{"id":80056,"date":"2022-09-25T15:05:00","date_gmt":"2022-09-25T19:05:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=80056"},"modified":"2022-10-05T10:53:53","modified_gmt":"2022-10-05T14:53:53","slug":"does-boycotting-work","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/does-boycotting-work\/","title":{"rendered":"Does Boycotting Work? Why It Actually Makes Things Worse"},"content":{"rendered":"\n

Does boycotting work<\/a>? What makes boycotting an ineffective form of activism? How can it make things worse?<\/p>\n\n\n\n

According to Woke, Inc. <\/em>author Vivek Ramaswamy, corporations create false alliances with social causes so that they can influence legislation, manipulate consumers, and silence dissent. While consumers may be tempted to boycott such companies, Ramaswamy argues that boycotting doesn’t work.<\/p>\n\n\n\n

Keep reading to learn why boycotting isn’t an effective form of activism, according to Ramaswamy. <\/p>\n\n\n\n\n\n\n\n

Does Boycotting Work\u2014Not Really<\/h2>\n\n\n\n

Activists looking to bring about change<\/a> will sometimes encourage consumers to boycott a company they deem isn’t woke enough. But, does boycotting work? Boycotts might seem productive and empowering to the woke<\/em> consumer in the short term, but Vivek Ramaswamy claims that politically-motivated boycotts can hurt poor consumers and are a wasted effort in the long run. <\/strong><\/p>\n\n\n\n

The Problem With Woke Culture<\/h3>\n\n\n\n

Entrepreneur and author Vivek Ramaswamy uses woke <\/em>as the summation of all progressive politics<\/strong>, particularly ones regarding marginalized identities. However, the definition of woke has fluctuated over the years. Originally, the word woke was used exclusively in Black communities as a steady reminder to be alert to anti-Blackness, but it didn\u2019t have any particular political affiliation. When the Black Lives Matter movement introduced woke to the mainstream, the use of the word expanded, and people on both sides of the political lines have difficulty agreeing on a precise definition. The meaning of woke ranges from being synonymous with an age of enlightenment (people awakening to the causes of inequity) to an insult of people who are oversensitive and self-important<\/a> (cancel culture and political correctness often fall toward this end of the spectrum). <\/p>\n\n\n\n

(Shortform Note: The Black Lives Matter (BLM) movement is a response to the accumulating cases of police brutality<\/a> against Black Americans and began after the murder of George Floyd. Because demonstrations were so widespread and conducted largely through social media, premise numbers of participants are hard to pin down, but recent polls suggest that BLM is the largest civil rights protest in American history.) <\/a><\/p>\n\n\n\n

The Consequence of Cancel Culture<\/h3>\n\n\n\n

In the novel So You\u2019ve Been Publicly Shamed<\/em><\/a>, journalist Jon Ronson explains that while cancel culture<\/em> may have begun with good intentions, the consequences of canceling someone can be destructive<\/strong>. Cancel culture is a phenomenon in which people direct mass disapproval toward someone in an attempt to punish them for offensive speech or behaviors\u2014similar to how boycotting works.<\/p>\n\n\n\n

The medium in which cancel culture occurs is almost always social media. Social media gives power to voices that have historically been stifled or ignored. Activists can use social media to exert enough pressure to take down titans like Harvey Weinstein, who was so well connected in Hollywood, few people dared to speak against him. The #MeToo movement<\/a> empowered women victimized by him to speak out and bring him to justice. <\/p>\n\n\n\n

However, Ronson explains that the unregulated nature of cancel culture means that the power can easily be abused. When a person is fired or accused of a crime, they are usually given some form of due process, but cancel culture sentences people immediately and severely.<\/p>\n\n\n\n

While public figures like Weinstein might have the resources to defend themselves, everyday people like Justine Stucco (of Ramaswamy\u2019s discussion) won\u2019t, and it can strip them of their job, friends, and social standing. This form of justice is arbitrary and at times, disproportionate to the perceived transgression. Ronson reiterates that positive social change cannot stem from this kind of cancel culture.<\/p>\n\n\n\n

Why Boycotts Don’t Work<\/h3>\n\n\n\n

Boycotts don’t work because they can punish poor consumers. <\/strong>Some people can\u2019t afford to quit certain brands if the more woke options are more expensive. For example, woke activists may urge people to boycott Amazon because of the poor working conditions in their factories, but few companies can compete with the range and speed at which Amazon can provide products, and consumers who rely on their services might be shamed for continuing to buy from Amazon or feel pressured into spending more money on alternative options. <\/p>\n\n\n\n

Ramaswamy\u2019s solution is that if consumers who don\u2019t<\/em> face poverty disapprove of Amazon\u2019s business practices, they should donate to nonprofits that address the specific issues or try to open a new business that challenges Amazon.  <\/p>\n\n\n\n

Boycotts are frequently unsuccessful.<\/strong> Boycotting doesn’t work because it\u2019s difficult to measure how many consumers will have to withhold their money to overcome loyal patrons and for how long boycotters will have to endure. For example, when Chick-fil-A\u2019s CEO made a public statement against gay marriage, activists boycotted the company nationwide. However, enough people continued to eat there that the chain outlived the boycott. Furthermore, even when a boycott is successful, the accomplishment is a net-negative from Ramaswamy\u2019s perspective because consumers are forcing businesses to engage with Wokenomics and repeat the cycle of virtue signaling<\/a>.  <\/p>\n\n\n\n

Boycotts Should Not Be the Center of Activism<\/strong>

Law professor Zephyr Teachout argues that boycotting is a legitimate form of ethical consumerism<\/strong><\/a> and contrary to Ramasway\u2019s argument, can<\/em> be effective. If enough consumers decide to quit buying from a company, that company might be motivated to change its business practices. The Montgomery Bus Boycott, for example\u2014in which segregation was barred from public transport after Rosa Parks inspired customers to protest for over a year\u2014is evidence that sometimes boycotts do work and mass protests can be crucial to social change<\/a>. 

However, Teachout also warns against making boycotts the main method of protest. <\/strong>The emphasis on boycotting makes it the consumer\u2019s responsibility to hold companies accountable, which can place a difficult burden on an individual\u2019s shoulders\u2014as Ramaswamy points out in his discussion of its effect on poor people. Instead, Teachout agrees with Ramaswamy\u2019s argument that social coalitions and nonprofits are much better suited to pressure corporations from a variety of angles. He asserts that activists should prioritize efforts to make these organizations stronger. <\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Does boycotting work? What makes boycotting an ineffective form of activism? How can it make things worse? According to Woke, Inc. author Vivek Ramaswamy, corporations create false alliances with social causes so that they can influence legislation, manipulate consumers, and silence dissent. While consumers may be tempted to boycott such companies, Ramaswamy argues that boycotting doesn’t work. Keep reading to learn why boycotting isn’t an effective form of activism, according to Ramaswamy.<\/p>\n","protected":false},"author":19,"featured_media":80079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,275,24],"tags":[758],"class_list":["post-80056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","category-politics","category-society","tag-woke-inc","","tg-column-two"],"yoast_head":"\nDoes Boycotting Work? Why It Actually Makes Things Worse - Shortform Books<\/title>\n<meta name=\"description\" content=\"Does boycotting work? According to Ramaswamy, boycotting is an ineffective form of activism. 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