{"id":84581,"date":"2022-11-21T11:20:00","date_gmt":"2022-11-21T15:20:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=84581"},"modified":"2022-11-30T15:46:16","modified_gmt":"2022-11-30T19:46:16","slug":"funnel-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/funnel-marketing-strategy\/","title":{"rendered":"The Funnel Marketing Strategy: Step-by-Step Overview"},"content":{"rendered":"\n

What is the funnel marketing strategy? How is it effective in starting a business?<\/p>\n\n\n\n

The funnel marketing strategy is a roadmap that helps prospects become paying customers. Sahil Lavingia goes into more detail in his book The Minimalist Entrepreneur<\/em>.<\/p>\n\n\n\n

Keep reading to learn more about the funnel marketing strategy.<\/p>\n\n\n\n\n\n\n\n

Set Up Your Funnel<\/h2>\n\n\n\n

In Lavingia\u2019s model, the funnel is made up of social media at the top and email in the middle, which will funnel your sales to you at the bottom.<\/p>\n\n\n\n

The \u201cfunnel marketing strategy\u201d is a widely used concept in the business world. It refers to the pathway by which potential customers go from their first awareness of your brand to becoming paying customers. There are a number of variations on the funnel, but it generally works like this:<\/p>\n\n\n\n

  1. The customer finds out your product exists, for example through an ad, social media, or word of mouth<\/a>. This is the widest end of the funnel, reaching the largest number of people.<\/li>
  2. Some portion of those people shows interest in what you have to offer. They might \u201clike\u201d your social media post, or follow your page, for example. <\/li>
  3. Some of those will engage further and decide they want your product. They may visit your website or sign up for your email list. <\/li>
  4. At the smallest end of the funnel, some people will buy your product.<\/li><\/ol>\n\n\n\n

    Lavingia recommends setting up your funnel as follows:<\/p>\n\n\n\n

    Top of the funnel: social media<\/strong><\/p>\n\n\n\n

    Your social media presence will be your farthest-reaching marketing vehicle. Here you\u2019ll want to create content that will be interesting and engaging enough to generate followers. <\/strong>Some advice Lavingia offers for managing your social media content includes:<\/p>\n\n\n\n