{"id":81854,"date":"2022-10-14T15:08:00","date_gmt":"2022-10-14T19:08:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=81854"},"modified":"2022-10-27T10:47:11","modified_gmt":"2022-10-27T14:47:11","slug":"employee-alignment","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/employee-alignment\/","title":{"rendered":"The Top 2 Strategies to Achieve Employee Alignment"},"content":{"rendered":"\n<p>What is employee alignment? Are your employees dedicated to your company?<\/p>\n\n\n\n<p>Employee alignment simply means that your employees are on the same page as you when it comes to the company goals and expectations. In <em>The Advantage<\/em>, Patrick Lencioni says that employees must align with the organization&#8217;s goals for organizational unity.<\/p>\n\n\n\n<p>Read below to learn <a href=\"https:\/\/www.shortform.com\/blog\/how-to-achieve\/\">how to achieve<\/a> employee alignment at your company.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Employee Alignment and Dedication<\/strong><\/h2>\n\n\n\n<p>To achieve employee alignment, the organization\u2019s hiring and firing processes must align with its goals and standards. To achieve employee dedication, leaders must constantly and effectively communicate the organization\u2019s goals and standards and their personal dedication to them. Let\u2019s explore each of these processes in more detail.<\/p>\n\n\n\n<p>(Shortform note: To create employee alignment and dedication, Lencioni says goals and standards must be prioritized during hiring and firing and must be constantly communicated to employees. <a href=\"https:\/\/shortform.com\/app\/book\/measure-what-matters\/chapters-7-9\">While John Doerr agrees<\/a> that goals must be transparent, he points out in <a href=\"https:\/\/shortform.com\/app\/book\/measure-what-matters\"><em>Measure What Matters<\/em><\/a><em> <\/em>that <a href=\"https:\/\/shortform.com\/app\/book\/measure-what-matters\/chapters-7-9#problems-with-top-down-alignment\">creating organizational goals and standards at the top, as Lencioni recommends, may disrupt employee dedication.<\/a> When goals and standards are created at the top and then trickled down through methods like hiring processes and rigid protocols, employees on the ground aren\u2019t given the opportunity to offer ideas regarding their own work. Consequently, they may feel like their opinions and experiences aren\u2019t valued, and <a href=\"https:\/\/www.shortform.com\/blog\/organizational-efficiency-getting-things-done\/\">organizational efficiency<\/a>, flexibility, connection, and motivation may decrease as a result.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy #1: Prioritize Organizational Alignment When Hiring and Firing Employees<\/strong><\/h3>\n\n\n\n<p><strong>The first step in achieving employee alignment is to prioritize the organization&#8217;s goals and standards during the hiring process. <\/strong>Many organizations struggle with this because they prioritize potential employees\u2019 skills over their attitudes and values. Hiring employees who don\u2019t align with the company\u2019s goals and standards disrupts <a href=\"https:\/\/www.shortform.com\/blog\/what-is-organizational-health\/\">organizational health<\/a> by causing inconsistencies within <a href=\"https:\/\/www.shortform.com\/blog\/strong-organizational-culture\/\">organizational culture<\/a>, disagreements, low productivity, and high employee attrition.<\/p>\n\n\n\n<p>Before placing value on a candidate&#8217;s skills, interviewers should gauge whether the candidate upholds the organization\u2019s behavioral values and believes in the organization\u2019s <a href=\"https:\/\/www.shortform.com\/blog\/core-purpose\/\">core purpose<\/a>. Candidates who don\u2019t align shouldn\u2019t be considered for the role. Employees who <em>are<\/em> hired should be thoroughly trained on the organization\u2019s core purpose, behavioral values, and success strategies to reinforce alignment and dedication.<\/p>\n\n\n\n<p>Next, Lencioni says that <strong>organizations must change their firing practices to retain employees that meet behavioral standards and eliminate employees who don\u2019t<\/strong>\u2014regardless of their skill level. If you\u2019re considering <a href=\"https:\/\/www.shortform.com\/blog\/how-to-fire-someone\/\">firing an employee<\/a> who meets behavioral standards but lacks skill, give them a <a href=\"https:\/\/www.shortform.com\/blog\/do-performance-improvement-plans-work\/\">performance improvement plan<\/a> instead\u2014according to Lencioni, it\u2019s easier to improve the skills of someone who\u2019s aligned with the organization than to change the attitude and values of someone who\u2019s highly skilled.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategy-2-gain-employee-dedication-with-constant-effective-communication\"><strong>Strategy #2: Gain Employee Dedication With Constant, Effective Communication<\/strong><\/h3>\n\n\n\n<p><strong>To ensure employee dedication to the organization\u2019s goals and standards, these goals and standards\u2014and leaders\u2019 dedication to them\u2014must be <\/strong><strong><em>effectively <\/em><\/strong><strong>and <\/strong><strong><em>repeatedly<\/em><\/strong><strong> communicated<\/strong>. Lencioni explains information must be repeated multiple times for employees to fully understand it and dedicate themselves to acting on it. Further, information must be communicated in a way that achieves employee buy-in.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: Experts similarly emphasize that <a href=\"https:\/\/hbr.org\/2011\/08\/eight-ways-to-energize-your-te\">constant and effective communication is necessary for an organization to continue growing<\/a>. They list three components that make communication within an organization effective: It must inspire, educate, and reinforce. These components align with Lencioni\u2019s recommendation to repeatedly communicate in a way that achieves employee buy-in. <em>Reinforcing<\/em> previously established goals and standards means constantly communicating them, and making information <em>inspiring <\/em>and <em>educational<\/em> ensures that employees always personally believe in goals and standards and know what\u2019s expected from them.)<\/p>\n\n\n\n<p>Outside of traditional communication methods like newsletters, email announcements, and all-hands meetings, <em>cascading communication<\/em> is the best way to ensure employee dedication. <strong>Cascading communication is when news travels from the top down by <a href=\"https:\/\/www.shortform.com\/blog\/word-of-mouth-marketing-strategy\/\">word of mouth<\/a>.<\/strong> In practice, this means that members of the leadership team leave meetings and immediately share the news from that meeting with their direct reports, who then share with <em>their<\/em> direct reports, and so on until the entire organization has received the news.&nbsp;<\/p>\n\n\n\n<p>For cascading communication to be effective, Lencioni says that messages must be consistent and communicated promptly and face-to-face. Members of each hierarchy bracket (executives, managers, supervisors, general employees, and so on) must receive the same message within the same time frame. For example, all executives should get the news within the first hour, managers within the second hour, supervisors within the third hour, and so on.<\/p>\n\n\n\n<p><strong>Cascading communication is effective because face-to-face communication increases personal dedication<\/strong>. When employees witness their leader\u2019s dedication through their facial expressions and tone and are able to respond and ask questions, they feel personally involved in the organization\u2019s mission and consequently more dedicated.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: Experts agree with Lencioni that face-to-face communication (FTFC) increases employee dedication and productivity. They also note <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/face-to-face-communication\">a few benefits that Lencioni doesn\u2019t mention<\/a>. First, FTFC increases trust by helping employees get to know each other. Second, real-time conversations make it easier to explain your point and persuade employees that it\u2019s valid. Third, FTFC enhances <a href=\"https:\/\/www.shortform.com\/blog\/nvc-conflict-resolution\/\">conflict resolution<\/a> because people are more likely to pick up on tension based on the other person\u2019s <a href=\"https:\/\/www.shortform.com\/blog\/body-language-crucial-conversations\/\">body language<\/a> and resolve any issues immediately. Written communication makes it far more difficult to read others\u2019 emotions, which is a necessary component of conflict resolution.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is employee alignment? Are your employees dedicated to your company? Employee alignment simply means that your employees are on the same page as you when it comes to the company goals and expectations. In The Advantage, Patrick Lencioni says that employees must align with the organization&#8217;s goals for organizational unity. Read below to learn how to achieve employee alignment at your company.<\/p>\n","protected":false},"author":14,"featured_media":43381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,14,30],"tags":[774],"class_list":["post-81854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-management","category-work","tag-the-advantage","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Top 2 Strategies to Achieve Employee Alignment - Shortform Books<\/title>\n<meta name=\"description\" content=\"In a company, it&#039;s important that your employees are on the same page. To achieve employee alignment, use these two effective strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/employee-alignment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top 2 Strategies to Achieve Employee Alignment\" \/>\n<meta property=\"og:description\" content=\"In a company, it&#039;s important that your employees are on the same page. To achieve employee alignment, use these two effective strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/employee-alignment\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-14T19:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-27T14:47:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/employees-working.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"988\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/employee-alignment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/employee-alignment\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"The Top 2 Strategies to Achieve Employee Alignment\",\"datePublished\":\"2022-10-14T19:08:00+00:00\",\"dateModified\":\"2022-10-27T14:47:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/employee-alignment\/\"},\"wordCount\":908,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/employee-alignment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/employees-working.jpg\",\"keywords\":[\"The Advantage\"],\"articleSection\":[\"Business\",\"Management\",\"Work\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/employee-alignment\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/employee-alignment\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/employee-alignment\/\",\"name\":\"The Top 2 Strategies to Achieve Employee Alignment - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/employee-alignment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/employee-alignment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/employees-working.jpg\",\"datePublished\":\"2022-10-14T19:08:00+00:00\",\"dateModified\":\"2022-10-27T14:47:11+00:00\",\"description\":\"In a company, it's important that your employees are on the same page. To achieve employee alignment, use these two effective strategies.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/employee-alignment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/employee-alignment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/employee-alignment\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/employees-working.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/employees-working.jpg\",\"width\":988,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/employee-alignment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Top 2 Strategies to Achieve Employee Alignment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Top 2 Strategies to Achieve Employee Alignment - Shortform Books","description":"In a company, it's important that your employees are on the same page. To achieve employee alignment, use these two effective strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/employee-alignment\/","og_locale":"en_US","og_type":"article","og_title":"The Top 2 Strategies to Achieve Employee Alignment","og_description":"In a company, it's important that your employees are on the same page. To achieve employee alignment, use these two effective strategies.","og_url":"https:\/\/www.shortform.com\/blog\/employee-alignment\/","og_site_name":"Shortform Books","article_published_time":"2022-10-14T19:08:00+00:00","article_modified_time":"2022-10-27T14:47:11+00:00","og_image":[{"width":988,"height":600,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/employees-working.jpg","type":"image\/jpeg"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/employee-alignment\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/employee-alignment\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"The Top 2 Strategies to Achieve Employee Alignment","datePublished":"2022-10-14T19:08:00+00:00","dateModified":"2022-10-27T14:47:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/employee-alignment\/"},"wordCount":908,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/employee-alignment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/employees-working.jpg","keywords":["The Advantage"],"articleSection":["Business","Management","Work"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/employee-alignment\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/employee-alignment\/","url":"https:\/\/www.shortform.com\/blog\/employee-alignment\/","name":"The Top 2 Strategies to Achieve Employee Alignment - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/employee-alignment\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/employee-alignment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/employees-working.jpg","datePublished":"2022-10-14T19:08:00+00:00","dateModified":"2022-10-27T14:47:11+00:00","description":"In a company, it's important that your employees are on the same page. To achieve employee alignment, use these two effective strategies.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/employee-alignment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/employee-alignment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/employee-alignment\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/employees-working.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/employees-working.jpg","width":988,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/employee-alignment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Top 2 Strategies to Achieve Employee Alignment"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/employees-working.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/81854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=81854"}],"version-history":[{"count":4,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/81854\/revisions"}],"predecessor-version":[{"id":81917,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/81854\/revisions\/81917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/43381"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=81854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=81854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=81854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}