{"id":80228,"date":"2022-09-23T17:48:00","date_gmt":"2022-09-23T21:48:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=80228"},"modified":"2022-10-05T09:51:51","modified_gmt":"2022-10-05T13:51:51","slug":"honesty-in-marketing","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/","title":{"rendered":"Honesty in Marketing: Is It the Right Approach?"},"content":{"rendered":"\n<p>When you&#8217;re trying to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-sell-a-product\/\">sell your product<\/a>, should you be completely transparent about the price? Is it okay to use techniques that some regard as manipulative?<\/p>\n\n\n\n<p><em>The Ultimate Sales Letter<\/em> provides time-tested foundational strategies in the art of persuasive writing that translate across media in the ever-evolving world of sales and marketing. Author Dan Kennedy leans into strategies that some would label as trickery or bullying to get people to respond to a sales letter.<\/p>\n\n\n\n<p>Read more to learn his approach and alternative views of honesty in marketing, and determine for yourself whether you have to choose between being ethical and being effective.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Kennedy&#8217;s Approach<\/h2>\n\n\n\n<p>Dan Kennedy says you must address the tricky subject of your product\u2019s price. You have to navigate this carefully because consumers won\u2019t buy a product without knowing its price, but they\u2019ll also forgo purchasing that product if they don\u2019t like its price. He recommends two strategies to de-emphasize your product\u2019s cost and turn customers\u2019 focus to reasons they should buy it.<\/p>\n\n\n\n<p>The first strategy is to shift the conversation from your product\u2019s price to the value or savings your customer will experience when they buy it. But, the second strategy pushes the conversion further\u2014and, some would say, too far, crossing the line when it comes to honesty in marketing.<\/p>\n\n\n\n<p>Kennedy advises that you move beyond the topic of price by focusing on persuasion techniques that compel your customer to buy your product:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Say that:<ul><li>You\u2019re about to run out of your product.<\/li><li><em>S<\/em><em>mart<\/em> people are buying your product (implication: If the consumer doesn\u2019t buy it they\u2019re not smart).<\/li><li>Only special people understand the value of your product or have been selected to try it\u2014and not everyone ticks these boxes.<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Paint a harrowing picture of a problem your target customer faces, provide an example that will trigger an emotional reaction in them, then say how your product will solve it.<\/li><\/ul>\n\n\n\n<p>Repeatedly offer product guarantees (money back, refunds, free trials) or make them the central focus of your sales pitch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-is-the-stronger-approach-manipulation-or-transparency\">Which Is the Stronger Approach: Manipulation or Transparency?<\/h2>\n\n\n\n<p>Kennedy argues that, while consumers may react negatively to strategies that trick or bully them into responding to your sales letter, the benefits often outweigh the costs. But some sales experts counter that <a href=\"https:\/\/myva360.com\/blog\/high-pressure-sales-tactics\">a low-pressure sales approach is more ethical and effective, allowing you to build relationships and maintain your reputation with customers.<\/a> Let\u2019s look at two ways that price can be addressed:&nbsp;<\/p>\n\n\n\n<p>Strategies that could be considered manipulative but are often effective:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Contrast your product with more expensive versions to make yours look more affordable.<\/li><li>Reduce the font size of prices and remove dollar signs.<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/neilpatel.com\/blog\/a-total-steal\/\">Break the full price of your product into a smaller dollar amount<\/a>, then turn that amount into a tangible item that customers waste money on (for example: \u201cYou can save a baby for less than the price of a cup of coffee\u201d).<\/p>\n\n\n\n<p>By contrast, if you have an established client base and need to announce a price <em>increase<\/em> on your product, here is what <a href=\"https:\/\/blog.hubspot.com\/service\/price-increase\"><strong>a transparent strategy<\/strong><\/a> could look like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Make sure that everyone in your business knows about the price increase before announcing it to customers.<\/li><li>Inform customers of the price change well before its implementation.<\/li><li>Reassure customers that higher prices mean better quality.<\/li><li>Explain the reasoning for the price increase.<\/li><li>Encourage customers to reach out with questions or concerns.<\/li><\/ul>\n\n\n\n<p>Honesty in marketing extends beyond price. Being upfront about problems with your product is perhaps more important now than ever. The risk of disgruntled customers publicly airing complaints about your flawed product\u2014and of millions of people hearing them\u2014has grown since Kennedy published the 4th Edition of <em>The Ultimate Sales Letter<\/em> in 2011. Some marketing strategists recommend that you <a href=\"https:\/\/medium.com\/swlh\/point-to-the-flaws-in-your-product-and-your-customers-wont-9b549962c23d\">openly display problems with your product to get ahead of online trolls<\/a> by featuring your product\u2019s flaws front and center in your content headline and on your website, or by joking about and making light of its problems in your advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re trying to sell your product, should you be completely transparent about the price? Is it okay to use techniques that some regard as manipulative? The Ultimate Sales Letter provides time-tested foundational strategies in the art of persuasive writing that translate across media in the ever-evolving world of sales and marketing. Author Dan Kennedy leans into strategies that some would label as trickery or bullying to get people to respond to a sales letter. Read more to learn his approach and alternative views of honesty in marketing, and determine for yourself whether you have to choose between being ethical<\/p>\n","protected":false},"author":9,"featured_media":80230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[104,103],"tags":[760],"class_list":["post-80228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sales","tag-the-ultimate-sales-letter","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Honesty in Marketing: Is It the Right Approach? - Shortform Books<\/title>\n<meta name=\"description\" content=\"Should you practice complete honesty in marketing, especially when it comes to the price of your product? Here are two different approaches.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honesty in Marketing: Is It the Right Approach?\" \/>\n<meta property=\"og:description\" content=\"Should you practice complete honesty in marketing, especially when it comes to the price of your product? Here are two different approaches.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-23T21:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-05T13:51:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/car-salesman-selling-buying-car.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"Honesty in Marketing: Is It the Right Approach?\",\"datePublished\":\"2022-09-23T21:48:00+00:00\",\"dateModified\":\"2022-10-05T13:51:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/\"},\"wordCount\":685,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/car-salesman-selling-buying-car.jpg\",\"keywords\":[\"The Ultimate Sales Letter\"],\"articleSection\":[\"Marketing\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/\",\"name\":\"Honesty in Marketing: Is It the Right Approach? - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/car-salesman-selling-buying-car.jpg\",\"datePublished\":\"2022-09-23T21:48:00+00:00\",\"dateModified\":\"2022-10-05T13:51:51+00:00\",\"description\":\"Should you practice complete honesty in marketing, especially when it comes to the price of your product? Here are two different approaches.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/car-salesman-selling-buying-car.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/car-salesman-selling-buying-car.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Honesty in Marketing: Is It the Right Approach?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\",\"name\":\"Elizabeth Whitworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Whitworth\"},\"description\":\"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.\",\"sameAs\":[\"rina@shortform.com\"],\"award\":[\"Contributions to joint task force efforts (FBI)\",\"Contributions to Special Operations Division (DOJ & DEA)\",\"Efforts to fight the war on drugs (NSA)\",\"Contributions to Operation Storm Front (US Customs Service)\"],\"knowsAbout\":[\"History\",\"Theology\",\"Government\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Honesty in Marketing: Is It the Right Approach? - Shortform Books","description":"Should you practice complete honesty in marketing, especially when it comes to the price of your product? Here are two different approaches.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Honesty in Marketing: Is It the Right Approach?","og_description":"Should you practice complete honesty in marketing, especially when it comes to the price of your product? Here are two different approaches.","og_url":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/","og_site_name":"Shortform Books","article_published_time":"2022-09-23T21:48:00+00:00","article_modified_time":"2022-10-05T13:51:51+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/car-salesman-selling-buying-car.jpg","type":"image\/jpeg"}],"author":"Elizabeth Whitworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Whitworth","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/"},"author":{"name":"Elizabeth Whitworth","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13"},"headline":"Honesty in Marketing: Is It the Right Approach?","datePublished":"2022-09-23T21:48:00+00:00","dateModified":"2022-10-05T13:51:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/"},"wordCount":685,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/car-salesman-selling-buying-car.jpg","keywords":["The Ultimate Sales Letter"],"articleSection":["Marketing","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/","url":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/","name":"Honesty in Marketing: Is It the Right Approach? - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/car-salesman-selling-buying-car.jpg","datePublished":"2022-09-23T21:48:00+00:00","dateModified":"2022-10-05T13:51:51+00:00","description":"Should you practice complete honesty in marketing, especially when it comes to the price of your product? Here are two different approaches.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/car-salesman-selling-buying-car.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/car-salesman-selling-buying-car.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/honesty-in-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Honesty in Marketing: Is It the Right Approach?"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13","name":"Elizabeth Whitworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","caption":"Elizabeth Whitworth"},"description":"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.","sameAs":["rina@shortform.com"],"award":["Contributions to joint task force efforts (FBI)","Contributions to Special Operations Division (DOJ & DEA)","Efforts to fight the war on drugs (NSA)","Contributions to Operation Storm Front (US Customs Service)"],"knowsAbout":["History","Theology","Government"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/10\/car-salesman-selling-buying-car.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/80228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=80228"}],"version-history":[{"count":3,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/80228\/revisions"}],"predecessor-version":[{"id":80237,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/80228\/revisions\/80237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/80230"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=80228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=80228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=80228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}