{"id":83007,"date":"2022-11-07T14:07:00","date_gmt":"2022-11-07T18:07:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=83007"},"modified":"2022-11-14T11:57:27","modified_gmt":"2022-11-14T15:57:27","slug":"managing-transition-in-the-workplace","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/","title":{"rendered":"The Importance of Managing Transition in the Workplace"},"content":{"rendered":"\n<p>What is the importance of managing transitions in the workplace? How can you <a href=\"https:\/\/www.shortform.com\/blog\/how-to-handle-change\/\">handle change<\/a> with grace?<\/p>\n\n\n\n<p>Organizational leaders must learn how to manage transitions effectively. Susan and William Bridges&#8217;s book <em>Managing Transitions<\/em> says it&#8217;s important that everyone is on the same page during the transition, which is largely a leader&#8217;s job.<\/p>\n\n\n\n<p>Read below to learn why you need to effectively manage transitions in the workplace.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Importance of Managing Transition<\/strong><\/h2>\n\n\n\n<p>Simply put, organizational leaders must learn to manage transition because <em>every<\/em> organization experiences transition. All organizations will naturally change throughout their lifetime as they grow from an idea to a start-up to an established company. <strong>Managing transition in the workplace in an effective manner is critical if an organization is to move successfully from one stage of its evolution to the next.<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>(Shortform note: William and Susan Bridges emphasize the importance of managing people through the stages of organizational growth. Implicit in their argument is the importance of broader cultural change during these periods of transition: Get enough people (or the <a href=\"https:\/\/www.shortform.com\/blog\/hiring-the-right-people\/\">right people<\/a>) on board, and it triggers the necessary cultural change for the organization to evolve. But just like internal psychological transitions, <a href=\"https:\/\/hbr.org\/2017\/06\/changing-company-culture-requires-a-movement-not-a-mandate#:~:text=It%E2%80%99s%20also%20easy%20for%20an%20enterprise,of%20an%20organizational%20transition%20is\">cultural change can\u2019t be mandated.<\/a> People may grudgingly accept a mandated change, but they will lack the optimism, creativity, and excitement that are necessary to ensure the change is successful and long-lasting.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Stages of an Organizational Life Cycle<\/h3>\n\n\n\n<p>According to the authors, all organizations evolve through a predetermined set of stages. As organizations evolve, each transition will require a closing out of the previous phase, a bridge to the next, and an emerging into the subsequent phase.<\/p>\n\n\n\n<p>William and Susan Bridges outline seven stages of an organization\u2019s life cycle:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Ideating<\/em>: Ideas are thrown around before becoming reality.<\/li><li><em>Taking Off<\/em>: The idea is now a reality. Though the organization exists, there are very few systems and a lot is still uncertain.<\/li><li><em>Settling In<\/em>: Roles, policies, and systems get more clearly defined and formalized. The day-to-day of the organization becomes more organized and predictable.<\/li><li><em>Achieving<\/em>: The organization has reached maturity and is a competitive player in its market with potential for expansion.<\/li><li><em>Becoming Established<\/em>: The organization becomes a household name in its field with a strong reputation. Dramatic changes are less frequent and there is little motivation to disrupt the status quo.<\/li><li><em>Stagnating<\/em>: Complacency results in the organization failing to adapt and evolve. The organization stops actively reacting to its environment and, as a result, becomes less relevant and competitive.<\/li><li><em>Ending<\/em>: The organization ceases to exist\u2014either because it folds, or is broken apart, sold, and no longer recognizable.<\/li><\/ul>\n\n\n\n<p>OR<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Revitalization<\/em>: The organization re-enters the ideation phase and reimagines the way it does business, allowing it to continue to evolve and start the organizational life cycle anew.<\/li><\/ul>\n\n\n\n<p>An organization\u2019s life cycle doesn\u2019t have to end in failure. A company has the potential to experience a rebirth (or revitalization) depending on how leaders handle the transitions involved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The History of the Organizational Life Cycle Model&nbsp;<\/strong><\/h3>\n\n\n\n<p>The organizational life cycle model grew out of the study of life cycles in the natural world. The first example of nature as a metaphor for organizational development can be traced all the way back to 1890 when <a href=\"https:\/\/www.marxists.org\/reference\/subject\/economics\/marshall\/bk4ch13.htm\">Alfred Marshall compared the growth of companies to that of \u201ctrees of the forest.\u201d<\/a> However, many attribute the organizational life cycle (OLC) model we use today to Mason Haire\u2019s work in <em>Modern Organizational Theory<\/em>, published in 1959. Since then, <a href=\"https:\/\/www.aihr.com\/blog\/organizational-life-cycle\/\">the concept of organizational life cycle has gone through many iterations<\/a>.<\/p>\n\n\n\n<p>While the concept of organizational life cycle is still broadly used by organizational consultants and leaders to predict potential opportunities and challenges based on the company\u2019s development stage, some researchers question the continued relevance of the model.&nbsp;<\/p>\n\n\n\n<p>A 2021 article published in the <em>Journal of Organizational Design<\/em> suggests that the current model is too simplistic and over-determines the importance of growth as a <a href=\"https:\/\/www.shortform.com\/blog\/factors-of-success\/\">factor of success<\/a>. The authors argue instead that companies evolve differently, regardless of size, and that an \u201cevolutionary\u201d model would more accurately reflect the unpredictable paths companies take in response to their environment. Unlike the more prescriptive OLC model, <a href=\"https:\/\/link.springer.com\/article\/10.1186\/s41469-021-00090-7\">an evolutionary model is more flexible and focuses on an organization\u2019s ability to adapt based on the changing environment.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-process-of-revitalization\">The Process of Revitalization<\/h3>\n\n\n\n<p>According to the authors, the biggest transition an organization can go through is the process of revitalization. <strong>Organizational revitalization is the alternative to failure.<\/strong> It starts the organizational life cycle over again, so instead of stagnating and going out of business, the organization chooses to respond to change strategically and reimagine how it does business.<strong> If you can successfully manage the transitions involved in a revitalization process, your business can continue to thrive.<\/strong><\/p>\n\n\n\n<p>Consider the example of Lego, the Danish toy company. When J\u00f8rgen Vig Knudstorp took over as CEO in 2004, the company was facing declining sales. He recognized that the company needed a revitalization, but he also understood that that process would require managing transition in the workplace. Vig Knudstorp <a href=\"https:\/\/hbr.org\/2009\/01\/lego-ceo-jorgen-vig-knudstorp-on-leading-through-survival-and-growth\">focused on building relationships with employees throughout the organization before implementing any dramatic changes.<\/a>&nbsp;<\/p>\n\n\n\n<p>Once he gained the trust of his team, he worked with them to clarify the company\u2019s mission and vision. Like previous CEOS, Vig Knudstorp\u2019s willingness to reimagine how the company does business and guide his team thoughtfully through that transition has enabled <a href=\"https:\/\/www.business2community.com\/brandviews\/mainstreethost\/4-timeless-brands-evolved-stay-relevant-01491037\">Lego to continue to survive and thrive in the global marketplace.<\/a><\/p>\n\n\n\n<p>(Shortform note: In <a href=\"https:\/\/shortform.com\/app\/book\/hit-refresh\/1-page-summary\"><em>Hit Refresh<\/em><\/a><em>, <\/em>Microsoft CEO Satya Nadella offers another strong example of the power of a well-managed revitalization process to sustain an organization. In 2014, Microsoft was lagging behind its competitors. When Satya Nadella took over as CEO, he worked collaboratively with his team to reimagine the company\u2013clarifying the company\u2019s mission, transforming the corporate culture, and promoting innovation, resulting in huge success for the company. <a href=\"https:\/\/www.economist.com\/briefing\/2020\/10\/22\/how-satya-nadella-turned-microsoft-around\">Through his intentional change management, Microsoft saw a market capitalization of $1.6 trillion.<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the importance of managing transitions in the workplace? How can you handle change with grace? Organizational leaders must learn how to manage transitions effectively. Susan and William Bridges&#8217;s book Managing Transitions says it&#8217;s important that everyone is on the same page during the transition, which is largely a leader&#8217;s job. Read below to learn why you need to effectively manage transitions in the workplace.<\/p>\n","protected":false},"author":14,"featured_media":37752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,14,30],"tags":[792],"class_list":["post-83007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-management","category-work","tag-managing-transitions","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance of Managing Transition in the Workplace - Shortform Books<\/title>\n<meta name=\"description\" content=\"Managing transition in the workplace can be difficult if not everyone is on board. To handle change in the smoothest way possible, read here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Managing Transition in the Workplace\" \/>\n<meta property=\"og:description\" content=\"Managing transition in the workplace can be difficult if not everyone is on board. To handle change in the smoothest way possible, read here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-07T18:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-14T15:57:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/presentation-office-business-workplace-organization-company-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"The Importance of Managing Transition in the Workplace\",\"datePublished\":\"2022-11-07T18:07:00+00:00\",\"dateModified\":\"2022-11-14T15:57:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/\"},\"wordCount\":1001,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/presentation-office-business-workplace-organization-company-meeting.jpg\",\"keywords\":[\"Managing Transitions\"],\"articleSection\":[\"Business\",\"Management\",\"Work\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/\",\"name\":\"The Importance of Managing Transition in the Workplace - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/presentation-office-business-workplace-organization-company-meeting.jpg\",\"datePublished\":\"2022-11-07T18:07:00+00:00\",\"dateModified\":\"2022-11-14T15:57:27+00:00\",\"description\":\"Managing transition in the workplace can be difficult if not everyone is on board. To handle change in the smoothest way possible, read here.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/presentation-office-business-workplace-organization-company-meeting.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/presentation-office-business-workplace-organization-company-meeting.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Importance of Managing Transition in the Workplace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Importance of Managing Transition in the Workplace - Shortform Books","description":"Managing transition in the workplace can be difficult if not everyone is on board. To handle change in the smoothest way possible, read here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/","og_locale":"en_US","og_type":"article","og_title":"The Importance of Managing Transition in the Workplace","og_description":"Managing transition in the workplace can be difficult if not everyone is on board. To handle change in the smoothest way possible, read here.","og_url":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/","og_site_name":"Shortform Books","article_published_time":"2022-11-07T18:07:00+00:00","article_modified_time":"2022-11-14T15:57:27+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/presentation-office-business-workplace-organization-company-meeting.jpg","type":"image\/jpeg"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"The Importance of Managing Transition in the Workplace","datePublished":"2022-11-07T18:07:00+00:00","dateModified":"2022-11-14T15:57:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/"},"wordCount":1001,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/presentation-office-business-workplace-organization-company-meeting.jpg","keywords":["Managing Transitions"],"articleSection":["Business","Management","Work"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/","url":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/","name":"The Importance of Managing Transition in the Workplace - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/presentation-office-business-workplace-organization-company-meeting.jpg","datePublished":"2022-11-07T18:07:00+00:00","dateModified":"2022-11-14T15:57:27+00:00","description":"Managing transition in the workplace can be difficult if not everyone is on board. To handle change in the smoothest way possible, read here.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/presentation-office-business-workplace-organization-company-meeting.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/presentation-office-business-workplace-organization-company-meeting.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/managing-transition-in-the-workplace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Importance of Managing Transition in the Workplace"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/presentation-office-business-workplace-organization-company-meeting.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/83007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=83007"}],"version-history":[{"count":8,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/83007\/revisions"}],"predecessor-version":[{"id":83684,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/83007\/revisions\/83684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/37752"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=83007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=83007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=83007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}