{"id":88785,"date":"2023-01-13T15:20:00","date_gmt":"2023-01-13T19:20:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=88785"},"modified":"2023-01-18T11:05:54","modified_gmt":"2023-01-18T15:05:54","slug":"how-to-create-cash-flow","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-create-cash-flow\/","title":{"rendered":"How to Create Cash Flow to Finance a Small Business"},"content":{"rendered":"\n<p>What is a positive cash flow? How do you create cash flow?<\/p>\n\n\n\n<p>Positive cash flow means your business is bringing in more money than it&#8217;s spending. According to John Warrillow&#8217;s book <em>Built to Sell<\/em>, generating positive cash flow is the key to creating sustainable growth that will make your business easier to sell.<\/p>\n\n\n\n<p>Here&#8217;s how to create cash flow for your small business.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-generating-positive-cash-flow\"><strong>Generating Positive Cash Flow<\/strong><\/h2>\n\n\n\n<p><strong>To learn how to create positive cash flow, Warrillow recommends charging up front for your product or service<\/strong>. This way, you\u2019re receiving the money for the service before you pay for its costs. A subscription model is a great way to generate positive cash flow, as you take in a monthly or yearly fee <em>before <\/em>you provide the service. If you\u2019re unable to charge for subscriptions, try to get at least some of the money up front.<\/p>\n\n\n\n<p>(Shortform note: <a href=\"https:\/\/www.investopedia.com\/articles\/personal-finance\/061215\/10-ways-improve-cash-flow.asp\" target=\"_blank\" rel=\"noreferrer noopener\">There are many ways you can improve your company\u2019s cash flow<\/a>. To facilitate the up-front money Warrillow recommends, consider offering discounts for early payment or sending out invoices as soon as they\u2019re generated. If you can\u2019t charge for subscriptions, you can also improve cash flow by doing credit checks for customers to ensure they\u2019ll make timely payments moving forward.).)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hiring-the-right-salespeople\"><strong>Hiring the Right Salespeople<\/strong><\/h3>\n\n\n\n<p>Now that you have cash on hand and a service you can provide without being personally involved, Warrillow recommends hiring a sales team. <strong>With a sales team, you can remove yourself from the process of selling the service or product<\/strong>.<\/p>\n\n\n\n<p>According to Warrillow, you want salespeople with experience in selling products, not services. Even if your company provides a service, a salesperson who can sell products has experience selling a specific, unchangeable item. Because of this, they\u2019ll know how to sell a customer the exact specialized service you provide. On the other hand, a salesperson who\u2019s used to selling services will want to modify your product or service to cater to each customer\u2019s needs and desires. This will make it more difficult to build a consistent, <a href=\"https:\/\/www.shortform.com\/blog\/what-is-scalability\/\">scalable<\/a> business model.<\/p>\n\n\n\n<p>If possible, Warrillow also recommends hiring at least two salespeople. This is because salespeople usually thrive on competition. Multiple salespeople will also prove to potential buyers that your company is successful because of its product or service, not because of one talented salesperson.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More Tips On Building a Sales Team&nbsp;to Create Cash Flow<\/strong><\/h3>\n\n\n\n<p>In <a href=\"https:\/\/shortform.com\/app\/book\/sales-management-simplified\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sales Management. Simplified<\/em><\/a>, Mike Weinberg also advises that you hire more than one salesperson but recommends that you do so in order to have <a href=\"https:\/\/shortform.com\/app\/book\/sales-management-simplified#hire-for-specific-sales-roles-not-a-catch-all-salesperson\" target=\"_blank\" rel=\"noreferrer noopener\">different people for different roles within the sales department<\/a>: finding leads, retaining customers, and helping customers. Having separate roles for finding new customers and retaining existing ones is especially important because of the different skills these jobs require.<\/p>\n\n\n\n<p>Weinberg says <a href=\"https:\/\/shortform.com\/app\/book\/sales-management-simplified#train-your-team-to-pitch\" target=\"_blank\" rel=\"noreferrer noopener\">one of the most important aspects of sales is a strong sales pitch<\/a>, which can be used to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-sell-a-product\/\">sell your specific product<\/a> or service without changing it for each new customer\u2014which will help you sell your exact, unmodified product or service as Warrillow recommends. A sales pitch should be a short, simple narrative that conveys how your product or service will be valuable to the customer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a positive cash flow? How do you create cash flow? Positive cash flow means your business is bringing in more money than it&#8217;s spending. According to John Warrillow&#8217;s book Built to Sell, generating positive cash flow is the key to creating sustainable growth that will make your business easier to sell. Here&#8217;s how to create cash flow for your small business.<\/p>\n","protected":false},"author":14,"featured_media":11212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,31],"tags":[854],"class_list":["post-88785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-money","tag-built-to-sell","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Cash Flow to Finance a Small Business - Shortform Books<\/title>\n<meta name=\"description\" content=\"Cash flow is essential for determining your business&#039;s financial activity. 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Discover how to create cash flow so your finances won&#039;t plummet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/how-to-create-cash-flow\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-13T19:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T15:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/cashflow-rich-dad-poor-dad-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-cash-flow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-cash-flow\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"How to Create Cash Flow to Finance a Small Business\",\"datePublished\":\"2023-01-13T19:20:00+00:00\",\"dateModified\":\"2023-01-18T15:05:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-cash-flow\/\"},\"wordCount\":547,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-cash-flow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/cashflow-rich-dad-poor-dad-1-scaled.jpg\",\"keywords\":[\"Built to Sell\"],\"articleSection\":[\"Business\",\"Money\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-create-cash-flow\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-cash-flow\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/how-to-create-cash-flow\/\",\"name\":\"How to Create Cash Flow to Finance a Small Business - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-cash-flow\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-cash-flow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/cashflow-rich-dad-poor-dad-1-scaled.jpg\",\"datePublished\":\"2023-01-13T19:20:00+00:00\",\"dateModified\":\"2023-01-18T15:05:54+00:00\",\"description\":\"Cash flow is essential for determining your business's financial activity. 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