{"id":88057,"date":"2022-12-29T13:16:00","date_gmt":"2022-12-29T17:16:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=88057"},"modified":"2025-10-03T11:31:54","modified_gmt":"2025-10-03T15:31:54","slug":"writing-for-video","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/writing-for-video\/","title":{"rendered":"Writing for Video: Focus on the Story &amp; Use Punctuation Wisely"},"content":{"rendered":"\n<p>How is writing for video different from other writing formats? Does grammar matter? How should you punctuate the text?<\/p>\n\n\n\n<p>In <em>Everybody Writes<\/em>, bestselling author, speaker, and digital marketer Ann Handley offers a comprehensive guide to writing everything you need to write in today\u2019s business world. The book\u2019s main focus is on writing for marketing purposes, and she discusses how to write for video.<\/p>\n\n\n\n<p>Continue reading to learn these practical tips that are useful regardless of the type of video you&#8217;re writing for.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><em>Editor\u2019s note: This article is part of\u00a0<a href=\"https:\/\/www.shortform.com\/blog\/hub\/society-culture\/arts\/storytelling-guide\/\">Shortform\u2019s guide to storytelling<\/a>. If you like what you read here, there\u2019s plenty more to check out in the guide!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-writing-for-video\">Writing for Video<\/h2>\n\n\n\n<p>Handley emphasizes that the content you create will vary depending on the format and your intention as a writer. The writing you\u2019ll use in emails to bosses and colleagues will have different rules than writing an email to your customers, <a href=\"https:\/\/www.shortform.com\/blog\/writing-for-social-media\/\">writing for social media<\/a>, or writing for video. In all of these types of writing, Handley recommends keeping your brand voice consistent. However, your <em>tone<\/em> may need to shift to match what you\u2019re writing.<\/p>\n\n\n\n<p>Like social media, video is a relatively new medium whose writing guidelines differ significantly from most other writing formats. Rules of grammar are far less important, Handley says, as your customers won\u2019t be reading your writing but hearing it out loud. In writing a script for a video, story becomes even more important and useful, and you should rely heavily on visuals to communicate that story. Also write your script as it\u2019s going to be read\u2014with commas and ellipses to indicate pauses or trailing off, for instance\u2014so that it doesn\u2019t sound like the subject is reading straight from a script.<\/p>\n\n\n\n<p>(Shortform note: <a href=\"https:\/\/www.socialmediatoday.com\/news\/video-marketing-statistics-for-2020-infographic\/566099\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video tends to be the best-performing online content<\/a> and appeals strongly to younger audiences. In fact, <a href=\"https:\/\/www.nytimes.com\/2022\/09\/16\/technology\/gen-z-tiktok-search-engine.html\" target=\"_blank\" rel=\"noreferrer noopener\">research shows that much of Gen Z uses the video-only platform Tik Tok as their primary search engine<\/a>, giving brands a unique opportunity to reach that younger demographic through video content. If your target audience is people under 30, video may be your best tool for reaching them.)<\/p>\n\n\n\n<p>Handley suggests that your format will determine your content, but be aware, too, that your content will determine your format. <a href=\"https:\/\/www.instructionalsolutions.com\/blog\/types-business-writing\" target=\"_blank\" rel=\"noreferrer noopener\">Much of business writing falls into four categories, each with a different purpose<\/a>: informational writing designed solely to convey information, instructional writing designed to teach the reader how to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-complete-a-task-successfully\/\">complete a task<\/a>, persuasive writing designed to sway your reader\u2019s opinions or beliefs, and transactional writing designed to elicit a response or interaction from your reader. Each of these purposes has its own distinctive goals and audiences, which will determine which format is right to deliver that particular message.<\/p>\n\n\n\n<p>(Shortform note: The tone you adopt can have a significant impact on your brand\u2019s connection with your audience, <a href=\"https:\/\/www.nngroup.com\/articles\/tone-voice-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">particularly on how much trust they have in your brand<\/a>. Research shows that using an inappropriate tone of voice\u2014for example, writing too informally or humorously about mundane or serious topics\u2014reduces customers\u2019 trust in a brand, which makes your brand less desirable to them.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How is writing for video different from other writing formats? Does grammar matter? How should you punctuate the text? In Everybody Writes, bestselling author, speaker, and digital marketer Ann Handley offers a comprehensive guide to writing everything you need to write in today\u2019s business world. The book\u2019s main focus is on writing for marketing purposes, and she discusses how to write for video. Continue reading to learn these practical tips that are useful regardless of the type of video you&#8217;re writing for.<\/p>\n","protected":false},"author":9,"featured_media":88066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,104],"tags":[845],"class_list":["post-88057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-everybody-writes","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Writing for Video: Focus on the Story &amp; Use Punctuation Wisely - Shortform Books<\/title>\n<meta name=\"description\" content=\"Video is a relatively new medium whose writing guidelines differ significantly from most other writing formats. Here&#039;s how to write for video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/writing-for-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing for Video: Focus on the Story &amp; Use Punctuation Wisely\" \/>\n<meta property=\"og:description\" content=\"Video is a relatively new medium whose writing guidelines differ significantly from most other writing formats. Here&#039;s how to write for video.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/writing-for-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-29T17:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T15:31:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/man-writing-at-a-desk-with-a-laptop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/writing-for-video\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/writing-for-video\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"Writing for Video: Focus on the Story &amp; Use Punctuation Wisely\",\"datePublished\":\"2022-12-29T17:16:00+00:00\",\"dateModified\":\"2025-10-03T15:31:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/writing-for-video\/\"},\"wordCount\":538,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/writing-for-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/man-writing-at-a-desk-with-a-laptop.jpg\",\"keywords\":[\"Everybody Writes\"],\"articleSection\":[\"Communication\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/writing-for-video\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/writing-for-video\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/writing-for-video\/\",\"name\":\"Writing for Video: Focus on the Story &amp; Use Punctuation Wisely - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/writing-for-video\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/writing-for-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/man-writing-at-a-desk-with-a-laptop.jpg\",\"datePublished\":\"2022-12-29T17:16:00+00:00\",\"dateModified\":\"2025-10-03T15:31:54+00:00\",\"description\":\"Video is a relatively new medium whose writing guidelines differ significantly from most other writing formats. Here's how to write for video.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/writing-for-video\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/writing-for-video\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/writing-for-video\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/man-writing-at-a-desk-with-a-laptop.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/man-writing-at-a-desk-with-a-laptop.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/writing-for-video\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Writing for Video: Focus on the Story &amp; Use Punctuation Wisely\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\",\"name\":\"Elizabeth Whitworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Whitworth\"},\"description\":\"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.\",\"sameAs\":[\"rina@shortform.com\"],\"award\":[\"Contributions to joint task force efforts (FBI)\",\"Contributions to Special Operations Division (DOJ & DEA)\",\"Efforts to fight the war on drugs (NSA)\",\"Contributions to Operation Storm Front (US Customs Service)\"],\"knowsAbout\":[\"History\",\"Theology\",\"Government\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Writing for Video: Focus on the Story &amp; Use Punctuation Wisely - Shortform Books","description":"Video is a relatively new medium whose writing guidelines differ significantly from most other writing formats. Here's how to write for video.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/writing-for-video\/","og_locale":"en_US","og_type":"article","og_title":"Writing for Video: Focus on the Story &amp; Use Punctuation Wisely","og_description":"Video is a relatively new medium whose writing guidelines differ significantly from most other writing formats. Here's how to write for video.","og_url":"https:\/\/www.shortform.com\/blog\/writing-for-video\/","og_site_name":"Shortform Books","article_published_time":"2022-12-29T17:16:00+00:00","article_modified_time":"2025-10-03T15:31:54+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/man-writing-at-a-desk-with-a-laptop.jpg","type":"image\/jpeg"}],"author":"Elizabeth Whitworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Whitworth","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/writing-for-video\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/writing-for-video\/"},"author":{"name":"Elizabeth Whitworth","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13"},"headline":"Writing for Video: Focus on the Story &amp; Use Punctuation Wisely","datePublished":"2022-12-29T17:16:00+00:00","dateModified":"2025-10-03T15:31:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/writing-for-video\/"},"wordCount":538,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/writing-for-video\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/man-writing-at-a-desk-with-a-laptop.jpg","keywords":["Everybody Writes"],"articleSection":["Communication","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/writing-for-video\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/writing-for-video\/","url":"https:\/\/www.shortform.com\/blog\/writing-for-video\/","name":"Writing for Video: Focus on the Story &amp; Use Punctuation Wisely - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/writing-for-video\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/writing-for-video\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/man-writing-at-a-desk-with-a-laptop.jpg","datePublished":"2022-12-29T17:16:00+00:00","dateModified":"2025-10-03T15:31:54+00:00","description":"Video is a relatively new medium whose writing guidelines differ significantly from most other writing formats. Here's how to write for video.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/writing-for-video\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/writing-for-video\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/writing-for-video\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/man-writing-at-a-desk-with-a-laptop.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/man-writing-at-a-desk-with-a-laptop.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/writing-for-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Writing for Video: Focus on the Story &amp; Use Punctuation Wisely"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13","name":"Elizabeth Whitworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","caption":"Elizabeth Whitworth"},"description":"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.","sameAs":["rina@shortform.com"],"award":["Contributions to joint task force efforts (FBI)","Contributions to Special Operations Division (DOJ & DEA)","Efforts to fight the war on drugs (NSA)","Contributions to Operation Storm Front (US Customs Service)"],"knowsAbout":["History","Theology","Government"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/01\/man-writing-at-a-desk-with-a-laptop.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/88057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=88057"}],"version-history":[{"count":4,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/88057\/revisions"}],"predecessor-version":[{"id":146229,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/88057\/revisions\/146229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/88066"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=88057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=88057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=88057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}