{"id":88414,"date":"2023-01-04T16:07:00","date_gmt":"2023-01-04T20:07:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=88414"},"modified":"2023-01-05T16:11:38","modified_gmt":"2023-01-05T20:11:38","slug":"books-about-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/books-about-marketing-strategies\/","title":{"rendered":"14 Books About Marketing Strategies to Put on Your Reading List"},"content":{"rendered":"\n<p>Why is<em> <a href=\"https:\/\/www.shortform.com\/blog\/ogilvy-on-advertising\/\">Ogilvy on Advertising<\/a><\/em> considered the \u201cprimer on all aspects of advertising\u201d? What\u2019s <a href=\"https:\/\/www.shortform.com\/blog\/a-purple-cow\/\">a Purple Cow<\/a>? Are all marketers liars?<\/p>\n\n\n\n<p>If you\u2019re looking for books about marketing strategies, you\u2019ve come to the right place. We\u2019ve put together a list of 14 books, from best-selling classics to more recent publications.<\/p>\n\n\n\n<p>Continue reading to discover some of the best books about marketing strategies.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-22-immutable-laws-of-marketing\"><strong><em>The 22 Immutable Laws of Marketing<\/em><\/strong><\/h2>\n\n\n\n<p class='book-template'>\nTITLE: <a href=\"https:\/\/www.shortform.com\/blog\/the-22-immutable-laws-of-marketing\/\">The 22 Immutable Laws of Marketing<\/a><br>\nAUTHOR: <a href=\"https:\/\/www.shortform.com\/blog\/al-ries-and-jack-trout\/\">Al Ries and Jack Trout<\/a><br>\nTIME: 22<br>\nREADS: 89.8<br>\nIMG_URL: https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/11\/the-22-immutable-laws-of-marketing-cover.png<br>\nBOOK_SUMMARYURL: the-22-immutable-laws-of-marketing-summary-al-ries-and-jack-trout<br>\nAMZN_ID: XYZ<br>\n<\/p>\n\n\n\n<p>Marketing seems like a simple task: Have a great product, tell people about it, and they\u2019ll buy it. But it\u2019s not that straightforward. In fact, the success of your business depends less on the quality of your product than on consumers\u2019 perception of your product\u2014and that\u2019s where skillful marketing comes in.<\/p>\n\n\n\n<p>First on our list of books about marketing strategies is <em>The 22 Immutable Laws of Marketing<\/em>, in which advertising experts Al Ries and Jack Trout explain the universal laws that govern what works and what doesn\u2019t in marketing. Ries and Trout spent more than 25 years studying the successes and failures of countless well-known and little-known brands, and they boiled their findings down to these 22 principles.<\/p>\n\n\n\n<p>In the <a href=\"https:\/\/www.shortform.com\/app\/book\/the-22-immutable-laws-of-marketing\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform guide to <em>The 22 Immutable Laws of Marketing<\/em><\/a>, you\u2019ll learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why it\u2019s better to own up to your shortcomings than to gloss over them<\/li><li>How Marlboro sold more cigarettes to women by marketing to cowboys<\/li><li>Why trying to be everything to everyone will sink your sales<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-all-marketers-are-liars\"><strong><em>All Marketers Are Liars<\/em><\/strong><\/h2>\n\n\n\n<p class='book-template'>\nTITLE: All Marketers are Liars<br>\nAUTHOR: Seth Godin<br>\nTIME: 40<br>\nREADS: 58.2<br>\nIMG_URL: https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/12\/all-marketers-are-liars-cover.png<br>\nBOOK_SUMMARYURL: all-marketers-are-liars-summary-seth-godin<br>\nAMZN_ID: XYZ<br>\n<\/p>\n\n\n\n<p>If you have an idea to spread, Seth Godin believes you\u2019re a marketer. <em>All Marketers Are Liars<\/em> makes our list of books about marketing strategies because it offers a fresh take on marketing\u2014one that focuses on connecting with your customer, rather than on catchy advertising jingles or gimmicks. Godin defines marketing as telling consumers a great story about your product, your political campaign, your job experience, or even just yourself. This book explores new marketing concepts that you can use to tell a better story in any area of your life.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.shortform.com\/app\/book\/all-marketers-are-liars\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform\u2019s guide to <em>All Marketers Are Liars<\/em><\/a>, we explore Godin\u2019s ideas on marketing, authenticity, and telling a great story. We also discuss <a href=\"https:\/\/www.shortform.com\/blog\/how-to-understand-your-customer\/\">how to understand your customer<\/a> and common obstacles you\u2019ll encounter in your marketing. Along the way, we give context on his definitions and provide actionable tips from other marketing experts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-breakthrough-advertising\"><strong><em>Breakthrough Advertising<\/em><\/strong><\/h2>\n\n\n\n<p>The ultimate goal of copywriting is to craft advertisements that spur demand for what you\u2019re selling. You do this by understanding what customers already need and framing your product as the only solution to fulfill these needs.<\/p>\n\n\n\n<p>Next on our list of books about marketing strategies is the best-selling classic <em>Breakthrough Advertising<\/em>. Renowned copywriter Eugene M. Schwartz offers timeless advice for crafting persuasive advertisements that convince customers to buy your products.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.shortform.com\/app\/book\/breakthrough-advertising\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform\u2019s guide to <em>Breakthrough Advertising<\/em><\/a> walks you through Schwartz\u2019s methods for writing advertisements that sell. You\u2019ll come away knowing:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Exactly what you need to understand about customers to craft successful advertisements<\/li><li>Specific techniques you can use to create captivating headlines<\/li><li>Persuasive methods you can apply to write compelling copy<\/li><li>Additionally, we\u2019ll clarify Schwartz\u2019s ideas with research from marketing professionals and suggest actionable strategies to help you integrate these concepts into your copywriting process.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-storybrand\"><strong><em>Building a StoryBrand<\/em><\/strong><\/h2>\n\n\n\n<p class='book-template'>\nTITLE: Building a Storybrand<br>\nAUTHOR: Donald Miller<br>\nTIME: 37<br>\nREADS: 262.8<br>\nIMG_URL: https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/11\/building-a-storybrand-cover.png<br>\nBOOK_SUMMARYURL: building-a-storybrand-summary-donald-miller<br>\nAMZN_ID: XYZ<br>\n<\/p>\n\n\n\n<p>Most marketing falls flat because marketers don\u2019t understand how customers consume information. In <em>Building a StoryBrand<\/em>, marketing expert Donald Miller reveals how to turn your brand messaging into a story\u2014a format so compelling that customers won\u2019t be able to look away.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.shortform.com\/app\/book\/building-a-storybrand\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform\u2019s guide to <em>Building a StoryBrand<\/em><\/a>, you learn <a href=\"https:\/\/www.shortform.com\/blog\/how-to-attract-customers\/\">how to attract customers<\/a> by weaving them into a compelling narrative: casting them as the protagonist, presenting them with a problem, and showing how your brand can help them overcome their problems and reach a happy ending. Along the way, we connect Miller\u2019s ideas to the ideas of other marketing specialists, like Daniel Pink (<a href=\"https:\/\/www.shortform.com\/app\/book\/to-sell-is-human\/preview\" target=\"_blank\" rel=\"noreferrer noopener\"><em>To Sell Is Human<\/em><\/a>) and Seth Godin (<a href=\"https:\/\/www.shortform.com\/app\/book\/all-marketers-are-liars\/preview\" target=\"_blank\" rel=\"noreferrer noopener\"><em>All Marketers Are Liars<\/em><\/a>), and illustrate his concepts using real-world examples. We also supplement Miller\u2019s advice with additional marketing guidance that will allow your brand to reach its own happy ending of success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contagious\"><strong><em>Contagious<\/em><\/strong><\/h2>\n\n\n\n<p class='book-template'>\nTITLE: Contagious<br>\nAUTHOR: Jonah Berger<br>\nTIME: 30<br>\nREADS: 99.6<br>\nIMG_URL: https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/11\/contagious-cover.png<br>\nBOOK_SUMMARYURL: contagious-summary-jonah-berger<br>\nAMZN_ID: XYZ<br>\n<\/p>\n\n\n\n<p>Why is it that some new products and ideas gain widespread popularity while others fail to \u201ccatch on\u201d? According to marketing expert Jonah Berger, the driving force behind products and ideas catching on and becoming \u201ccontagious\u201d is <a href=\"https:\/\/www.shortform.com\/blog\/word-of-mouth-marketing-strategy\/\">word of mouth<\/a>: Things catch on when people talk about them. You might think you have to spend large amounts on advertising to trigger this effect\u2014but Berger explains that generating word of mouth only requires a compelling product or compelling marketing.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.shortform.com\/app\/book\/contagious\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform\u2019s guide to <em>Contagious<\/em><\/a>, we explain Berger\u2019s strategies for generating word of mouth, why they work, and how you can implement them. Through our commentary, we also bring in psychological research and alternative perspectives that add nuance and contrast to Berger\u2019s strategies. In addition, we provide real-world examples of Berger\u2019s principles and practical advice on how to adapt them to your product or idea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-guerrilla-marketing\"><strong><em>Guerrilla Marketing<\/em><\/strong><\/h2>\n\n\n\n<p>Many businesses assume they must rely on expensive mass-media <a href=\"https:\/\/www.shortform.com\/blog\/how-to-create-a-successful-marketing-campaign\/\">marketing campaigns<\/a> to build <a href=\"https:\/\/www.shortform.com\/blog\/customer-awareness\/\">customer awareness<\/a> and generate sales. However, this assumption doesn\u2019t bode well for small businesses with limited resources.<\/p>\n\n\n\n<p>Bestselling author and marketing guru Jay Conrad Levinson argues that, with the right marketing strategy, even the smallest of businesses can make a significant impact. We include <em>Guerrilla Marketing <\/em>on our list of books about marketing strategies because Levinson provides timeless advice for creating a profitable marketing strategy that any business can use to establish its place in the market.<\/p>\n\n\n\n<p>Here\u2019s what you\u2019ll learn how to do as you explore Levinson\u2019s advice for creating a profitable marketing strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.shortform.com\/blog\/defining-target-market\/\">Define your target market<\/a><\/li><li>Create an appealing <a href=\"https:\/\/www.shortform.com\/blog\/marketing-message\/\">marketing message<\/a><\/li><li>Keep your marketing costs low<\/li><li>Identify the most profitable marketing methods for your business<\/li><\/ul>\n\n\n\n<p>In <a href=\"https:\/\/www.shortform.com\/app\/book\/guerrilla-marketing\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform\u2019s guide to <em>Guerilla Marketing<\/em><\/a>, we clarify Levinson\u2019s ideas with research from marketing professionals and suggest actionable strategies to help you apply these concepts to your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-brands-grow\"><strong><em>How Brands Grow<\/em><\/strong><\/h2>\n\n\n\n<p class='book-template'>\nTITLE: How Brands Grow<br>\nAUTHOR: Byron Sharp<br>\nTIME: 15<br>\nREADS: 50.5<br>\nIMG_URL: https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/how-brands-grow-cover.png<br>\nBOOK_SUMMARYURL: how-brands-grow-summary-byron-sharp<br>\nAMZN_ID: XYZ<br>\n<\/p>\n\n\n\n<p>What if everything you knew about marketing was wrong? In <em>How Brands Grow<\/em>, marketing professor Byron Sharp argues that many of the marketing principles commonly taught in business schools are unsubstantiated myths. By examining the real-world data that indicates which <a href=\"https:\/\/www.shortform.com\/blog\/advertising-techniques-examples\/\">marketing techniques<\/a> succeed and which fail, Sharp claims to have discovered a new set of empirical rules that directly contradict the widely-held \u201ccommon sense\u201d <a href=\"https:\/\/www.shortform.com\/blog\/basic-principles-of-marketing\/\">principles of marketing<\/a>.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.shortform.com\/app\/book\/how-brands-grow\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform\u2019s guide to <em>How Brands Grow<\/em><\/a>, we explore what Sharp believes most marketers get wrong about where a brand\u2019s profits come from and the psychology behind consumers\u2019 <a href=\"https:\/\/www.shortform.com\/blog\/buying-decisions\/\">purchasing decisions<\/a>. Furthermore, we define what Sharp believes to be the optimal strategy to market any brand. In addition, we contrast Sharp\u2019s theories with those of marketing experts who argue against his contrarian stance, such as Al Ries and Jack Trout (<a href=\"https:\/\/www.shortform.com\/app\/book\/positioning\/preview\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Positioning<\/em><\/a>) and Seth Godin (<a href=\"https:\/\/www.shortform.com\/app\/book\/purple-cow\/preview\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Purple Cow<\/em><\/a>). Finally, we update Sharp\u2019s theories in light of the most recent marketing developments and trends, including personalized advertising, social media engagement, and the renaissance of the subscription business model.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-jab-jab-jab-right-hook\"><strong><em>Jab, Jab, Jab, Right Hook<\/em><\/strong><\/h2>\n\n\n\n<p class='book-template'>\nTITLE: Jab, Jab, Jab, Right Hook<br>\nAUTHOR: Gary Vaynerchuk<br>\nTIME: 29<br>\nREADS: 78.1<br>\nIMG_URL: https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/11\/jab-jab-jab-right-hook-cover.png<br>\nBOOK_SUMMARYURL: jab-jab-jab-right-hook-summary-gary-vaynerchuk<br>\nAMZN_ID: XYZ<br>\n<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.shortform.com\/app\/book\/jab-jab-jab-right-hook\/preview\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Jab, Jab, Jab, Right Hook<\/em><\/a>, marketing expert Gary Vaynerchuk calls on the sport of boxing to illustrate how to create striking social media content. \u201cJabs\u201d are interactions that build relationships with your customers and should be thrown far more often than \u201cright hooks,\u201d which are calls to action.<\/p>\n\n\n\n<p>This book makes our list of books about marketing strategies because it focuses on <a href=\"https:\/\/www.shortform.com\/blog\/learn-seo-blogs-podcasts-youtube-channels\/\">social media marketing<\/a>. Vaynerchuk explains how to tailor your jabs and hooks for five major platforms (Facebook, Twitter, Pinterest, Instagram, and Tumblr), how social media marketing is different than any type of marketing that\u2019s come before it, and how small businesses can successfully compete with large ones in the social media arena.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-marketing-plan\"><strong><em>The Marketing Plan<\/em><\/strong><\/h2>\n\n\n\n<p class='book-template'>\nTITLE: The Marketing Plan<br>\nAUTHOR: William Luther<br>\nTIME: 13<br>\nREADS: 39.4<br>\nIMG_URL: https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/the-marketing-plan-cover.png<br>\nBOOK_SUMMARYURL: the-marketing-plan-summary-william-luther<br>\nAMZN_ID: XYZ<br>\n<\/p>\n\n\n\n<p>In <em>The Marketing Plan<\/em>, management and marketing expert William M. Luther outlines the variables that impact both the immediate and long-term success of your product or service. He encourages analyzing how these variables impact your business so that you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Assess the profitability of potential products and services before you commit to developing them<\/li><li>Develop an effective business plan<\/li><li>Differentiate yourself from your competitors<\/li><li>Structure your operational procedures to maximize your profits<\/li><\/ul>\n\n\n\n<p>In <a href=\"https:\/\/www.shortform.com\/app\/book\/the-marketing-plan\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform\u2019s guide to <em>The Marketing Plan<\/em><\/a>, we expand upon Luther\u2019s advice with research and actionable ideas from other marketing experts and management professionals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-obviously-awesome\"><strong><em>Obviously Awesome<\/em><\/strong><\/h2>\n\n\n\n<p>If you work in marketing yet still can\u2019t define what \u201cpositioning\u201d is, consultant and speaker April Dunford is here to tell you that you\u2019re not alone. We include <em>Obviously Awesome <\/em>on our list of books about marketing strategies because, as Dunford contends, most marketers don\u2019t fully understand what positioning is or its vital importance to selling. This gap in knowledge is a huge disadvantage to any product because, without proper positioning, customers can\u2019t understand why they should bother to buy it.<\/p>\n\n\n\n<p>To fill this knowledge gap, Dunford proposes a 12-step process\u2014taking you all the way from creating a cross-departmental positioning group to sharing your final positioning across the company\u2014that lets you position any product well.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.shortform.com\/app\/book\/obviously-awesome\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform\u2019s guide to <em>Obviously Awesome<\/em><\/a>, we supplement Dunford\u2019s recommendations with actionables that allow you to implement her advice as well as alternative perspectives on positioning and selling from other marketing and sales experts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ogilvy-on-advertising\"><strong><em>Ogilvy on Advertising<\/em><\/strong><\/h2>\n\n\n\n<p class='book-template'>\nTITLE: Ogilvy On Advertising<br>\nAUTHOR: David Ogilvy<br>\nTIME: 47<br>\nREADS: 71.2<br>\nIMG_URL: https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/11\/ogilvy-on-advertising-cover.png<br>\nBOOK_SUMMARYURL: ogilvy-on-advertising-summary-david-ogilvy<br>\nAMZN_ID: XYZ<br>\n<\/p>\n\n\n\n<p>David Ogilvy (1911-1999), the \u201cfather of advertising,\u201d started one of the most successful advertising agencies in the world and worked with major clients such as Rolls-Royce, Shell, and Hathaway. We couldn\u2019t leave out his classic on our list of books about marketing strategies. In <a href=\"https:\/\/www.shortform.com\/app\/book\/ogilvy-on-advertising\/preview\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Ogilvy on Advertising<\/em><\/a>, he shares his decades\u2019 worth of experience as a salesman, copywriter, and adman.<\/p>\n\n\n\n<p>Ogilvy teaches you the craft of advertising\u2014how to create legible, easy-to-understand print ads, engaging radio ads, and TV commercials that sell. He also covers how to use marketing and research to increase your chances of success. Finally, he gives an overview of the <a href=\"https:\/\/www.shortform.com\/blog\/advertising-industry\/\">advertising industry<\/a> as it stood in 1985, covering how to get a job in advertising, run an agency, find an agency, and manage public opinion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-play-bigger\"><strong><em>Play Bigger<\/em><\/strong><\/h2>\n\n\n\n<p>In today\u2019s competitive selling environment, it\u2019s not enough to create a great product and hope it sells in an existing market: You have to create an entirely new market for your product. That market should show that your product isn\u2019t merely better than its competitors but that it\u2019s in an entirely different league. <a href=\"https:\/\/www.shortform.com\/blog\/creating-a-new-market\/\">Creating a new market<\/a> for your product is the only way you can become a market winner\u2014the uncontested top dog who reaps most of the profits.<\/p>\n\n\n\n<p>But as lucrative as designing a new market is, it\u2019s also difficult. That\u2019s why Al Ramadan, Dave Peterson, and Christopher Lochhead of the advisory firm Play Bigger, with the help of business writer Kevin Maney, have distilled their years of experience designing new markets into a plan that will help you determine your ideal market, define your company identity, and explode onto the marketplace.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.shortform.com\/app\/book\/play-bigger\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform\u2019s guide to <em>Play Bigger<\/em><\/a>, we compare the authors\u2019 ideas to those of other marketing and sales experts, suggest actionable steps to execute their advice, and provide updates on example companies the authors mention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-positioning\"><strong><em>Positioning<\/em><\/strong><\/h2>\n\n\n\n<p class='book-template'>\nTITLE: Positioning<br>\nAUTHOR: Al Ries and Jack Trout<br>\nTIME: 14<br>\nREADS: 49<br>\nIMG_URL: https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/positioning-cover.png<br>\nBOOK_SUMMARYURL: positioning-summary-al-ries-and-jack-trout<br>\nAMZN_ID: XYZ<br>\n<\/p>\n\n\n\n<p>In <em>Positioning<\/em>, advertising consultants Al Ries and Jack Trout explore the concept of positioning\u2014a strategy of framing your product, service, company, or self against your competitors and within your market. They examine not only how you can use positioning for your organization, but also how you can use it to achieve your personal career goals.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.shortform.com\/app\/book\/positioning\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform\u2019s guide to <em>Positioning<\/em><\/a>, we look at what Ries and Trout mean by \u201cpositioning,\u201d compare it to how others have defined the concept, and explore strategies and techniques you can use in a positioning campaign. We also touch on a few <a href=\"https:\/\/www.shortform.com\/blog\/product-positioning-strategy-2\/\">positioning strategies<\/a> that Ries and Trout caution against. Throughout, we discuss ways that other marketing professionals have interpreted the strategy that expand on and amplify Ries and Trout\u2019s insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-purple-cow\"><strong><em>Purple Cow<\/em><\/strong><\/h2>\n\n\n\n<p class='book-template'>\nTITLE: Purple Cow<br>\nAUTHOR: Seth Godin<br>\nTIME: 16<br>\nREADS: 105.8<br>\nIMG_URL: https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/11\/purple-cow-cover.png<br>\nBOOK_SUMMARYURL: purple-cow-summary-seth-godin<br>\nAMZN_ID: XYZ<br>\n<\/p>\n\n\n\n<p><a href=\"https:\/\/www.shortform.com\/app\/book\/purple-cow\/preview\"><em>Purple Co<\/em>w<\/a> explores how and why <a href=\"https:\/\/www.shortform.com\/blog\/mass-marketing-strategy\/\">traditional mass marketing<\/a> is failing in today\u2019s market, and how your business can thrive without it. Your business needs to stand out like a Purple Cow would stand out in a herd of brown cows.<\/p>\n\n\n\n<p>Author Seth Godin is an entrepreneur and marketing expert who\u2019s written nearly 20 books on business and marketing, including several bestsellers. In <em>Purple Cow<\/em>, he teaches you how to leverage the power of remarkability to succeed in a world already overrun with brown cows. In short, he teaches you how to create your own Purple Cow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wrapping-up\"><strong>Wrapping Up<\/strong><\/h2>\n\n\n\n<p>Doubtless, you could add more books to this list (feel free to do so in the comments below), but you\u2019ll certainly want to check out these titles as you hone your marketing skills. Whether you\u2019re part of a startup or an established business, and whether you\u2019re creating a strategy for social media or billboards, these books about marketing strategy will help you navigate your way to success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is Ogilvy on Advertising considered the \u201cprimer on all aspects of advertising\u201d? What\u2019s a Purple Cow? Are all marketers liars? If you\u2019re looking for books about marketing strategies, you\u2019ve come to the right place. We\u2019ve put together a list of 14 books, from best-selling classics to more recent publications. Continue reading to discover some of the best books about marketing strategies.<\/p>\n","protected":false},"author":9,"featured_media":88418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,104,103],"tags":[71],"class_list":["post-88414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-marketing","category-sales","tag-book-list","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14 Books About Marketing Strategies to Put on Your Reading List - Shortform Books<\/title>\n<meta name=\"description\" content=\"We\u2019ve put together a list of 14 books about marketing strategies, from best-selling classics to more recent publications. Take a look.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/books-about-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 Books About Marketing Strategies to Put on Your Reading List\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve put together a list of 14 books about marketing strategies, from best-selling classics to more recent publications. 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