{"id":71938,"date":"2022-07-11T13:50:00","date_gmt":"2022-07-11T17:50:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=71938"},"modified":"2022-07-21T14:52:49","modified_gmt":"2022-07-21T18:52:49","slug":"simon-sinek-golden-circle-examples","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/","title":{"rendered":"Simon Sinek’s Golden Circle: Example for Leadership"},"content":{"rendered":"\n

What is Simon Sinek’s Golden Circle<\/a> example? How should leaders use Sinek’s model? <\/p>\n\n\n\n

Simon Sinek’s Golden Circle example was introduced in his popular 2009 TED Talk<\/a>. Aside from being a motivational speaker and author, Sinek also helped others find their purpose by working directly with individuals and organizations.<\/p>\n\n\n\n

Keep reading to learn about purposeful leadership<\/a> using Simon Sinek’s Golden Circle example.<\/p>\n\n\n\n\n\n\n\n

Simon Sinek\u2019s Golden Circle<\/strong><\/strong><\/h2>\n\n\n\n

Simon Sinek’s Golden Circle example was introduced in his book, Find Your Why<\/a><\/em>. In the book, Simon Sinek<\/a>, David Mead, and Peter Docker lay out the steps individuals and organizations can take to discover their purpose and strengths and share them with the world. Discovering your unique purpose\u2014your Why\u2014and strengths helps you find fulfillment at work and in life. When you live in alignment with your purpose<\/a>, you make better career decisions and inspire people to join you, whether as part of your team or supporters of your mission.<\/p>\n\n\n\n

The Three Circles Explained<\/h3>\n\n\n\n

Simon Sinek’s Golden Circle example consists of three concentric circles, each representing one of the core concepts in his theory.<\/p>\n\n\n\n

1. The inner circle is the Why:<\/strong> the purpose <\/em>that orients everything you do. It\u2019s the core belief that motivates you to get out of bed in the morning. In terms of an organization, it\u2019s the mission you stand for and the reason you\u2019re in business. An organization\u2019s Why might be to provide accessible health care to its community. An individual\u2019s Why might be to create spaces for learning.<\/p>\n\n\n\n

2. The middle circle is the How:<\/strong> the methods and practices<\/em> that characterize you and which other people consider your strengths. Individuals and organizations can have multiple \u201cHows\u201d because they are practical, operational knowledge that brings the Why to life. An organization\u2019s How might be to empower the voices of team members. An individual\u2019s How might be to forge meaningful connections.<\/p>\n\n\n\n

3. The outer circle is the What:<\/strong> the outputs <\/em>you generate. It\u2019s the tangible part of your organization or life and the easiest to identify. An organization’s What includes its products, services, policies, and strategies. An individual’s What might be their family, job, and projects.<\/p>\n\n\n\n

(Shortform note: Critics point out that Simon Sinek\u2019s Golden Circle example is missing a critical question<\/a>: Who? They argue that organizations that begin with Why<\/a> overlook the most important element in a business: the customers. An organization might have a compelling Why, driving its How and What. But if the organization can\u2019t find a customer interested in its product or service (the What), it won\u2019t succeed. Thus, you could complement Sinek\u2019s model by asking yourself who you\u2019re serving and what they need before considering Why you do what you do.)<\/p>\n\n\n\n

Golden Circle Example: Simon Sinek’s Purposeful Leadership<\/h2>\n\n\n\n

According to Simon Sinek’s Golden Circle example, he believes most organizations and individuals work from the outside of the model in. This makes it easier to explain your What and How (results and methods) than your Why. <\/p>\n\n\n\n

But Sinek believes great<\/em> companies start with the core (Why) and work their way outward. <\/strong>He advocates not only focusing on your purpose, but also sharing it upfront with the people you do business with, because revealing what\u2019s driving you fosters long-term relationships. Here\u2019s an example of how the three methods of presenting yourself (leading with What, How, or Why) compare:<\/p>\n\n\n\n

Example of<\/strong> Leading with What, or outcomes:<\/strong> You introduce yourself or your organization by talking about your product or service. Some people decide to buy from you, hire you, or join you\u2014but only for as long as you\u2019re the most convenient option available. <\/p>\n\n\n\n

Example of<\/strong> Leading with How, or methods: <\/strong>You introduce yourself or your organization by talking about the methods or practices that set you apart from the competition. Some people choose you\u2014until your way of doing things catches on, and you become one of many similar options with the same How.<\/p>\n\n\n\n

Example of<\/strong> Leading with Why, or purpose: <\/strong>You introduce yourself or your organization by talking about your mission, the problem you\u2019re trying to solve, or a fundamental belief you have about the future. More people choose you because they understand that supporting you means supporting that purpose. Other competitors might offer similar outcomes or methods in the future, and maybe even with more convenient terms, but you will always have the advantage of the emotional connection you forged.<\/p>\n\n\n\n

(Shortform note: The concept of leading with your purpose isn\u2019t new to sales. In To Sell Is Human<\/em><\/a>, Daniel Pink recommends a model based on trust, an interest in serving the customer, plus purpose. His two rules for service-oriented<\/a> selling are to make it personal and to make it purposeful<\/a>. He says you\u2019ll be most successful when serving a purpose that improves society.)<\/p>\n","protected":false},"excerpt":{"rendered":"

What is Simon Sinek’s Golden Circle example? How should leaders use Sinek’s model? Simon Sinek’s Golden Circle example was introduced in his popular 2009 TED Talk. Aside from being a motivational speaker and author, Sinek also helped others find their purpose by working directly with individuals and organizations. Keep reading to learn about purposeful leadership using Simon Sinek’s Golden Circle example.<\/p>\n","protected":false},"author":19,"featured_media":71970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,79,30],"tags":[682],"class_list":["post-71938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-entrepreneurship","category-work","tag-find-your-why","","tg-column-two"],"yoast_head":"\nSimon Sinek's Golden Circle: Example for Leadership - Shortform Books<\/title>\n<meta name=\"description\" content=\"Simon Sinek's Golden Circle theory helps explain purposeful living. Learn how to use the Golden Circle in leadership with these examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simon Sinek's Golden Circle: Example for Leadership\" \/>\n<meta property=\"og:description\" content=\"Simon Sinek's Golden Circle theory helps explain purposeful living. Learn how to use the Golden Circle in leadership with these examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-11T17:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-21T18:52:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/circle-of-light-in-darkness-glowing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2188\" \/>\n\t<meta property=\"og:image:height\" content=\"1229\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emily Kitazawa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Kitazawa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/\"},\"author\":{\"name\":\"Emily Kitazawa\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb\"},\"headline\":\"Simon Sinek’s Golden Circle: Example for Leadership\",\"datePublished\":\"2022-07-11T17:50:00+00:00\",\"dateModified\":\"2022-07-21T18:52:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/\"},\"wordCount\":822,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/circle-of-light-in-darkness-glowing.png\",\"keywords\":[\"Find Your Why\"],\"articleSection\":[\"Career\",\"Entrepreneurship\",\"Work\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/\",\"name\":\"Simon Sinek's Golden Circle: Example for Leadership - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/circle-of-light-in-darkness-glowing.png\",\"datePublished\":\"2022-07-11T17:50:00+00:00\",\"dateModified\":\"2022-07-21T18:52:49+00:00\",\"description\":\"Simon Sinek's Golden Circle theory helps explain purposeful living. Learn how to use the Golden Circle in leadership with these examples.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/circle-of-light-in-darkness-glowing.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/circle-of-light-in-darkness-glowing.png\",\"width\":2188,\"height\":1229},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Simon Sinek’s Golden Circle: Example for Leadership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World's Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb\",\"name\":\"Emily Kitazawa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f5c60fcdcf3b7cd02c2882334c15a3d02f74a69631c696c3bce47deb21dc9ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f5c60fcdcf3b7cd02c2882334c15a3d02f74a69631c696c3bce47deb21dc9ac?s=96&d=mm&r=g\",\"caption\":\"Emily Kitazawa\"},\"description\":\"Emily found her love of reading and writing at a young age, learning to enjoy these activities thanks to being taught them by her mom\u2014Goodnight Moon will forever be a favorite. As a young adult, Emily graduated with her English degree, specializing in Creative Writing and TEFL (Teaching English as a Foreign Language), from the University of Central Florida. She later earned her master\u2019s degree in Higher Education from Pennsylvania State University. Emily loves reading fiction, especially modern Japanese, historical, crime, and philosophical fiction. Her personal writing is inspired by observations of people and nature.\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/emily-kitazawa\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Simon Sinek's Golden Circle: Example for Leadership - Shortform Books","description":"Simon Sinek's Golden Circle theory helps explain purposeful living. Learn how to use the Golden Circle in leadership with these examples.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/","og_locale":"en_US","og_type":"article","og_title":"Simon Sinek's Golden Circle: Example for Leadership","og_description":"Simon Sinek's Golden Circle theory helps explain purposeful living. Learn how to use the Golden Circle in leadership with these examples.","og_url":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/","og_site_name":"Shortform Books","article_published_time":"2022-07-11T17:50:00+00:00","article_modified_time":"2022-07-21T18:52:49+00:00","og_image":[{"width":2188,"height":1229,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/circle-of-light-in-darkness-glowing.png","type":"image\/png"}],"author":"Emily Kitazawa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emily Kitazawa","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/"},"author":{"name":"Emily Kitazawa","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb"},"headline":"Simon Sinek’s Golden Circle: Example for Leadership","datePublished":"2022-07-11T17:50:00+00:00","dateModified":"2022-07-21T18:52:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/"},"wordCount":822,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/circle-of-light-in-darkness-glowing.png","keywords":["Find Your Why"],"articleSection":["Career","Entrepreneurship","Work"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/","url":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/","name":"Simon Sinek's Golden Circle: Example for Leadership - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/circle-of-light-in-darkness-glowing.png","datePublished":"2022-07-11T17:50:00+00:00","dateModified":"2022-07-21T18:52:49+00:00","description":"Simon Sinek's Golden Circle theory helps explain purposeful living. Learn how to use the Golden Circle in leadership with these examples.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/circle-of-light-in-darkness-glowing.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/circle-of-light-in-darkness-glowing.png","width":2188,"height":1229},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/simon-sinek-golden-circle-examples\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Simon Sinek’s Golden Circle: Example for Leadership"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World's Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e094024454c7d3334a149c0cf039bdeb","name":"Emily Kitazawa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0f5c60fcdcf3b7cd02c2882334c15a3d02f74a69631c696c3bce47deb21dc9ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f5c60fcdcf3b7cd02c2882334c15a3d02f74a69631c696c3bce47deb21dc9ac?s=96&d=mm&r=g","caption":"Emily Kitazawa"},"description":"Emily found her love of reading and writing at a young age, learning to enjoy these activities thanks to being taught them by her mom\u2014Goodnight Moon will forever be a favorite. As a young adult, Emily graduated with her English degree, specializing in Creative Writing and TEFL (Teaching English as a Foreign Language), from the University of Central Florida. She later earned her master\u2019s degree in Higher Education from Pennsylvania State University. Emily loves reading fiction, especially modern Japanese, historical, crime, and philosophical fiction. Her personal writing is inspired by observations of people and nature.","url":"https:\/\/www.shortform.com\/blog\/author\/emily-kitazawa\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/07\/circle-of-light-in-darkness-glowing.png","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/71938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=71938"}],"version-history":[{"count":8,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/71938\/revisions"}],"predecessor-version":[{"id":72837,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/71938\/revisions\/72837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/71970"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=71938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=71938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=71938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}