{"id":82974,"date":"2022-11-03T10:16:00","date_gmt":"2022-11-03T14:16:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=82974"},"modified":"2022-11-11T16:26:11","modified_gmt":"2022-11-11T20:26:11","slug":"how-to-brainstorm-ideas-for-writing","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-brainstorm-ideas-for-writing\/","title":{"rendered":"How to Brainstorm Ideas for Writing: The 2 Essential Steps"},"content":{"rendered":"\n

Do you know how to brainstorm<\/a> ideas for writing? Why is it important to brainstorm?<\/p>\n\n\n\n

Before you pick up a pencil to start writing, it’s important you brainstorm your ideas first. In The Pyramid Principle<\/em>, Barbara Minto says this is crucial because you must know your purpose<\/a> before anything else.<\/p>\n\n\n\n

Read below to learn how to brainstorm ideas for writing papers or any other prose.<\/p>\n\n\n\n\n\n\n\n

Brainstorming Your Ideas<\/strong><\/h2>\n\n\n\n

Here we’ll describe two steps to learn how to brainstorm ideas for writing: clarifying your topic and filling out the Conclusions-First Pyramid. We\u2019ll illustrate these two steps using this one example: Imagine you\u2019re sending an email to your neighborhood mailing list about your city\u2019s upcoming composting program. <\/p>\n\n\n\n

Step 1: Clarify Your Purpose<\/strong><\/h3>\n\n\n\n

According to Minto, before you fill out your pyramid, you must clarify your <\/strong>purpose<\/em><\/strong>: what you want your piece to teach your readers. <\/strong> Minto claims that all readers are motivated to read so that they learn something new. To ensure you\u2019ll fulfill this motivation, brainstorm answers to these two questions:<\/p>\n\n\n\n

Question 1: What main question would your readers have about your topic?<\/strong> For example, if your topic is your city\u2019s new composting program, your neighbors might wonder, \u201cShould I compost?\u201d<\/p>\n\n\n\n

(Shortform note: Before determining your question, it may be helpful to pinpoint who<\/em> your audience is and why<\/em> they\u2019re reading your piece. Briar Goldberg, the director of speaker coaching at TED, argues that public speakers should try to align their message with their audience\u2019s goals<\/a>. This makes it more likely that they\u2019ll find your speech useful and memorable. You can apply this same idea to your writing, as well. While brainstorming your question, follow this advice from Goldberg: Consider who your audience is, why they\u2019re taking time to pay attention to your ideas, and what they\u2019ll likely want to gain from your ideas.)<\/p>\n\n\n\n

Question 2: What\u2019s your answer to your reader\u2019s question? <\/strong>This answer will be your Peak Conclusion. For instance, your answer to the question \u201cShould I compost?\u201d might be \u201cYou should compost.\u201d However, Minto points out that you may not always know your answer this early in the brainstorming process. In this case, skip brainstorming your answer\u2014you\u2019ll formulate it in the next step.<\/p>\n\n\n\n

(Shortform note: How can you generate a strong, compelling answer to your reader\u2019s question? In Get to the Point!<\/em><\/a>, communication expert Joel Schwartzberg argues that a strong point (or in this case, a strong Peak Conclusion) meets these two criteria: 1) It\u2019s an idea someone might disagree with, and 2) it requires analysis to explain.<\/a> A conclusion that meets these criteria goes beyond what\u2019s obvious, which justifies the existence of your written piece. For instance, the conclusion that you should compost meets Schwartzberg\u2019s first criterion because someone could form a reasonable argument about why you shouldn’t compost. Furthermore, this conclusion meets Schwartzberg\u2019s second criterion because you must include analysis to thoroughly explain why<\/em> you should compost.)<\/p>\n\n\n\n

Step 2: Fill Out the Conclusions-First Pyramid<\/strong><\/h3>\n\n\n\n

After you clarify your purpose<\/a>, your next step is to use the Conclusions-First Pyramid to structure your ideas. According to Minto, there are two approaches to filling out the pyramid: a peak-to-base <\/em>approach and a base-to-peak<\/em> approach. <\/strong>The first approach has you fill out the pyramid from the top down. Minto recommends using the peak-to-base approach if you\u2019ve already formulated an answer (the Peak Conclusion). By contrast, the base-to-peak approach has you fill out the pyramid from the bottom up. Use this approach if you haven\u2019t yet brainstormed a Peak Conclusion or if the peak-to-base approach didn\u2019t work for you. <\/p>\n\n\n\n

Here, we\u2019ll further explain how to use each approach.<\/p>\n\n\n\n

Approach 1: The Peak-to-Base Approach<\/h4>\n\n\n\n

Minto claims that when you already have your Peak Conclusion in mind, you can generate your remaining ideas by imagining you\u2019re having a dialogue with a skeptical reader: <\/strong>someone who asks follow-up questions about each idea in your pyramid, starting at the peak. Your answers to their questions about the Peak Conclusion will become your Tier 1 ideas. If they continue to have questions about your Tier 1 ideas, you\u2019ll answer those questions in Tier 2. Continue this process of adding tiers to your pyramid until you answer all of the skeptical reader\u2019s questions.<\/p>\n\n\n\n

For example, imagine a skeptical reader encounters your Peak Conclusion for the composting email: \u201cYou should compost.\u201d They\u2019ll most likely wonder, \u201cWhy?\u201d The diagram below illustrates how your answers to this question form the conclusions in Tier 1. A skeptical reader would likely continue to have questions about these Tier 1 ideas. You can find the answers to those questions in Tier 2.<\/p>\n\n\n\n

Approach 2: Base-to-Peak Approach<\/h4>\n\n\n\n

According to Minto, a base-to-peak approach is a strong alternative to the peak-to-base approach, especially if you\u2019re having trouble formulating your Peak Conclusion and\/or your Tier 1 conclusions. To use the base-to-peak approach, follow these four steps:<\/p>\n\n\n\n

Step 1: List ideas that answer your audience\u2019s question.<\/strong> For example, in response to the question, \u201cShould I compost?\u201d, generate two lists: one list with reasons why a reader should <\/em>compost, and one list with reasons why they shouldn\u2019t<\/em> compost.<\/p>\n\n\n\n

Step 2: Group your ideas based on their similarities.<\/strong> For instance, imagine you generated these four reasons why your reader should<\/em> compost:<\/p>\n\n\n\n

  1. The city will convert your organic waste into compost you can use in your garden.<\/li>
  2. You\u2019ll be entered into a raffle for a gift card to the gardening store.<\/li>
  3. Using compost in our garden will reduce greenhouse gas emissions.<\/li>
  4. Composting will divert our organic waste from landfills.<\/li><\/ol>\n\n\n\n

    The first and second ideas are both reasons why composting benefits the individual reader<\/em>. The third and fourth ideas are both reasons why composting benefits the community<\/em>. <\/p>\n\n\n\n

    Step 3: Generate a conclusion for each group and insert them into your pyramid. <\/strong>For example, this conclusion summarizes the first group of ideas: \u201cComposting benefits you.\u201d The conclusion summarizes the second group of ideas: \u201cComposting benefits the community.\u201d Write these conclusions in Tier 1, and write the specific supporting ideas from Step 2 in the tier below these conclusions. <\/p>\n\n\n\n

    Step 4: Generate a Peak Conclusion from your group conclusions. <\/strong>For example, write \u201cYou should compost\u201d at the top of your pyramid.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Do you know how to brainstorm ideas for writing? Why is it important to brainstorm? Before you pick up a pencil to start writing, it’s important you brainstorm your ideas first. In The Pyramid Principle, Barbara Minto says this is crucial because you must know your purpose before anything else. Read below to learn how to brainstorm ideas for writing papers or any other prose.<\/p>\n","protected":false},"author":14,"featured_media":15964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,15,30],"tags":[791],"class_list":["post-82974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-education","category-work","tag-the-pyramid-principle","","tg-column-two"],"yoast_head":"\nHow to Brainstorm Ideas for Writing: The 2 Essential Steps - Shortform Books<\/title>\n<meta name=\"description\" content=\"Organizing your ideas can create a better paper. 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