{"id":78674,"date":"2022-09-12T16:55:00","date_gmt":"2022-09-12T20:55:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=78674"},"modified":"2022-09-23T13:15:10","modified_gmt":"2022-09-23T17:15:10","slug":"due-diligence-investing","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/due-diligence-investing\/","title":{"rendered":"The First Rule of Thumb in Investing: Do Your Due Diligence"},"content":{"rendered":"\n<p>What are some red flags you should avoid when investing in a stock? How can you tell whether the stock share will soar or tank in the future?<\/p>\n\n\n\n<p>Stock investing is inherently risky\u2014if you are not okay with losing money, you probably shouldn&#8217;t invest. However, you can greatly reduce risk if you do your due diligence by doing thorough research into the companies you want to invest in.<\/p>\n\n\n\n<p>Here are some <a href=\"https:\/\/www.shortform.com\/blog\/questions-you-should-ask-yourself\/\">questions you should ask yourself<\/a> as part of your investing due diligence.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-does-the-company-have-special-assets\">Does the Company Have Special Assets?<\/h2>\n\n\n\n<p>Identify if the company has certain types of valuable special assets because this can make the stock more valuable, writes Lynch. Special assets can be natural resources (precious metals, oil, land, and so on), brand recognition (think of Starbucks or Tesla), real estate, patents on drugs, ownership of TV and radio stations, or tax breaks.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: A different way to consider whether a company has special assets is to identify what experts call its <em>unique selling proposition<\/em>\u2014<a href=\"https:\/\/www.entrepreneur.com\/article\/242070\">what makes the business unique among competitors<\/a>. Ask, Is this company doing something no other company can easily do? What about this company\u2019s business model, product, or operations can\u2019t easily be duplicated and therefore makes the company valuable? If you have positive answers to the above questions, you can consider the company to have a special asset.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-has-the-company-recently-diversified\">Has the Company Recently Diversified?<\/h2>\n\n\n\n<p>Lynch warns that you should <strong>be wary of companies that recently acquired another company<\/strong>. Often, a large company will do this hoping to increase its profits, but the resulting merger often fails to improve the parent company&#8217;s finances. This may be because 1) the parent company overpays for the deal, or 2) the parent company doesn\u2019t understand the company it just purchased. The result is that the company often ends up selling off unprofitable acquisitions by restructuring. This cycle tends to repeat itself and is bad for investors.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: It\u2019s likely also advisable to pay attention when a company is in the <em>planning<\/em> stages of an acquisition or merger. <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/done-deal-why-many-large-transactions-fail-to-cross-the-finish-line\">In 10% of cases, such deals fall through<\/a>, which can have undesirable consequences for both the companies and the shareholders. In fact, 3% of the time, <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/done-deal-why-many-large-transactions-fail-to-cross-the-finish-line\">activist investors (usually hedge funds) bring the deal to a standstill<\/a>, showing that investors often view acquisitions as dangerous.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-the-company-or-its-employees-buying-back-its-own-shares\">Are the Company or Its Employees Buying Back Its Own Shares?<\/h2>\n\n\n\n<p>It\u2019s a good sign when a company buys back its own shares, asserts Lynch. By doing this, they take shares off the market. When there are fewer shares, demand drives the share price up\u2014a boon for those already or soon-to-be invested in the company.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: <a href=\"https:\/\/www.investopedia.com\/ask\/answers\/042015\/why-would-company-buyback-its-own-shares.asp\">Why would a company buy back its own stocks?<\/a> There are several reasons, one of which is that the company feels its stocks are undervalued and wants to drive up that value. Another reason is that, by buying up stocks and reducing the number of outstanding shares, the company\u2019s earnings per share (which we mentioned in our discussion of <a href=\"https:\/\/www.shortform.com\/blog\/what-is-the-p-e-ratio-in-share-market\/\">the P\/E ratio<\/a>) increases, making it look more appealing to investors\u2014without the company actually having to increase its earnings. So while Lynch points to companies buying their shares as a good sign, it might also simply be the company\u2019s way of making itself <em>look <\/em>better without making significant changes.)<\/p>\n\n\n\n<p>Similarly, when employees buy their own company stock, it means they have faith in the company\u2014another good sign.<\/p>\n\n\n\n<p>(Shortform note: While employees purchasing company stock may well be a good sign for you as an investor, surveys show that <a href=\"https:\/\/www.cnbc.com\/2019\/10\/14\/have-an-employee-stock-purchase-plan-beware-the-risks.html\">few employees participate in such employee stock purchase plans<\/a>. Therefore, it\u2019s probably best not to rely too much on this metric.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-does-the-company-have-a-large-inventory\">Does the Company Have a Large Inventory?<\/h2>\n\n\n\n<p>If a company\u2014especially a retailer or a manufacturer\u2014has a large inventory, it usually means it isn\u2019t selling as much as it would like to, contends Lynch. Further, this inventory will depreciate in value and can\u2019t be sold for as much in the future\u2014think about clothing, which rapidly depreciates because it goes out of style. Consider avoiding such companies.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: Gathering the data you need to make an intelligent investing decision may seem tedious or boring, if not superfluous. But Benjamin Graham provides a compelling reason to do your due diligence before investing: <a href=\"https:\/\/shortform.com\/app\/book\/the-intelligent-investor\/chapter-19\">When you purchase a stock, you become a part-owner of a company<\/a>. That means you have both the responsibility and the privilege to pay attention to your company\u2019s progress and speak up when you see management making poor decisions. When you take on the perspective of a company owner, gathering data on <em>your <\/em>business seems critical.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are some red flags you should avoid when investing in a stock? How can you tell whether the stock share will soar or tank in the future? Stock investing is inherently risky\u2014if you are not okay with losing money, you probably shouldn&#8217;t invest. However, you can greatly reduce risk if you do your due diligence by doing thorough research into the companies you want to invest in. Here are some questions you should ask yourself as part of your investing due diligence.<\/p>\n","protected":false},"author":7,"featured_media":77461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,31],"tags":[742],"class_list":["post-78674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-money","tag-one-up-on-wall-street","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The First Rule of Thumb in Investing: Do Your Due Diligence - Shortform Books<\/title>\n<meta name=\"description\" content=\"Stock investing is inherently risky, but you can mitigate risk by doing your due diligence. To that end, ask yourself these questions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/due-diligence-investing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The First Rule of Thumb in Investing: Do Your Due Diligence\" \/>\n<meta property=\"og:description\" content=\"Stock investing is inherently risky, but you can mitigate risk by doing your due diligence. To that end, ask yourself these questions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/due-diligence-investing\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-12T20:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-23T17:15:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/man-sitting-at-computer-investing-stocks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1850\" \/>\n\t<meta property=\"og:image:height\" content=\"1236\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darya Sinusoid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Sinusoid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/due-diligence-investing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/due-diligence-investing\/\"},\"author\":{\"name\":\"Darya Sinusoid\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\"},\"headline\":\"The First Rule of Thumb in Investing: Do Your Due Diligence\",\"datePublished\":\"2022-09-12T20:55:00+00:00\",\"dateModified\":\"2022-09-23T17:15:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/due-diligence-investing\/\"},\"wordCount\":797,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/due-diligence-investing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/man-sitting-at-computer-investing-stocks.jpg\",\"keywords\":[\"One Up On Wall Street\"],\"articleSection\":[\"Business\",\"Money\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/due-diligence-investing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/due-diligence-investing\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/due-diligence-investing\/\",\"name\":\"The First Rule of Thumb in Investing: Do Your Due Diligence - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/due-diligence-investing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/due-diligence-investing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/man-sitting-at-computer-investing-stocks.jpg\",\"datePublished\":\"2022-09-12T20:55:00+00:00\",\"dateModified\":\"2022-09-23T17:15:10+00:00\",\"description\":\"Stock investing is inherently risky, but you can mitigate risk by doing your due diligence. 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