{"id":89523,"date":"2023-01-17T10:12:00","date_gmt":"2023-01-17T14:12:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=89523"},"modified":"2023-01-23T12:29:06","modified_gmt":"2023-01-23T16:29:06","slug":"career-security","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/career-security\/","title":{"rendered":"Want Career Security? Look for a “Linchpin” Job"},"content":{"rendered":"\n

Why is it increasingly harder to find career security? Which jobs offer the most career security?<\/p>\n\n\n\n

In Linchpin<\/em>, Seth Godin argues that becoming a “linchpin” employee\u2014a person with uniquely indispensable skills in an organization\u2014is necessary for career security in today\u2019s tumultuous job market. He further claims that it’s becoming increasingly difficult to earn a living with a non-linchpin job.<\/p>\n\n\n\n

Read on to learn more about linchpin jobs and why they offer career security, according to Godin.<\/p>\n\n\n\n\n\n\n\n

Is Career Security Declining?<\/h2>\n\n\n\n

Entrepreneur and leadership expert Seth Godin states that from the Industrial Revolution<\/a> to the present day, people could earn a comfortable, stable living by doing nothing but following directions. Factories built for mass production offered career security by paying workers a steady income to do simple, repetitive tasks\u2014for example, installing television screens on an assembly line. Similarly, companies paid office workers to do nothing but follow instructions, like an IT specialist who fixes the office\u2019s computers by following a manual.<\/p>\n\n\n\n

Unfortunately, Godin explains that as the 21st century progresses, it\u2019s becoming increasingly difficult to establish career security by following directions.<\/strong> As corporations have developed, they\u2019ve built and honed internal systems in which workers can be productive by following simple directions that are difficult to get wrong. This means that steadily, jobs have become more streamlined and workers need less experience and skill to perform them, enabling employers to pay their employees less and replace them more easily. On top of this, technological advancements and the rise of the Internet have made it easier than ever for companies to automate tasks<\/a> and outsource labor to those around the world who will work for less pay.<\/p>\n\n\n\n

Linchpin vs. Non-Linchpin Jobs<\/h3>\n\n\n\n

Godin uses the word \u201clinchpin\u201d to describe employees working in jobs where their organizations depend on them so much that they hold the operation together (like a physical linchpin holds together wheels and axles<\/a>). In contrast, Godin classifies “non-linchpin” employees as those working in jobs that only require them to follow directions, as we discussed previously.<\/p>\n\n\n\n

Are Non-Linchpin Jobs Really Obsolete?<\/strong>

In Thank You for Being Late<\/em><\/a>, Thomas Friedman also chronicles the disappearance of low-skill factory and office jobs in the 21st century<\/a>. However, he would likely argue that Godin is exaggerating the death of the well-paying non-linchpin job. Whereas Godin claims that well-paying jobs in which you just follow directions are disappearing, Friedman argues that these jobs are still available and profitable\u2014you just need more education and greater skills to claim them<\/a>.

Godin asserts that corporations have built infrastructures that enable any low-skill individual to do jobs that previously required higher skills, devaluing high-skill non-linchpin workers. However, Friedman argues that technology has advanced so quickly that new high-skill jobs have risen to replace those of the past, and thus companies are still in desperate need of high-skill, non-linchpin workers. For example, if you know how to operate and monitor AI-assisted crop-pollinating robot bees<\/a>, you don\u2019t need to be particularly passionate or innovative at work to have career security\u2014the technology is so new that very few people know how to do your job.

Presumably, since Friedman believes there are more high-skill jobs available than people to fill them, he likely doesn\u2019t see globalization as a significant threat to the workforce. Additionally, Friedman doesn\u2019t think automation is as much of a threat as Godin does. He cites economic research indicating that the increase in productivity from automation will increase consumer demand enough that the number of available jobs may actually increase. His main concern is that we need to make sure workers receive enough high-skill training to fill these new jobs.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Today\u2019s Economy Demands Linchpins<\/h3>\n\n\n\n

While jobs that only require you to follow directions pay lower wages and are less secure than they were in the past, Godin argues that, in contrast, linchpin jobs are in high demand, yielding higher wages and career security.<\/p>\n\n\n\n

Godin claims that nowadays, it\u2019s impossible to compete with the biggest corporations unless you build your business around linchpins.<\/strong> Nearly every industry is saturated with countless businesses that are all trying to do the same thing: offer goods and services that are fast, cheap, and meet minimum customer expectations<\/a>. Because everyone is competing to offer the lowest prices and the quickest, most convenient transactions, it\u2019s essentially impossible for most businesses to succeed by aiming for these same goals. Your local bookstore can\u2019t afford to offer books cheaper than Barnes & Noble, and it doesn\u2019t have a convenient online shipping system like the larger corporation.<\/p>\n\n\n\n

With this in mind, the most reliable way for businesses to succeed is to aim for different goals: Offer high-quality goods and services that exceed customer expectations<\/a> in dazzling new ways.<\/strong><\/p>\n\n\n\n

How Godin’s Linchpin<\/a> Theory Applies to Businesses<\/strong>

Purple Cow<\/em><\/a>, which Godin wrote seven years before Linchpin<\/em>, covers many of these same ideas; however, it\u2019s intended for small business owners seeking a competitive advantage<\/a> rather than employees seeking job security. The thesis of Purple Cow<\/em> is that markets are so saturated with corporations selling cheap, convenient goods that the only reliable way to start a profitable business is to offer customers something exciting and new\u2014a \u201cpurple cow\u201d in a field of brown cows.

To come up with an idea for such a business, identify one quality of your product that you can push to the extreme<\/a>. For example, IKEA chose to put more effort into its designs<\/em> than any of its competitors, making it the most aesthetically pleasing budget furniture brand on the market. Consequently, they quickly claimed a dominant market position worldwide. One main reason linchpins are valuable is that they help organizations reach these extremes by innovating more than other employees (as we\u2019ll see next).

Once you have a remarkable product<\/a>, you must market it to risk-taking innovators<\/a> rather than a general audience. The small segment of customers on the lookout for something new is more valuable than anyone else because they spread the word about your product to the rest of the world. Additionally, since they\u2019re passionate about your innovative product, they spend more money than typical customers.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Why is it increasingly harder to find career security? Which jobs offer the most career security? In Linchpin, Seth Godin argues that becoming a “linchpin” employee\u2014a person with uniquely indispensable skills in an organization\u2014is necessary for career security in today\u2019s tumultuous job market. He further claims that it’s becoming increasingly difficult to earn a living with a non-linchpin job. Read on to learn more about linchpin jobs and why they offer career security, according to Godin.<\/p>\n","protected":false},"author":19,"featured_media":18207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,29,30],"tags":[872],"class_list":["post-89523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career","category-work","tag-linchpin","","tg-column-two"],"yoast_head":"\nWant Career Security? Look for a "Linchpin" Job - Shortform Books<\/title>\n<meta name=\"description\" content=\"What kind of job offers the most career security? 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