{"id":7830,"date":"2020-03-16T21:56:00","date_gmt":"2020-03-17T01:56:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=7830"},"modified":"2022-03-30T15:56:55","modified_gmt":"2022-03-30T19:56:55","slug":"four-actions-framework-blue-ocean-strategy","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/four-actions-framework-blue-ocean-strategy\/","title":{"rendered":"Four Actions Framework (Blue Ocean Strategy)"},"content":{"rendered":"\n<p>How does the Four Actions Framework help you build your Blue Ocean Strategy? Learn the Eliminate-Reduce-Raise-Create grid here.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">The Four Actions Framework<\/h3>\n\n\n\n<p>To create a distinct curve on your <a href=\"https:\/\/www.allencheng.com\/strategy-canvas-blue-ocean-strategy\/\">strategy canvas<\/a>, think about four questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What factors does the industry take for granted that should be <strong>eliminated<\/strong>?<\/li><li>What factors should be <strong>reduced <\/strong>below industry standards?<\/li><li>What factors should be <strong>raised <\/strong>above industry standards?<\/li><li>What factors should be <strong>created <\/strong>that the industry has never offered?<\/li><\/ul>\n\n\n\n<p>The first two questions of the Four Actions Framework force you to find factors that overserve customers, forcing them to pay for more than what they want. This is counterintuitive because there\u2019s often a natural tendency to simply imitate competitors. Eliminating these simplify your business model and reduce costs.<br><\/p>\n\n\n\n<p>The second two questions of the Four Actions Framework encourage you to lift buyer value and give them more of what they want. New factors offer entirely new experiences and create new demand.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Eliminate-Reduce-Raise-Create Grid<\/strong><\/h3>\n\n\n\n<p>The results of the Four Actions Framework can then be summarized on an Eliminate-Reduce-Raise-Create Grid. Here\u2019s <a href=\"https:\/\/www.allencheng.com\/cirque-du-soleil-blue-ocean-strategy\/\">Cirque du Soleil\u2019s<\/a>:<br><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Eliminate<\/strong><br>Star performers<br>Animal shows<br>Aisle concession sales<br><\/td><td><strong>Raise<\/strong><br>Price<br>Unique venue<\/td><\/tr><tr><td><strong>Reduce<\/strong><br>Fun and humor<br>Thrill and danger<br><\/td><td><strong>Create<\/strong><br>Theme<br>Refined environment<br>Multiple productions<br>Artistry<br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>A good blue ocean strategy has items in each of the four grids. By creating this plot, you can find imbalances in your strategy, such as only raising and creating (which leads to overengineering and \u201ctrying to be the best\u201d) or only eliminating and reducing (which leads to mere price competition).<br><\/p>\n\n\n\n<p>A good blue ocean strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Focuses <\/strong>on a few factors, instead of spreading itself thin across many.<\/li><li><strong>Diverges <\/strong>from competition, instead of imitating it.<\/li><li>Can articulate its strategy with a clear <strong>tagline<\/strong>.<\/li><li><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How does the Four Actions Framework help you build your Blue Ocean Strategy? Learn the Eliminate-Reduce-Raise-Create grid here.<\/p>\n","protected":false},"author":2,"featured_media":7810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45],"tags":[77],"class_list":["post-7830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-blue-ocean-strategy","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Four Actions Framework (Blue Ocean Strategy) - Shortform Books<\/title>\n<meta name=\"description\" content=\"Build your Blue Ocean Strategy with the Four Actions Framework. 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Learn how to Eliminate, Raise, Reduce, and Create new factors of competition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/four-actions-framework-blue-ocean-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-17T01:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-30T19:56:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/03\/blueocean-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"653\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Allen Cheng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Allen Cheng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/four-actions-framework-blue-ocean-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/four-actions-framework-blue-ocean-strategy\/\"},\"author\":{\"name\":\"Allen Cheng\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e9c1cecc340502045489d4c4e6f4a877\"},\"headline\":\"Four Actions Framework (Blue Ocean Strategy)\",\"datePublished\":\"2020-03-17T01:56:00+00:00\",\"dateModified\":\"2022-03-30T19:56:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/four-actions-framework-blue-ocean-strategy\/\"},\"wordCount\":289,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/four-actions-framework-blue-ocean-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/03\/blueocean-3.jpg\",\"keywords\":[\"Blue Ocean Strategy\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/four-actions-framework-blue-ocean-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/four-actions-framework-blue-ocean-strategy\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/four-actions-framework-blue-ocean-strategy\/\",\"name\":\"Four Actions Framework (Blue Ocean Strategy) - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/four-actions-framework-blue-ocean-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/four-actions-framework-blue-ocean-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/03\/blueocean-3.jpg\",\"datePublished\":\"2020-03-17T01:56:00+00:00\",\"dateModified\":\"2022-03-30T19:56:55+00:00\",\"description\":\"Build your Blue Ocean Strategy with the Four Actions Framework. 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