{"id":71092,"date":"2022-07-08T17:23:00","date_gmt":"2022-07-08T21:23:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=71092"},"modified":"2022-07-13T15:56:59","modified_gmt":"2022-07-13T19:56:59","slug":"what-makes-a-good-presentation","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/what-makes-a-good-presentation\/","title":{"rendered":"What Makes a Good Presentation? Do These 2 Things"},"content":{"rendered":"\n

What makes a good presentation? What are some things you should keep in mind when delivering a business presentation? <\/p>\n\n\n\n

An effective presentation is one that distills your message clearly and concisely, leaving no room for interpretation in your audience’s mind. To that end, you must define one main idea your want to convey and flesh out your talking points around it. <\/p>\n\n\n\n

Here are a few tips on how to prepare and deliver an effective presentation that gets your message across. <\/p>\n\n\n\n\n\n\n\n

How to Prepare a Clear and Engaging Message<\/strong><\/h2>\n\n\n\n

Whether you\u2019re talking one-on-one with a client or presenting to an audience of hundreds, your goal is to make it easy for the other party to understand your point. <\/strong>In this article, we\u2019ll discuss what makes a good presentation and provide some tips for delivering a strong, memorable message that won\u2019t be open to misinterpretation.<\/p>\n\n\n\n

Tip #1: Know What You Want to Say<\/strong><\/h3>\n\n\n\n

Sullivan recommends that before you speak, you determine the one main idea that you want your audience to take away from your meeting or presentation<\/strong>. He writes that many speakers often don\u2019t know what their main point<\/a> is, which is problematic\u2014if you\u2019re confused about your main point, then the audience is likely to be confused too. So clarify your main point before<\/em> you flesh out your presentation to ensure that your audience will receive the message you intend. For example, if you\u2019re presenting sales data from two quarters, decide ahead of time what you want your team to take away\u2014should they be celebrating an improvement, reflecting on poor performance, or brainstorming<\/a> for the future?<\/p>\n\n\n\n

(Shortform note: To know if you\u2019ve developed a clear core message<\/a>, check for three signs: 1) It captures what your presentation is about, 2) your audience can easily repeat it, and 3) all the information you present is connected to it.)<\/p>\n\n\n\n

Sullivan advises that you communicate this key message in a way that\u2019s short and simple: State it in just one sentence with fewer than 10 words. <\/strong>Save secondary details\u2014like the why\u2019s and how\u2019s\u2014for succeeding sentences. Only use industry jargon with people in your industry, and avoid big words and corporate-speak. For example, instead of saying, \u201cWe must all determine and leverage our core competencies to administrate exceptional synergy and increase efficiency,\u201d state it simply as, \u201cLet\u2019s pool our strengths to work together more efficiently.\u201d <\/p>\n\n\n\n

(Shortform note: Sullivan cautions against flexing your vocabulary in an attempt to sound smart. In an interview, he says that trying<\/em> to sound smart only makes you sound full of yourself<\/a>. If you want to come off as smart, just make it easier for the other person to understand you.) <\/p>\n\n\n\n

Tip #2: Create an Organized Presentation<\/strong><\/h3>\n\n\n\n

Once you know what you want to say, it\u2019s time to work on how you\u2019re going to present it to your audience. Sullivan says that effective presentations follow a standard format for communicating information: Tell them what you\u2019re going to tell them, tell them, then tell them what you just told them. (Shortform note: This format allegedly originated from Aristotle, the Greek master of rhetoric<\/a>; 2,500 years later, it\u2019s still being taught.)<\/p>\n\n\n\n

Sullivan\u2019s version of this classic structure comprises six parts:<\/p>\n\n\n\n

1) Have a strong opener.<\/strong> Immediately grab your audience\u2019s attention with a problem, a fact, a statistic, a rhetorical question, or a powerful image. For example, if you\u2019re trying to convince management to allow remote work, you can begin your presentation with how much money your department loses as a result of workers\u2019 commutes. This would make a strong opener because it piques the audience\u2019s interest\u2014they would want<\/em> to know what the relationship is between commuting and the bottom line.<\/p>\n\n\n\n

2) Deliver your conclusion first. <\/strong>Instead of saving your conclusion for last, reveal your recommendation up front. Sullivan says that this keeps the audience from getting impatient and gives them the proper context, making it easier for them to follow the rest of the presentation. Otherwise, they\u2019ll spend the whole time trying to figure out where you\u2019re leading them.<\/p>\n\n\n\n

Continuing the previous example, your recommendation can be, \u201cWe need to switch to a remote working setup.\u201d (Remember: one sentence with fewer than 10 words.) After you clearly state your recommendation, you can then go into the details: \u201cWe will need to establish a dedicated communication channel, set common availability hours, and schedule regular check-ins to ensure that work stays on track.\u201d <\/p>\n\n\n\n

3) Answer: \u201cWhat\u2019s in it for them?\u201d <\/strong>Stick to Sullivan\u2019s premise of focusing on other people by identifying three to five benefits of your recommendation for your audience. Sullivan writes that the most effective benefits are geared toward the universal motivators of time, feelings, and money. List all these benefits in one slide. For example: \u201cIf we switch to a remote working setup, we\u2019ll be able to: 1) increase productivity, 2) allow for more flexible hours, and 3) save on office space expenses.\u201d<\/p>\n\n\n\n

4) Back up the benefits with data. <\/strong>If you\u2019re using visuals, after stating the benefits on one slide, use succeeding slides to prove that these benefits are real. Sullivan recommends devoting one slide for every benefit mentioned and using statistics, testimonials, or anecdotes to convince your audience that the benefits are evidence-based. <\/p>\n\n\n\n

For example: \u201cIncrease productivity: Our workers commute an average of 90 hours per year\u2014the equivalent of two-and-a-half working weeks. This results in lost productivity: Since workers have to get up early and get home late, they suffer from disrupted sleep, reduced work-life balance<\/a>, and more sick days. If we shift to remote work, we may initially experience reduced productivity; however, research shows that after the adjustment period, productivity can increase by as much as 47%.\u201d<\/p>\n\n\n\n

5) Recap. <\/strong>Following the traditional format, summarize what you just discussed: Reiterate your recommendation and briefly repeat the benefits. (Shortform note: Research supports Sullivan\u2019s advice to restate your recommendation at the end<\/a> so that people will get your message. This is because of the audience attention curve: While the average audience member may pay close attention to the beginning and end of a presentation, their attention drops by as much as 90% in the middle of it.)<\/p>\n\n\n\n

6) Outline action steps. <\/strong>Clearly state the next steps and who\u2019s responsible for them, says Sullivan. This ensures accountability. <\/p>\n\n\n\n

For example: \u201cIf you approve this recommendation by the end of the month, we will start the transition to remote work<\/a> by Week 1 of next month. Jeff will coordinate with Maya from IT to set up our cloud-sharing facility and communication channel. In Week 2, I will outline the team\u2019s deliverables and deadlines for the next two months and plot our regular check-in times. In Week 3, Team A will serve as our pilot group and begin working from home. In Week 4, Team A and I will submit a report about what worked and what needs to be improved.\u201d<\/p>\n\n\n\n

Put Together Your Slide Presentation<\/h4>\n\n\n\n

You don\u2019t have to work on your presentation in the order listed above. In fact, Sullivan says it\u2019s often easier to start with your main message and benefits<\/strong> before working on your opener. Once you\u2019ve made your notes, you can create a slide presentation (also known as a slide deck) on a program like PowerPoint or Google Slides, keeping the following tips in mind:<\/p>\n\n\n\n

  • Make it easy for your audience to digest the information. Use short bullet points instead of sentences, with a maximum of six words per bullet and six bullets per slide<\/strong>. Don\u2019t include bullets that you won\u2019t discuss.<\/li>
  • If you\u2019re adding bullet points to a slide with a graph or chart, make sure the bullets enhance\u2014rather than merely repeat\u2014the visual information.<\/li>
  • Don\u2019t use sounds or animation that may be distracting for your audience.<\/li><\/ul>\n\n\n\n

    Present From Your Slide Deck<\/h4>\n\n\n\n

    Your job doesn\u2019t end with putting together a solid slide deck\u2014you still have to talk about your message. Your slides merely serve as a tool to help the audience more easily understand what you have to say. To improve your delivery when presenting with a slideshow, Sullivan recommends that you:<\/p>\n\n\n\n

    1) Make the audience feel like they have your full attention. <\/strong>Stand to the left of the screen from the audience\u2019s point of view, making sure that your body is oriented toward them. <\/p>\n\n\n\n

    2) Stand in one place.<\/strong> While moving around the room has its advantages, it distracts your audience and divides their attention between you and the screen. <\/p>\n\n\n\n

    3) Look at your slide, turn to your audience to repeat what it says, then add more details.<\/strong> While other communication experts say that the audience doesn\u2019t like it when a speaker reads off their slides, Sullivan argues that this is only true when the speaker doesn\u2019t add more information. He says reading what\u2019s on your slides helps your audience absorb your message better because both their sight and hearing are focused on the same information. In other words, adding more information is important after<\/em> reading the exact text on your slides to help your audience process it.<\/p>\n","protected":false},"excerpt":{"rendered":"

    What makes a good presentation? What are some things you should keep in mind when delivering a business presentation? An effective presentation is one that distills your message clearly and concisely, leaving no room for interpretation in your audience’s mind. To that end, you must define one main idea your want to convey and flesh out your talking points around it. Here are a few tips on how to prepare and deliver an effective presentation that gets your message across.<\/p>\n","protected":false},"author":7,"featured_media":27013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,34],"tags":[670],"class_list":["post-71092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-communication","tag-simply-said","","tg-column-two"],"yoast_head":"\nWhat Makes a Good Presentation? 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