{"id":80162,"date":"2022-09-21T12:47:00","date_gmt":"2022-09-21T16:47:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=80162"},"modified":"2022-10-05T14:19:32","modified_gmt":"2022-10-05T18:19:32","slug":"persuasive-copywriting","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/","title":{"rendered":"4 Persuasive Copywriting Techniques to Boost Sales"},"content":{"rendered":"\n<p>What is persuasive copywriting? How can you spread your company&#8217;s message in the market?<\/p>\n\n\n\n<p>An essential part of crafting an effective advertisement involves writing copy that builds on and reinforces the message in your headline. In <em>Breakthrough Advertising<\/em>, Eugene M. Schwartz offers four strategies for achieving this.<\/p>\n\n\n\n<p>Check out these persuasive copywriting techniques that will convince customers to buy your product.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Copy Strategy #1: Evoke Customers\u2019 Aspirations<\/strong><\/h2>\n\n\n\n<p>The first persuasive copywriting technique is to <strong>consider the type of person your customers aspire to be or the lifestyle they want to have<\/strong>. Then, convince them that they\u2019re very <em>unlike<\/em> this aspirational self because they\u2019re missing something. Finally, show them how your product will help them feel, become, or appear more like the person they dream of becoming. This is effective because when you provoke a feeling of dissatisfaction, you prime customers to actively seek a solution. This makes it easier for you to convince them that your product is the \u201cmissing\u201d thing that can \u201cfix\u201d them or enable them to truly become the person they aspire to be.&nbsp;<\/p>\n\n\n\n<p>For example, include statements such as, \u201cAren\u2019t you sick of always being the single one at parties?\u201d and, \u201cWith this app, you\u2019ll easily find someone that makes your friends jealous!\u201d<\/p>\n\n\n\n<p>(Shortform note: Kaufman (<a href=\"https:\/\/www.shortform.com\/app\/book\/the-personal-mba\/1-page-summary\"><em>The Personal MBA<\/em><\/a>) expands on why provoking a feeling of dissatisfaction makes customers more receptive to your product. According to him, even when customers want to improve something in their lives, <a href=\"https:\/\/www.shortform.com\/app\/book\/the-personal-mba\/1-page-summary#people-want-to-fulfill-their-basic-needs\">they\u2019re only receptive to products that claim to help them if they\u2019re uncomfortable with their current situation<\/a>. This is because <strong>people are more motivated to move <em>away from discomfort<\/em> than they are to move<em> toward comfort<\/em><\/strong>. So, if they&#8217;re comfortable with their situation, they won\u2019t feel motivated to buy products that claim to change their lives. However, if you provoke feelings of dissatisfaction or discomfort, you\u2019ll motivate them to seek relief\u2014by buying your product.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Copy Strategy #2: Explain Exactly How Your Product Fulfills Their Need<\/strong><\/h2>\n\n\n\n<p><strong>Explain exactly how different product features effectively fulfill the customer need you\u2019re targeting. <\/strong>Schwartz suggests that you refer to the product analysis you\u2019ve already completed\u2014your list of all the materials used to create the product, the technical specifications, the aesthetic details, and all the different ways customers might want to use your product. Consider how you can frame these different features as proof that your product can effortlessly fulfill the customer\u2019s need. For example, \u201cOur unique algorithm ensures that every match is compatible.\u201d<\/p>\n\n\n\n<p>(Shortform note: Tracy (<a href=\"https:\/\/www.shortform.com\/app\/book\/the-psychology-of-selling\/1-page-summary\"><em>The Psychology of Selling<\/em><\/a>) adds to Schwartz\u2019s strategy with <a href=\"https:\/\/www.shortform.com\/app\/book\/the-psychology-of-selling\/chapter-3#3-show-tell-ask\">two pieces of advice for presenting product features as proof of a product\u2019s effectiveness<\/a>. First, introduce features one at a time to avoid overwhelming the customer with information. Second, use the following three-part structure: \u201cBecause of (feature), you can (benefit), which means (relevance).\u201d This structure links the <a href=\"https:\/\/www.shortform.com\/blog\/mvp-features\/\">product feature<\/a> to its benefit and then makes it relevant to the customer. For example, \u201cThanks to our unique algorithm (feature), you\u2019ll only see profiles for compatible matches (benefit). This means you won\u2019t waste any time finding your perfect match (relevance).\u201d)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-copy-strategy-3-use-endorsements-to-prove-your-product-s-effectiveness\"><strong>Copy Strategy #3: Use Endorsements to Prove Your Product\u2019s Effectiveness<\/strong><\/h2>\n\n\n\n<p>Schwartz recommends that you <strong>include recommendations from professional experts, testimonials from happy customers, or celebrity endorsements<\/strong>. This is effective because endorsements act as external validators or <a href=\"https:\/\/www.shortform.com\/blog\/social-proof-examples-cialdini\/\">social proof<\/a> that convince skeptical customers that your product can fulfill their unmet needs. For example, \u201c[Celebrity] found the love of her life through our app and she couldn\u2019t be happier.\u201d<\/p>\n\n\n\n<p>(Shortform note: Marketing experts confirm that testimonials and endorsements are <a href=\"https:\/\/www.hbs.edu\/faculty\/Pages\/item.aspx?num=40853\">an effective way to establish customer trust and increase sales<\/a>. According to them, <a href=\"https:\/\/blog.hubspot.com\/marketing\/celebrity-endorsements\">effective endorsements hinge on two factors<\/a>. First, an endorsement\u2019s success depends on how well you know your potential customers\u2019 interests\u2014this guides your decisions about what type of expert or endorser to look for. For example, if you know that your customers care about the environment, you\u2019ll look for someone who has already expressed an interest in similar issues. Second, an effective endorsement depends on how authentic the endorsement seems\u2014the easier it is for people to believe that the endorser actually uses your product or service, the more appealing it will be.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-copy-strategy-4-emphasize-your-product-s-superiority\"><strong>Copy Strategy #4: Emphasize Your Product\u2019s Superiority<\/strong><\/h2>\n\n\n\n<p>The last persuasive copywriting technique is to <strong>point out weaknesses in competitors\u2019 products and emphasize your product\u2019s superiority to demonstrate that it\u2019s the best option<\/strong>. This is effective because the more aware customers are of competitors\u2019 products, the more help they need distinguishing between these products to figure out the best option. Therefore, emphasizing all of the ways your product does a better job than what competitors offer helps customers judge your product as the best option. For example, \u201cUnlike other apps, we ensure user profiles are accurate so that you always know who you\u2019re meeting.\u201d<\/p>\n\n\n\n<p>(Shortform note: According to Luther (<a href=\"https:\/\/www.shortform.com\/app\/book\/the-marketing-plan\/1-page-summary\"><em>The Marketing Plan<\/em><\/a>), instead of focusing solely on what makes your <em>product<\/em> superior to competing products, you should also emphasize what your <em>business<\/em> does better than your competitors. This will help <a href=\"https:\/\/www.shortform.com\/app\/book\/the-marketing-plan\/1-page-summary#establish-your-position-in-the-market-through-differentiation\">differentiate both your product and your business in a way that appeals to customers<\/a>. To achieve this, consider how you want customers to perceive your business and what will influence them to choose you over competitors. For example, brands that target eco-conscious customers emphasize how much they donate to environmental programs. This implies that they\u2019re more environmentally friendly than other businesses and that they care more about what matters to customers.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is persuasive copywriting? How can you spread your company&#8217;s message in the market? An essential part of crafting an effective advertisement involves writing copy that builds on and reinforces the message in your headline. In Breakthrough Advertising, Eugene M. Schwartz offers four strategies for achieving this. Check out these persuasive copywriting techniques that will convince customers to buy your product.<\/p>\n","protected":false},"author":14,"featured_media":70667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,34,104],"tags":[759],"class_list":["post-80162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-communication","category-marketing","tag-breakthrough-advertising","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Persuasive Copywriting Techniques to Boost Sales - Shortform Books<\/title>\n<meta name=\"description\" content=\"Persuasive copywriting is an essential part of marketing any product. Here are four strategies from the book Breakthrough Advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Persuasive Copywriting Techniques to Boost Sales\" \/>\n<meta property=\"og:description\" content=\"Persuasive copywriting is an essential part of marketing any product. Here are four strategies from the book Breakthrough Advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-21T16:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-05T18:19:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/man-writing-money-finances.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"4 Persuasive Copywriting Techniques to Boost Sales\",\"datePublished\":\"2022-09-21T16:47:00+00:00\",\"dateModified\":\"2022-10-05T18:19:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/\"},\"wordCount\":933,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/man-writing-money-finances.jpg\",\"keywords\":[\"Breakthrough Advertising\"],\"articleSection\":[\"Business\",\"Communication\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/\",\"name\":\"4 Persuasive Copywriting Techniques to Boost Sales - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/man-writing-money-finances.jpg\",\"datePublished\":\"2022-09-21T16:47:00+00:00\",\"dateModified\":\"2022-10-05T18:19:32+00:00\",\"description\":\"Persuasive copywriting is an essential part of marketing any product. Here are four strategies from the book Breakthrough Advertising.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/man-writing-money-finances.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/man-writing-money-finances.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Persuasive Copywriting Techniques to Boost Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4 Persuasive Copywriting Techniques to Boost Sales - Shortform Books","description":"Persuasive copywriting is an essential part of marketing any product. Here are four strategies from the book Breakthrough Advertising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/","og_locale":"en_US","og_type":"article","og_title":"4 Persuasive Copywriting Techniques to Boost Sales","og_description":"Persuasive copywriting is an essential part of marketing any product. Here are four strategies from the book Breakthrough Advertising.","og_url":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/","og_site_name":"Shortform Books","article_published_time":"2022-09-21T16:47:00+00:00","article_modified_time":"2022-10-05T18:19:32+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/man-writing-money-finances.jpg","type":"image\/jpeg"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"4 Persuasive Copywriting Techniques to Boost Sales","datePublished":"2022-09-21T16:47:00+00:00","dateModified":"2022-10-05T18:19:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/"},"wordCount":933,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/man-writing-money-finances.jpg","keywords":["Breakthrough Advertising"],"articleSection":["Business","Communication","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/","url":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/","name":"4 Persuasive Copywriting Techniques to Boost Sales - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/man-writing-money-finances.jpg","datePublished":"2022-09-21T16:47:00+00:00","dateModified":"2022-10-05T18:19:32+00:00","description":"Persuasive copywriting is an essential part of marketing any product. Here are four strategies from the book Breakthrough Advertising.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/man-writing-money-finances.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/man-writing-money-finances.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/persuasive-copywriting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"4 Persuasive Copywriting Techniques to Boost Sales"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/man-writing-money-finances.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/80162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=80162"}],"version-history":[{"count":6,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/80162\/revisions"}],"predecessor-version":[{"id":80319,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/80162\/revisions\/80319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/70667"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=80162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=80162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=80162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}