{"id":72935,"date":"2022-07-16T13:03:00","date_gmt":"2022-07-16T17:03:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=72935"},"modified":"2022-07-27T12:20:47","modified_gmt":"2022-07-27T16:20:47","slug":"values-and-purpose","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/values-and-purpose\/","title":{"rendered":"Values and Purpose = Your Foundation and Direction"},"content":{"rendered":"\n<p>Does your organization have specified values and a <a href=\"https:\/\/www.shortform.com\/blog\/clarity-of-purpose\/\">clear purpose<\/a>? Are they known and embraced throughout the organization?<\/p>\n\n\n\n<p><em>Tribal Leadership<\/em> explores how a tribe or an organization develops, getting stronger and more healthy as it progresses from Stage 1 to Stage 5. At Stage 4, the tribe comes together around shared values and pursues a well-crafted mission. They explicitly recognize themselves as a tribe, and they unify under a strong leader to pursue <a href=\"https:\/\/www.shortform.com\/blog\/ambitious-goals\/\">ambitious goals<\/a>. According to authors Dave Logan, Halee Fischer-Wright, and John King, a tribe must establish values and purpose to stabilize at Stage 4.<\/p>\n\n\n\n<p>Continue reading to learn how to accomplish this in your organization.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-establish-core-values-and-a-worthy-purpose\">Establish Core Values and a Worthy Purpose<\/h2>\n\n\n\n<p><strong>First, establish shared values and unite under a worthy purpose<\/strong>. Values and purpose act as the foundation and the direction of the tribe\u2019s work, respectively. When the tribe has that solid ground to start from and an inspiring purpose to pursue, they come together and become more effective and innovative at work.<\/p>\n\n\n\n<p>If you neglect values, the authors say, your <a href=\"https:\/\/www.shortform.com\/blog\/building-a-positive-workplace-culture\/\">company culture<\/a> will lack a strong foundation. Think of values as the principles you follow no matter what. Without a set of principles to live by, you might do anything to succeed, such as resorting to unethical business practices that prioritize profit over humanity or <a href=\"https:\/\/www.shortform.com\/blog\/fulfilling-work\/\">meaningful work<\/a>. (Shortform note: An article in the <em>Harvard Business Review<\/em> <a href=\"https:\/\/hbr.org\/2011\/12\/the-power-of-collective-ambition\">describes values as \u201cguiding principles,\u201d<\/a> and they say that you must stand for them through fair and foul weather alike. Throughout this section, we\u2019ll compare <em>Tribal Leadership<\/em> to their model of collaborative culture-building, termed \u201ccollective ambition.\u201d)<\/p>\n\n\n\n<p>To create and establish your tribe\u2019s values, use these tactics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tactic #1: Involve the whole tribe.<\/strong> Organize a tribe-wide discussion to figure out what <em>everyone<\/em> holds dear, not just management. The authors recommend <a href=\"https:\/\/www.shortform.com\/blog\/how-to-brainstorm-effectively\/\">brainstorming<\/a> with as many tribe members as possible.<\/li><li><strong>Tactic #2: Regularly converse about values. <\/strong>This encourages tribe members to continue thinking about the values, and they\u2019ll often suggest nuances, clarifications, and corrections to your definitions. Conversing about values also helps the tribe recognize itself, which gives tribe members a palpable <a href=\"https:\/\/www.shortform.com\/blog\/create-a-sense-of-belonging\/\">sense of belonging<\/a>.&nbsp;<\/li><li><strong>Tactic #3: Encourage tribe members to problem-solve with values. <\/strong>Values give everyone a shared reference point from which to evaluate options and act. With this, tribe members can make decisions without managerial oversight, because they\u2019re acting from values. This makes your team more agile, which matters in highly competitive environments where there\u2019s little time for debating every decision.<\/li><li><strong>Tactic #4: Uphold your values no matter what. <\/strong>Once you\u2019ve established them, avoid flouting the tribe\u2019s values at any cost. If you do, they lose their power: If leadership isn\u2019t accountable to the values, the whole enterprise will seem hollow and fake. Even when challenging circumstances strain your values, hold fast and uphold them.&nbsp;<\/li><li><strong>Tactic #5: Hire for values. <\/strong>To maintain your Stage 4 tribe, the authors recommend hiring according to your values. Do so by asking questions that prompt an interviewee to express his values, or tell a story that contains your values and ask him for the key takeaways. If he sees your values in the story, you\u2019ve found a good match.&nbsp;<\/li><\/ul>\n\n\n\n<p>According to the authors, establishing values is not a one-time task to check off a list. Instead, view values<strong> <\/strong>as essential principles to continually live, refocus, and <a href=\"https:\/\/www.shortform.com\/blog\/hold-yourself-accountable\/\">hold yourself accountable<\/a> to. Return to them as often as you need to, and develop them over time.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Values Form a Core Philosophy<\/strong><br><br>In <a href=\"https:\/\/shortform.com\/app\/book\/built-to-last\"><em>Built to Last<\/em><\/a>, Jim Collins explains that <a href=\"https:\/\/shortform.com\/app\/book\/built-to-last\/chapter-3#the-importance-of-a-core-philosophy\">companies that achieve lasting success operate on a <em>core philosophy<\/em><\/a>\u2014the set of values that guide the company through years, even decades, of business. For more ways to <a href=\"https:\/\/www.shortform.com\/blog\/finding-your-values\/\">find your values<\/a> and develop a core philosophy, consider Collins\u2019s steps, which reflect and complement <em>Tribal Leadership<\/em>\u2019s steps:<br><br>Craft your core philosophy with five to seven employees who already exemplify it, as opposed to working with the whole tribe.<br><br>Keep it concise. Stating your values plainly and concisely clarifies them for everyone.<br><br>Limit yourself to three to six <a href=\"https:\/\/www.shortform.com\/blog\/clarifying-your-values\/\">core values<\/a>. Any more, and it\u2019s no longer an essential core so much as a loose list.&nbsp;<br><br>Collins explains that with a core philosophy established, <a href=\"https:\/\/shortform.com\/app\/book\/built-to-last\/chapters-6-7\">many top companies create a \u201ccult-like\u201d atmosphere<\/a> that promotes adherence to those values. Employees who embody the values fit in and find success, while employees who don\u2019t might find themselves asked to leave. While this might seem intense, Collins says that it\u2019s simply part of creating and maintaining a purposeful, values-driven workplace\u2014the benefits, including <a href=\"https:\/\/www.shortform.com\/blog\/employee-alignment\/\">employee loyalty<\/a> and commitment to the company\u2019s mission, are well worth it.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unite-with-a-worthy-purpose\">Unite With a Worthy Purpose<\/h3>\n\n\n\n<p><strong>After establishing shared values, a Stage 4 tribe must find a <\/strong><strong><em>worthy purpose<\/em><\/strong><strong>\u2014the tribe\u2019s North Star, or overriding direction<\/strong>. The authors say that a worthy purpose should be inspiring and ambitious rather than rational or realistic, since an audacious mission unites people better than an easy, uninspiring aim. There are two methods to create a worthy purpose:<strong>&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Method #1: Ask what the tribe works in service of.<\/strong> Dig past people\u2019s surface-level ambitions and find the deeper, shared ambitions. This helps you strip away profession-specific aims\u2014being a great doctor, being an innovative designer\u2014to more universal aims. For instance, you might find that beneath surface-level aims, your tribe members all want to work toward a saner, kinder world.<\/li><li><strong>Method #2: Ask four key questions<\/strong>. The authors suggest asking, \u201cWhat\u2019s working well?\u201d \u201cWhat\u2019s not working?\u201d \u201cWhat can we do to make the things that aren\u2019t working work?\u201d \u201cIs there anything else?\u201d These questions prompt the tribe to review their current situation and work out where they want to head next. (Shortform note: These questions follow a common logic for self- or group-review: Reflect on the positives, then the negatives, then figure out what to change. For instance, <a href=\"https:\/\/jamesclear.com\/annual-review\">James Clear uses much the same method for his annual review:<\/a> He asks, \u201cWhat went well? What didn\u2019t? What am I working toward?\u201d)<\/li><\/ul>\n\n\n\n<p>To keep <a href=\"https:\/\/www.shortform.com\/blog\/your-life-purpose\/\">your purpose<\/a> alive, the authors recommend conducting regular check-ins.<strong> <\/strong>Tribe members often need to express grievances, rearticulate their values, and recommit to the tribe\u2019s work. Again, use the four key questions: <em>What\u2019s working, what\u2019s not, how can we do better, anything else?<\/em> This prompts the tribe to reflect on and resolve any outstanding issues, and it allows them to examine and adjust their actions as needed.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Starting From Purpose<\/strong><br><br>In contrast to the authors\u2019 assertion that <em>values<\/em> come first and a purpose derives from them, an article in the <em>Harvard Business Review<\/em> asserts that <a href=\"https:\/\/hbr.org\/2011\/12\/the-power-of-collective-ambition\">a company\u2019s purpose comes before all else<\/a>. They define \u201cpurpose\u201d as \u201cyour company\u2019s reason for being,\u201d and in their model, it acts as the center of a \u201ccompass\u201d that guides a company\u2019s values, strategy, brand, and vision.<br><br>They note also that a purpose need not be the grandest\u2014providing an excellent shopping experience, they say, can be just as meaningful as improving access to essential services, like health care, as long as it authentically represents the company. A purpose should differentiate the company and suggest its values: For instance, a minimalist, sustainable footwear brand might stand for \u201chealthier feet and a healthier planet.\u201d<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Does your organization have specified values and a clear purpose? Are they known and embraced throughout the organization? Tribal Leadership explores how a tribe or an organization develops, getting stronger and more healthy as it progresses from Stage 1 to Stage 5. At Stage 4, the tribe comes together around shared values and pursues a well-crafted mission. They explicitly recognize themselves as a tribe, and they unify under a strong leader to pursue ambitious goals. According to authors Dave Logan, Halee Fischer-Wright, and John King, a tribe must establish values and purpose to stabilize at Stage 4. Continue reading to<\/p>\n","protected":false},"author":9,"featured_media":72940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,14,42],"tags":[690],"class_list":["post-72935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-management","category-motivation","tag-tribal-leadership","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Values and Purpose = Your Foundation and Direction - Shortform Books<\/title>\n<meta name=\"description\" content=\"Values and purpose act as the foundation and the direction of a tribe\u2019s work, respectively. Learn how to establish them in your tribe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/values-and-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Values and Purpose = Your Foundation and Direction\" \/>\n<meta property=\"og:description\" content=\"Values and purpose act as the foundation and the direction of a tribe\u2019s work, respectively. 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