{"id":75844,"date":"2022-08-09T17:02:00","date_gmt":"2022-08-09T21:02:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=75844"},"modified":"2022-08-19T09:37:12","modified_gmt":"2022-08-19T13:37:12","slug":"pivoting-in-business","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/","title":{"rendered":"Pivoting in Business: How to Know When It&#8217;s Time for a Change"},"content":{"rendered":"\n<p>What types of <a href=\"https:\/\/www.shortform.com\/blog\/market-disruptions\/\">market disruptions<\/a> warrant a large-scale response? How do you know when your business is at a <a href=\"https:\/\/www.shortform.com\/blog\/strategic-inflection-points\/\">strategic inflection point<\/a>?<\/p>\n\n\n\n<p>Intel CEO Andrew Grove offers guidance on how to know when a change in your business environment requires an overhaul of your company. He recommends that you foster a continual culture of debating and listening.<\/p>\n\n\n\n<p>Read more to learn Grove&#8217;s advice on <a href=\"https:\/\/www.shortform.com\/blog\/business-pivot\/\">pivoting in business<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-to-pivot-in-business\">When to Pivot in Business<\/h2>\n\n\n\n<p>Not every change in your market environment requires an overhaul of your entire company. You wouldn\u2019t want to make a costly pivot for no reason, so it\u2019s important to be sure you\u2019re at a strategic inflection point before responding.<\/p>\n\n\n\n<p>That said, recognizing a strategic inflection point is more easily said than done: The business environment changes constantly because the six forces acting on your company\u2014current competitors, future competitors, government policies, <a href=\"https:\/\/www.shortform.com\/blog\/bargaining-power-of-suppliers-understanding-michael-porter\/\">suppliers<\/a>, consumers, and adjacent businesses\u2014are constantly in flux. Furthermore, major changes often come gradually. <strong>When does a change in your business environment mean it\u2019s time to re-examine your entire business model?<\/strong><\/p>\n\n\n\n<p>Unfortunately, there\u2019s no formula to tell you this. But Grove offers two pieces of advice on pivoting in business. First, debate intensely over a long period of time. Second, listen to a broad range of perspectives: This isn\u2019t only for keeping an eye on potential disruptions\u2014drawing on a breadth of viewpoints also hones your <a href=\"https:\/\/www.shortform.com\/blog\/methods-of-decision-making-crucial-conversations\/\">decision-making<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>The Importance of Recognizing When You\u2019re <em>Not <\/em>at a Strategic Inflection Point<\/strong><br><br>Grove\u2019s work focuses primarily on knowing when you\u2019re at a strategic inflection point so that you can make the pivot in time. However,<strong> sometimes one of the most <a href=\"https:\/\/www.shortform.com\/blog\/important-decisions-in-life\/\">important decisions<\/a> you can make for your company is recognizing when you&#8217;re <em>not<\/em> at one.<\/strong> Reinventing your entire company is costly and risky. You\u2019ll have to expend a lot of time, money, and effort into a major overhaul, and there\u2019s never a guarantee your new strategy will even work.<br><br>Furthermore, a lot of companies have maintained long-term longevity by sticking to their core business while making smaller, incremental changes. In<a href=\"https:\/\/www.shortform.com\/app\/book\/built-to-last\"> <em>Built to Last<\/em><\/a>, Jim Collins and Jerry I. Porras <a href=\"https:\/\/www.shortform.com\/app\/book\/built-to-last#myth-6-change-is-constant\">critique the myth that successful companies are always pivoting<\/a>. After all, Ford still makes cars, Boeing still makes planes, and Disney still makes animated films. Even though a dramatic pivot saved Intel from the fate of other American memory chip companies, they&#8217;ve now stuck with microprocessors for 40 years. Abandoning a business strategy that still has a future could leave your company without a primary source of revenue.<br><br>Recognizing you\u2019re not at a strategic inflection point requires the same strategies as recognizing you are: leveraging broad perspectives and debating intensely. <strong>But considering the costs of an unnecessary pivot, you\u2019ll want to make sure your debate includes some skeptics. <\/strong>If no one on your team is arguing against the idea of a substantial upheaval, seek out someone who\u2019ll make a case for that point of view.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Invite Spirited Debate<\/h3>\n\n\n\n<p>Grove\u2019s first piece of advice on recognizing strategic inflection points is to debate the issue with your team. He argues that <strong>opening your perception of the business environment and your company\u2019s future to criticism and dispute will reveal blind spots in your thinking<\/strong>\u2014key pieces of information you\u2019ve missed or possibilities you\u2019ve overlooked. He encourages you to debate intensely over prolonged periods to leave no stone unturned and consider every angle. For Intel, this process lasted several years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Welcome a Range of Perspectives<\/h3>\n\n\n\n<p>Grove\u2019s second piece of advice on recognizing strategic inflection points is to\u2014again\u2014leverage a wide range of perspectives. This <strong>further cuts down on your blind spots by bringing in information and possibilities you might have missed. <\/strong>Grove also suggests that someone from outside your company may be less attached to your company\u2019s way of doing things and make suggestions that wouldn\u2019t have otherwise occurred to you.&nbsp;<\/p>\n\n\n\n<p>He suggests you listen to voices from throughout all levels of the company, including middle management, salespeople, and engineers who may be closer to the six forces that determine changes in your business environment. Grove even includes journalists or critics who might hold a negative view of your company.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create a Culture Where Employees Speak Up<\/h4>\n\n\n\n<p>To bring these voices to the table, you need to create a business culture where employees feel empowered to speak their minds. Grove offers two suggestions.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Actively solicit feedback. <\/strong>If your employees won\u2019t pipe up when there\u2019s a problem, they may be waiting for an invitation. <a href=\"https:\/\/www.shortform.com\/blog\/make-a-habit\/\">Make a habit<\/a> of asking for their thoughts and opinions.<\/li><li><strong>Reward the messenger. <\/strong>How you respond to your employees\u2019 feedback may determine their willingness to speak up in the future. Managers who show anger or irritation with the bearers of bad news may create a work culture where employees are reluctant to bring up problems for the company.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>What types of market disruptions warrant a large-scale response? How do you know when your business is at a strategic inflection point? Intel CEO Andrew Grove offers guidance on how to know when a change in your business environment requires an overhaul of your company. He recommends that you foster a continual culture of debating and listening. Read more to learn Grove&#8217;s advice on pivoting in business.<\/p>\n","protected":false},"author":9,"featured_media":75848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,29,14],"tags":[713],"class_list":["post-75844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career","category-management","tag-only-the-paranoid-survive","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pivoting in Business: How to Know When It&#039;s Time for a Change - Shortform Books<\/title>\n<meta name=\"description\" content=\"You wouldn\u2019t want to make a costly pivot for no reason or at the wrong time. Here&#039;s Andrew Grove&#039;s advice on pivoting in business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pivoting in Business: How to Know When It&#039;s Time for a Change\" \/>\n<meta property=\"og:description\" content=\"You wouldn\u2019t want to make a costly pivot for no reason or at the wrong time. Here&#039;s Andrew Grove&#039;s advice on pivoting in business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-09T21:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-19T13:37:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/arrow-turn-change-new-direction.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"Pivoting in Business: How to Know When It&#8217;s Time for a Change\",\"datePublished\":\"2022-08-09T21:02:00+00:00\",\"dateModified\":\"2022-08-19T13:37:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/\"},\"wordCount\":837,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/arrow-turn-change-new-direction.jpg\",\"keywords\":[\"Only the Paranoid Survive\"],\"articleSection\":[\"Business\",\"Career\",\"Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/\",\"name\":\"Pivoting in Business: How to Know When It's Time for a Change - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/arrow-turn-change-new-direction.jpg\",\"datePublished\":\"2022-08-09T21:02:00+00:00\",\"dateModified\":\"2022-08-19T13:37:12+00:00\",\"description\":\"You wouldn\u2019t want to make a costly pivot for no reason or at the wrong time. Here's Andrew Grove's advice on pivoting in business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/arrow-turn-change-new-direction.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/arrow-turn-change-new-direction.jpg\",\"width\":1200,\"height\":676},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pivoting in Business: How to Know When It&#8217;s Time for a Change\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\",\"name\":\"Elizabeth Whitworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Whitworth\"},\"description\":\"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.\",\"sameAs\":[\"rina@shortform.com\"],\"award\":[\"Contributions to joint task force efforts (FBI)\",\"Contributions to Special Operations Division (DOJ & DEA)\",\"Efforts to fight the war on drugs (NSA)\",\"Contributions to Operation Storm Front (US Customs Service)\"],\"knowsAbout\":[\"History\",\"Theology\",\"Government\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pivoting in Business: How to Know When It's Time for a Change - Shortform Books","description":"You wouldn\u2019t want to make a costly pivot for no reason or at the wrong time. Here's Andrew Grove's advice on pivoting in business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/","og_locale":"en_US","og_type":"article","og_title":"Pivoting in Business: How to Know When It's Time for a Change","og_description":"You wouldn\u2019t want to make a costly pivot for no reason or at the wrong time. Here's Andrew Grove's advice on pivoting in business.","og_url":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/","og_site_name":"Shortform Books","article_published_time":"2022-08-09T21:02:00+00:00","article_modified_time":"2022-08-19T13:37:12+00:00","og_image":[{"width":1200,"height":676,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/arrow-turn-change-new-direction.jpg","type":"image\/jpeg"}],"author":"Elizabeth Whitworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Whitworth","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/"},"author":{"name":"Elizabeth Whitworth","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13"},"headline":"Pivoting in Business: How to Know When It&#8217;s Time for a Change","datePublished":"2022-08-09T21:02:00+00:00","dateModified":"2022-08-19T13:37:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/"},"wordCount":837,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/arrow-turn-change-new-direction.jpg","keywords":["Only the Paranoid Survive"],"articleSection":["Business","Career","Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/","url":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/","name":"Pivoting in Business: How to Know When It's Time for a Change - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/arrow-turn-change-new-direction.jpg","datePublished":"2022-08-09T21:02:00+00:00","dateModified":"2022-08-19T13:37:12+00:00","description":"You wouldn\u2019t want to make a costly pivot for no reason or at the wrong time. Here's Andrew Grove's advice on pivoting in business.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/pivoting-in-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/arrow-turn-change-new-direction.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/arrow-turn-change-new-direction.jpg","width":1200,"height":676},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/pivoting-in-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Pivoting in Business: How to Know When It&#8217;s Time for a Change"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13","name":"Elizabeth Whitworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","caption":"Elizabeth Whitworth"},"description":"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.","sameAs":["rina@shortform.com"],"award":["Contributions to joint task force efforts (FBI)","Contributions to Special Operations Division (DOJ & DEA)","Efforts to fight the war on drugs (NSA)","Contributions to Operation Storm Front (US Customs Service)"],"knowsAbout":["History","Theology","Government"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/arrow-turn-change-new-direction.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/75844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=75844"}],"version-history":[{"count":4,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/75844\/revisions"}],"predecessor-version":[{"id":75849,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/75844\/revisions\/75849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/75848"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=75844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=75844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=75844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}