{"id":79233,"date":"2022-09-14T09:12:00","date_gmt":"2022-09-14T13:12:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=79233"},"modified":"2022-09-27T10:56:33","modified_gmt":"2022-09-27T14:56:33","slug":"how-to-create-a-strong-argument","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-create-a-strong-argument\/","title":{"rendered":"How to Create a Strong Argument: A 3-Step Approach"},"content":{"rendered":"\n

Do you know how to create a strong argument? Are you prepared to support your claim?<\/p>\n\n\n\n

When you’re making a bold claim in an argument, people will expect you to back it up. If you fumble or don’t have evidence, people won’t be inclined to believe you.<\/p>\n\n\n\n

Continue reading to learn how to create a strong argument worth listening to.<\/p>\n\n\n\n\n\n\n\n

Identify and Hone Your Point<\/strong><\/h2>\n\n\n\n

In Get to the Point<\/a>!<\/em>, Joel Schwartzberg defines a \u201cpoint\u201d as an assertion that you can clearly state, explain, and support. However, he says, many people have only a vague idea of what they\u2019re trying to communicate when they start talking, which makes it impossible to convey their message powerfully enough to accomplish anything.<\/p>\n\n\n\n

Avoiding this pitfall and getting your point across<\/a> requires identifying and carefully crafting your point, then effectively marketing it in a way that resonates with your audience\u2014whether that\u2019s a handful or a roomful of people. By learning how to create a strong argument, you can master making your point so that everyone will be willing to listen to it.<\/p>\n\n\n\n

(Shortform note: Why is it so important to get to the point quickly? It\u2019s been widely reported that people\u2019s attention spans are shorter than that of a goldfish<\/a>, having declined from 12 seconds to eight between the years 2000 (the start of the \u201cmobile revolution\u201d) and 2015. But some contend that the goldfish comparison myth needs debunking<\/a>, arguing that the concept of \u201caverage attention span\u201d is meaningless because attention varies depending on what task you\u2019re doing.)  <\/p>\n\n\n\n

Schwartzberg offers a three-pronged approach to help you 1) determine if you have a point, 2) make your point stronger, and 3) hone your point by centering on the statement, \u201cI believe\u201d and the questions, \u201cSo what?\u201d and \u201cWhy?\u201d We\u2019ll give you a step-by-step overview of the three components of Schwartzberg\u2019s approach and provide examples of what each looks like in action. <\/p>\n\n\n\n

(Shortform note: The key to Schwartzberg\u2019s method, as we\u2019ll discuss, is specificity. Whether you\u2019re speaking or writing, precision and clarity are critical to communicating your message in a way your audience can understand<\/a>.) <\/p>\n\n\n\n

Step 1: Determine Whether Your Point Is a Point With \u201cI Believe\u201d<\/h3>\n\n\n\n

Schwartzberg says your first goal is to figure out whether your point is actually a point. Can it be stated, explained, and supported\u2014or is it just a vague topic<\/strong>? The statement \u201cI believe\u201d can help you. <\/p>\n\n\n\n

First, think of a point you\u2019d like to make, then fill in the blank at the end of the phrase: \u201cI believe that [fill in the blank].\u201d Does your sentence make sense? If it doesn\u2019t, your point isn\u2019t a point, and it needs to be reformulated. <\/p>\n\n\n\n

Example: <\/strong><\/p>\n\n\n\n

\u201cI believe that teacher shortages,\u201d is not a point because it doesn\u2019t make sense as a sentence.<\/p>\n\n\n\n

\u201cI believe that teacher shortages will lead to long-term problems in the public education system in the US,\u201d is a point because it makes sense as a sentence (it\u2019s a complete thought). <\/p>\n\n\n\n

The first example simply named a topic; the second example specified what you think about that topic. Your audience can engage with the second idea, but not the first. <\/p>\n\n\n\n

Step 2: Strengthen Your Point With \u201cSo What?\u201d<\/h3>\n\n\n\n

After you\u2019ve identified your point using \u201cI believe,\u201d Schwartzberg\u2019s second step is to formulate it so it\u2019s as strong and effective as possible. To do this, ask the question, \u201cSo what?\u201d You\u2019ll know your point is weak if you\u2019re stating a broadly agreed-upon truth that can\u2019t reasonably be challenged, therefore the response would be \u201cSo what?\u201d For instance, a statement of \u201cThe sky is blue\u201d or \u201cCeiling fans circulate air\u201d would certainly receive a confused response of, \u201cSo what?\u201d from your recipient. In contrast, you have a strong point when a reasonable argument can be made against it, and some analysis is required to defend it.   <\/p>\n\n\n\n

Example: <\/strong><\/p>\n\n\n\n

Point<\/strong>: \u201cMadonna is a pop star.\u201d <\/p>\n\n\n\n

  1. Can a reasonable argument be made against this point? Not really. It\u2019s a broadly agreed-upon truth, and the response would be, \u201cSo what?\u201d <\/li>
  2. Is analysis required to defend this broadly agreed-upon truth? No.<\/li><\/ol>\n\n\n\n

    Stronger point<\/strong>: \u201cMadonna redefined the music world by shattering traditional ideas of how women should present themselves.\u201d <\/p>\n\n\n\n

    1. Can a reasonable argument be made against this point? Maybe. Someone might argue that other women before Madonna redefined pop music, like Grace Jones.  <\/li>
    2. Does defending your point require analysis? Yes. You\u2019d need to present more information to defend your argument. <\/li><\/ol>\n\n\n\n

      (Shortform note: If you’ve ever taken an English class, you probably learned how to identify, strengthen, and hone a point, but you may have forgotten how. It’s essentially the same as writing a thesis statement<\/a>: First, choose a subject you\u2019re passionate about that has credible research to defend it. Next, write your topic as a question, then answer it to more clearly define your statement. Finally, edit and revise your statement using bold, clear, direct language.) <\/p>\n\n\n\n

      Step 3: Hone Your Point With \u201cWhy?\u201d<\/h3>\n\n\n\n

      Having strengthened your point using \u201cSo what?\u201d, Schwartzberg\u2019s final step in creating a strong argument is to hone your point by making it as specific as possible. He says you can sharpen your claim by asking \u201cWhy?\u201d This question helps you clarify your argument, which in turn allows you to weed out unnecessary language that distracts from your core point. <\/p>\n\n\n\n

      How to use \u201cWhy?\u201d<\/strong> <\/p>\n\n\n\n

      1. Say your point out loud<\/em>: \u201cI believe that training our dog is important.\u201d <\/li>
      2. Ask the question<\/em>, \u201cWhy?\u201d<\/li>
      3. Answer the question<\/em>: \u201cBecause it will allow us to take him to the park without worrying that he\u2019ll bite someone.\u201d<\/li>
      4. Combine your first and second sentences<\/em>: \u201cI believe that training our dog is important because it will allow us to take him to the park without worrying that he\u2019ll bite someone.\u201d (Your point is now stronger, but wordy.)<\/li>
      5. Remove the fluff by eliminating the unnecessary adjective of \u201cimportant\u201d<\/em>: \u201cI believe that training our dog will allow us to take him to the dog park without worrying that he\u2019ll bite someone.\u201d <\/li><\/ol>\n\n\n\n

        Use \u201cWhy?\u201d as a Multipurpose Tool<\/strong><\/h3>\n\n\n\n

        Schwartzberg argues that asking \u201cWhy?\u201d when creating a strong argument will help you identify and remove fluffy language that muddles your claim, but the logic linking fluffy language and asking why isn\u2019t entirely clear. We can infer that asking \u201cWhy?\u201d forces you to get specific in a way that clarifies your point, which then permits you to better see and remove the fluff. <\/p>\n\n\n\n

        But \u201cWhy?\u201d is also a critical tool to mobilize people behind your ideas. When presenters make a call to action<\/a>, many assume it\u2019s enough to tell an audience what<\/em> they want them to do and how<\/em> they need to do it. But it\u2019s the act of telling people why<\/em> they should do what you\u2019re asking that compels them to action<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Do you know how to create a strong argument? Are you prepared to support your claim? When you’re making a bold claim in an argument, people will expect you to back it up. If you fumble or don’t have evidence, people won’t be inclined to believe you. Continue reading to learn how to create a strong argument worth listening to.<\/p>\n","protected":false},"author":14,"featured_media":45358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,15],"tags":[747],"class_list":["post-79233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-education","tag-get-to-the-point","","tg-column-two"],"yoast_head":"\nHow to Create a Strong Argument: A 3-Step Approach - Shortform Books<\/title>\n<meta name=\"description\" content=\"It's not enough to have a strong point, you also need to know how to create a strong argument to back it up. 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