Do you want to take your business to the next level? Why should you implement digital marketing in your business plan?<\/p>\n\n\n\n
Digital marketing offers<\/a> many ways to promote your business, but it\u2019s always evolving. The best digital marketing resources can keep you up to date with the latest trends and online strategies to boost your business.<\/p>\n\n\n\n Keep reading for a list of the best digital marketing resources in 2022, including books, blogs, and podcasts.<\/p>\n\n\n\n\n\n\n\n Digital marketing uses the Internet to share and promote businesses. Different strategies include<\/a> search engines, websites, emails, SEO, and social media. Compared to traditional marketing<\/a> strategies, digital marketing is a better way to connect with your audience<\/a> and potential prospects. This is because the Internet allows you to reach global audiences at the push of a button. <\/p>\n\n\n\n Additionally, digital marketing is more cost effective, which helps small businesses<\/a>. Many digital resources are actually free and can help you get started. Here are Shortform\u2019s picks of the best resources for digital marketing, including blogs, books, and podcasts.<\/p>\n\n\n\n What better way to learn about digital marketing than through a successful blog? Many blogs focus on using digital marketing for your business and report on the latest in the digital marketing industry.<\/p>\n\n\n\n Here\u2019s our selection of the best digital marketing blogs to bookmark right now.<\/p>\n\n\n\n Digital Marketing Institute<\/em><\/strong><\/a><\/p>\n\n\n\n Digital Marketing Institute<\/em> offers countless lessons for advancing your digital marketing career<\/a>. While the website offers courses and certifications that require membership, you can indulge in the Digital Marketing Institute<\/em>\u2019s free articles that cover everything from email marketing tips to the best times to post on Twitter.<\/p>\n\n\n\n Ann Handley’s Blog<\/strong><\/a><\/p>\n\n\n\n Ann Handley is a Wall Street Journal<\/em> best-selling author and self-proclaimed \u201cdigital marketing pioneer.\u201d Her personal blog inspires readers to turn their mediocre marketing skills into expert strategies. You can even subscribe to her free newsletter where she shares useful marketing and writing pointers.<\/p>\n\n\n\n Neil Patel’s Blog<\/strong><\/a><\/p>\n\n\n\n Neil Patel is a notable online influencer whose blog covers various topics in digital marketing. He shares valuable resources, including how-to guides and tools, that are useful for those wanting to build their own blog or business. Patel also actively engages with his readers, helping them every step of the way as they grow their brands.<\/p>\n\n\n\n Marketing Examples<\/em><\/strong><\/a><\/p>\n\n\n\n If you don\u2019t have the time to read long articles that go into great detail, check out the Marketing Examples<\/em> blog. With articles that can be read in under five minutes, you\u2019ll get the main ideas on everything from improving your open rate to approaching viral marketing<\/a>. Also, subscribe to owner Harry\u2019s newsletter which was voted the #1 marketing newsletter<\/a>, according to Ahrefs.<\/p>\n\n\n\n The<\/em><\/strong> HubSpot Marketing Blog<\/em><\/strong><\/a><\/p>\n\n\n\n Like the Marketing Examples<\/em> blog, HubSpot Marketing<\/em> offers a helpful estimated reading time for each article. This way, you won\u2019t be wasting any time getting to know the digital marketing basics. HubSpot Marketing<\/em> is easily one of the most popular digital marketing blogs thanks to its dedication to empowering businesses around the world.<\/p>\n\n\n\n Digital Marketer<\/em><\/strong><\/a><\/p>\n\n\n\n The Digital Marketer<\/em> is a community of teachers and contributors who practice digital marketing every day. This website has helped over 120,000 marketers reach success with the Digital Marketer<\/em>\u2019s up-to-date strategies. Even if you don\u2019t want to join the Digital Marketer<\/em>\u2019s Academy, you can surf the blog to increase your SEO and online marketing knowledge.<\/p>\n\n\n\n It\u2019s hard to recommend books on digital marketing because of the ever-changing industry and trends. But several books remain relevant in the new age of technology and advertising, and will likely remain relevant for some time.<\/p>\n\n\n\n Here\u2019s our selection of the best digital marketing books we\u2019re reading right now.<\/p>\n\n\n\n Purple Cow<\/em><\/strong><\/a><\/p>\n\n\n\n Purple Cow <\/em>explores how and why traditional mass marketing<\/a> is failing in today\u2019s market, and how your business can thrive without it. Your business needs to stand out like a Purple Cow<\/a> would stand out in a herd of brown cows. <\/p>\n\n\n\n Author Seth Godin is an entrepreneur and marketing expert who\u2019s written nearly 20 books on business and marketing, including several bestsellers. In Purple Cow, <\/em>he teaches you how to leverage the power of remarkability to succeed in a world already overrun with brown cows. In short, he teaches you how to create your own Purple Cow.<\/p>\n\n\n\n All Marketers Are Liars<\/em><\/strong><\/a><\/p>\n\n\n\n If you have an idea to spread, Seth Godin believes you\u2019re a marketer. All Marketers Are Liars<\/em> offers a fresh take on marketing\u2014one that focuses on connecting with your customer, rather than on catchy advertising jingles or gimmicks. Godin defines marketing as telling consumers a great story about your product, your political campaign, your job experience, or even just yourself. This book explores new marketing concepts that you can use to tell a better story in any area of your life. <\/p>\n\n\n\n In this book, you\u2019ll learn Godin\u2019s ideas on marketing, authenticity, and telling a great story. He also discusses how to understand your customer<\/a> and common obstacles you\u2019ll encounter in your marketing. <\/p>\n\n\n\n Crush It!<\/em><\/strong><\/a><\/p>\n\n\n\n As social media becomes increasingly central<\/a> to how we share information, socialize, and do business, a personal brand\u2014your digital presence and reputation\u2014is now an essential career tool. In Crush It!<\/em>, Gary Vaynerchuk explains how to develop and leverage your personal brand to get a better job or\u2014better yet\u2014 to quit your job altogether and earn a living monetizing that brand. <\/p>\n\n\n\n Vaynerchuk became one of the earliest social media influencers during the late 2000s with a daily video series in which he tasted and talked about wine in a casual, accessible way. Fifteen years after launching his vlog, he remains a top social media influencer.<\/p>\n\n\n\n In his book, Vaynerchuk provides step-by-step instructions for building and monetizing a personal brand. <\/p>\n\n\n\n Hacking Growth<\/em><\/strong><\/a><\/p>\n\n\n\n In today\u2019s fast-paced, high-tech world, old approaches to marketing no longer work. Large-scale, big-budget advertising campaigns are too slow and imprecise for the online world. Better by far is to use growth hacking<\/em>, the authors\u2019 cutting-edge strategy for optimizing your business and skyrocketing its growth.<\/p>\n\n\n\n Hacking Growth <\/em>presents Sean Ellis and Morgan Brown\u2019s non-traditional approach to refining your marketing, product design, user experience, and more. Ellis and Brown were two of the first Silicon Valley pioneers to devise growth hacking strategies, and their methods have been used by top tech companies as well as startups to create massive growth. <\/p>\n\n\n\n In this book, the authors cover the basics of growth hacking\u2014how to set up your team, gather data, generate insights, create ideas, and optimize your business<\/a> for growth. <\/p>\n\n\n\n Contagious<\/em><\/strong><\/a><\/p>\n\n\n\n Why is it that some new products and ideas gain widespread popularity while others fail to \u201ccatch on\u201d? According to Jonah Berger, the driving force behind products and ideas catching on\u2014or, in his words, becoming \u201ccontagious\u201d\u2014is word of mouth<\/a>. Things catch on when lots of people talk about them.<\/p>\n\n\n\n In Contagious<\/em>, you\u2019ll discover how to make your product or idea the subject of word of mouth. Learn how making people feel high-arousal emotions will get them talking about your product; the role discounts play in generating word of mouth; and how Kit Kat used coffee to boost their popularity. <\/p>\n\n\n\n Building a StoryBrand<\/em><\/strong><\/a><\/p>\n\n\n\n Most marketing falls flat because marketers don\u2019t understand how customers consume information. In Building a StoryBrand<\/em>, marketing expert Donald Miller reveals how to turn your brand messaging into a story: a format so compelling that customers won\u2019t be able to look away. <\/p>\n\n\n\n In this book, you\u2019ll learn how to attract customers<\/a> by weaving them into a compelling narrative: casting them as the protagonist, presenting them with a problem, and showing how your brand can help them overcome their problems and reach a happy ending. <\/p>\n\n\n\n Jab, Jab, Jab, Right Hook<\/em><\/strong><\/a><\/p>\n\n\n\n In Jab, Jab, Jab, Right Hook<\/em>, Gary Vaynerchuk calls on the sport of boxing to illustrate how to create striking social media content. \u201cJabs\u201d are interactions that build relationships with your customers and should be thrown far more often than \u201cright hooks,\u201d which are calls to action. <\/p>\n\n\n\n Vaynerchuk explains how to tailor your jabs and hooks<\/a> for five major platforms (Facebook, Twitter, Pinterest, Instagram, and Tumblr), how social media marketing<\/a> is different than any type of marketing that\u2019s come before it, and how small businesses can successfully compete with large ones in the social media arena.<\/p>\n\n\n\n If reading blogs or books isn\u2019t your style, why not check out a podcast? There are plenty of podcasts out there that share expert advice on digital marketing. It also might be helpful to hear other people\u2019s experiences using the Internet and social media to boost traffic.<\/p>\n\n\n\n We\u2019ve rounded up the best digital marketing podcasts that you can listen to while building your brand.<\/p>\n\n\n\n The Digital Marketing Podcast<\/em><\/strong><\/a><\/p>\n\n\n\n For over 11 years, The Digital Marketing Podcast<\/em> has been the go-to podcast for everything digital marketing. Hosted by Daniel Rowles and Ciaran Rogers, this podcast brings you the latest techniques and news in digital marketing and interviews with experts from around the globe.<\/p>\n\n\n\n Social Pros Podcast<\/em><\/strong><\/a><\/p>\n\n\n\n If you thought social media wasn\u2019t important for businesses, take another guess. The Social Pros Podcast<\/em> shares how social media marketers use current trends to create successful businesses<\/a>. After taking a listen, you\u2019ll think about social media in a whole new light.<\/p>\n\n\n\n The Art of Online Business<\/em><\/strong><\/a><\/p>\n\n\n\n If you want free tips on boosting your online business, then you need to check out The Art of Online Business<\/em> podcast. Sit down with host Rick Mulready as he interviews expert online entrepreneurs and shares how he created a 7-figure business. Plus, it\u2019s a great podcast if you want to start using Facebook and Instagram for advertising purposes.<\/p>\n\n\n\n The Digital Marketer Podcast<\/em><\/strong><\/a><\/p>\n\n\n\n Whether you\u2019re new to the digital marketing world or are a seasoned expert, you should check out The Digital Marketer Podcast<\/em>. Hosted by Mark Degrasse and various contributors, this podcast uploads weekly about the best digital marketing strategies<\/a> in the world right now.<\/p>\n\n\n\n Social Media Marketing Podcast<\/em><\/strong><\/a><\/p>\n\n\n\n Each week, host Michael Stelzner brings you a 45-minute-show that helps you improve your marketing skills. Stelzner focuses mainly on social media strategies and interviews experts that provide great tips for becoming a digital marketing pro. Some of the tricks of the trade you\u2019ll learn include building a personal brand<\/a>, how to turn Instagram fans into customers, and how to use TikTok to grow your business.<\/p>\n\n\n\nThe Benefits of Digital Marketing<\/strong><\/h2>\n\n\n\n
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