{"id":70262,"date":"2022-06-19T09:47:00","date_gmt":"2022-06-19T13:47:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=70262"},"modified":"2026-01-22T17:26:41","modified_gmt":"2026-01-22T21:26:41","slug":"outcome-goals-examples","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/outcome-goals-examples\/","title":{"rendered":"Outcome Goals: Examples + Why They&#8217;re Harmful"},"content":{"rendered":"\n<p>What are examples of outcome goals? Why should you avoid pursuing outcome goals?<\/p>\n\n\n\n<p>According to Austin Kleon in his book <em>Keep Going<\/em>, outcome goals are unhealthy because they focus more on the result and less on the process. This especially applies to people working on a creative project.<\/p>\n\n\n\n<p>Here are two outcome goals examples and why Kleon says you should avoid them.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Examples of Outcome Goals<\/strong><\/h2>\n\n\n\n<p><strong>Outcome goals are unhealthy because they minimize what\u2019s most important: making creative work that you enjoy or are passionate about.<\/strong> By focusing more on the end <em>product<\/em>, you focus less on the actual creative <em>process <\/em>and the things you enjoy about it. In addition, outcome goals pressure you to constantly churn out more work to achieve those results\u2014leading to burnout.<\/p>\n\n\n\n<p>(Shortform note: Some psychologists disagree with Kleon\u2019s claim that results-based thinking leads to burnout. They argue that <a href=\"https:\/\/hbr.org\/2011\/05\/be-an-optimist-without-being-a\">you <em>can<\/em> healthily pursue specific goals if you keep a mindset of \u201crealistic optimism,\u201d <\/a>or the understanding that you can <a href=\"https:\/\/www.shortform.com\/blog\/steps-to-achieve-your-goals\/\">achieve your goals<\/a>, but doing so won\u2019t always be easy. This mindset prevents you from putting too much pressure on yourself when things get hard, but it also helps you <a href=\"https:\/\/www.shortform.com\/blog\/how-to-keep-yourself-motivated\/\">stay motivated<\/a> by thinking about the achievement you\u2019re working <em>toward<\/em>. By preventing pressure and adding motivation, realistic optimism can keep you from burning out while pursuing a results-based goal.)<\/p>\n\n\n\n<p>Kleon notes two outcome goal examples, and he offers strategies for avoiding them:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-money\">Money<\/h3>\n\n\n\n<p>Kleon warns against overly monetizing creative work. <strong>Turning a hobby or passion into an income source turns what was once a <\/strong><strong><em>release<\/em><\/strong><strong> from pressure into an obligation that <\/strong><strong><em>adds<\/em><\/strong><strong> pressure.<\/strong> This doesn\u2019t mean you can\u2019t make a living doing creative work\u2014but if you do, increasing your income shouldn\u2019t be your main goal. Instead, maintain <a href=\"https:\/\/www.shortform.com\/blog\/impossible-expectations\/\">realistic expectations<\/a> of how much you\u2019ll earn, and live within those means so that you don\u2019t have to focus on making more money through your creative work. This could mean keeping a tight budget and doing just creative work for money, or it could mean keeping your day job.<\/p>\n\n\n\n<p>(Shortform note: While Kleon acknowledges that a day job may be necessary for relieving financial stress while you pursue your creative ambitions, <a href=\"https:\/\/www.nytimes.com\/2018\/03\/22\/t-magazine\/art\/artist-day-job.html\" target=\"_blank\" rel=\"noreferrer noopener\">many artists see their day jobs as more than just a way to pay the bills\u2014they actively contribute to the creative process<\/a>. Artists such as <a href=\"https:\/\/www.latimes.com\/archives\/la-xpm-1999-dec-30-ca-48807-story.html\" target=\"_blank\" rel=\"noreferrer noopener\">Andy Kaufmann<\/a> and Sujatha Gidla found <a href=\"https:\/\/www.shortform.com\/blog\/hub\/society-culture\/arts\/creative-inspiration\/\">creative inspiration<\/a> from interacting with the world around them, working as a busboy and subway conductor, respectively. From this perspective, trying to make a living on creative work doesn\u2019t just add stress\u2014it also limits your exposure to creativity-stimulating experiences.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-approval\">Approval<\/h3>\n\n\n\n<p>Kleon also warns against doing creative work for approval or recognition\u2014for example, to earn likes or shares on social media. <strong>If you pursue approval, you\u2019ll start making work that <em>other people<\/em> enjoy instead of work that <em>you <\/em>enjoy.<\/strong> You\u2019ll also feel inadequate or upset if some creative work doesn\u2019t get enough likes or shares. To avoid pursuing approval, Kleon recommends that you delay checking the response to social media posts of your creative work\u2014by paying less <em>attention <\/em>to approval, you\u2019ll start <em>caring <\/em>about it less. Additionally, he suggests making some creative work that you never post at all.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: While Kleon suggests that overly valuing the judgments of others can lead to feelings of inadequacy, psychological research goes further by suggesting it can lead to \u201ccreative mortification\u201d: giving up on a creative pursuit <em>entirely<\/em>. One study found that <a href=\"https:\/\/psycnet.apa.org\/record\/2014-20170-001\">those who believe that the negative judgments of others reflect poorly on their own ability are more likely to give up on a creative pursuit altogether<\/a>. This suggests that taking other people\u2019s opinions too seriously can not only damage but also <em>destroy<\/em> creative motivation.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are examples of outcome goals? Why should you avoid pursuing outcome goals? According to Austin Kleon in his book Keep Going, outcome goals are unhealthy because they focus more on the result and less on the process. This especially applies to people working on a creative project. Here are two outcome goals examples and why Kleon says you should avoid them.<\/p>\n","protected":false},"author":14,"featured_media":15074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42,43],"tags":[658],"class_list":["post-70262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motivation","category-self-improvement","tag-keep-going","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outcome Goals: Examples + Why They&#039;re Harmful - Shortform Books<\/title>\n<meta name=\"description\" content=\"Two examples of outcome goals include money and approval. 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