{"id":76691,"date":"2022-08-12T09:19:00","date_gmt":"2022-08-12T13:19:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=76691"},"modified":"2022-08-25T13:06:24","modified_gmt":"2022-08-25T17:06:24","slug":"how-to-write-a-branding-proposal","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-write-a-branding-proposal\/","title":{"rendered":"How to Write a Branding Proposal (Steps &#038; Examples)"},"content":{"rendered":"\n<p>How do you write a branding proposal? What is the point of proposing your brand?<\/p>\n\n\n\n<p>When building a company, one of the first things you need to do is create your company&#8217;s identity and brand. You might have to share your brand with investors, which means writing up a proposal.<\/p>\n\n\n\n<p>Read below to learn how to write a branding proposal from the book <em>Play Bigger<\/em>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-answer-questions-to-determine-your-company-s-take\"><strong>Answer Questions to Determine Your Company\u2019s Take<\/strong><\/h2>\n\n\n\n<p>You need to ask yourself questions about your potential brand before learning how to write a branding proposal. These questions are: 1) How are your company and your product different from other markets and products? 2) How will you create the product? What\u2019s your plan of action, and how will you achieve success? 3) How will you impact consumers and the world? What is your <a href=\"https:\/\/www.shortform.com\/blog\/vision-for-the-future\/\">vision of the future<\/a>? 4) What sort of identity do you want for your company? What\u2019s your ideal culture? Who are your ideal employees?<\/p>\n\n\n\n<p>(Shortform note: Answering the above questions requires you to have at least some components of your business already set up\u2014for instance, you must have a company and product to be able to say how they differ from others. This is in accordance with the authors\u2019 recommendation to build your company, market, and product at the same time and around each other: Your product informs your take, while in turn informs your market, and so on. This will also likely mean you\u2019ll need to revise your take-over time as you adjust the three components of your business to each other. Thus, while <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/flexibility-business\">flexibility is almost always an advantage in the workplace<\/a>, it\u2019s a <em>necessity<\/em> in the authors\u2019 approach to building a company and market.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-write-up-and-share-the-take\"><strong>Write Up and Share the Take<\/strong><\/h2>\n\n\n\n<p>You\u2019ll likely need to write multiple drafts of the take for internal review.<strong> <\/strong>Be brief and straightforward, and write in easily accessible language. Connect to an emotional need in the consumer\u2014consider what future you can offer customers that they\u2019ll want to be a part of. Think of your take as a movie trailer for your company: It must be short, informative, and generate excitement in the listener. Again, include the following elements in your take: your company identity, guiding principles, outlook, and story about how your company solves a problem differently than other companies. Once done, you should be able to present your take in 10 minutes or less in a brief document or across several slides.<strong><\/strong><\/p>\n\n\n\n<p>Your take for your low-tech devices company might sound like this: \u201cOur world is oversaturated with technology. It\u2019s making us miserable, stressed, and sick (problem). We believe technology should be used to make people happier, not less happy (guiding principles), and that more of everything\u2014apps, data, functionality\u2014isn\u2019t always better (outlook). We\u2019re all about simplicity\u2014it infuses everything we do within the company and with our products (identity). Our low-tech device is a manifestation of our beliefs: It lets you take care of critical tasks easily and on the go without making you addicted to your screen (how your company solves the problem differently).\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crafting a Take Using the StoryBrand Method<\/strong><\/h3>\n\n\n\n<p>While the authors provide some pointers on how to write up your take, they don\u2019t provide detailed guidance\u2014perhaps because writing the take falls more under the umbrella of creative writing than business management.&nbsp;&nbsp;<\/p>\n\n\n\n<p>However, there are methodologies for crafting a strong <em>story<\/em> about your company, many elements of which overlap with creating a <em>take <\/em>and can thus be used for that purpose. One methodology is marketing expert Donald Miller\u2019s storyline, which he describes in <a href=\"https:\/\/shortform.com\/app\/book\/building-a-storybrand\"><em>Building a StoryBrand<\/em><\/a><em>. <\/em>In a storyline, you <a href=\"https:\/\/www.shortform.com\/blog\/how-to-craft-a-story\/\">create a story<\/a> about the customer, who has a problem, and show how your company helps them solve that problem and change for the better.&nbsp;<\/p>\n\n\n\n<p>You first <a href=\"https:\/\/shortform.com\/app\/book\/building-a-storybrand\/chapter-5\">describe the problem your customer has<\/a>\u2014a key element of the take. You then <a href=\"https:\/\/shortform.com\/app\/book\/building-a-storybrand\/chapter-6\">introduce your company as the customer\u2019s guide to creating a better life<\/a>\u2014thus capturing your outlook, guiding principles, and company identity. Finally, you <a href=\"https:\/\/shortform.com\/app\/book\/building-a-storybrand\/chapter-11\">describe the transformation the customer undergoes<\/a> after using your product\u2014this is akin to the mindset shift your customer will experience.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re struggling to write the take, you might use the storyline as a template and then tweak it to become a true take in the way the authors describe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you write a branding proposal? What is the point of proposing your brand? When building a company, one of the first things you need to do is create your company&#8217;s identity and brand. You might have to share your brand with investors, which means writing up a proposal. Read below to learn how to write a branding proposal from the book Play Bigger.<\/p>\n","protected":false},"author":14,"featured_media":12101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,79,104],"tags":[725],"class_list":["post-76691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entrepreneurship","category-marketing","tag-play-bigger","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Branding Proposal (Steps &amp; Examples) - Shortform Books<\/title>\n<meta name=\"description\" content=\"A branding proposal can make or break your company. To learn how to write a winning and intriguing branding proposal, click here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/how-to-write-a-branding-proposal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Branding Proposal (Steps &amp; Examples)\" \/>\n<meta property=\"og:description\" content=\"A branding proposal can make or break your company. 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