{"id":88886,"date":"2023-01-07T15:45:00","date_gmt":"2023-01-07T19:45:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=88886"},"modified":"2023-01-17T16:58:11","modified_gmt":"2023-01-17T20:58:11","slug":"tips-for-effective-communication","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/","title":{"rendered":"4 Tips for Effective Communication: The Bezos Blueprint"},"content":{"rendered":"\n<p>How do Amazon employees pitch product ideas? Should you use slides when you present? How can you respect your audience&#8217;s precious time?<\/p>\n\n\n\n<p>In <em>The Bezos Blueprint<\/em>, business communication expert Carmine Gallo explains how to improve your communication by internalizing the principles that Amazon founder Jeff Bezos uses in his writing and speaking. We&#8217;ve organized these principles into four practical tips for effective communication.<\/p>\n\n\n\n<p>Keep reading if you&#8217;re ready to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-become-a-better-communicator\/\">become a better communicator<\/a> in both writing and speech.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">4 Tips for Effective Communication<\/h2>\n\n\n\n<p>Gallo analyzed decades\u2019 worth of Bezos\u2019s shareholder letters, speeches, emails, and more to derive four tips for effective communication that anyone can use to become a <a href=\"https:\/\/www.shortform.com\/blog\/how-to-be-a-better-writer\/\">better writer<\/a> and speaker.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-1-keep-it-simple\">Tip #1: Keep It Simple<\/h3>\n\n\n\n<p><strong>If you want your audience to understand and act on your message, keep it simple.<\/strong> Aim for a high-school reading level by using short sentences and simple words. Write with strong verbs, favor active over passive voice, avoid unnecessary qualifiers, vary your sentence length, and use parallel structure to clarify complex sentences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-2-get-to-the-point\">Tip #2: Get to the Point<\/h3>\n\n\n\n<p><strong>State the most important takeaway up front<\/strong>. Your audience\u2019s time is precious\u2014don\u2019t waste it. Make sure it\u2019s obvious why your point matters to the listener. One way to do this is to organize your idea as a mock press release (this is the format Amazon employees use to pitch new product ideas). Start by explaining the main idea, then show what problem it solves and how. End with hypothetical testimonials from your intended customers or partners.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-3-tell-stories\">Tip #3: Tell Stories<\/h3>\n\n\n\n<p><strong>Use storytelling to make complex ideas relatable<\/strong>. Condense complex ideas into vivid metaphors. Contextualize data with concrete physical comparisons that make it easier to imagine what a number really means. Consider organizing your message into a three-act narrative that includes setup, challenges, and resolution. Avoid PowerPoint\u2014slides with bullet points and isolated pieces of data lead to sloppy thinking and poor comprehension. Instead, write cohesive memos that explain your ideas more fully.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-4-repeat-and-refine-your-message\">Tip #4: Repeat and Refine Your Message<\/h3>\n\n\n\n<p><strong>Develop a <a href=\"https:\/\/www.shortform.com\/blog\/clarity-of-purpose\/\">clear purpose<\/a> that informs everything you do<\/strong>. Once you <a href=\"https:\/\/www.shortform.com\/blog\/know-your-purpose\/\">know your purpose<\/a>, turn it into a mantra and repeat it relentlessly throughout all of your communication. Your goal is to instill <a href=\"https:\/\/www.shortform.com\/blog\/your-life-purpose\/\">your purpose<\/a> throughout your organization so that members of the organization internalize it and act in accordance with it at all times.<\/p>\n\n\n\n<p>Also, <strong>refine your communication skills through practice.<\/strong> Read widely to improve your writing and leadership. Improve your presentations by using your natural strengths, polishing your message, and practicing your delivery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do Amazon employees pitch product ideas? Should you use slides when you present? How can you respect your audience&#8217;s precious time? In The Bezos Blueprint, business communication expert Carmine Gallo explains how to improve your communication by internalizing the principles that Amazon founder Jeff Bezos uses in his writing and speaking. We&#8217;ve organized these principles into four practical tips for effective communication. Keep reading if you&#8217;re ready to become a better communicator in both writing and speech.<\/p>\n","protected":false},"author":9,"featured_media":88895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,34,43],"tags":[853],"class_list":["post-88886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-communication","category-self-improvement","tag-the-bezos-blueprint","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Tips for Effective Communication: The Bezos Blueprint - Shortform Books<\/title>\n<meta name=\"description\" content=\"Carmine Gallo analyzed Jeff Bezos\u2019s emails, speeches, and more to find four tips for effective communication that anyone can use. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Tips for Effective Communication: The Bezos Blueprint\" \/>\n<meta property=\"og:description\" content=\"Carmine Gallo analyzed Jeff Bezos\u2019s emails, speeches, and more to find four tips for effective communication that anyone can use. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-07T19:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T20:58:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/group-of-people-talking-in-a-gallery-museum.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"4 Tips for Effective Communication: The Bezos Blueprint\",\"datePublished\":\"2023-01-07T19:45:00+00:00\",\"dateModified\":\"2023-01-17T20:58:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/\"},\"wordCount\":431,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/group-of-people-talking-in-a-gallery-museum.jpg\",\"keywords\":[\"The Bezos Blueprint\"],\"articleSection\":[\"Business\",\"Communication\",\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/\",\"name\":\"4 Tips for Effective Communication: The Bezos Blueprint - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/group-of-people-talking-in-a-gallery-museum.jpg\",\"datePublished\":\"2023-01-07T19:45:00+00:00\",\"dateModified\":\"2023-01-17T20:58:11+00:00\",\"description\":\"Carmine Gallo analyzed Jeff Bezos\u2019s emails, speeches, and more to find four tips for effective communication that anyone can use. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/group-of-people-talking-in-a-gallery-museum.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/group-of-people-talking-in-a-gallery-museum.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Tips for Effective Communication: The Bezos Blueprint\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\",\"name\":\"Elizabeth Whitworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Whitworth\"},\"description\":\"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.\",\"sameAs\":[\"rina@shortform.com\"],\"award\":[\"Contributions to joint task force efforts (FBI)\",\"Contributions to Special Operations Division (DOJ & DEA)\",\"Efforts to fight the war on drugs (NSA)\",\"Contributions to Operation Storm Front (US Customs Service)\"],\"knowsAbout\":[\"History\",\"Theology\",\"Government\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4 Tips for Effective Communication: The Bezos Blueprint - Shortform Books","description":"Carmine Gallo analyzed Jeff Bezos\u2019s emails, speeches, and more to find four tips for effective communication that anyone can use. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/","og_locale":"en_US","og_type":"article","og_title":"4 Tips for Effective Communication: The Bezos Blueprint","og_description":"Carmine Gallo analyzed Jeff Bezos\u2019s emails, speeches, and more to find four tips for effective communication that anyone can use. Learn more.","og_url":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/","og_site_name":"Shortform Books","article_published_time":"2023-01-07T19:45:00+00:00","article_modified_time":"2023-01-17T20:58:11+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/group-of-people-talking-in-a-gallery-museum.jpg","type":"image\/jpeg"}],"author":"Elizabeth Whitworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Whitworth","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/"},"author":{"name":"Elizabeth Whitworth","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13"},"headline":"4 Tips for Effective Communication: The Bezos Blueprint","datePublished":"2023-01-07T19:45:00+00:00","dateModified":"2023-01-17T20:58:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/"},"wordCount":431,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/group-of-people-talking-in-a-gallery-museum.jpg","keywords":["The Bezos Blueprint"],"articleSection":["Business","Communication","Self-Improvement"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/","url":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/","name":"4 Tips for Effective Communication: The Bezos Blueprint - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/group-of-people-talking-in-a-gallery-museum.jpg","datePublished":"2023-01-07T19:45:00+00:00","dateModified":"2023-01-17T20:58:11+00:00","description":"Carmine Gallo analyzed Jeff Bezos\u2019s emails, speeches, and more to find four tips for effective communication that anyone can use. Learn more.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/group-of-people-talking-in-a-gallery-museum.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/group-of-people-talking-in-a-gallery-museum.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/tips-for-effective-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"4 Tips for Effective Communication: The Bezos Blueprint"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13","name":"Elizabeth Whitworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","caption":"Elizabeth Whitworth"},"description":"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.","sameAs":["rina@shortform.com"],"award":["Contributions to joint task force efforts (FBI)","Contributions to Special Operations Division (DOJ & DEA)","Efforts to fight the war on drugs (NSA)","Contributions to Operation Storm Front (US Customs Service)"],"knowsAbout":["History","Theology","Government"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/group-of-people-talking-in-a-gallery-museum.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/88886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=88886"}],"version-history":[{"count":2,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/88886\/revisions"}],"predecessor-version":[{"id":88894,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/88886\/revisions\/88894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/88895"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=88886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=88886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=88886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}