{"id":79242,"date":"2022-09-15T09:21:00","date_gmt":"2022-09-15T13:21:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=79242"},"modified":"2026-04-23T15:26:21","modified_gmt":"2026-04-23T19:26:21","slug":"how-to-get-to-the-point","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-get-to-the-point\/","title":{"rendered":"How to Get to the Point &amp; Present With Confidence"},"content":{"rendered":"\n<p>Do people get the point you&#8217;re trying to make? What is <a href=\"https:\/\/www.shortform.com\/blog\/effective-learning\/\">the key to learning<\/a> how to <a href=\"https:\/\/www.shortform.com\/blog\/what-is-the-main-point\/\">get to the point<\/a>?<\/p>\n\n\n\n<p>If you&#8217;ve identified and honed your point, you&#8217;re ready to market it. In <em>Get to the Point!<\/em>, Joel Schwartzberg says the single most important goal when presenting your point is to make a strong pitch that resonates with your audience.<\/p>\n\n\n\n<p>Let&#8217;s look at the different ways you can learn how to get to the point.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Understand Your Audience<\/h2>\n\n\n\n<p>To make a strong pitch or presentation that will help you know how to get to the point, you first have to <a href=\"https:\/\/www.shortform.com\/blog\/hub\/professional\/work\/communication\/understanding-your-audience\/\">know who your audience is<\/a> and what they want from you, so you can tailor your message, language, and tone for them.\u00a0\u00a0<\/p>\n\n\n\n<p>For example, if you\u2019re giving a speech to students at an all-boys high school, your delivery and the stories you use to illustrate your point should be relevant to them and should be different from how you\u2019d convey your message to a roomful of female entrepreneurs. With the first group, you might take the tone of \u201ccoach\u201d or \u201cmentor,\u201d while the second group would appreciate your talking to them like a peer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pitch-your-point-powerfully\">Pitch Your Point Powerfully<\/h2>\n\n\n\n<p>The next step is to make a powerful pitch. Schwartzberg argues that you must <em>actively market<\/em> your point to your audience; a casual conversation with them about it isn\u2019t enough. He recommends seven strategies to keep yourself and your audience focused on the point you\u2019re there to make:<\/p>\n\n\n\n<p><strong>1. <a href=\"https:\/\/www.shortform.com\/blog\/silencing-your-inner-critic\/\">Silence your inner critic<\/a>.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before your presentation, recite what you\u2019re going to say out loud until it\u2019s ingrained in your mind. Know your material inside and out to boost your confidence.<\/li>\n\n\n\n<li><strong>Take the pressure off by reminding yourself that your speech is not about <\/strong><strong><em>you<\/em><\/strong><strong>\u2014it\u2019s about <\/strong><strong><em>the point<\/em><\/strong><strong> you\u2019re making.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>2. Choose the first word you\u2019re going to say and lead with it.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To avoid leading your presentation with weak, meaningless words like \u201cso,\u201d \u201cum,\u201d and \u201cwell,\u201d which convey discomfort, try \u201chello,\u201d or simply introduce yourself.<\/li>\n\n\n\n<li>Only tell stories to warm up the audience if they illustrate the point you came to make.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. State your point, and the consequences of not supporting it,<\/strong> using clear, direct language.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your goal is to create a sense of urgency to compel people to action. Don\u2019t present your point as a meandering laundry list of why it\u2019s a nice thing that you\u2019d like your audience to consider at their leisure.\u00a0<\/li>\n\n\n\n<li>Make just one point per sentence to avoid splitting your audience\u2019s attention between two or more concepts at a time.\u00a0<\/li>\n\n\n\n<li>Eliminate unnecessary adjectives that muddle and dilute your message.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Project confidence.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Phrase your point as a statement, not a question<\/strong>. Sounding uncertain will make the audience question you and your point.<\/li>\n\n\n\n<li>Don\u2019t apologize or display insecurity, which can undermine your audience\u2019s trust in you.<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Eliminate physical distractions that disrupt your connection with the audience.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fiddling with PowerPoint clickers, pens, and water bottles turns your audience\u2019s attention away from your point, and podiums and lecterns are physical barriers between you and your audience. Consider which tools are essential for you to present your point, then interact with them mindfully.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>6. Speak up.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Raising your voice projects confidence in your point and yourself<\/strong>, and it gives others confidence in you and what you\u2019re saying. It also helps you slow down.<\/li>\n<\/ul>\n\n\n\n<p><strong>7. Pause.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stopping briefly when you\u2019re speaking can give you a moment to collect your thoughts so that you can deliver them succinctly.<\/strong>\u00a0<\/li>\n\n\n\n<li>You can also use pauses as a substitute for meaningless, distracting words like \u201cum,\u201d \u201cah,\u201d \u201cuh,\u201d and \u201cso.\u201d<\/li>\n\n\n\n<li>Pauses allow you to build your audience\u2019s anticipation about what\u2019s coming next.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stay-laser-focused-on-your-point-nbsp\"><strong>Stay Laser-Focused on Your Point&nbsp;<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve driven home your point, allow nothing to distract you from it. Schwartzberg argues that <strong>your point is your grounding and guiding principle\u2014the thing you should always come back to if you get lost or distracted<\/strong>.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>For example, if someone challenges your point or asks you to respond to something unrelated, and you get confused or rattled, Schwartzberg recommends turning the conversation back to your point with a directive statement, such as: \u201cHere\u2019s the point\u2026\u201d or \u201cThe most important thing to focus on is\u2026\u201d followed by your point.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclude-by-restating-your-point\"><strong>Conclude by Restating Your Point<\/strong><\/h2>\n\n\n\n<p>By now you know and have honed, marketed, and resolved to remain focused on your point. Schwartzberg says your final step is to close your presentation with a reminder of your point.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Restate your point to give your audience a takeaway message and signal the end of your presentation<\/strong>.\u00a0<\/li>\n\n\n\n<li>Give your audience a moment to absorb and react. Don\u2019t muddle or weaken your final message by immediately jumping to \u201cwhat\u2019s coming up next\u201d or directions to the reception area.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tips for Making Your Point in Different Scenarios<\/strong><\/h2>\n\n\n\n<p>You&#8217;ve learned how to identify, craft, and pitch your point powerfully. Now we\u2019ll examine Schwartzberg\u2019s tips for <a href=\"https:\/\/www.shortform.com\/blog\/why-more-is-less\/\">maximizing<\/a> your impact in various scenarios in public presentations and the workplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Public Presentations&nbsp;<\/strong><\/h3>\n\n\n\n<p>Whether you\u2019re <a href=\"https:\/\/www.shortform.com\/blog\/delivering-your-speech\/\">delivering a speech<\/a>, sitting on a conference panel, or presenting a PowerPoint, here is how Schwartzberg recommends you make your point.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Scenario 1: Speeches<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Prepare for your speech by practicing it in your full voice.\u00a0<\/li>\n\n\n\n<li>When possible, refer to bullet point notes rather than reading a full speech (the more scripted you are, the less focused you\u2019ll be on your audience).<\/li>\n\n\n\n<li>State your point at the top of your speech.\u00a0<\/li>\n\n\n\n<li>Make sure your stories illustrate your point (irrelevant stories distract your audience by creating mental work for them).<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Scenario 2: Conference Panels&nbsp;<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter the panel prepared to present your key points and have evidence to support them.<\/li>\n\n\n\n<li>Respond directly to the person who asks you a question (moderator, panelist, or audience member), using their name when possible.<\/li>\n\n\n\n<li>If you can\u2019t make your point early on, find your way into the discussion using transition sentences. For example: \u201cI\u2019d like to return to a point that Althea just made \u2026 .\u201d\u00a0<\/li>\n\n\n\n<li>Positively <a href=\"https:\/\/www.shortform.com\/blog\/engaging-content\/\">engage your audience<\/a> by affirming that their questions are smart and offer actionable takeaways that can help them.<\/li>\n\n\n\n<li>If someone attacks you, calmly reiterate your point and explain its merit. Don\u2019t be reactive or aggressive.<\/li>\n\n\n\n<li>Throughout the event, be mindful of your <a href=\"https:\/\/www.shortform.com\/blog\/body-language-crucial-conversations\/\">body language<\/a> and reactions, which others in the room are watching.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Scenario 3: PowerPoint<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Take command of your technology and the room by standing front and center. Don\u2019t let your technology upstage you by sitting in the audience and reading your slides.\u00a0\u00a0<\/li>\n\n\n\n<li>Only use slides that explicitly support your point and state their relevance.\u00a0<\/li>\n\n\n\n<li>Use no more than five bullet points on a slide and no more than five words per line.<\/li>\n\n\n\n<li>Make sure your print and graphics are visible throughout the room.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In the Workplace&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<p>The workplace offers many opportunities to make your point. Whether you\u2019re conducting a staff meeting, giving a performance review, communicating with staff, or simply writing an email, here is Schwartzberg\u2019s advice for effectively presenting your point.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Scenario 1: Conducting Staff Meetings<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter knowing the point you want to make.<\/li>\n\n\n\n<li>Raise your voice, insert pauses, and use the fewest words possible to convey your message.<\/li>\n\n\n\n<li>Recommend the next steps, directions, and outcomes you\u2019d like to see.\u00a0<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Scenario 2: Giving Performance Reviews<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Begin with a clear point you\u2019d like to make about a company goal.<\/li>\n\n\n\n<li>Provide examples of how your employee\u2019s work has helped or hindered your company\u2019s ability to reach that goal.<\/li>\n\n\n\n<li>Recommend strategies your employee can use to improve their performance.\u00a0<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Scenario 3: Executive Communications With Staff&nbsp;<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Immediately state your point using active and specific language.<\/li>\n\n\n\n<li>Keep it brief so staff can focus on your message then get back to work.<\/li>\n\n\n\n<li>Wrap it up with a hopeful <a href=\"https:\/\/www.shortform.com\/blog\/vision-for-the-future\/\">vision for the future<\/a> and an expression of gratitude to staff.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Scenario 4: Writing Emails<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Put your point in the subject line.<\/li>\n\n\n\n<li>Use bullet points where possible in the body of your email. Limit your paragraph length to three sentences or fewer.<\/li>\n\n\n\n<li>If you raise problems, offer solutions.\u00a0<\/li>\n\n\n\n<li>Before you wrap up, pitch your point one last time and recommend ways to move forward.<\/li>\n\n\n\n<li>Check your facts, spelling, and grammar before you hit send.<\/li>\n<\/ol>\n\n\n\n<p>(Shortform note: To make sure your point doesn\u2019t get lost over a series of emails, <a href=\"https:\/\/hbr.org\/2021\/08\/how-to-write-better-emails-at-work\" target=\"_blank\" rel=\"noreferrer noopener\">encourage staff and other recipients to stick to one email thread per topic<\/a>, rather than starting a new email chain each time someone has a new idea they want to share on the subject. This keeps everyone on the same page.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do people get the point you&#8217;re trying to make? What is the key to learning how to get to the point? If you&#8217;ve identified and honed your point, you&#8217;re ready to market it. In Get to the Point!, Joel Schwartzberg says the single most important goal when presenting your point is to make a strong pitch that resonates with your audience. Let&#8217;s look at the different ways you can learn how to get to the point.<\/p>\n","protected":false},"author":14,"featured_media":69811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,34,79],"tags":[747],"class_list":["post-79242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-communication","category-entrepreneurship","tag-get-to-the-point","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get to the Point &amp; Present With Confidence - Shortform Books<\/title>\n<meta name=\"description\" content=\"Sometimes, it&#039;s hard to know how to get to the point. Take these tips to make sure people get the point you want them to understand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/how-to-get-to-the-point\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get to the Point &amp; Present With Confidence\" \/>\n<meta property=\"og:description\" content=\"Sometimes, it&#039;s hard to know how to get to the point. 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