{"id":73234,"date":"2022-07-21T12:41:00","date_gmt":"2022-07-21T16:41:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=73234"},"modified":"2022-07-28T13:35:04","modified_gmt":"2022-07-28T17:35:04","slug":"the-speed-of-trust-stephen-covey","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/","title":{"rendered":"The Speed of Trust: Stephen Covey&#8217;s Bestseller"},"content":{"rendered":"\n<p>In <em>The Speed of Trust<\/em> by Stephen Covey, what&#8217;s Covey&#8217;s argument for trust as an asset? Why is trust so important in all aspects of life?<\/p>\n\n\n\n<p>According to Stephen Covey&#8217;s <em>The Speed of Trust<\/em>, cultivating trust in your personal and professional relationships is crucial for success. Covey explains how <a href=\"https:\/\/www.shortform.com\/blog\/how-is-trust-earned\/\">building trust<\/a> impacts the value of your assets, your <a href=\"https:\/\/www.shortform.com\/blog\/how-to-be-more-efficient-at-work\/\">efficiency at work<\/a>, and the results of the effort you put into relationships, both personal and professional.<\/p>\n\n\n\n<p>Keep reading to learn the value of trust and the impact of gaining or losing trust, according to Stephen Covey&#8217;s <em>The Speed of Trust<\/em>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">The Speed of Trust<\/h2>\n\n\n\n<p>In <em>The Speed of Trust<\/em>, Stephen Covey explains <em>why<\/em> trust is a game-changer in every personal and professional relationship and lays out a roadmap for building and leveraging trust for success. His experience as the co-founder of the FranklinCovey Global Speed of Trust Practice and CoveyLink, and as the former CEO of The Stephen R. <a href=\"https:\/\/www.shortform.com\/blog\/covey-leadership\/\">Covey Leadership<\/a> Center, lends a career-worth of credibility to his arguments. Stephen Covey&#8217;s <em>The Speed of Trust<\/em> is a Washington Post, New York Times, and Wall Street Journal best seller. His book is accessible and actionable enough that readers can start building trust in their own lives <em>today.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-trust-is-our-most-valuable-asset\"><strong><strong>Trust Is Our Most Valuable Asset<\/strong><\/strong><\/h3>\n\n\n\n<p>In Stephen Covey&#8217;s <em>The Speed of Trust<\/em>, he claims that trust is a critical yet undervalued prerequisite for success in the modern world. Trust deepens relationships, creates opportunities, and improves the efficiency of interpersonal interactions. In <em>The Speed of Trust<\/em>, Stephen Covey argues that you\u2019ll be more successful in your personal and professional life when you make trust a top priority.<\/p>\n\n\n\n<p>While you might not think about trust like you would other assets (property and bank account balances, for instance), Covey argues that it\u2019s actually your <em>most <\/em>valuable asset. In this section, we\u2019ll explore this argument by examining how Covey sees the relationship between trust and value, trust and efficiency, and trust and effort.<\/p>\n\n\n\n<p><strong>Trust and Value: <\/strong>Trust sets the tone of every interpersonal interaction. Therefore, it dictates how much your assets are worth in real-world situations, regardless of their worth \u201con paper.\u201d<\/p>\n\n\n\n<p><strong>Trust and Efficiency:<\/strong> Trust helps you achieve outcomes more efficiently, hence the title <em>The Speed of Trust<\/em>.<\/p>\n\n\n\n<p><strong>Trust and Effort:<\/strong> Trust also dictates the results of your efforts. Covey represents this idea by modifying the classic business equation, Results = Strategy x Execution to Results = Trust (Strategy x Execution). As the equation shows, given the same <a href=\"https:\/\/www.shortform.com\/blog\/strategy-and-execution\/\">strategy and execution<\/a>, high trust magnifies your results while low trust minimizes them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Cultivate Trust<\/strong><\/h3>\n\n\n\n<p>According to Stephen Covey&#8217;s <em>The Speed of Trust<\/em>, after recognizing the <a href=\"https:\/\/www.shortform.com\/blog\/why-is-trust-important-in-life\/\">importance of trust<\/a> and thinking of it as a measurable quantity, you should learn how to cultivate trust in your personal and professional relationships. The first step in learning how to build trust is understanding <a href=\"https:\/\/www.shortform.com\/blog\/what-makes-a-person-trustworthy\/\">what makes a person trustworthy<\/a>. According to Covey,<strong> trust comes from credibility, which has four components: principles, motives, skills, and track record<\/strong>. He calls these the \u201cfour cores of credibility.\u201d We\u2019ll refer to them as the <em>building blocks of trust<\/em>. <strong>To merit trust in any situation, you must display all four building blocks of trust. <\/strong>Any missing or questionable building block can erode people\u2019s trust in you and your trust in yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In The Speed of Trust by Stephen Covey, what&#8217;s Covey&#8217;s argument for trust as an asset? Why is trust so important in all aspects of life? According to Stephen Covey&#8217;s The Speed of Trust, cultivating trust in your personal and professional relationships is crucial for success. Covey explains how building trust impacts the value of your assets, your efficiency at work, and the results of the effort you put into relationships, both personal and professional. Keep reading to learn the value of trust and the impact of gaining or losing trust, according to Stephen Covey&#8217;s The Speed of Trust.<\/p>\n","protected":false},"author":19,"featured_media":73338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,34,43],"tags":[696],"class_list":["post-73234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-communication","category-self-improvement","tag-the-speed-of-trust","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Speed of Trust: Stephen Covey&#039;s Bestseller - Shortform Books<\/title>\n<meta name=\"description\" content=\"Stephen Covey&#039;s The Speed of Trust outlines why building trust should be a priority in life. Learn the benefits of high-trust relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Speed of Trust: Stephen Covey&#039;s Bestseller\" \/>\n<meta property=\"og:description\" content=\"Stephen Covey&#039;s The Speed of Trust outlines why building trust should be a priority in life. Learn the benefits of high-trust relationships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-21T16:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-28T17:35:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/trust-trustworthy-trusting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1746\" \/>\n\t<meta property=\"og:image:height\" content=\"1164\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emily Kitazawa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Kitazawa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/\"},\"author\":{\"name\":\"Emily Kitazawa\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb\"},\"headline\":\"The Speed of Trust: Stephen Covey&#8217;s Bestseller\",\"datePublished\":\"2022-07-21T16:41:00+00:00\",\"dateModified\":\"2022-07-28T17:35:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/\"},\"wordCount\":565,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/trust-trustworthy-trusting.jpg\",\"keywords\":[\"The Speed of Trust\"],\"articleSection\":[\"Books\",\"Communication\",\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/\",\"name\":\"The Speed of Trust: Stephen Covey's Bestseller - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/trust-trustworthy-trusting.jpg\",\"datePublished\":\"2022-07-21T16:41:00+00:00\",\"dateModified\":\"2022-07-28T17:35:04+00:00\",\"description\":\"Stephen Covey's The Speed of Trust outlines why building trust should be a priority in life. Learn the benefits of high-trust relationships.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/trust-trustworthy-trusting.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/trust-trustworthy-trusting.jpg\",\"width\":1746,\"height\":1164},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Speed of Trust: Stephen Covey&#8217;s Bestseller\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb\",\"name\":\"Emily Kitazawa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f5c60fcdcf3b7cd02c2882334c15a3d02f74a69631c696c3bce47deb21dc9ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f5c60fcdcf3b7cd02c2882334c15a3d02f74a69631c696c3bce47deb21dc9ac?s=96&d=mm&r=g\",\"caption\":\"Emily Kitazawa\"},\"description\":\"Emily found her love of reading and writing at a young age, learning to enjoy these activities thanks to being taught them by her mom\u2014Goodnight Moon will forever be a favorite. As a young adult, Emily graduated with her English degree, specializing in Creative Writing and TEFL (Teaching English as a Foreign Language), from the University of Central Florida. She later earned her master\u2019s degree in Higher Education from Pennsylvania State University. Emily loves reading fiction, especially modern Japanese, historical, crime, and philosophical fiction. Her personal writing is inspired by observations of people and nature.\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/emily-kitazawa\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Speed of Trust: Stephen Covey's Bestseller - Shortform Books","description":"Stephen Covey's The Speed of Trust outlines why building trust should be a priority in life. Learn the benefits of high-trust relationships.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/","og_locale":"en_US","og_type":"article","og_title":"The Speed of Trust: Stephen Covey's Bestseller","og_description":"Stephen Covey's The Speed of Trust outlines why building trust should be a priority in life. Learn the benefits of high-trust relationships.","og_url":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/","og_site_name":"Shortform Books","article_published_time":"2022-07-21T16:41:00+00:00","article_modified_time":"2022-07-28T17:35:04+00:00","og_image":[{"width":1746,"height":1164,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/trust-trustworthy-trusting.jpg","type":"image\/jpeg"}],"author":"Emily Kitazawa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emily Kitazawa","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/"},"author":{"name":"Emily Kitazawa","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb"},"headline":"The Speed of Trust: Stephen Covey&#8217;s Bestseller","datePublished":"2022-07-21T16:41:00+00:00","dateModified":"2022-07-28T17:35:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/"},"wordCount":565,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/trust-trustworthy-trusting.jpg","keywords":["The Speed of Trust"],"articleSection":["Books","Communication","Self-Improvement"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/","url":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/","name":"The Speed of Trust: Stephen Covey's Bestseller - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/trust-trustworthy-trusting.jpg","datePublished":"2022-07-21T16:41:00+00:00","dateModified":"2022-07-28T17:35:04+00:00","description":"Stephen Covey's The Speed of Trust outlines why building trust should be a priority in life. Learn the benefits of high-trust relationships.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/trust-trustworthy-trusting.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/trust-trustworthy-trusting.jpg","width":1746,"height":1164},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/the-speed-of-trust-stephen-covey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Speed of Trust: Stephen Covey&#8217;s Bestseller"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb","name":"Emily Kitazawa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0f5c60fcdcf3b7cd02c2882334c15a3d02f74a69631c696c3bce47deb21dc9ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f5c60fcdcf3b7cd02c2882334c15a3d02f74a69631c696c3bce47deb21dc9ac?s=96&d=mm&r=g","caption":"Emily Kitazawa"},"description":"Emily found her love of reading and writing at a young age, learning to enjoy these activities thanks to being taught them by her mom\u2014Goodnight Moon will forever be a favorite. As a young adult, Emily graduated with her English degree, specializing in Creative Writing and TEFL (Teaching English as a Foreign Language), from the University of Central Florida. She later earned her master\u2019s degree in Higher Education from Pennsylvania State University. Emily loves reading fiction, especially modern Japanese, historical, crime, and philosophical fiction. Her personal writing is inspired by observations of people and nature.","url":"https:\/\/www.shortform.com\/blog\/author\/emily-kitazawa\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/trust-trustworthy-trusting.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/73234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=73234"}],"version-history":[{"count":6,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/73234\/revisions"}],"predecessor-version":[{"id":73698,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/73234\/revisions\/73698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/73338"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=73234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=73234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=73234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}