{"id":79237,"date":"2022-09-10T13:59:00","date_gmt":"2022-09-10T17:59:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=79237"},"modified":"2026-04-23T15:30:42","modified_gmt":"2026-04-23T19:30:42","slug":"good-pitch","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/good-pitch\/","title":{"rendered":"7 Strategies to Make a Good Pitch (Get to the Point)"},"content":{"rendered":"\n<p>What is a good pitch? How can you powerfully pitch your point?<\/p>\n\n\n\n<p>A good pitch is the key to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-get-your-point-across-2\/\">getting your point across<\/a>. In the book <em><a href=\"https:\/\/www.shortform.com\/blog\/what-is-the-main-point\/\">Get to the Point<\/a>!<\/em>, Joel Schwartzberg argues that knowing how to pitch to your audience can help build rapport.<\/p>\n\n\n\n<p>Check out these seven strategies to help keep the audience focused on your point.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pitch-your-point-powerfully\">Pitch Your Point Powerfully<\/h2>\n\n\n\n<p>Schwartzberg argues that you must <em>actively market<\/em> your point to your audience; a casual conversation with them about it isn\u2019t enough. He recommends seven good pitch strategies to keep yourself and your audience focused on the point you\u2019re there to make:<\/p>\n\n\n\n<p><strong>1. <a href=\"https:\/\/www.shortform.com\/blog\/silencing-your-inner-critic\/\">Silence your inner critic<\/a>.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before your presentation, recite what you\u2019re going to say out loud until it\u2019s ingrained in your mind. Know your material inside and out to boost your confidence.<\/li>\n\n\n\n<li><strong>Take the pressure off by reminding yourself that your speech is not about <em>you<\/em>\u2014it\u2019s about <em>the point<\/em> you\u2019re making.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Silencing the negative voices in your head has benefits beyond public presentations. Clinical psychologist Paul Gilbert says that <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2021\/jan\/06\/silence-your-inner-critic-a-guide-to-self-compassion-in-the-toughest-times\" target=\"_blank\" rel=\"noreferrer noopener\">regularly practicing \u201cself-compassion\u201d can help you relieve your suffering and amplify your empathy for others<\/a>:\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Accept that your brain evolved to protect you from harm and will sometimes signal danger even when the situation you\u2019re confronting isn\u2019t life-threatening.\u00a0<\/li>\n\n\n\n<li>Meditate.\u00a0<\/li>\n\n\n\n<li>Talk to yourself with the same kindness you\u2019d show to a friend.<\/li>\n\n\n\n<li>In your head, amplify the voices of people in your life who believe in you.<\/li>\n<\/ol>\n\n\n\n<p><strong>2. Choose the first word you\u2019re going to say and lead with it.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To avoid leading your presentation with weak, meaningless words like \u201cso,\u201d \u201cum,\u201d and \u201cwell,\u201d which convey discomfort, try \u201chello,\u201d or simply introduce yourself.<\/li>\n\n\n\n<li>Only tell stories to warm up the audience if they illustrate the point you came to make.<\/li>\n<\/ul>\n\n\n\n<p>When you <a href=\"https:\/\/www.shortform.com\/blog\/how-to-make-a-pitch\/\">give a good pitch<\/a>, <a href=\"https:\/\/www.businessinsider.com\/smart-ways-to-start-a-presentation-2016-6#-2\" target=\"_blank\" rel=\"noreferrer noopener\">you have 60 seconds<\/a> to grab your audience\u2019s attention, gain their trust, and get them to listen to what you have to say. In addition to Schwartzberg\u2019s advice for getting started, these five tips can help:\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ask a rhetorical question to arouse curiosity.\u00a0<\/li>\n\n\n\n<li>State a shocking statistic to highlight the point of your speech.<\/li>\n\n\n\n<li>Offer a thought-provoking quote about the point you\u2019re making.<\/li>\n\n\n\n<li>Show a powerful photograph to engage imagination.<\/li>\n\n\n\n<li>Play a video to elicit an emotional response.<\/li>\n<\/ol>\n\n\n\n<p><strong>3. State your point, and the consequences of not supporting it,<\/strong> using clear, direct language.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your goal is to create a sense of urgency to compel people to action. Don\u2019t present your point as a meandering laundry list of why it\u2019s a nice thing that you\u2019d like your audience to consider at their leisure.\u00a0<\/li>\n\n\n\n<li>Make just one point per sentence to avoid splitting your audience\u2019s attention between two or more concepts at a time.\u00a0<\/li>\n\n\n\n<li>Eliminate unnecessary adjectives that muddle and dilute your message.<\/li>\n<\/ul>\n\n\n\n<p>Schwartzberg says it\u2019s critical to convey urgency to compel an audience to take action. <a href=\"https:\/\/www.business2community.com\/sales-management\/create-urgency-raising-stakes-presentation-01490309\" target=\"_blank\" rel=\"noreferrer noopener\">Here are three steps you can take, when preparing for your speech, to help raise the stakes<\/a>:\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>List the consequences of failure to take action related to the point you plan to make.\u00a0<\/li>\n\n\n\n<li>For each item you generate, ask: \u201cAnd then what would happen?\u201d\u00a0<\/li>\n\n\n\n<li>Write a \u201craise the stake\u201d statement that addresses the challenges you\u2019ve identified, and use it at the beginning of your speech.<\/li>\n<\/ol>\n\n\n\n<p><strong>4. Project confidence.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Phrase your point as a statement, not a question<\/strong>. Sounding uncertain will make the audience question you and your point.<\/li>\n\n\n\n<li>Don\u2019t apologize or display insecurity, which can undermine your audience\u2019s trust in you.<\/li>\n<\/ul>\n\n\n\n<p>Schwartzberg points to the importance of showing your confidence verbally, but you can also display your confidence physically. <a href=\"https:\/\/www.businessinsider.com\/body-language-tricks-appear-more-confident-2016-3#-3\" target=\"_blank\" rel=\"noreferrer noopener\">Here are six tricks to project physical confidence<\/a>:\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Make eye contact. It\u2019s one of the most important indicators of confidence.<\/li>\n\n\n\n<li>Tilt your chin and head up.\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.shortform.com\/blog\/stand-up-straight-with-your-shoulders-back-jordan-peterson-rule-1\/\">Stand up straight<\/a>.\u00a0\u00a0<\/li>\n\n\n\n<li>Adopt a wide-legged stance.<\/li>\n\n\n\n<li>Keep your palms up when you gesture to project honesty.<\/li>\n\n\n\n<li>Don\u2019t put your hands in your pockets or cross your arms, which can make you look nervous or defensive.<\/li>\n<\/ol>\n\n\n\n<p><strong>5. Eliminate physical distractions that disrupt your connection with the audience.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fiddling with PowerPoint clickers, pens, and water bottles turns your audience\u2019s attention away from your point, and podiums and lecterns are physical barriers between you and your audience. Consider which tools are essential for you to present your point, then interact with them mindfully.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Presentation expert Nick Morgan argues that <a href=\"https:\/\/hbr.org\/2008\/11\/how-to-become-an-authentic-speaker#:~:text=you%20simply%20do%20what%20feels%20natural,your%20listener.%20During%20your%20actual\" target=\"_blank\" rel=\"noreferrer noopener\">the key to connecting meaningfully with your audience is tapping into your authenticity<\/a>, which you can do by practicing the following four behaviors before your presentation:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Being open<\/strong>: Think about the feeling of openness you have when you interact with someone you trust, like your partner, a friend, or your child. Your goal is to apply this feeling to your presentation.<\/li>\n\n\n\n<li><strong>Consciously deciding to connect<\/strong>: Recognize, focus on, and commit to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-connect-with-your-audience\/\">connecting with your audience<\/a> early and throughout your time together, so you can capture and maintain their attention.<\/li>\n\n\n\n<li><strong>Being passionate<\/strong>: To bring your passion to the forefront, think about the highest stakes of your presentation and why your message is so important.<\/li>\n\n\n\n<li><strong>Listening<\/strong>: Think of \u201clistening\u201d as <a href=\"https:\/\/www.shortform.com\/blog\/how-to-pay-attention\/\">paying attention<\/a> to the <a href=\"https:\/\/www.shortform.com\/blog\/nonverbal-cues\/\">non-verbal cues<\/a> your audience will give you when you speak. Be mindful that you\u2019ll be having a \u201cconversation\u201d with them as you present, even though they\u2019re not verbally responding.<\/li>\n<\/ol>\n\n\n\n<p><strong>6. Speak up.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Raising your voice projects confidence in your point and yourself<\/strong>, and it gives others confidence in you and what you\u2019re saying. It also helps you slow down.<\/li>\n<\/ul>\n\n\n\n<p>Schwartzberg notes that women sometimes express concern to him about the backlash they experience from speaking forcefully and the pressure they feel to soften their voices. He argues that the solution is recognizing that the problem lies with the person with the bias, and he stresses that women shouldn\u2019t kowtow to the pressure they feel to be quiet.<\/p>\n\n\n\n<p>But Schwartzberg may be minimizing the problem. Although he offers examples of women who have delivered powerful speeches to great acclaim, he neglects to note they were given before audiences inclined to support them. Other women have faced backlash as a result of raising their voices in the public sphere to make a controversial point. For example, Elizabeth Warren\u2019s <a href=\"https:\/\/www.washingtonpost.com\/news\/the-fix\/wp\/2017\/02\/08\/nevertheless-she-persisted-becomes-new-battle-cry-after-mcconnell-silences-elizabeth-warren\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cNevertheless, she persisted\u201d moment became a rallying cry for women who experienced the same problem<\/a>.<\/p>\n\n\n\n<p><strong>7. Pause.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stopping briefly when you\u2019re delivering a good pitch can give you a moment to collect your thoughts so that you can deliver them succinctly.<\/strong>\u00a0<\/li>\n\n\n\n<li>You can also use pauses as a substitute for meaningless, distracting words like \u201cum,\u201d \u201cah,\u201d \u201cuh,\u201d and \u201cso.\u201d<\/li>\n\n\n\n<li>Pauses allow you to build your audience\u2019s anticipation about what\u2019s coming next.<\/li>\n<\/ul>\n\n\n\n<p>(Shortform note: Pausing isn\u2019t just good for presentations; it\u2019s also good for your health. The US Department of Veterans Affairs asserts that <a href=\"https:\/\/www.va.gov\/WHOLEHEALTH\/veteran-handouts\/docs\/PausingTakingBreaks-508Final-10-25-2018.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">pausing can improve your health<\/a> by reducing stress, boosting your focus and awareness, helping you maintain your interest and energy level, and decreasing injuries stemming from repetition.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a good pitch? How can you powerfully pitch your point? A good pitch is the key to getting your point across. In the book Get to the Point!, Joel Schwartzberg argues that knowing how to pitch to your audience can help build rapport. Check out these seven strategies to help keep the audience focused on your point.<\/p>\n","protected":false},"author":14,"featured_media":11986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,104,43],"tags":[747],"class_list":["post-79237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-self-improvement","tag-get-to-the-point","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Strategies to Make a Good Pitch (Get to the Point) - Shortform Books<\/title>\n<meta name=\"description\" content=\"Do you want a good pitch that will keep your audience thinking? 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