{"id":71753,"date":"2022-07-21T14:49:00","date_gmt":"2022-07-21T18:49:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=71753"},"modified":"2022-07-21T14:50:37","modified_gmt":"2022-07-21T18:50:37","slug":"find-your-why-simon-sinek","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/find-your-why-simon-sinek\/","title":{"rendered":"Find Your Why by Simon Sinek: Overview & Takeaways"},"content":{"rendered":"\n

What is Simon Sinek’s Find Your Why<\/a><\/em> about? What are the most important takeaways from the book? <\/p>\n\n\n\n

In this article, we\u2019ll explore an overview of living your purpose<\/a> according to Simon Sinek\u2019s Find Your Why<\/em>. By understanding the key takeaways from the book, you can learn to make better choices in your work and life that lead to greater fulfillment.<\/p>\n\n\n\n

Read on for an overview of Find Your Why<\/em>, including Simon Sinek’s most important advice for living<\/a> a purposeful life<\/a>.<\/p>\n\n\n\n\n\n\n\n

Find Your Why<\/em> Overview<\/h2>\n\n\n\n

Purpose-driven people and organizations are more successful and fulfilled, and they contribute more to the world around them, according to Simon Sinek<\/a>, best-selling author, coach, and popular TED Talk speaker. In Find Your Why, <\/em>Simon Sinek distills his theory and his experience working with organizations and individuals into a workbook you can follow to discover your own purpose and strengths, or those of your organization.<\/p>\n\n\n\n

What Is Your Purpose?<\/strong><\/h3>\n\n\n\n

According to Simon Sinek, \u201cfinding your Why\u201d means finding your purpose<\/a>: the single core belief that inspires you to do the work you choose to do and be the kind of person you want to be in all spheres of your life. Sinek believes every individual and organization has a purpose, though not everyone has discovered theirs or put it into words. He argues that your purpose is fixed by your twenties. Some people argue that your purpose changes throughout your lifetime; however, Sinek contends that while life events can temporarily divert you from your purpose, or make you reassess it, they don\u2019t change your purpose. <\/p>\n\n\n\n

(Shortform note: In Find Your Why<\/em>, Simon Sinek states that everyone has a single purpose that remains true throughout their lifetime doesn\u2019t match findings from research on purpose<\/a>. According to studies, people\u2019s search for and engagement with their purpose evolves throughout different stages of life<\/a>. During our teenage years, we take an exploratory approach to purpose that becomes more urgent as we become adults and feel the pressure to have certainty on what our purpose is. Finally, during our senior years, we again take an exploratory approach after the things that gave us purpose during adulthood, including raising a family and having a career, become past accomplishments.)<\/p>\n\n\n\n

Sinek\u2019s \u201cGolden Circle\u201d<\/strong><\/h3>\n\n\n\n

In Simon Sinek’s Find Your Why<\/em>, \u201cThe Golden Circle\u201d consists of three concentric circles, each representing one of the core concepts in Sinek’s theory.<\/p>\n\n\n\n

1. The inner circle is the Why:<\/strong> the purpose <\/em>that orients everything you do. It\u2019s the core belief that motivates you to get out of bed in the morning. In terms of an organization, it\u2019s the mission you stand for and the reason you\u2019re in business. An organization\u2019s Why might be to provide accessible health care to its community. An individual\u2019s Why might be to create spaces for learning.<\/p>\n\n\n\n

2. The middle circle is the How:<\/strong> the methods and practices<\/em> that characterize you and which other people consider your strengths. Individuals and organizations can have multiple \u201cHows\u201d because they are practical, operational knowledge that brings the Why to life. An organization\u2019s How might be to empower the voices of team members. An individual\u2019s How might be to forge meaningful connections.<\/p>\n\n\n\n

3. The outer circle is the What:<\/strong> the outputs <\/em>you generate. It\u2019s the tangible part of your organization or life and the easiest to identify. An organization’s What includes its products, services, policies, and strategies. An individual’s What might be their family, job, and projects.<\/p>\n\n\n\n

(Shortform note: Critics point out that the model in Simon Sinek’s Find Your Why<\/em> is missing a critical question<\/a>: Who? They argue that organizations that begin with Why<\/a> overlook the most important element in a business: the customers. An organization might have a compelling Why, driving its How and What. But if the organization can\u2019t find a customer interested in its product or service (the What), it won\u2019t succeed. Thus, you could complement Sinek\u2019s model by asking yourself who you\u2019re serving and what they need before considering Why you do what you do.)<\/p>\n\n\n\n

Find Your Why<\/em> Takeaways<\/strong><\/h2>\n\n\n\n

In Find Your Why<\/em>, Simon Sinek argues that identifying your Why (purpose) and How (methods) helps you find fulfillment in several ways:<\/strong><\/p>\n\n\n\n

Looking back, you can notice patterns in the types of outcomes (What) that gave you the most satisfaction\u2014they were the ones that aligned with your Why and allowed you to apply your How.<\/p>\n\n\n\n

Looking at the present, you can decide whether your current situation is the right fit for you. In some cases, having your purpose and methods put into words will reveal that the work you\u2019re doing doesn\u2019t align with your purpose<\/a> or strengths. If you can\u2019t amend this by finding another job, Simon Sinek’s Find Your Why<\/em> advises that you live your purpose where you are today<\/strong>, even if the context you\u2019re in isn\u2019t ideal.<\/p>\n\n\n\n

For example, let\u2019s say Jane is working at her current job only because she needs the money. Her purpose is \u201cto build vibrant online communities around leaders and tastemakers so that people can find their tribes and thrive together.\u201d Ideally, she\u2019d be a community manager for a lifestyle brand or an influencer, but right now, she\u2019s working as an assistant to a small business owner. Despite this limitation, she can still decide how to show up every day and affect the people she works with, and live true to her purpose. For instance, she might start an online group with coworkers around a common interest or pitch ideas to her boss on how to energize their online following. <\/p>\n\n\n\n

Looking forward, <\/strong>you can intentionally seek out and nurture the work that\u2019s most fulfilling for you, using your Why and How as filters to help you capture the right opportunities.<\/p>\n\n\n\n

(Shortform note: Your work might not be the area of your life in which you personally need to find fulfillment. According to research, people see their work either as a job (something they do for money and aren\u2019t attached to), a career (something they do to get ahead in life), or a calling (something that\u2019s inherently fulfilling)<\/a>. If work for you is a job or a career, not a part of life where you seek fulfillment, consider whether you can apply your Why to other spheres of your life, like passion projects or your family.)<\/p>\n","protected":false},"excerpt":{"rendered":"

What is Simon Sinek’s Find Your Why about? What are the most important takeaways from the book? In this article, we\u2019ll explore an overview of living your purpose according to Simon Sinek\u2019s Find Your Why. By understanding the key takeaways from the book, you can learn to make better choices in your work and life that lead to greater fulfillment. Read on for an overview of Find Your Why, including Simon Sinek’s most important advice for living a purposeful life.<\/p>\n","protected":false},"author":19,"featured_media":71929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,43],"tags":[682],"class_list":["post-71753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-self-improvement","tag-find-your-why","","tg-column-two"],"yoast_head":"\nFind Your Why by Simon Sinek: Overview & Takeaways - Shortform Books<\/title>\n<meta name=\"description\" content=\"In Find Your Why, Simon Sinek shares practical advice for finding your true purpose. 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