{"id":82664,"date":"2022-10-31T13:32:00","date_gmt":"2022-10-31T17:32:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=82664"},"modified":"2022-11-10T12:16:24","modified_gmt":"2022-11-10T16:16:24","slug":"facebook-and-politics","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/facebook-and-politics\/","title":{"rendered":"Facebook and Politics: Scandals, Polarization, &#038; Fake News"},"content":{"rendered":"\n<p>What was the Cambridge Analytica scandal? Did Russia really place divisive ads on Facebook?<\/p>\n\n\n\n<p>According to Scott Galloway, Facebook is perhaps the worst Big Tech offender when it comes to prioritizing profit over privacy and democracy. He discusses Facebook&#8217;s scandals affecting the 2016 election, its polarizing ad model, and its refusal to <a href=\"https:\/\/www.shortform.com\/blog\/accepting-responsibility\/\">take responsibility<\/a> for fake news on its platform.<\/p>\n\n\n\n<p>Keep reading to learn about the troubling history of Facebook and politics.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-election-scandals\">Election Scandals<\/h2>\n\n\n\n<p>Galloway discusses two scandals involving Facebook and politics, specifically the platform&#8217;s actions that affected the 2016 election.<\/p>\n\n\n\n<p>Galloway explains that Facebook has engaged in repeated violations of its users\u2019 privacy. It shared data with third-party apps without users\u2019 knowledge, despite being warned against this practice by the Federal Trade Commission (FTC) in 2011, and despite promising the FTC that it would stop. <strong>In the run-up to the 2016 election, it exposed the personal data of millions of Americans to Cambridge Analytica (the Trump campaign\u2019s political consulting firm), which harvested the information without users\u2019 knowledge.<\/strong> Cambridge Analytica then used the data to create behavioral profiles capable of targeting pro-Trump messages to specific voters.&nbsp;<\/p>\n\n\n\n<p>In addition, Galloway notes, after initially denying that it had anything to do with foreign interference in the 2016 election, Facebook later admitted to taking money from Russia to place divisive ads that were seen by hundreds of millions of users. Galloway says that, if any other media company had taken money from a foreign actor for ads inciting racial and <a href=\"https:\/\/www.shortform.com\/blog\/political-divide\/\">political division<\/a>, it would have been penalized, fined, or seen major advertisers pull out. Galloway claims that Facebook is able to get away with this behavior because of its size and power.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Legal Consequences for Facebook\u2019s Privacy Violations<\/strong><br><br>While Facebook was never fined for selling ads to Russia, in 2019, after <em>The Four<\/em> was published, the <a href=\"https:\/\/www.reuters.com\/article\/us-facebook-ftc\/facebook-to-pay-record-5-billion-u-s-fine-over-privacy-faces-antitrust-probe-idUSKCN1UJ1L9\">FTC did fine Facebook $5 billion<\/a> after determining that the company\u2019s sale of data to Cambridge Analytica violated a 2012 FTC privacy order.<br><br>The Cambridge Analytica scandal has also resulted in several lawsuits against Facebook. For example, a <a href=\"https:\/\/www.politico.com\/news\/2021\/09\/21\/facebook-paid-billions-extra-to-the-ftc-to-spare-zuckerberg-in-data-suit-shareholders-allege-513456#:~:text=The%20FTC%20also%20said%20in,the%20CEO%2C%20the%20suit%20alleged.\">2021 shareholder action<\/a> alleges that Facebook paid the FTC billions extra to avoid having CEO Mark Zuckerberg and COO Sheryl Sandberg deposed, and to avoid a personal lawsuit against Zuckerberg. In addition, a <a href=\"https:\/\/techpolicy.press\/suits-target-mark-zuckerberg-over-cambridge-analytica-why-it-matters\/\">2022 suit<\/a> by the Attorney General of Washington, D.C. claims that Zuckerberg was personally involved in the decision to sell data to Cambridge Analytica.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-polarization-and-fake-news\">Polarization and Fake News<\/h2>\n\n\n\n<p>Facebook\u2019s ad model itself leads to increased <a href=\"https:\/\/www.shortform.com\/blog\/party-polarization\/\">political polarization<\/a>, says Galloway. It\u2019s easy for Facebook to identify people on the extreme ends of the political spectrum based on likes and other online activity, but it&#8217;s harder to identify moderates. So <strong>Facebook focuses its targeted ads on far-left liberals and far-right conservatives<\/strong><strong> and doesn\u2019t bother with the people in the middle. <\/strong>This results in increased polarization because the ads further entrench people\u2019s partisan loyalties.<\/p>\n\n\n\n<p>(Shortform note: Although Facebook has repeatedly denied claims that its platform stokes divisiveness, <a href=\"https:\/\/www.brookings.edu\/blog\/techtank\/2021\/09\/27\/how-tech-platforms-fuel-u-s-political-polarization-and-what-government-can-do-about-it\/\">many studies have concluded that Facebook contributes to political animosity in the US<\/a>. These studies have determined that while Facebook is not the primary cause of political polarization, it does significantly exacerbate the problem.)&nbsp;&nbsp;<\/p>\n\n\n\n<p>This, in turn, creates a strong <a href=\"https:\/\/www.shortform.com\/blog\/what-is-incentive-meaning-and-definition-economics\/\">incentive<\/a> for Facebook to allow fake news that appeals to people\u2019s partisan loyalties to appear on its platform\u2014<strong>because the company profits from the clicks and revenue fake news generates.<\/strong> According to Galloway, Facebook\u2019s failure to take any responsibility for the truth of its content allows lies and disinformation to spread rapidly among Facebook\u2019s billions of users, influencing political views and ultimately posing a <a href=\"https:\/\/www.shortform.com\/blog\/threats-to-democracy\/\">threat to democracy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What was the Cambridge Analytica scandal? Did Russia really place divisive ads on Facebook? According to Scott Galloway, Facebook is perhaps the worst Big Tech offender when it comes to prioritizing profit over privacy and democracy. He discusses Facebook&#8217;s scandals affecting the 2016 election, its polarizing ad model, and its refusal to take responsibility for fake news on its platform. Keep reading to learn about the troubling history of Facebook and politics.<\/p>\n","protected":false},"author":9,"featured_media":82668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[275,24],"tags":[785],"class_list":["post-82664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","category-society","tag-the-four","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook and Politics: Scandals, Polarization, &amp; Fake News - Shortform Books<\/title>\n<meta name=\"description\" content=\"Facebook might be the worst offender when it comes to putting profit above democracy. 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