{"id":78856,"date":"2022-09-09T17:29:00","date_gmt":"2022-09-09T21:29:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=78856"},"modified":"2022-09-15T11:04:15","modified_gmt":"2022-09-15T15:04:15","slug":"connected-society","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/connected-society\/","title":{"rendered":"What a Connected Society Will Be Like in the Future"},"content":{"rendered":"\n<p>What is a digitally connected society? How is society becoming more connected? What will it be like when we&#8217;re fully connected?<\/p>\n\n\n\n<p>According to author Shoshana Zuboff&#8217;s book, <em>The Age of Surveillance <a href=\"https:\/\/www.shortform.com\/blog\/capitalism-theory\/\">Capitalism<\/a><\/em>, big tech companies have incentives to develop a digitally connected society. Zuboff explains that, by creating a world where we are always connected to and dependent on technology, these companies will reap the most profits.<\/p>\n\n\n\n<p>Read on to find out what Zuboff says a fully connected society would be like and what social issues arise.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-connected-society-in-the-future\">A Connected Society in the Future<\/h2>\n\n\n\n<p>As an example of what a fully connected society would look like in the future, Harvard professor Shoshana Zuboff cites a patent application by Microsoft for a device that would <strong>monitor human behavior to detect anything abnormal, such as excessive shouting.<\/strong> The device could then report those abnormalities to individuals like family members, doctors, or law enforcement.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: Since the publication of Zuboff&#8217;s <em>The Age of Surveillance Capitalism<\/em>, Microsoft has filed for similar patents, such as one for <a href=\"https:\/\/www.bbc.com\/news\/technology-55133141\">a system of sensors that would monitor employees\u2019 body language, facial expressions, speech patterns, and mobile devices to track a meeting\u2019s overall quality in real time<\/a>. Although they haven\u2019t stated it as their intention, Microsoft <em>could<\/em> use such sensitive data to surveil and control employees in the manner that Zuboff describes.)<\/p>\n\n\n\n<p>Zuboff explains that to reach a point of total predictability, companies\u2019 control over our behavior needs to be all-encompassing. To accomplish this, <strong>companies want to create a society in which people and devices are connected at all times.&nbsp;<\/strong><\/p>\n\n\n\n<p>(Shortform note: We may be closer to the existence of the connected society that Zuboff describes than you may think. Meta (previously Facebook) <a href=\"https:\/\/www.wired.com\/story\/what-is-the-metaverse\/\">is currently designing the Metaverse. This is a type of cyberspace that uses technology like virtual and augmented reality to blend the physical with the digital world<\/a>. Once created, the Metaverse could facilitate the type of connection and control that Zuboff describes.)&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Society Will Change<\/h3>\n\n\n\n<p>Zuboff argues that in this type of connected society, <strong>relationships within the community would fundamentally change, and algorithms would replace familiar social functions<\/strong>\u2014like supervision, negotiation, communication, and problem-solving\u2014that govern current civilization.<\/p>\n\n\n\n<p>(Shortform note: While Zuboff focuses her discussion on the <em>future<\/em> role of algorithms, researchers say that the <em>current<\/em> use of algorithms is already negatively impacting our society. In particular, our reliance on algorithms <a href=\"https:\/\/www.pewresearch.org\/internet\/2017\/02\/08\/code-dependent-pros-and-cons-of-the-algorithm-age\/\">has led to the persistence of bias, deepening social divides, and the rise of unemployment.<\/a>)<\/p>\n\n\n\n<p>Zuboff identifies several social principles that would underlie this new reality. First, in a connected society, we would prioritize the collective over the individual. Companies would justify total control over our behavior by arguing that it\u2019s \u201cfor the common good.\u201d Furthermore, valued concepts like privacy and individuality would cease to exist for the sake of total connection and harmony.<\/p>\n\n\n\n<p>(Shortform note: From a philosophical standpoint, there are counterarguments to Zuboff\u2019s warnings about prioritizing the common good and forgoing freedom. For example, some would say that <a href=\"https:\/\/www.johnlocke.org\/the-tyranny-of-the-common-good\/\">the concept of \u201ccommon good\u201d doesn\u2019t exist, because each individual has unique experiences<\/a>. Therefore, there\u2019s no single policy that could benefit everyone, and companies couldn\u2019t aim for such an ideal. On the other hand, others would argue that <a href=\"https:\/\/css.researchcommons.org\/cgi\/viewcontent.cgi?article=1181&amp;context=journal\">the total transparency of a hyper-connected, data-driven world would be its own kind of freedom<\/a>, as it would allow us to understand far more about the world around us.)<\/p>\n\n\n\n<p>In addition, instead of relying on the negotiation and compromise of politics to make decisions, in a connected society, automated systems would quickly compute certain solutions for the greater good.<\/p>\n\n\n\n<p>Once they\u2019ve determined specific solutions, companies would manipulate connections between people to drive change. In other words, they would influence your actions by exploiting your desire to \u201cdo what your friends are doing.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Automation and the Power of Social Connection<\/strong><br><br>Zuboff argues that in this connected society, automated <a href=\"https:\/\/www.shortform.com\/blog\/integrative-decision-making\/\">decision making<\/a> would replace politics and all of its relational components. But is this such an undesirable thing? According to a British poll conducted in 2018, <a href=\"https:\/\/www.economist.com\/open-future\/2018\/07\/31\/is-it-time-to-automate-politicians\">one in four people would prefer robot politicians to human politicians, and research shows that AI is particularly good at understanding public issues<\/a>.&nbsp;<br><br>That said, it\u2019s important to consider the social implications of such innovation, such as whether people can connect with robots in the same way they do their human representatives. As Zuboff explains, social connection is a powerful tool\u2014which is why she says that companies may be looking to manipulate it.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What is a digitally connected society? How is society becoming more connected? What will it be like when we&#8217;re fully connected? According to author Shoshana Zuboff&#8217;s book, The Age of Surveillance Capitalism, big tech companies have incentives to develop a digitally connected society. Zuboff explains that, by creating a world where we are always connected to and dependent on technology, these companies will reap the most profits. Read on to find out what Zuboff says a fully connected society would be like and what social issues arise.<\/p>\n","protected":false},"author":19,"featured_media":78878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,24],"tags":[743],"class_list":["post-78856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-society","tag-the-age-of-surveillance-capitalism","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What a Connected Society Will Be Like in the Future - Shortform Books<\/title>\n<meta name=\"description\" content=\"What is a digitally connected society? How close are we to that reality and what would it be like? Learn Harvard professor Zuboff&#039;s answer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/connected-society\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What a Connected Society Will Be Like in the Future\" \/>\n<meta property=\"og:description\" content=\"What is a digitally connected society? How close are we to that reality and what would it be like? 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