{"id":7972,"date":"2020-03-25T21:27:09","date_gmt":"2020-03-26T01:27:09","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=7972"},"modified":"2025-10-03T10:15:43","modified_gmt":"2025-10-03T14:15:43","slug":"habit-4-think-win-win-7-habits","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/habit-4-think-win-win-7-habits\/","title":{"rendered":"Habit 4: Think Win\/Win\u20147 Habits of Highly Effective People"},"content":{"rendered":"\n<p>Habit 4: think win\/win is all about finding resolutions. Interactions between people constantly include some sort of negotiation, big or small: Where are we going to dinner? What movie are we going to watch? How much will you <a href=\"https:\/\/www.shortform.com\/blog\/how-to-sell-a-product\/\">sell your product<\/a> for? How much will you buy it for? <\/p>\n\n\n\n<p>Habit 4: think win\/win is one of the 7 habits that aims to find a solution that benefits both sides, where everyone is happy with the decision and committed to the plan. <strong>People with a habit 4: think win\/win frame of mind value cooperation over competition and believe that there is plenty \u2014 of money, success, happiness, and good fortune \u2014 to go around.<\/strong>&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><em>Editor\u2019s note: This article is part of\u00a0<a href=\"https:\/\/www.shortform.com\/blog\/hub\/personal-life\/health\/mental\/understanding-habits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform\u2019s guide to habits<\/a>. If you like what you read here, there\u2019s plenty more to check out in the guide!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-six-paradigms-of-habit-4-think-win-win\">The Six Paradigms of Habit 4: Think Win\/Win<\/h2>\n\n\n\n<p>There are <a href=\"https:\/\/www.shortform.com\/blog\/six-paradigms-of-human-interaction-7-habits\/\">six paradigms<\/a> for difficult interactions. It is the goal in habit 4: think win\/win to be enabled to enact the win\/win paradigm as much as possible. It&#8217;s important to recognize when, where, and how to use it. Stephen Covey&#8217;s think win\/win paradigm can help us do that. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-win-win-everybody-is-happy\">The Win\/Win: Everybody is Happy<\/h3>\n\n\n\n<p>Reaching a habit 4: think Win\/Win resolution can be difficult, and sometimes feels impossible. It often requires you to persist in dialogues longer, even when it feels you\u2019ve reached an impasse. You also must listen carefully and genuinely try to understand the other person\u2019s perspective and goals, then explicitly and respectfully express your own point of view (we\u2019ll go into detail about how to do this in <a href=\"https:\/\/www.shortform.com\/blog\/habit-5-seek-first-to-understand-then-be-understood-7-habits\/\">Habit 5<\/a>). Eventually both parties can reach a solution that neither could have come up with on her own. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-win-lose-i-beat-you\">The Win\/Lose: I Beat You<\/h3>\n\n\n\n<p><strong>The Win\/Lose paradigm makes everything a competition, making it seem that one person\u2019s success must come at the expense of someone else\u2019s success.<\/strong> Leaders with the Win\/Lose mentality use an authoritarian style of leadership; people with this mindset tend to use their authority, power, status, or personality to get what they want.&nbsp;<\/p>\n\n\n\n<p>Most people have a deeply embedded Win\/Lose mentality that\u2019s taught early on and reinforced through different life experiences.&nbsp;Sports, school, and sibling rivalries are think win\/win examples of deeply embedded forms of the win\/lose paradigm. <\/p>\n\n\n\n<p><strong>While there are situations when a Win\/Lose approach is appropriate, most of life calls for cooperation, not competition.<\/strong>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-lose-win-you-win-i-ll-deal-with-it\">The Lose\/Win: You Win, I&#8217;ll Deal With It<\/h3>\n\n\n\n<p>People with the Lose\/Win paradigm are more interested in taking the path of least resistance than getting what they want. They generally want to appease and gain acceptance by the other person, and they tend to be intimidated by others\u2019 strengths and shy away from expressing their own wants and feelings. Leaders with this paradigm have a permissive, indulgent style of leadership. <\/p>\n\n\n\n<p>People with a Lose\/Win mindset lose not only in their interactions, but also in their own well-being: They tend to suppress a lot of feelings, which can fester and bubble up in anger, resentment, cynicism, and psychosomatic illnesses that can especially affect the respiratory, nervous, and circulatory systems.&nbsp;Recognizing these situations is important to understanding habit 4: think win\/win. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lose-lose-if-i-can-t-win-neither-can-you\">Lose\/Lose: If I Can&#8217;t Win, Neither Can You<\/h3>\n\n\n\n<p>When two people with a Win\/Lose paradigm get in a standoff, their attitudes can devolve into a vindictive Lose\/Lose mentality, meaning that you want the other person to lose so badly that you are willing to take a hit as well. <strong>Lose\/Lose is the result of getting so focused on the demise of your enemy that you become blind to everything else, including your own well-being. <\/strong>You may also develop a Lose\/Lose paradigm if you\u2019re very dependent and have no sense of personal direction, so you think that if you\u2019re unhappy then others should be, too (think: misery loves company). Stephen Covey&#8217;s think win\/win paradigm advises against the lose\/lose paradigm. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-win-look-out-for-yourself\">Win: Look Out for Yourself<\/h3>\n\n\n\n<p>A Win paradigm is different than Win\/Lose or Win\/Win because it only focuses on your own outcome; if you have a Win mentality, you want to get what you want whether the other person wins or loses. <strong>The Win paradigm is an every-man-for-himself mentality \u2014 <\/strong>you\u2019re concerned with taking care of yourself, and you expect others to do the same for themselves.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-win-win-or-no-deal-valuing-the-relationship\">Win\/Win or No Deal: Valuing the Relationship<\/h3>\n\n\n\n<p>Sometimes a Win\/Win resolution is impossible, and it\u2019s better for the relationship if you walk away from a negotiation altogether. <strong>If it\u2019s clear that the two parties aren\u2019t going to see eye to eye, or they have entirely different goals and expectations, it can save a lot of tension and problems in the relationship to forego a deal <\/strong>and keep the relationship healthy and options open to collaborate on something else down the road.<\/p>\n\n\n\n<p>This is where the Win\/Win or No Deal paradigm comes in: With this framework, you\u2019re determined to find a solution that benefits both parties and, if that\u2019s impossible, you\u2019re at peace with walking away from the deal, knowing that your goals and values don\u2019t align in this situation.&nbsp;<\/p>\n\n\n\n<p>Having the No Deal option in mind as you go into a negotiation prevents you from forcing a deal that will inevitably bring issues later, potentially hurting the relationship. <strong>Win\/Win or No Deal shows that you value the relationship more than the negotiation.<\/strong> This is especially useful for families and personal relationships, or early <a href=\"https:\/\/www.shortform.com\/blog\/business-stages\/\">stages of business<\/a> relationships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-the-right-paradigm\">Choosing the Right Paradigm<\/h2>\n\n\n\n<p>No single paradigm is best for every situation; there will be times when different frameworks are appropriate. The challenge is to have an accurate enough perspective of a situation to determine which paradigm fits best, without just defaulting to what your scripting has ingrained in you.&nbsp;<\/p>\n\n\n\n<p>Of course, you&#8217;ll choose different paradigms for different situations. In a sports game, you&#8217;ll likely choose a win\/lose, but a win\/win is best for most interperesonal relatinoships. In fact, <strong>Win\/Win is generally the only viable option<\/strong> in interpersonal relationships. If both parties don\u2019t win, they both ultimately lose in the long-term effectiveness of the relationship. <\/p>\n\n\n\n<p>Either a Win\/Lose or Lose\/Win paradigm will bring a short-term win to one party, but the losing side will develop negative feelings that harm the relationship in the long term. In a business dealing, if I get a win in this negotiation, you may walk away and decide you don\u2019t want to work with me in the future. That becomes a loss for me too.&nbsp;<\/p>\n\n\n\n<p>Lose\/Lose obviously does nothing to benefit a productive interdependent relationship. And the lack of consideration for the other person in a Win paradigm doesn\u2019t foster the necessary trust and cooperation for an effective interdependent relationship. <\/p>\n\n\n\n<p>Each situation is unique, and while a win\/win paradigm is ideal, there may also be situations where a different paradigm is best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-five-components-of-habit-4-think-win-win\">The Five Components of Habit 4: Think Win\/Win <\/h2>\n\n\n\n<p>A Win\/Win paradigm is essential to a successful interdependent relationship, but it\u2019s admittedly difficult; it takes courage, consideration, willingness to learn about the other person, and an ability to influence the other person. <\/p>\n\n\n\n<p>There are five components necessary for a Win\/Win paradigm, each creating the foundation for the next: Character, Relationships, Agreements, Systems, and Processes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-character\">Character<\/h2>\n\n\n\n<p>Character is the bedrock of a Win\/Win paradigm, encompassing three critical traits.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrity<\/strong> \u2014 your commitment to \u201cwalk the talk\u201d and live out your values and principles \u2014 is essential to a Win\/Win mindset. If you don\u2019t know what your values are, then you can\u2019t determine what constitutes a win for you in the first place. <\/li>\n\n\n\n<li><strong>Maturity<\/strong> requires you to balance the courage to express your goals and expectations with the consideration to factor in the other person\u2019s perspective. Courage allows you to pursue the P (what you want) while also maintaining the PC (the relationship)<\/li>\n\n\n\n<li><strong>An <a href=\"https:\/\/www.shortform.com\/blog\/abundance-mentality-covey-7-habits\/\">Abundance Mentality<\/a><\/strong> reassures you that there is plenty \u2014 of success, money, and happiness \u2014 for everyone. You can only see the possibility of both people winning if you believe that one person\u2019s success doesn\u2019t come at the expense of the other person\u2019s success. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-relationships\">Relationships<\/h3>\n\n\n\n<p>With a strong character foundation, you can use habit 4: think win\/win of the 7 habits to build win\/win relationships with Emotional Bank Accounts that carry high balances of trust and mutual respect. That trust is essential because you have to believe that the other person respects and cares about you so much that they genuinely want you both to win. <strong>Both parties must care enough about each other and the relationship that they\u2019re willing to do the sometimes difficult and <a href=\"https:\/\/www.shortform.com\/blog\/tedious-work\/\">tedious work<\/a> of reaching a mutually beneficial resolution.<\/strong>&nbsp;<\/p>\n\n\n\n<p>When you\u2019re trying to find a Win\/Win solution with a person who has a Win\/Lose paradigm, focus on the relationship: Make deposits in the <a href=\"https:\/\/www.shortform.com\/blog\/emotional-bank-account-examples-7-habits\/\">Emotional Bank Account<\/a>, show that you respect and appreciate the other person and her perspective. Don\u2019t be reactive, but rather try to truly listen to and understand the other person. This process is itself a major deposit in the Emotional Bank Account, and eventually the other person may recognize that you genuinely want a Win\/Win solution. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-agreements\">Agreements<\/h3>\n\n\n\n<p>Once you\u2019ve established Win\/Win relationships, you can create Win\/Win agreements. Establishing an effective Win\/Win agreement entails the five steps we discussed in <a href=\"https:\/\/www.shortform.com\/blog\/how-to-delegate-effectively-covey-7-habits\/\">stewardship delegation<\/a>. <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify the desired results (without dictating the methods to reach them) and deadlines.\u00a0<\/li>\n\n\n\n<li>Explain the parameters for achieving the results and warn of potential pitfalls.\u00a0<\/li>\n\n\n\n<li>List the resources available \u2014 whether human, technical, organizational, or financial.<\/li>\n\n\n\n<li>Create accountability by setting standards and establishing check-ins.\u00a0<\/li>\n\n\n\n<li>Describe the positive and negative consequences of success or failure.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>There are four kinds of positive and negative consequences that a manager or parent can impose (as opposed to natural consequences that are beyond either person\u2019s control):&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Financial: bonus, allowance, or penalties<\/li>\n\n\n\n<li>Psychological: approval, respect, credibility, or loss thereof<\/li>\n\n\n\n<li>Opportunity: training and benefits\u00a0<\/li>\n\n\n\n<li>Responsibility: an increase or decrease in authority <\/li>\n<\/ol>\n\n\n\n<p><strong>When people know what they\u2019re supposed to achieve <\/strong>(results and accountability) <strong>and what will happen if they succeed <\/strong>(consequences) \u2014 without being confined to any particular method of getting there \u2014 <strong>they\u2019re inclined to be incredibly motivated, creative, and innovative in reaching that goal.&nbsp;<\/strong>This can create highly successful think win\/win scenarios. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-systems\">Systems<\/h3>\n\n\n\n<p>In order for agreements to be effective, <strong>the entire system has to be set up to reinforce the principles in your mission statement: Everything from training to communication to compensation systems need to align with the same values. <\/strong>If you want to embed a Win\/Win mentality among your employees, don\u2019t set up office competitions that undermine a spirit of cooperation. Even the most competent employees won\u2019t perform to their full potential in a system that doesn\u2019t support Win\/Win.&nbsp;<\/p>\n\n\n\n<p>In one habit 4: think win\/win example, Stephen Covey worked with a large real estate company that held annual <a href=\"https:\/\/www.shortform.com\/blog\/sales-meeting\/\">sales meetings<\/a> where top performing employees were presented awards. The first time Covey attended, about 40 people received awards \u2014 for achievements based on comparisons, like \u201cMost Sales\u201d and \u201cHighest Earned Commissions\u201d \u2014 out of the 800 employees at the meeting. Despite all the fanfare, the other 760 people had essentially lost; the company wanted to instill a Win\/Win culture, but they had created a Win\/Lose system.&nbsp;<\/p>\n\n\n\n<p>Covey worked with the organization to reform the system to reflect a Win\/Win paradigm and create a habit 4: think win\/win scenario: They developed individual performance agreements that reflected the work and goals of each employee or team, and the following year the company presented awards to about 800 employees out of the 1,000 who attended the annual meeting. These awards recognized associates who met personal and team goals, and as a result everyone was able to celebrate and encourage each other more genuinely because each person\u2019s achievement had been her own, not as a result of someone else\u2019s shortcomings. Stephen Covey&#8217;s win\/win paradigm proved successful. <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-processes\">Processes<\/h3>\n\n\n\n<p>With all the components in place \u2014 a character foundation, relationships built from that paradigm, agreements made, and systems in place \u2014 how do you actually arrive at a habit 4: think Win\/Win scenario?&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Try to understand the issue from the other person\u2019s perspective, reiterating her concerns back to her in an effort to fully understand her goals and concerns.<\/li>\n\n\n\n<li>Name the most important issues and concerns of both sides. Describe these as objectively and straightforwardly as possible.<\/li>\n\n\n\n<li>Figure out what results would be agreeable to both parties.\u00a0<\/li>\n\n\n\n<li>Determine a third option \u2014 beyond either side\u2019s proposition \u2014 that can achieve those results.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>This same framework is reflected in Harvard law professors Roger Fisher and William Ury\u2019s explanation of <a href=\"https:\/\/www.shortform.com\/blog\/principled-negotiation\/\">principled negotiation<\/a>, and works as a think win\/win example: A principled <a href=\"https:\/\/www.shortform.com\/blog\/different-approaches-to-negotiation\/\">approach to negotiation<\/a> focuses on the problem as opposed to the person, creates options that benefit both parties, and uses objective criteria to measure those benefits. <\/p>\n\n\n\n<p>Taking a Win\/Win approach to negotiation and problem-solving is a <a href=\"https:\/\/www.shortform.com\/blog\/change-your-paradigm-covey-7-habits\/\">paradigm shift<\/a> for many people who were embedded with a Win\/Lose framework. Use these steps to start practicing Win\/Win and the 7 habits in your life. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Habit 4: think win\/win is all about finding resolutions. Interactions between people constantly include some sort of negotiation, big or small: Where are we going to dinner? What movie are we going to watch? How much will you sell your product for? How much will you buy it for? Habit 4: think win\/win is one of the 7 habits that aims to find a solution that benefits both sides, where everyone is happy with the decision and committed to the plan. People with a habit 4: think win\/win frame of mind value cooperation over competition and believe that there is<\/p>\n","protected":false},"author":5,"featured_media":7987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,29,43],"tags":[73],"class_list":["post-7972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career","category-self-improvement","tag-7-habits-of-highly-effective-people","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Habit 4: Think Win\/Win\u20147 Habits of Highly Effective People - Shortform Books<\/title>\n<meta name=\"description\" content=\"Habit 4: Think Win\/Win of the 7 Habits helps find a solution that benefits both sides, where everyone is happy with the decision and committed to the plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/habit-4-think-win-win-7-habits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Habit 4: Think Win\/Win\u20147 Habits of Highly Effective People\" \/>\n<meta property=\"og:description\" content=\"Habit 4: Think Win\/Win of the 7 Habits helps find a solution that benefits both sides, where everyone is happy with the decision and committed to the plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/habit-4-think-win-win-7-habits\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-26T01:27:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T14:15:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/03\/7-habits-winning-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carrie Cabral\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carrie Cabral\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/habit-4-think-win-win-7-habits\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/habit-4-think-win-win-7-habits\/\"},\"author\":{\"name\":\"Carrie Cabral\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/2ababb7c63a94ff5d2190f71dc417d56\"},\"headline\":\"Habit 4: Think Win\/Win\u20147 Habits of Highly Effective People\",\"datePublished\":\"2020-03-26T01:27:09+00:00\",\"dateModified\":\"2025-10-03T14:15:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/habit-4-think-win-win-7-habits\/\"},\"wordCount\":2252,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/habit-4-think-win-win-7-habits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/03\/7-habits-winning-scaled.jpg\",\"keywords\":[\"The 7 Habits of Highly Effective People\"],\"articleSection\":[\"Business\",\"Career\",\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/habit-4-think-win-win-7-habits\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/habit-4-think-win-win-7-habits\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/habit-4-think-win-win-7-habits\/\",\"name\":\"Habit 4: Think Win\/Win\u20147 Habits of Highly Effective People - 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