{"id":88717,"date":"2023-01-11T18:20:00","date_gmt":"2023-01-11T22:20:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=88717"},"modified":"2023-01-17T16:58:18","modified_gmt":"2023-01-17T20:58:18","slug":"how-to-create-a-narrative","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/","title":{"rendered":"How to Create a Narrative: Jeff Bezos & the Three-Act Structure"},"content":{"rendered":"\n

What’s the three-act narrative structure? How can you use stories to communicate<\/a> effectively and sell your ideas?<\/p>\n\n\n\n

An effective way to simplify complex ideas and explain why they matter is to tell a story about them. According to Carmine Gallo, Jeff Bezos is a natural storyteller with an intuitive grasp of how to use narrative to get an idea across to his audience.<\/p>\n\n\n\n

Read more to learn how to create a narrative using Bezos\u2019s techniques.<\/p>\n\n\n\n\n\n\n\n

How to Create a Narrative<\/h2>\n\n\n\n

One way to engage your audience<\/a> through storytelling is to structure your message as a narrative. According to Gallo, many of Bezos\u2019s communications follow a three-act narrative structure<\/strong>.<\/p>\n\n\n\n

(Shortform note: The three-act structure [which Syd Field popularized in his book Screenplay<\/em><\/a>] is one of several options for structuring your story. Some models are more complex, like the five-part Freytag\u2019s Pyramid<\/a>, which divides narratives into setup, rising action, climax, falling action, and resolution. Others are simpler, like Aristotle\u2019s two-part model of complication and resolution<\/a>. But what all these models have in common\u2014and what you need to make your message into a narrative\u2014is a deliberately crafted story arc.)<\/p>\n\n\n\n

To learn how to create a narrative in the style of Bezos, understand the parts that make up the three-act structure:<\/p>\n\n\n\n

Act 1) Setup:<\/strong> The storyteller sets the scene, introduces the key characters, and establishes the world. At some point, an inciting incident<\/strong> kicks the main character into action by giving her a problem to solve or a goal to achieve. For example, Gallo says, when Bezos tells the story of Amazon, he begins by talking about his parents and grandparents, who taught him the lessons he\u2019d use later in life (setup). He then describes the moment when he had the idea for a massive online bookstore (inciting incident).<\/p>\n\n\n\n

Act 2) Challenges: <\/strong>The main character encounters obstacles and setbacks on the way to her goal. These challenges force the main character to grow and change. For example, after launching Amazon, Bezos faced challenges ranging from the need to mail packages himself to the dot-com collapse that tanked the company\u2019s stock price and put its future in doubt.<\/p>\n\n\n\n

Act 3) Resolution:<\/strong> The main character overcomes the obstacles and achieves her goal. In the process, she improves herself and the world, as when, Bezos says, Amazon overcame its obstacles and became one of the world\u2019s top companies by continuing to put customers first (resolution).<\/p>\n\n\n\n

Sell Your Ideas Using Stories<\/strong>

In Building a StoryBrand<\/em><\/a>, Donald Miller provides a more detailed seven-part story outline that he designed as a sales device. But his outline isn\u2019t just for selling products\u2014you can also use it to sell ideas or to motivate, influence, or persuade. Here\u2019s how:

1. Show the audience that they want something they don\u2019t yet have (Gallo\u2019s Act 1: Setup.

2. Point out an obstacle standing between the audience and the thing they want (this and the next four steps are elaborations on Gallo\u2019s Act 2: Challenges).

3. Frame yourself as a mentor who can guide them past the obstacle.

4. Explain how you (or your idea or product) can solve the audience\u2019s problem.

5. Tell the audience what next step they should take.

6. Point out the risks of not<\/em> acting.

7. Preview the happy ending the audience can expect if they take the action you recommend (Gallo\u2019s Act 3: Resolution). 

Note that in Miller\u2019s approach, the audience is the hero of the story<\/a> and you\u2019re merely a helper. This makes the audience the center of attention, forcing you to explain why your message matters to them and how it will make a positive difference in their lives. This may not always be the best approach, especially when you\u2019re not directly selling something. For instance, the story Gallo mentions above makes Bezos and Amazon the heroes\u2014a choice potentially designed to generate goodwill given that the story in question was the core of Bezos\u2019s testimony<\/a> before a U.S. Congress antitrust committee<\/a>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

(Shortform note: Storytelling is a powerful way to communicate in part because the human brain is designed to connect ideas using the same cause-and-effect logic that powers stories. In Thinking, Fast and Slow<\/em><\/a>, Daniel Kahneman points out that the brain makes causal connections automatically<\/a>\u2014in fact, we make these connections even when they aren\u2019t warranted, leading to mistakes in what\u2019s known as the narrative fallacy<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"

What’s the three-act narrative structure? How can you use stories to communicate effectively and sell your ideas? An effective way to simplify complex ideas and explain why they matter is to tell a story about them. According to Carmine Gallo, Jeff Bezos is a natural storyteller with an intuitive grasp of how to use narrative to get an idea across to his audience. Read more to learn how to create a narrative using Bezos\u2019s techniques.<\/p>\n","protected":false},"author":9,"featured_media":88720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,104,103],"tags":[853],"class_list":["post-88717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-sales","tag-the-bezos-blueprint","","tg-column-two"],"yoast_head":"\nHow to Create a Narrative: Jeff Bezos & the Three-Act Structure - Shortform Books<\/title>\n<meta name=\"description\" content=\"Jeff Bezos is a natural storyteller who knows how to get an idea across effectively. Learn how to create a narrative using his techniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Narrative: Jeff Bezos & the Three-Act Structure\" \/>\n<meta property=\"og:description\" content=\"Jeff Bezos is a natural storyteller who knows how to get an idea across effectively. Learn how to create a narrative using his techniques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T22:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T20:58:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/communication-speech-bubbles.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1233\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"How to Create a Narrative: Jeff Bezos & the Three-Act Structure\",\"datePublished\":\"2023-01-11T22:20:00+00:00\",\"dateModified\":\"2023-01-17T20:58:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/\"},\"wordCount\":742,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/communication-speech-bubbles.jpg\",\"keywords\":[\"The Bezos Blueprint\"],\"articleSection\":[\"Communication\",\"Marketing\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/\",\"name\":\"How to Create a Narrative: Jeff Bezos & the Three-Act Structure - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/communication-speech-bubbles.jpg\",\"datePublished\":\"2023-01-11T22:20:00+00:00\",\"dateModified\":\"2023-01-17T20:58:18+00:00\",\"description\":\"Jeff Bezos is a natural storyteller who knows how to get an idea across effectively. Learn how to create a narrative using his techniques.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/communication-speech-bubbles.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/communication-speech-bubbles.jpg\",\"width\":1233,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create a Narrative: Jeff Bezos & the Three-Act Structure\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World's Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\",\"name\":\"Elizabeth Whitworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Whitworth\"},\"description\":\"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.\",\"sameAs\":[\"rina@shortform.com\"],\"award\":[\"Contributions to joint task force efforts (FBI)\",\"Contributions to Special Operations Division (DOJ & DEA)\",\"Efforts to fight the war on drugs (NSA)\",\"Contributions to Operation Storm Front (US Customs Service)\"],\"knowsAbout\":[\"History\",\"Theology\",\"Government\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Create a Narrative: Jeff Bezos & the Three-Act Structure - Shortform Books","description":"Jeff Bezos is a natural storyteller who knows how to get an idea across effectively. Learn how to create a narrative using his techniques.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/","og_locale":"en_US","og_type":"article","og_title":"How to Create a Narrative: Jeff Bezos & the Three-Act Structure","og_description":"Jeff Bezos is a natural storyteller who knows how to get an idea across effectively. Learn how to create a narrative using his techniques.","og_url":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/","og_site_name":"Shortform Books","article_published_time":"2023-01-11T22:20:00+00:00","article_modified_time":"2023-01-17T20:58:18+00:00","og_image":[{"width":1233,"height":630,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/communication-speech-bubbles.jpg","type":"image\/jpeg"}],"author":"Elizabeth Whitworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Whitworth","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/"},"author":{"name":"Elizabeth Whitworth","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13"},"headline":"How to Create a Narrative: Jeff Bezos & the Three-Act Structure","datePublished":"2023-01-11T22:20:00+00:00","dateModified":"2023-01-17T20:58:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/"},"wordCount":742,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/communication-speech-bubbles.jpg","keywords":["The Bezos Blueprint"],"articleSection":["Communication","Marketing","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/","url":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/","name":"How to Create a Narrative: Jeff Bezos & the Three-Act Structure - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/communication-speech-bubbles.jpg","datePublished":"2023-01-11T22:20:00+00:00","dateModified":"2023-01-17T20:58:18+00:00","description":"Jeff Bezos is a natural storyteller who knows how to get an idea across effectively. Learn how to create a narrative using his techniques.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/communication-speech-bubbles.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/communication-speech-bubbles.jpg","width":1233,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/how-to-create-a-narrative\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Create a Narrative: Jeff Bezos & the Three-Act Structure"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World's Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13","name":"Elizabeth Whitworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","caption":"Elizabeth Whitworth"},"description":"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.","sameAs":["rina@shortform.com"],"award":["Contributions to joint task force efforts (FBI)","Contributions to Special Operations Division (DOJ & DEA)","Efforts to fight the war on drugs (NSA)","Contributions to Operation Storm Front (US Customs Service)"],"knowsAbout":["History","Theology","Government"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/communication-speech-bubbles.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/88717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=88717"}],"version-history":[{"count":4,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/88717\/revisions"}],"predecessor-version":[{"id":89200,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/88717\/revisions\/89200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/88720"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=88717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=88717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=88717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}