023-03-08T17:49:00+00:00\",\"dateModified\":\"2023-03-14T16:48:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/market-leader-company\/\"},\"wordCount\":809,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/market-leader-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-bad-leadership-qualities.jpg\",\"keywords\":[\"The Cold Start Problem\"],\"articleSection\":[\"Business\",\"Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/market-leader-company\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/market-leader-company\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/market-leader-company\/\",\"name\":\"The Market Leader Company Explained: How to Stay Ahead - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/market-leader-company\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/market-leader-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-bad-leadership-qualities.jpg\",\"datePublished\":\"2023-03-08T17:49:00+00:00\",\"dateModified\":\"2023-03-14T16:48:20+00:00\",\"description\":\"What is a market leader company? Learn how market leaders achieve and maintain their dominance, according to venture capitalist Andrew Chen.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/market-leader-company\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/market-leader-company\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/market-leader-company\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-bad-leadership-qualities.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-bad-leadership-qualities.jpg\",\"width\":923,\"height\":530},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/market-leader-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Market Leader Company Explained: How to Stay Ahead\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb\",\"name\":\"Emily Kitazawa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f5c60fcdcf3b7cd02c2882334c15a3d02f74a69631c696c3bce47deb21dc9ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f5c60fcdcf3b7cd02c2882334c15a3d02f74a69631c696c3bce47deb21dc9ac?s=96&d=mm&r=g\",\"caption\":\"Emily Kitazawa\"},\"description\":\"Emily found her love of reading and writing at a young age, learning to enjoy these activities thanks to being taught them by her mom\u2014Goodnight Moon will forever be a favorite. As a young adult, Emily graduated with her English degree, specializing in Creative Writing and TEFL (Teaching English as a Foreign Language), from the University of Central Florida. She later earned her master\u2019s degree in Higher Education from Pennsylvania State University. Emily loves reading fiction, especially modern Japanese, historical, crime, and philosophical fiction. Her personal writing is inspired by observations of people and nature.\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/emily-kitazawa\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Market Leader Company Explained: How to Stay Ahead - Shortform Books","description":"What is a market leader company? Learn how market leaders achieve and maintain their dominance, according to venture capitalist Andrew Chen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/market-leader-company\/","og_locale":"en_US","og_type":"article","og_title":"The Market Leader Company Explained: How to Stay Ahead","og_description":"What is a market leader company? Learn how market leaders achieve and maintain their dominance, according to venture capitalist Andrew Chen.","og_url":"https:\/\/www.shortform.com\/blog\/market-leader-company\/","og_site_name":"Shortform Books","article_published_time":"2023-03-08T17:49:00+00:00","article_modified_time":"2023-03-14T16:48:20+00:00","og_image":[{"width":923,"height":530,"url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-bad-leadership-qualities.jpg","type":"image\/jpeg"}],"author":"Emily Kitazawa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emily Kitazawa","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/market-leader-company\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/market-leader-company\/"},"author":{"name":"Emily Kitazawa","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb"},"headline":"The Market Leader Company Explained: How to Stay Ahead","datePublished":"2023-03-08T17:49:00+00:00","dateModified":"2023-03-14T16:48:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/market-leader-company\/"},"wordCount":809,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/market-leader-company\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-bad-leadership-qualities.jpg","keywords":["The Cold Start Problem"],"articleSection":["Business","Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/market-leader-company\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/market-leader-company\/","url":"https:\/\/www.shortform.com\/blog\/market-leader-company\/","name":"The Market Leader Company Explained: How to Stay Ahead - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/market-leader-company\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/market-leader-company\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-bad-leadership-qualities.jpg","datePublished":"2023-03-08T17:49:00+00:00","dateModified":"2023-03-14T16:48:20+00:00","description":"What is a market leader company? Learn how market leaders achieve and maintain their dominance, according to venture capitalist Andrew Chen.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/market-leader-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/market-leader-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/market-leader-company\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-bad-leadership-qualities.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-bad-leadership-qualities.jpg","width":923,"height":530},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/market-leader-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Market Leader Company Explained: How to Stay Ahead"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb","name":"Emily Kitazawa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0f5c60fcdcf3b7cd02c2882334c15a3d02f74a69631c696c3bce47deb21dc9ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f5c60fcdcf3b7cd02c2882334c15a3d02f74a69631c696c3bce47deb21dc9ac?s=96&d=mm&r=g","caption":"Emily Kitazawa"},"description":"Emily found her love of reading and writing at a young age, learning to enjoy these activities thanks to being taught them by her mom\u2014Goodnight Moon will forever be a favorite. As a young adult, Emily graduated with her English degree, specializing in Creative Writing and TEFL (Teaching English as a Foreign Language), from the University of Central Florida. She later earned her master\u2019s degree in Higher Education from Pennsylvania State University. Emily loves reading fiction, especially modern Japanese, historical, crime, and philosophical fiction. Her personal writing is inspired by observations of people and nature.","url":"https:\/\/www.shortform.com\/blog\/author\/emily-kitazawa\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-bad-leadership-qualities.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/95376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=95376"}],"version-history":[{"count":7,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/95376\/revisions"}],"predecessor-version":[{"id":95425,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/95376\/revisions\/95425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/6347"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=95376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=95376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=95376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}