{"id":89492,"date":"2023-01-19T09:07:00","date_gmt":"2023-01-19T13:07:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=89492"},"modified":"2023-01-23T12:29:09","modified_gmt":"2023-01-23T16:29:09","slug":"how-to-stand-out-at-work","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-stand-out-at-work\/","title":{"rendered":"How to Stand Out at Work: 4 Tips From Seth Godin"},"content":{"rendered":"\n<p>Want to know how to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-stand-out-at-work-2\/\">stand out at work<\/a> in any job? What advice do leadership experts offer?<\/p>\n\n\n\n<p>According to entrepreneur and leadership expert Seth Godin, if you want to stand out at work, you must adopt a &#8220;linchpin&#8221; mindset. In his book <em>Linchpin<\/em>, he offers tips to help you stand out from your colleagues, based on the <a href=\"https:\/\/www.shortform.com\/blog\/linchpin-theory\/\">linchpin mindset<\/a>.<\/p>\n\n\n\n<p>Keep reading to learn how to stand out at work, according to Godin&#8217;s four tips.   <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-stand-out-at-work\">How to Stand Out at Work<\/h2>\n\n\n\n<p>Do you dream of making a positive impact at work but doubt that you\u2019re good enough to do so? According to leadership expert Seth Godin, anyone can choose to create impactful work by becoming a \u201clinchpin\u201d\u2014an employee whose unique skills hold their organization together. If you want to learn how to stand out at work, Godin asserts that becoming a linchpin is the best way to achieve this goal, and he even claims it&#8217;s a necessary step for <a href=\"https:\/\/www.shortform.com\/blog\/career-security\/\">career security<\/a> in today\u2019s tumultuous job market.<\/p>\n\n\n\n<p>In this article, we&#8217;ll explain Godin&#8217;s four tips for standing out at work, no matter what kind of job you have, according to his book <em>Linchpin<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-innovate\">#1: Innovate<\/h3>\n\n\n\n<p>Godin explains that if you want to know how to stand out at work, it&#8217;s important to learn <a href=\"https:\/\/www.shortform.com\/blog\/how-to-innovate\/\">how to innovate<\/a>. Because linchpins are intrinsically motivated and take the initiative to discover new ways to solve problems, they\u2019re continuously innovating: They regularly solve problems in new ways, as well as problems that no one else has thought to solve. <strong>By doing things no one has done before, linchpins create exponentially more value than if they were trying to get better at doing what\u2019s already been done.<\/strong><\/p>\n\n\n\n<p>For example, the laser printer <a href=\"https:\/\/hbr.org\/2001\/09\/the-weird-rules-of-creativity#:~:text=The%20Xerox%20researcher%20who%20invented%20the%20laser%20printer%2C%20Gary%20Starkweather%2C%20is%20a%20great%20example%20of%20someone%20who%20succeeded%20because%20he%20felt%20compelled%20to%20do%20what%20he%20felt%20was%20right%20and%20had%20enough%20self%2Dconfidence%20to%20reject%20the%20organizational%20code.\" target=\"_blank\" rel=\"noreferrer noopener\">was invented by an employee at Xerox named Gary Starkweather<\/a>. Despite his managers urging him to abandon his research on lasers, which they deemed were too impractical to use in printers, Starkweather continued to innovate because he cared more about the work he was doing than following directions. If Starkweather had followed directions and merely invented a faster photocopier, it wouldn\u2019t have had much of an impact. Instead, the laser printer transformed the industry and became immensely profitable for Xerox.<\/p>\n\n\n\n<p>According to Godin, the innovative nature of a linchpin\u2019s work makes them exceptionally valuable employees that are difficult or impossible to replace. A linchpin\u2019s work involves solving countless unpredictable problems, so it can\u2019t be summed up in a <a href=\"https:\/\/www.shortform.com\/blog\/job-role-vs-job-description\/\">job description<\/a> or quantitatively measured. Thus, finding a replacement for a linchpin is next to impossible, and bosses will often do whatever they can to retain their one-of-a-kind employee. In contrast, a non-linchpin who works to become the best in their field at only one specific task will find it more difficult to outcompete others who specialize in that same task.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>The Real Secret to Innovation?<\/strong><br><br>In <a href=\"https:\/\/shortform.com\/app\/book\/range\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Range<\/em><\/a>, David Epstein argues that <a href=\"https:\/\/shortform.com\/app\/book\/range\/part-3-1\" target=\"_blank\" rel=\"noreferrer noopener\">the key to innovation is to be a <em>generalist<\/em><\/a>. If you want to be a linchpin, it may be worth your while to cultivate experience in a diverse array of skills and activities\u2014a trait that Godin doesn\u2019t mention.<br><br>According to Epstein, although many people worry about \u201cstarting too late\u201d when <a href=\"https:\/\/www.shortform.com\/blog\/starting-a-second-career\/\">switching careers<\/a>, newcomers to any given field typically have unique life experience that gives them an <em>advantage<\/em> over those who have stuck with the same career for life. This is because the heart of innovation is coming up with new connections between existing ideas. The more unusual and wide-ranging your background is, the more unique combinations of ideas you come up with, and the more valuable innovations you produce.<br><br>If many linchpins are generalists, as Epstein argues, this would also explain why the most innovative linchpins are difficult or impossible to replace. If the reason you\u2019re such a good marketing director is that you\u2019re drawing from past experience as a graphic designer and playwright, it makes sense that there are few people in the job market who can come up with the kinds of ideas that you can.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-build-emotional-relationships\">#2: Build Emotional Relationships<\/h3>\n\n\n\n<p>Linchpins also stand out at work by building <em>emotional relationships<\/em>. Godin explains that by giving gifts and being authentically themselves, linchpins earn the trust of coworkers, clientele, and anyone else they come into contact with. When you embody the linchpin mindset, the people around you sense that you have their best interests at heart\u2014because, as we\u2019ve established, you truly do.&nbsp;<\/p>\n\n\n\n<p>This trust-building results in genuine friendships that are valuable to the organization. Customers will be loyal to an organization for life if they\u2019re friends with the team. Other employees will enjoy and care more about the job if they\u2019re friends with a linchpin coworker who\u2019s emotionally invested in the work. <strong>These valuable relationships are inexorably tied to the linchpin<\/strong>\u2014if you\u2019re a coder, and all you do is write code, your boss could easily replace you with someone of equal skill. But if your friendship inspires all the other coders to work hard and genuinely care about the final product (and they\u2019d be sad and unmotivated if you left), your boss will do everything possible to keep you on the team.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Building Emotional Relationships as a Boss<\/strong><br><br>In <a href=\"https:\/\/shortform.com\/app\/book\/leaders-eat-last\/1-page-summary\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Leaders Eat Last<\/em><\/a>, <a href=\"https:\/\/www.shortform.com\/blog\/simon-sinek-biography\/\">Simon Sinek<\/a> also advocates <a href=\"https:\/\/www.shortform.com\/blog\/building-trusting-relationships\/\">building trusting relationships<\/a> in the workplace. While Godin emphasizes how important it is that you build emotional relationships as an employee, Sinek focuses on the importance of building relationships as a <em>boss<\/em>.<br><br>According to Sinek, empathetic emotional relationships <a href=\"https:\/\/shortform.com\/app\/book\/leaders-eat-last\/1-page-summary#why-you-should-prioritize-your-subordinates-needs\" target=\"_blank\" rel=\"noreferrer noopener\">are necessary for your employees to feel safe<\/a>, which helps them perform their best work. If they see you, their boss, as a fellow human who has their best interests in mind, they\u2019ll <a href=\"https:\/\/shortform.com\/app\/book\/leaders-eat-last\/1-page-summary#supporting-your-subordinates-encourages-collaboration-and-innovation\" target=\"_blank\" rel=\"noreferrer noopener\">feel comfortable taking risks at work<\/a> without worrying about being punished for making mistakes. This leads to innovation, which, as we discussed earlier, is the most profitable kind of work.<br><br>Although valuable inter-employee relationships rely on the linchpins holding them together, as Godin explains, Sinek argues that such camaraderie among coworkers can only exist if the boss has already built solid relationships with the employees. When you form empathetic relationships with your employees, they don\u2019t have to worry about earning your approval and support\u2014you\u2019ve already given it to them. In contrast, if you see your employees as machines and make your approval and support strictly conditional on their performance, your employees will see each other as competitors, and you\u2019ll sow distrust and deprive your organization of valuable collaboration.<br><br>While Godin claims that you can build relationships just by being authentic at work, Sinek asserts that to build trusting relationships, leaders must regularly <a href=\"https:\/\/shortform.com\/app\/book\/leaders-eat-last\/1-page-summary\" target=\"_blank\" rel=\"noreferrer noopener\">put their subordinates\u2019 needs before their own<\/a>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">#3: Force Yourself to Finish Imperfect Work<\/h3>\n\n\n\n<p>According to Godin, to stand out at work you should learn one of the rarest job skills: <strong>The ability to regularly finish projects and present them to the world on a predetermined schedule, no matter how \u201cgood\u201d they turn out to be.<\/strong> Set a deadline for every single project you set out to create. Then, even if your work doesn\u2019t turn out how you wanted it to or it doesn\u2019t feel finished, release it into the world when the deadline arrives.<\/p>\n\n\n\n<p>This skill is vital because most people are afraid of presenting imperfect projects. Consequently, they spend too long working on their projects and usually never finish them at all. Regularly sending out imperfect work is surprisingly effective, as imperfect projects often unexpectedly turn out to be a complete success despite their flaws. The proof of this process\u2019s efficacy is all around us: We can see that people who create truly influential work typically do so only <em>after<\/em> publishing a massive amount of other work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4: Calmly Embrace Negative Outcomes<\/h3>\n\n\n\n<p>According to Godin, linchpins stand out at work because they see their work as a gift and become emotionally invested in the effect it has on others. However, Godin also offers the paradoxical advice to remain <em>emotionally indifferent <\/em>if your work is rejected by those around you or fails at positively impacting others.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re only emotionally invested in a single positive outcome while you work, you\u2019re preparing to be upset if it doesn\u2019t happen. This emotional lens warps your <a href=\"https:\/\/www.shortform.com\/blog\/perception-of-the-world\/\">perception of the world<\/a> and causes you to make harmful mistakes. Often, people who hope for a specific outcome deny the unpleasant realities in front of them to avoid negative emotions, causing them to ignore problems that they normally would be able to solve. For example, if you really want to believe that your boss has you in mind for a promotion, you may convince yourself that they\u2019re more impressed with your work than they really are and neglect to put in the effort needed to get their attention.<\/p>\n\n\n\n<p>Additionally, Godin argues that if you\u2019ve already failed and there\u2019s nothing you can do to fix it, spending time and energy worrying about that fact will only make it harder for you to work on your next project. To cultivate indifference in the face of failure, remind yourself that accepting what you can\u2019t change and moving on is both the rational and productive thing to do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know how to stand out at work in any job? What advice do leadership experts offer? According to entrepreneur and leadership expert Seth Godin, if you want to stand out at work, you must adopt a &#8220;linchpin&#8221; mindset. In his book Linchpin, he offers tips to help you stand out from your colleagues, based on the linchpin mindset. Keep reading to learn how to stand out at work, according to Godin&#8217;s four tips.<\/p>\n","protected":false},"author":19,"featured_media":54188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,42,30],"tags":[872],"class_list":["post-89492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-motivation","category-work","tag-linchpin","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Stand Out at Work: 4 Tips From Seth Godin - Shortform Books<\/title>\n<meta name=\"description\" content=\"Want to know how to stand out at work? 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Learn leadership expert Seth Godin&#039;s four powerful tips for making a positive impact as an employee.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/how-to-stand-out-at-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-19T13:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-23T16:29:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/11\/think-different.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emily Kitazawa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Kitazawa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-stand-out-at-work\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-stand-out-at-work\/\"},\"author\":{\"name\":\"Emily Kitazawa\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb\"},\"headline\":\"How to Stand Out at Work: 4 Tips From Seth Godin\",\"datePublished\":\"2023-01-19T13:07:00+00:00\",\"dateModified\":\"2023-01-23T16:29:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-stand-out-at-work\/\"},\"wordCount\":1552,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-stand-out-at-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/11\/think-different.jpg\",\"keywords\":[\"Linchpin\"],\"articleSection\":[\"Career\",\"Motivation\",\"Work\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-stand-out-at-work\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-stand-out-at-work\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/how-to-stand-out-at-work\/\",\"name\":\"How to Stand Out at Work: 4 Tips From Seth Godin - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-stand-out-at-work\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-stand-out-at-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/11\/think-different.jpg\",\"datePublished\":\"2023-01-19T13:07:00+00:00\",\"dateModified\":\"2023-01-23T16:29:09+00:00\",\"description\":\"Want to know how to stand out at work? 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