{"id":83782,"date":"2022-11-16T07:29:00","date_gmt":"2022-11-16T11:29:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=83782"},"modified":"2022-11-22T11:19:05","modified_gmt":"2022-11-22T15:19:05","slug":"how-to-become-an-alpha-male","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-become-an-alpha-male\/","title":{"rendered":"How to Become an Alpha Male: Richard Cooper&#8217;s 4 Steps"},"content":{"rendered":"\n<p>What makes a man an &#8220;alpha&#8221;? Why are women attracted to dominant men? <\/p>\n\n\n\n<p>According to Richard Cooper, <a href=\"https:\/\/www.shortform.com\/blog\/how-to-attract-women\/\">success with women<\/a> shouldn\u2019t be your main reason for pursuing the status of an alpha male. You should want to become dominant for yourself\u2014success with women is just a fringe benefit.\u00a0That said, the first step to becoming an alpha is to determine your current dominance level. <\/p>\n\n\n\n<p>With this in mind, here&#8217;s how to become an alpha male, according to Richard Cooper. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-determine-your-level\"><strong>1. Determine Your Level<\/strong><\/h2>\n\n\n\n<p>In his book<em> The Unplugged Alpha<\/em>, Richard Cooper gives some tips on how to become an alpha male. The first step, he says, is to <strong>determine your current level. <\/strong>To do so, first envision your ideal self: If you had to rank yourself on a scale of 1-10, what would 10 look like? Then, determine how you rank now given factors like your finances and fitness. Once you\u2019ve done so, go on a dating app in your area pretending to be a woman, and review your male rivals for female attention. Adjust your score if you need to, then evaluate your results. Unless you\u2019re an eight or higher, you\u2019re not yet a dominant.<\/p>\n\n\n\n<p>(Shortform note: Entrepreneur Will Freemen presents <a href=\"https:\/\/revolutionarylifestyledesign.com\/maximize-attractiveness\/\">an alternative way of ranking your level<\/a>. Instead of basing your ranking on how you compare to other men in your area, he assigns specific scores to specific factors on two different scales. In the baseline scale, you have a score (out of 10) based on baseline factors like your fitness, although you can go over or under 10 if you fall into extremes: For example, being muscular and lean gains you two points, while being obese loses you 20 points. You then measure your finances and influence <em>separately<\/em> on an \u201camplifier\u201d scale that\u2019s also out of 10. Your ultimate level is the sum of these two scores: If you have a 5\/10 on the baseline scale and a 3\/10 on the \u201camplifier\u201d scale, you rank 8\/10 total.)&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-embody-masculinity\"><strong>2. Embody Masculinity&nbsp;<\/strong><\/h2>\n\n\n\n<p>Now that you understand how you rank, Cooper recommends that you improve yourself in the applicable areas to become a dominant in the following ways.&nbsp;<\/p>\n\n\n\n<p><strong>1. Become (and present yourself as) strong and masculine. <\/strong>Start by focusing on your physical appearance. Hit the gym to tone your physique, find clothes that fit well and are flattering, and do something about your hair\u2014whether that\u2019s finding a hairstyle that complements your features or leaning into your hair loss and shaving it all off.&nbsp;<\/p>\n\n\n\n<p><strong>2. Check your testosterone levels<\/strong>. As Cooper notes, testosterone is essential to male health. But once you hit 30, your testosterone levels begin to slowly decrease, which manifests in symptoms such as lower energy. So work with a doctor who\u2019ll help you maintain the testosterone levels you need to function at your best (which may be higher than the levels deemed \u201cnormal\u201d for your age). Do your best to increase your testosterone <em>naturally<\/em>, using proven methods such as reducing how much time you spend near electromagnetic fields that disturb your endocrine system\u2014which you can do by keeping your phone out of your pants pocket and away from your testicles.<\/p>\n\n\n\n<p><strong>3. Own a motorcycle<\/strong>. Cooper explains that riding a motorcycle will help you feel powerful and thus masculine, as well as provide a space to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-process-emotions\/\">process your emotions<\/a> and thus improve your mental health. It also makes you especially attractive to young women, who love the adrenaline rush of being on a bike. If you feel unsafe, you can substitute a motorcycle with a convertible.<\/p>\n\n\n\n<p><strong>4.<\/strong> <strong>Learn a martial art. <\/strong>Cooper explains that you must learn how to be violent <em>when necessary<\/em> so that you can protect yourself and your loved ones. Join a Mixed Martial Arts dojo and pick your favorite; Krav Maga is beloved by specialized military units worldwide.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-pursue-riches-and-respect\"><strong>3. Pursue Riches and Respect<\/strong><\/h2>\n\n\n\n<p>In addition to embodying masculinity, Cooper contends that if you want to become a dominant, you must become rich and influential. To do so, you must <strong>focus on your finances<\/strong>. The more money you have, the more attractive you\u2019ll be to women, who are earning more than ever but still want someone who earns more than they do due to their hypergamy. <strong>Money will also help you <a href=\"https:\/\/www.shortform.com\/blog\/develop-influence\/\">gain influence<\/a><\/strong>, which is essential to becoming a dominant and stems from earning both a high income and respect. Aim to join the top 10% income bracket where you live. Ideally, you should become a millionaire by 40 at the latest: Consider <a href=\"https:\/\/www.shortform.com\/blog\/how-to-get-started-as-an-entrepreneur\/\">becoming an entrepreneur<\/a>, as it\u2019s often the fastest way to earn millions.&nbsp;<\/p>\n\n\n\n<p>In order to become and remain rich and influential, Cooper adds that you must <strong>learn how to distribute your energy efficiently<\/strong>. We have a finite amount of energy, so if we waste it on low-value activities (like complaining to customer service), we risk not having enough to spend on the high-value, energy-intensive activities that <a href=\"https:\/\/www.shortform.com\/blog\/building-wealth\/\">build wealth<\/a> and influence (like building a business). Minimize this risk by <strong>taking regular cold showers<\/strong>: Since taking cold showers requires the self-control to endure discomfort, doing so regularly will increase the self-control you need to ignore low-value activities and instead focus on the activities that matter most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-master-social-skills\"><strong>4. Master Social Skills<\/strong><\/h2>\n\n\n\n<p>In addition to embodying masculinity and pursuing riches and respect, Cooper explains that to become a dominant, you must master two main social skills. First, <strong>learn to take your time evaluating whether someone is a worthy addition to your life\u2014whether in business or in your personal life<\/strong>. Don\u2019t let their words distract you and instead pay attention to their <em>behavior<\/em>. If they behave badly, they\u2019re a negative influence whom you should cut off immediately.&nbsp;&nbsp;<\/p>\n\n\n\n<p>(Shortform note: Research suggests that <a href=\"https:\/\/news.umich.edu\/when-do-words-speak-louder-than-actions\/\">in situations where the other person\u2019s actions are limited by an external factor, you should pay attention to their words<\/a> instead of their behavior. In business, someone might be limited by what their company allows them to do. In your personal life, someone might be limited by factors like finances\u2014like if a woman wants to go on a date with you but can\u2019t afford to.)&nbsp;<\/p>\n\n\n\n<p>Second, you must master the ability to successfully charm women by presenting yourself in the best possible light. Cooper recommends several texts to help you develop this skill, notably<em> <\/em><a href=\"https:\/\/www.shortform.com\/app\/book\/the-game\"><em>The Game<\/em><\/a><em> <\/em>by Neil Strauss. (Shortform note: Cooper doesn\u2019t give specific tips to charm women, but <a href=\"https:\/\/www.shortform.com\/app\/book\/the-game#the-mystery-method\">Strauss suggests several techniques<\/a>: Consider using gimmicks (like magic tricks) to impress women. Keep her wanting more by alternating between sending signals that you like her and signals that you don\u2019t. For example, if you\u2019re <a href=\"https:\/\/www.shortform.com\/blog\/how-to-have-a-good-conversation\/\">having a good conversation<\/a> (a signal that you like her), look around the room (a signal that you don\u2019t).)&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What makes a man an &#8220;alpha&#8221;? Why are women attracted to dominant men? According to Richard Cooper, success with women shouldn\u2019t be your main reason for pursuing the status of an alpha male. You should want to become dominant for yourself\u2014success with women is just a fringe benefit.\u00a0That said, the first step to becoming an alpha is to determine your current dominance level. With this in mind, here&#8217;s how to become an alpha male, according to Richard Cooper.<\/p>\n","protected":false},"author":7,"featured_media":81077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,43],"tags":[801],"class_list":["post-83782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","category-self-improvement","tag-the-unplugged-alpha","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Become an Alpha Male: Richard Cooper&#039;s 4 Steps - Shortform Books<\/title>\n<meta name=\"description\" content=\"How do you become an alpha male? 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According to Richard Cooper, the first step to becoming an alpha is to determine your current level.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/how-to-become-an-alpha-male\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-16T11:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T15:19:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/man-standing-in-shower.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1852\" \/>\n\t<meta property=\"og:image:height\" content=\"1232\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darya Sinusoid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Sinusoid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-become-an-alpha-male\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-become-an-alpha-male\/\"},\"author\":{\"name\":\"Darya Sinusoid\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\"},\"headline\":\"How to Become an Alpha Male: Richard Cooper&#8217;s 4 Steps\",\"datePublished\":\"2022-11-16T11:29:00+00:00\",\"dateModified\":\"2022-11-22T15:19:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-become-an-alpha-male\/\"},\"wordCount\":1133,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-become-an-alpha-male\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/man-standing-in-shower.jpg\",\"keywords\":[\"The Unplugged Alpha\"],\"articleSection\":[\"Psychology\",\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-become-an-alpha-male\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-become-an-alpha-male\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/how-to-become-an-alpha-male\/\",\"name\":\"How to Become an Alpha Male: Richard Cooper's 4 Steps - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-become-an-alpha-male\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-become-an-alpha-male\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/man-standing-in-shower.jpg\",\"datePublished\":\"2022-11-16T11:29:00+00:00\",\"dateModified\":\"2022-11-22T15:19:05+00:00\",\"description\":\"How do you become an alpha male? 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