{"id":82956,"date":"2022-10-29T17:42:00","date_gmt":"2022-10-29T21:42:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=82956"},"modified":"2022-11-11T16:26:21","modified_gmt":"2022-11-11T20:26:21","slug":"what-should-a-conclusion-include","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/what-should-a-conclusion-include\/","title":{"rendered":"What Should a Conclusion Include? Tips for a Stellar Ending"},"content":{"rendered":"\n<p>What should a conclusion include? Why should conclusions motivate readers?<\/p>\n\n\n\n<p>In <em>The Pyramid Principle<\/em>, Barbara Minto claims you should end your writing piece in a way that motivates people. To do this, you need to present a new idea for readers to ponder over.<\/p>\n\n\n\n<p>Continue reading to learn how a conclusion can make or break your piece.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crafting-a-motivating-conclusion\"><strong>Crafting a Motivating Conclusio<\/strong>n<\/h2>\n\n\n\n<p>How do you <em>end<\/em> a conclusions-first piece of writing, and what should a conclusion include? Minto argues that<strong> you should end your piece with a new, motivating idea instead of simply restating your initial idea. <\/strong>A piece of <a href=\"https:\/\/www.shortform.com\/blog\/pyramid-writing-style\/\">Pyramid Writing<\/a> doesn\u2019t<em> <\/em>need<em> <\/em>a traditional concluding paragraph (in which you restate your main argument), since you\u2019ve already shared your conclusions according to the conclusions-first approach. Instead, the best ending is one that presents a <em>new<\/em> idea: one that motivates your readers to either take your ideas seriously or take some sort of action. Let\u2019s explore these two types of motivating endings.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-type-1-a-reminder-of-your-ideas-significance\">Type 1: A Reminder of Your Ideas\u2019 Significance<\/h3>\n\n\n\n<p>Minto claims that this type of ending <strong>provides context for why your ideas are important, which motivates readers to take your ideas seriously. <\/strong>For instance, imagine you\u2019ve written a <a href=\"https:\/\/www.shortform.com\/blog\/how-to-create-a-training-manual\/\">training manual<\/a> for your employees. End your manual with these words: \u201cYour day-to-day work\u2014from contacting customers to filing receipts\u2014keeps the business running and improves our customers\u2019 lives.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-type-2-a-call-to-action\">Type 2: A Call to Action&nbsp;<\/h3>\n\n\n\n<p>According to Minto, this type of ending <strong>motivates the reader to put your ideas into action. <\/strong>End with <a href=\"https:\/\/www.shortform.com\/blog\/a-call-to-action\/\">a call to action<\/a> by sharing a specific action you\u2019d like them to take and describing why it\u2019s important. For example, imagine you\u2019ve written an opinion piece to convince your readers to help formerly incarcerated people become voters. Your ending might be: \u201cIf you\u2019re fed up with<em> talking<\/em> about change and are ready to spend time <em>making<\/em> change, join us at our meeting next week to learn how you can help ensure that eligible voters get to the polls by Election Day.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>When to Use Each Type of Ending<\/strong><\/h4>\n\n\n\n<p>Minto doesn\u2019t provide guidance on how to determine when to use each type of ending (or whether a neat ending is even necessary for your piece). To decide what your conclusion should include and which type of ending best suits your writing, consider the piece\u2019s purpose. Experts often claim that <a href=\"https:\/\/books.google.com\/books?hl=en&amp;lr=&amp;id=u0n0AgAAQBAJ&amp;oi=fnd&amp;pg=PA17&amp;dq=purposes+of+writing+persuade+entertain+inform&amp;ots=aI2dy90rAG&amp;sig=Ks-EcT2sxJ5HitrjZJQ6yKfXkuc#v=onepage&amp;q=purposes%20of%20writing%20persuade%20entertain%20inform&amp;f=false\">a piece of nonfiction writing usually has one of these three purposes: to inform, express, or persuade<\/a>. Here, we\u2019ll explore which of Minto\u2019s ending strategies (if any) may work best for each purpose.<\/p>\n\n\n\n<p><strong>Informative writing:<\/strong> The purpose of informative writing is to educate the reader on a specific topic. Examples include news articles, reports, training manuals, meeting agendas, and meeting minutes. End informative writing with a reminder of your ideas\u2019 significance so that people feel their time reading your piece was well spent. If your informative writing requires a response from your reader, end with a call to action that specifies what you need from them.<\/p>\n\n\n\n<p><strong>Expressive writing:<\/strong> The purpose of expressive writing is to reveal your opinion or share your experiences. Examples include personal essays, opinion articles, thank-you messages, and memoirs. Expressive writing may not need a concluding paragraph if it\u2019s already chronological in nature (as in the case of a memoir). However, as with informative writing, it may be useful to end your expressive writing with a reminder of your ideas\u2019 significance.<\/p>\n\n\n\n<p><strong>Persuasive writing: <\/strong>The purpose of persuasive writing is to convince someone to agree with your perspective. Examples include editorials, advertisements, political speeches, and cover letters. It\u2019s effective to end persuasive writing with a call to action: This type of ending will indicate that your perspective is useful because it leads to action. Furthermore, a call to action brings about the change you want to see, bringing <em>you<\/em> the satisfaction that your writing has a purpose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What should a conclusion include? Why should conclusions motivate readers? In The Pyramid Principle, Barbara Minto claims you should end your writing piece in a way that motivates people. To do this, you need to present a new idea for readers to ponder over. Continue reading to learn how a conclusion can make or break your piece.<\/p>\n","protected":false},"author":14,"featured_media":15934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,15],"tags":[791],"class_list":["post-82956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-education","tag-the-pyramid-principle","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Should a Conclusion Include? Tips for a Stellar Ending - Shortform Books<\/title>\n<meta name=\"description\" content=\"A conclusion should wrap up your piece, while also introducing a new idea to the reader. 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