{"id":75675,"date":"2022-08-08T12:24:00","date_gmt":"2022-08-08T16:24:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=75675"},"modified":"2022-08-19T16:03:52","modified_gmt":"2022-08-19T20:03:52","slug":"timeline-of-apple-products","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/timeline-of-apple-products\/","title":{"rendered":"Timeline of Apple Products: From iMac to iPhone"},"content":{"rendered":"\n<p>What is the timeline of Apple products during Steve Jobs&#8217;s time at the company? When was the iMac released?<\/p>\n\n\n\n<p>When Steve Jobs returned to Apple in 1997, he made plans to release the iMac. It became the fastest-selling Apple product yet, but Jobs wasn&#8217;t going to stop there.<\/p>\n\n\n\n<p>Here&#8217;s the timeline of apple products after the iMac.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-apple-products-after-steve-jobs-s-return\">Apple Products After Steve Jobs&#8217;s Return<\/h2>\n\n\n\n<p>In Jobs\u2019s absence, Apple\u2019s market share and profitability plummeted. Jobs made a deal to come back in an advisory capacity, along with NeXT\u2019s key engineers and programmers. Soon it became clear that Jobs was running Apple from behind the scenes. <strong>Jobs\u2019s priority was to cull Apple\u2019s bloated product line so the company could focus on essentials.<\/strong> Let&#8217;s look at the timeline of Apple products after Jobs returned to the company.<\/p>\n\n\n\n<p>The first new project he developed was the iMac, an intuitive, all-in-one computer that took the company back to the values of the Macintosh. In 1998, the iMac became the fastest-selling Apple product so far. (Shortform note: The original iMac is fondly remembered because of <a href=\"https:\/\/www.digitaltrends.com\/computing\/apple-silicon-imac-g3-22-years-ago\/\">its eye-catching design<\/a>, available in an array of bright colors in contrast to the generic beige towers of other PCs. It included a built-in ethernet port for easy internet access while <a href=\"https:\/\/www.pocket-lint.com\/laptops\/news\/apple\/161915-m2-apple-mac-macbook-pro-possible-2022-2023\">doing away with the floppy disc drive<\/a>. It also replaced plug-ins for older, legacy <a href=\"https:\/\/www.shortform.com\/blog\/malcolm-gladwell-connectors\/\">connectors<\/a> with the <a href=\"https:\/\/512pixels.net\/2018\/05\/20-years-imac-g3-steve-jobs\/\">now-standard USB ports<\/a> for easy plug-and-play access.)<\/p>\n\n\n\n<p>Instead of selling iMacs in the big-box stores of the day, Isaacson claims that <strong>Jobs wanted to control the experience of buying an iMac.<\/strong> He pushed for the creation of the Apple Store, which would be specifically designed to communicate the innovative values of the company. When they first opened in 2001, the stores were predicted to fail. Instead, they drew 20 times as many customers as expected and made over $1 billion within the first year of operation.<\/p>\n\n\n\n<p>(Shortform note: Apple&#8217;s rival Gateway was <a href=\"http:\/\/www.fundinguniverse.com\/company-histories\/gateway-inc-history\/\">the leading computer retail chain<\/a> during the internet boom of the \u201990s. One key difference between Apple and Gateway was that Apple\u2019s stores stocked finished products, while <a href=\"https:\/\/www.scribd.com\/document\/458637034\/gateway-vs-apple\">Gateway\u2019s did not<\/a>. Gateway instead offered customers a range of customizable options, from which they could order PCs that were tailored to their personal specifications. While Apple Stores flourished, <a href=\"https:\/\/www.computerworld.com\/article\/2563535\/update--gateway-to-close-all-retail-stores-april-9.html\">Gateway shut down its retail outlets in 2004<\/a>.)<\/p>\n\n\n\n<p>Next on Jobs\u2019s list of new products was a portable MP3 player. <strong>The iPod propelled sales of iMacs and gave the Apple brand a more youthful feel.<\/strong> What\u2019s more, says Isaacson, the iPod repositioned Apple from being a mere computer company into a wider market. (Shortform note: The iPod also helped usher in the age of <a href=\"https:\/\/theconversation.com\/apples-ipod-came-out-two-decades-ago-and-changed-how-we-listen-to-music-where-are-we-headed-now-169272\">randomized personal playlists<\/a> and <a href=\"https:\/\/phys.org\/news\/2011-09-ipod-remixed-music-industry-years.html\">broke apart the album<\/a> as the primary model for listening to music. By introducing the iTunes store as a simple, seamless way to download songs, Jobs helped stem <a href=\"https:\/\/hbswk.hbs.edu\/archive\/is-itunes-the-answer-to-music-piracy\">the tide of music piracy<\/a> that flourished through file-sharing apps such as Napster.)<\/p>\n\n\n\n<p>Seeing the possibilities of merging the iPod with cellular phones, <strong>Jobs launched the iPhone as a combination mobile phone, widescreen iPod, and portable internet device all in one,<\/strong> while replacing the clunky keypads of earlier smartphones with an elegant touchscreen interface. By the end of 2010, over 90 million iPhones had sold, cornering half of the global market. (Shortform note: The iPhone was not the <em>first <\/em>touchscreen phone\u2014that was the <a href=\"https:\/\/www.androidauthority.com\/lg-prada-1080646\/\">LG Prada<\/a>, released one month earlier. The iPhone\u2019s screen was larger, with higher resolution, and introduced <a href=\"https:\/\/www.lifewire.com\/definition-of-multi-touch-screen-technology-578654\">multi-touch features<\/a> such as \u201cpinching\u201d to zoom in and out.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the timeline of Apple products during Steve Jobs&#8217;s time at the company? When was the iMac released? When Steve Jobs returned to Apple in 1997, he made plans to release the iMac. It became the fastest-selling Apple product yet, but Jobs wasn&#8217;t going to stop there. Here&#8217;s the timeline of apple products after the iMac.<\/p>\n","protected":false},"author":14,"featured_media":7301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,39],"tags":[717],"class_list":["post-75675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-history","tag-steve-jobs","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Timeline of Apple Products: From iMac to iPhone - Shortform Books<\/title>\n<meta name=\"description\" content=\"When Steve Jobs returned to Apple, it was the best thing that ever happened. 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Let&#039;s look at the timeline of Apple products that Jobs designed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/timeline-of-apple-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-08T16:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-19T20:03:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/start-with-why-apple-history.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"959\" \/>\n\t<meta property=\"og:image:height\" content=\"497\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/timeline-of-apple-products\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/timeline-of-apple-products\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"Timeline of Apple Products: From iMac to iPhone\",\"datePublished\":\"2022-08-08T16:24:00+00:00\",\"dateModified\":\"2022-08-19T20:03:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/timeline-of-apple-products\/\"},\"wordCount\":596,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/timeline-of-apple-products\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/start-with-why-apple-history.jpg\",\"keywords\":[\"Steve Jobs\"],\"articleSection\":[\"Business\",\"History\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/timeline-of-apple-products\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/timeline-of-apple-products\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/timeline-of-apple-products\/\",\"name\":\"Timeline of Apple Products: From iMac to iPhone - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/timeline-of-apple-products\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/timeline-of-apple-products\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/start-with-why-apple-history.jpg\",\"datePublished\":\"2022-08-08T16:24:00+00:00\",\"dateModified\":\"2022-08-19T20:03:52+00:00\",\"description\":\"When Steve Jobs returned to Apple, it was the best thing that ever happened. 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