{"id":87945,"date":"2022-12-30T16:15:00","date_gmt":"2022-12-30T20:15:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=87945"},"modified":"2023-01-05T16:55:33","modified_gmt":"2023-01-05T20:55:33","slug":"rent-increases-due-to-inflation","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/rent-increases-due-to-inflation\/","title":{"rendered":"Rent Increases Due to Inflation: What Can Renters Do?"},"content":{"rendered":"\n<p>Why is rent inflation a problem? What&#8217;s causing the increase? If your rent increases due to inflation, what are your options?<\/p>\n\n\n\n<p>Since the start of the pandemic, rent inflation\u2014a general increase in rent prices due to inflation\u2014has plagued renters in the U.S. and around the world. Many renters (especially low-income ones) are cash-strapped, saving less, and at risk of getting evicted.<\/p>\n\n\n\n<p>Keep reading to learn more about inflation-related rent increases, including what to do if you&#8217;re a renter.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-rent-inflation\">What Is Rent Inflation?<\/h2>\n\n\n\n<p>Since the early pandemic, rent inflation\u2014a rise in rent prices\u2014has plagued renters in the U.S. and beyond. Some are calling it a <a href=\"https:\/\/www.theguardian.com\/world\/2022\/dec\/02\/friday-briefing-from-new-york-to-hong-kong-how-renting-became-unaffordable-everywhere\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cglobal rental crisis.\u201d<\/a> In the U.S., rent increases due to inflation have reached an all-time high\u2014<a href=\"https:\/\/truthout.org\/articles\/tenants-call-on-biden-to-act-as-rent-increases-reach-a-35-year-high\/\" target=\"_blank\" rel=\"noreferrer noopener\">rents have risen by an average of 6.3% over the past year\u2014the highest increase in the past 35 years.<\/a> Rent hikes are highest in Southern cities popular with retirees: For instance, <a href=\"https:\/\/www.theatlantic.com\/ideas\/archive\/2022\/08\/rent-inflation-housing-demand-prices\/671179\/\" target=\"_blank\" rel=\"noreferrer noopener\">rents in Miami and Tampa are 50% higher<\/a> than pre-pandemic rents. Furthermore, <a href=\"https:\/\/nypost.com\/2022\/10\/14\/rent-prices-are-rising-fastest-in-these-10-us-cities-data-shows\/\" target=\"_blank\" rel=\"noreferrer noopener\">rent inflation exceeds 15% in several East Coast and Midwestern cities<\/a> such as New York City and Cincinnati.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-is-rent-inflation-a-problem\">Why Is Rent Inflation a Problem?<\/h3>\n\n\n\n<p>In the U.S., <a href=\"https:\/\/www.realestatewitch.com\/rent-to-income-ratio-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">rent prices are increasing due to inflation even faster than incomes are<\/a>, leading to problems for renters:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Less money for other expenses, like food<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Risk of eviction: <a href=\"https:\/\/www.census.gov\/data\/tables\/2022\/demo\/hhp\/hhp50.html\" target=\"_blank\" rel=\"noreferrer noopener\">Nearly 40% of renters worry they\u2019ll be evicted<\/a> before the end of 2022.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Less money to save, which may make it hard to <a href=\"https:\/\/www.cbc.ca\/news\/business\/rent-inflation-november-1.6650777\" target=\"_blank\" rel=\"noreferrer noopener\">afford downpayments for future homes<\/a><\/li><\/ul>\n\n\n\n<p>A rent increase due to inflation is especially hard on <a href=\"https:\/\/www.theatlantic.com\/ideas\/archive\/2022\/08\/rent-inflation-housing-demand-prices\/671179\/\" target=\"_blank\" rel=\"noreferrer noopener\">new renters<\/a> (who aren\u2019t locked into earlier prices) and lower-income groups: <a href=\"https:\/\/www.cbc.ca\/news\/business\/rent-inflation-november-1.6650777\" target=\"_blank\" rel=\"noreferrer noopener\">full-time students, immigrants,<\/a> <a href=\"https:\/\/www.forbes.com\/sites\/nextavenue\/2022\/09\/09\/rising-rents-are-squeezing-older-adults\/?sh=22204bd37224\" target=\"_blank\" rel=\"noreferrer noopener\">low-income families, retirees, and families of color.<\/a> Because a disproportionately high number of families of color are renters, <a href=\"https:\/\/truthout.org\/articles\/tenants-demand-emergency-measures-from-white-house-as-rents-skyrocket\/\" target=\"_blank\" rel=\"noreferrer noopener\">rent inflation is a racial justice issue<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-is-rent-inflation-happening\">Why Is Rent Inflation Happening?<\/h3>\n\n\n\n<p>The main reason behind U.S. rent inflation is <a href=\"https:\/\/www.cbc.ca\/news\/business\/rent-inflation-november-1.6650777\" target=\"_blank\" rel=\"noreferrer noopener\">a low supply of rental units and a high demand for them<\/a>, which has developed for two primary reasons: high interest rates and the pandemic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reason-1-high-interest-rates\">Reason 1: High Interest Rates<\/h4>\n\n\n\n<p>The Federal Reserve <a href=\"https:\/\/www.forbes.com\/advisor\/investing\/fed-raises-interest-rates\/#:~:text=When%20the%20Fed%20raises%20the,spending%20more%20on%20interest%20payments.\" target=\"_blank\" rel=\"noreferrer noopener\">has been raising interest rates to fight overall inflation<\/a>. This reduces the supply of rental units because it <a href=\"https:\/\/www.cbc.ca\/news\/business\/rent-inflation-november-1.6650777\" target=\"_blank\" rel=\"noreferrer noopener\">discourages investors from purchasing real estate<\/a> that they\u2019d rent out as apartments or condos, <a href=\"https:\/\/www.marketplace.org\/2022\/09\/19\/homebuilder-confidence-continues-to-slide-as-interest-rates-continue-to-rise\/\" target=\"_blank\" rel=\"noreferrer noopener\">reduces new construction<\/a>, and <a href=\"https:\/\/truthout.org\/articles\/tenants-demand-emergency-measures-from-white-house-as-rents-skyrocket\/\" target=\"_blank\" rel=\"noreferrer noopener\">prevents renters from leaving the market to buy homes.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reason-2-the-covid-19-pandemic\">Reason 2: The Covid-19 Pandemic<\/h4>\n\n\n\n<p>The pandemic has also contributed to the low supply and high demand for rental units. On the supply side, construction of new rentals couldn\u2019t keep up with demand during the pandemic due to <a href=\"https:\/\/www.vox.com\/policy-and-politics\/2022\/9\/14\/23351128\/inflation-rent-prices-high\" target=\"_blank\" rel=\"noreferrer noopener\">construction delays, labor shortages, and higher costs of materials<\/a>.<\/p>\n\n\n\n<p>Then, the pandemic led to a surge in new renters and forced some would-be homebuyers to continue renting. More people started working from home, and <a href=\"https:\/\/www.nytimes.com\/2022\/11\/22\/opinion\/inflation-housing-rent.html\" target=\"_blank\" rel=\"noreferrer noopener\">many moved into larger spaces<\/a>. Furthermore, some who lived with family and friends during the pandemic got tired of sharing space and <a href=\"https:\/\/www.theatlantic.com\/ideas\/archive\/2022\/08\/rent-inflation-housing-demand-prices\/671179\/\" target=\"_blank\" rel=\"noreferrer noopener\">left to find their own<\/a>. Lastly, U.S. government stimulus money <a href=\"https:\/\/www.theatlantic.com\/ideas\/archive\/2022\/08\/rent-inflation-housing-demand-prices\/671179\/\" target=\"_blank\" rel=\"noreferrer noopener\">encouraged many to enter the housing market<\/a>\u2014this raised demand for homes and drove up home costs, leading some to <a href=\"https:\/\/www.theatlantic.com\/ideas\/archive\/2022\/08\/rent-inflation-housing-demand-prices\/671179\/\" target=\"_blank\" rel=\"noreferrer noopener\">opt to rent instead because they couldn\u2019t afford to buy.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-the-government-doing-about-rent-inflation\">What\u2019s The Government Doing About Rent Inflation?<\/h3>\n\n\n\n<p>While the U.S. Federal Reserve is tasked with controlling inflation, it has only blunt tools to do so, and it <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-11-01\/the-federal-reserve-has-a-secret-weapon-to-fight-inflation?leadSource=uverify%20wall&amp;sref=mIZ1p2Gz\" target=\"_blank\" rel=\"noreferrer noopener\">can\u2019t directly lower rents<\/a>. So, other federal agencies are trying to try to address the problem of rent increases due to inflation. For example, in the midterm elections, <a href=\"https:\/\/apnews.com\/article\/2022-midterm-elections-inflation-florida-california-ef325d98687bbc08f2900b230a155852\" target=\"_blank\" rel=\"noreferrer noopener\">voters in cities such as Portland voted in favor of rent stabilization measures<\/a>. In addition, many are calling on the White House <a href=\"https:\/\/www.washingtonpost.com\/business\/2022\/08\/09\/rent-inflation-biden\/\" target=\"_blank\" rel=\"noreferrer noopener\">to step in<\/a>: A coalition of 250 organizations recently <a href=\"https:\/\/jacobin.com\/2022\/12\/biden-housing-crisis-rent-reduction-executive-order\" target=\"_blank\" rel=\"noreferrer noopener\">demanded that Biden issue an emergency executive order<\/a> that would protect renters from evictions and increase <a href=\"https:\/\/www.shortform.com\/blog\/affordable-housing-crisis\/\">rent control<\/a>.<\/p>\n\n\n\n<p>In the meantime, the government is trying to at least ameliorate some of the pain caused by rent inflation: The Treasury Department\u2019s Emergency Rental Assistance Program has <a href=\"https:\/\/www.washingtonpost.com\/business\/2022\/08\/09\/rent-inflation-biden\/\" target=\"_blank\" rel=\"noreferrer noopener\">spent $40 billion since the start of the pandemic<\/a> helping renters in distress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Can Renters Do?<\/h3>\n\n\n\n<p>In <a href=\"https:\/\/www.harpercollins.com\/products\/never-split-the-difference-chris-vosstahl-raz?variant=32117745385506\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Never Split the Difference: Negotiating as if Your Life Depended on It<\/em><\/a>, Chris Voss (with co-writing assistance from Tahl Raz) provides a comprehensive guide to negotiating theory and strategy, which can guide you in trying to re-sign your lease at a reasonable rent if you&#8217;re facing a rent increase due to inflation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use the Ackerman Model for Negotiation<\/h4>\n\n\n\n<p>Voss recommends what he calls the <em><a href=\"https:\/\/www.shortform.com\/blog\/ackerman-model\/\">Ackerman Model<\/a><\/em> as a good alternative to traditional, old-school negotiating. Created by ex-CIA operative Mike Ackerman (who later founded a company advising law enforcement on kidnapping situations), this model improves on the traditional offer-counter system because it doesn\u2019t end with you \u201cmeeting in the middle.\u201d&nbsp;<\/p>\n\n\n\n<p>The Ackerman Model follows these six steps:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Choose a target price.<\/li><li>Offer 65% of your target price.<\/li><li>Offer three raises, at 85%, 95%, and finally, 100% of your target price.<\/li><li>Say \u201cno\u201d without saying \u201cno\u201d outright.<\/li><li>Offer a precise number, strange number.<\/li><li>Offer a non-monetary item as well.<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Choose a Target Price<\/strong><\/h4>\n\n\n\n<p>This should be ambitious, but reasonable. You don\u2019t want to negotiate with yourself and set your target price too high (if you\u2019re the buyer), but you also don\u2019t want to set it so low that your counterpart would never agree to it. Doing some research beforehand will help you set your goal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Offer 65% of Your Target Price.<\/strong><\/h4>\n\n\n\n<p>Thus, if you\u2019re aiming to pay $100,000, your opening bid should be $65,000. This is a starting bid designed to catch your counterpart off guard. Voss writes that an extreme starting bid like this can also trigger your <em>own <\/em>sense of loss aversion in a constructive way. By starting with a low offer, you\u2019ll start thinking of anything higher than that as a \u201closs,\u201d which you\u2019ll work hard to avoid. In reality of course, you\u2019re still well below your target price at this point, so even if you move off your opening bid it\u2019s still a \u201cwin\u201d for you. In addition, says Voss, your bid can force your counterpart to reveal their <em>own <\/em>price limit. If they balk and say something like, \u201cI couldn\u2019t possibly sell for anything less than $75,000,\u201d that means you\u2019ve just forced them to reveal their price floor.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Make Your Counterparts Negotiate Against Themselves<\/strong><\/h4>\n\n\n\n<p>When they throw you an unacceptable counteroffer, use an open-ended question like \u201cWe\u2019ve talked over my fixed costs already. Given that, how can I pay the price you\u2019re asking for this?\u201d Get them to think about how they can solve <em>your <\/em>problems.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Plan Your Counteroffers<\/strong><\/h4>\n\n\n\n<p>When planning your counteroffers, <strong>use three increases\u2014but each time, you <\/strong><strong><em>reduce <\/em><\/strong><strong>the size of the increase. <\/strong>For example, Voss recommends countering at first with a number that\u2019s 85% of your target price (a 20 percentage-point jump). Then, you increase it to 95% of your target price (only a 10 percentage-point jump this time). If they\u2019re <em>still <\/em>not accepting this, then finally you meet them at your full target price (which by this point is a modest 5 percentage-point jump). All of this activates your counterpart\u2019s inclination toward reciprocity. They\u2019ll be inclined to match your raises with concessions of their own.&nbsp;<\/p>\n\n\n\n<p>There\u2019s also great power in the decreasing increments of your offer increases. They<strong> fool your counterpart into thinking that they\u2019re squeezing you for every last penny.<\/strong> This makes them feel like they\u2019re in control and that they\u2019re earning hard-won concessions from you. Of course, you know that you\u2019re still well <em>below<\/em> your target price.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Use a Precise, Non-Round Figure for Your Final Number<\/strong><\/h4>\n\n\n\n<p>This gives it added weight and credibility, as Voss mentioned during the analysis of framing effects. Something like $99,321.94 sounds like a much firmer, more non-negotiable number than $100,000. This will signal to your counterpart that this number is the product of a great deal of calculation and analysis on your part and that, therefore, it can\u2019t be negotiated.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Throw in a Non-Monetary Item&nbsp;<\/strong><\/h4>\n\n\n\n<p><strong>Include a non-monetary item along with your final offer to signal that you\u2019re truly at your limit.<\/strong> By pivoting to something other than money, you\u2019re sending a message to your counterpart that the monetary portion of the negotiation is over and done with and you\u2019re ready to move on to other items.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Negotiating Your Rent: An Ackerman Model Walkthrough<\/h4>\n\n\n\n<p><strong>Here&#8217;s an example of <a href=\"https:\/\/www.shortform.com\/blog\/how-to-negotiate\/\">how to negotiate<\/a> your rent price if you&#8217;re facing a rent increase due to inflation.<\/strong> A student who was paying $1,850\/month for an apartment was presented with an unacceptable offer by his landlord: the rent would go up to $2,100\/month if he wanted to renew.<\/p>\n\n\n\n<p>How did the student respond? First, he did his research on rents for comparable buildings in the area and set his target price at $1,830:&nbsp;<em>less&nbsp;<\/em>than he was already paying!<\/p>\n\n\n\n<p>When the student met with the landlord, he emphasized how much he enjoyed living in the building and that he wished to renew, but that there were comparable buildings in the area that offered lower rents.&nbsp;<strong>He asked his first calibrated question: \u201cHow am I supposed to pay $250 extra per month?\u201d<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The landlord, however, didn\u2019t budge and pointed out that the building could be charging even&nbsp;<em>more&nbsp;<\/em>than they were asking the student. Then, the student responded with his first offer: \u201cI understand that you have a great building and could be charging a premium, but it\u2019s simply outside my price range.&nbsp;<strong>Would $1,730 be reasonable?\u201d<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>The landlord didn\u2019t accept this figure, which the student expected. But he wisely avoided getting pulled into a tit-for-tat. Instead, he asked another calibrated question:&nbsp;<strong>\u201cHow much does it cost to refurbish an apartment after a tenant leaves?\u201d<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>The landlord responded that it could cost up to $2,000 just to clean and renovate the apartment to get it ready for a new tenant. The student knew he had an opening: he pointed out that&nbsp;<em>not&nbsp;<\/em>reaching an agreement meant that the landlord could face both the refurbishing costs and the foregone income from rent. Now,&nbsp;<strong>the landlord was thinking in terms of loss aversion<\/strong>.<\/li><\/ul>\n\n\n\n<p>The landlord then came back with an offer of $1,950. This time, the student used a label to say \u201cno\u201d without actually saying it, by telling the landlord, \u201cThat offer is very generous, but I still can\u2019t make that number work.&nbsp;<strong>It seems like you\u2019d prefer to roll the dice and risk leaving it unrented than work this out with me.\u201d<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The landlord gave the student the \u201cno\u201d he was looking for by saying,&nbsp;<strong>\u201cNo, that\u2019s not the case at all,<\/strong>&nbsp;we want to work out a renewal with you, we just can\u2019t offer below market.\u201d<\/li><\/ul>\n\n\n\n<p>At last, the student pulled out his final, non-round number. He told the landlord, \u201cAll right, I see you\u2019re being reasonable and working hard to address my concerns.&nbsp;<strong>The most I can do is $1,829.<\/strong>\u201d<\/p>\n\n\n\n<p>The landlord was impressed with the number.&nbsp;<strong>\u201cYou seem very precise about that figure,\u201d<\/strong>&nbsp;he observed.&nbsp;<strong>\u201cI think we can make that number work.\u201d&nbsp;<\/strong>And that\u2019s how this<strong>&nbsp;<\/strong>student used<strong>&nbsp;<\/strong>the Ackerman Model to turn a rent increase into a rent cut.<\/p>\n\n\n\n<p class='book-template'>\r\nTITLE: Never Split the Difference<br>\r\nAUTHOR: Chris Voss and Tahl Raz<br>\r\nTIME: 33<br>\r\nREADS: 61.1<br>\r\nIMG_URL: https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/neversplit_cover.jpg<br>\r\nBOOK_SUMMARYURL: never-split-the-difference-summary-chris-voss<br>\r\nAMZN_ID: B014DUR7L2<br>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is rent inflation a problem? What&#8217;s causing the increase? If your rent increases due to inflation, what are your options? Since the start of the pandemic, rent inflation\u2014a general increase in rent prices due to inflation\u2014has plagued renters in the U.S. and around the world. Many renters (especially low-income ones) are cash-strapped, saving less, and at risk of getting evicted. Keep reading to learn more about inflation-related rent increases, including what to do if you&#8217;re a renter.<\/p>\n","protected":false},"author":19,"featured_media":87960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,31],"tags":[727],"class_list":["post-87945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-money","tag-articles","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rent Increases Due to Inflation: What Can Renters Do? - Shortform Books<\/title>\n<meta name=\"description\" content=\"As rents increase due to inflation, what can renters do? 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