{"id":75683,"date":"2022-08-15T14:45:00","date_gmt":"2022-08-15T18:45:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=75683"},"modified":"2025-09-08T11:41:18","modified_gmt":"2025-09-08T15:41:18","slug":"steve-jobs-innovation","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/","title":{"rendered":"How Steve Jobs’s Innovations Set Apple Apart"},"content":{"rendered":"\n

How was Apple influenced by Steve Jobs’s innovation? What set Jobs apart from other entrepreneurs?<\/p>\n\n\n\n

The book Steve Jobs<\/em> by Walter Isaacson details how Jobs became so successful with Apple. Isaacson says that one of these reasons is because Jobs relied on innovation to create something fresh and exciting.<\/p>\n\n\n\n

Let’s look at how innovative thinking can get things done.<\/p>\n\n\n\n\n\n\n\n

Editor\u2019s note: This article is part of\u00a0Shortform\u2019s guide to creativity<\/a>. If you like what you read here, there\u2019s plenty more to check out in the guide!<\/em><\/p>\n\n\n\n

Steve Jobs’s Radical Innovation<\/strong><\/h2>\n\n\n\n

Isaacson claims that what set Steve Jobs apart as a technological pioneer wasn\u2019t any skill as an engineer or programmer but his ability to imagine the future<\/a> before it arrived. Steve Jobs’s innovation was fostered by the anarchistic counterculture of the 1960s and \u201970s, in which rules and norms were routinely circumvented. Jobs embraced the counterculture\u2019s emphasis on spiritual growth<\/a>, which led to his belief that intuition is more powerful than intellect. His confidence in the strength of his own intuition let him see possibilities that others would miss.<\/strong><\/p>\n\n\n\n

(Shortform note: Jobs was not alone among radical thinkers in valuing the power of intuition. Albert Einstein had much to say on the subject, including his famous quote, \u201cImagination is more important than knowledge.<\/a>\u201d In Blink<\/em><\/a>, Malcolm Gladwell describes how \u201csnap judgments\u201d can be made more effective<\/a>, and he argues that intuitive decision-making<\/a> can often be more powerful than a drawn-out, conscious thought process.)<\/p>\n\n\n\n

To illustrate Jobs\u2019s forward-looking innovation, when he was first shown Xerox\u2019s graphical user interface, he didn\u2019t just see it as a clever new system. Rather, says Isaacson, Jobs immediately intuited what all computers of the future would look like, and at Apple, he developed the GUI concept far beyond what Xerox had created into the point-and-click interface we all use today.<\/p>\n\n\n\n

Isaacson makes it clear that Jobs wasn\u2019t a perfect oracle, but when he misstepped trends in computing, his response was to take the next leap ahead.<\/strong> For instance, Jobs failed to anticipate the popularity of burning music to CDs in the early 2000s\u2014the iMac included a CD-ROM drive, but not with the ability to make music CDs. Instead of redesigning the iMac, Jobs moved forward to the next stage of music, the MP3 player. The launch of the iPod quickly made user-created CDs obsolete.<\/p>\n\n\n\n

(Shortform note: In Blue Ocean Strategy<\/em><\/a>, business professors W. Chan Kim and Ren\u00e9e Mauborgne argue that to stay ahead of current trends in business, it\u2019s necessary to imagine what the market will look like<\/a> if trends are taken to their logical conclusions, as Jobs did while the music industry was changing. Kim and Mauborgne also advise leaning into both functionality and emotion<\/a>, which Jobs made the cornerstones of all of his product designs.)<\/p>\n\n\n\n

Instead of resting on the iPod\u2019s success, Isaacson shows that Jobs was still looking to the future, particularly toward the cell phone market. Cell phones already had built-in cameras, and he knew that as soon as they incorporated music players they would kill the market for the iPod. Therefore, Jobs chose to get there first with the iPhone. Coupled with the iPad tablet, which came out shortly after, Jobs helped steer the digital age away from PCs as the primary computing devices of choice.<\/p>\n\n\n\n

(Shortform note: While desktop computers are still omnipresent, the years since Jobs\u2019s death have shown a steady decline in PC purchases, while the sales of tablets and smartphones have risen<\/a>. Portability seems to be the key. The intervening years have also seen the growth of hybrid laptops<\/a> with detachable keyboards that blend the features of PCs and tablets.)<\/p>\n\n\n\n

But Jobs didn\u2019t see these as separate devices. According to Isaacson, Jobs envisioned an information landscape in which a desktop computer would serve as a \u201chub\u201d for all of a user\u2019s devices.<\/strong> This allowed for seamless integration from one device to another\u2014an album or ebook bought on your iMac would instantly transfer to your tablet or phone. Toward the end of his life, Jobs believed that the hub for a person\u2019s devices would no longer be their PC at all, but would move into the cloud.<\/p>\n\n\n\n

(Shortform note: The basic concept of cloud computing<\/a>, the online hosting of software and data, goes back to the development of the internet itself<\/a>. Amazon pioneered the modern form of cloud computing<\/a> in 2003 with Amazon Web Services, while the popular cloud storage app Dropbox<\/a> launched in 2007. Apple introduced its iCloud service<\/a> in 2011 as a means for users to access both their files and applications remotely, preceding Google Drive<\/a> by a year.)<\/p>\n\n\n\n

While it can\u2019t be said that Jobs created these trends, Isaacson illustrates Jobs\u2019s uncanny ability to intuit future shifts in computing and position his company ahead of its competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"

How was Apple influenced by Steve Jobs’s innovation? What set Jobs apart from other entrepreneurs? The book Steve Jobs by Walter Isaacson details how Jobs became so successful with Apple. Isaacson says that one of these reasons is because Jobs relied on innovation to create something fresh and exciting. Let’s look at how innovative thinking can get things done.<\/p>\n","protected":false},"author":14,"featured_media":76056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,14,33],"tags":[717],"class_list":["post-75683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-management","category-people","tag-steve-jobs","","tg-column-two"],"yoast_head":"\nHow Steve Jobs's Innovations Set Apple Apart - Shortform Books<\/title>\n<meta name=\"description\" content=\"Steve Jobs's innovation is what created Apple. If you want your product to be as successful as the iPhone, create an innovative mindset.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Steve Jobs's Innovations Set Apple Apart\" \/>\n<meta property=\"og:description\" content=\"Steve Jobs's innovation is what created Apple. If you want your product to be as successful as the iPhone, create an innovative mindset.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-15T18:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T15:41:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/steve-jobs-speaking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"How Steve Jobs’s Innovations Set Apple Apart\",\"datePublished\":\"2022-08-15T18:45:00+00:00\",\"dateModified\":\"2025-09-08T15:41:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/\"},\"wordCount\":821,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/steve-jobs-speaking.jpg\",\"keywords\":[\"Steve Jobs\"],\"articleSection\":[\"Business\",\"Management\",\"People\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/\",\"name\":\"How Steve Jobs's Innovations Set Apple Apart - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/steve-jobs-speaking.jpg\",\"datePublished\":\"2022-08-15T18:45:00+00:00\",\"dateModified\":\"2025-09-08T15:41:18+00:00\",\"description\":\"Steve Jobs's innovation is what created Apple. If you want your product to be as successful as the iPhone, create an innovative mindset.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/steve-jobs-speaking.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/steve-jobs-speaking.jpg\",\"width\":1400,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Steve Jobs’s Innovations Set Apple Apart\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World's Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Steve Jobs's Innovations Set Apple Apart - Shortform Books","description":"Steve Jobs's innovation is what created Apple. If you want your product to be as successful as the iPhone, create an innovative mindset.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/","og_locale":"en_US","og_type":"article","og_title":"How Steve Jobs's Innovations Set Apple Apart","og_description":"Steve Jobs's innovation is what created Apple. If you want your product to be as successful as the iPhone, create an innovative mindset.","og_url":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/","og_site_name":"Shortform Books","article_published_time":"2022-08-15T18:45:00+00:00","article_modified_time":"2025-09-08T15:41:18+00:00","og_image":[{"width":1400,"height":700,"url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/steve-jobs-speaking.jpg","type":"image\/jpeg"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"How Steve Jobs’s Innovations Set Apple Apart","datePublished":"2022-08-15T18:45:00+00:00","dateModified":"2025-09-08T15:41:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/"},"wordCount":821,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/steve-jobs-speaking.jpg","keywords":["Steve Jobs"],"articleSection":["Business","Management","People"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/","url":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/","name":"How Steve Jobs's Innovations Set Apple Apart - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/steve-jobs-speaking.jpg","datePublished":"2022-08-15T18:45:00+00:00","dateModified":"2025-09-08T15:41:18+00:00","description":"Steve Jobs's innovation is what created Apple. If you want your product to be as successful as the iPhone, create an innovative mindset.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/steve-jobs-speaking.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/steve-jobs-speaking.jpg","width":1400,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/steve-jobs-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Steve Jobs’s Innovations Set Apple Apart"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World's Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/08\/steve-jobs-speaking.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/75683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=75683"}],"version-history":[{"count":7,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/75683\/revisions"}],"predecessor-version":[{"id":145719,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/75683\/revisions\/145719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/76056"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=75683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=75683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=75683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}