{"id":70260,"date":"2022-06-18T09:31:00","date_gmt":"2022-06-18T13:31:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=70260"},"modified":"2022-07-01T12:09:32","modified_gmt":"2022-07-01T16:09:32","slug":"process-goals-vs-outcome-goals","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/process-goals-vs-outcome-goals\/","title":{"rendered":"Process Goals vs. Outcome Goals: The Main Difference"},"content":{"rendered":"\n<p>What is the difference between <a href=\"https:\/\/www.shortform.com\/blog\/what-are-process-goals\/\">process goals<\/a> vs. <a href=\"https:\/\/www.shortform.com\/blog\/outcome-goals-examples\/\">outcome goals<\/a>? Which one is better to pursue?<\/p>\n\n\n\n<p>In his book <em>Keep Going<\/em>, Kleon says that to be creative without <a href=\"https:\/\/www.shortform.com\/blog\/getting-overwhelmed\/\">feeling overwhelmed<\/a> or burned out, you have to use your creativity to pursue the right goals. He separates the goals into process goals and outcome goals.<\/p>\n\n\n\n<p>Let&#8217;s take a look at the difference between these two types of goals.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Process Goals and Outcome Goals<\/strong><\/h2>\n\n\n\n<p>In <em>Keep Going<\/em>, Kleon explains the main difference between process goals vs. outcome goals: outcome goals are unhealthy, whereas process goals aren&#8217;t. He further explains how you can avoid pursuing outcome goals. He then goes into the positive aspects of process goals, and his suggestions for how you can pursue them.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: You might not have realized that pursuing outcome goals is unhealthy. This may be because, as Daniel Pink\u2019s <a href=\"https:\/\/www.shortform.com\/app\/book\/drive\/1-page-summary\"><em>Drive<\/em><\/a> suggests, <a href=\"https:\/\/www.shortform.com\/app\/book\/drive\/chapter-3\">society is built on outcome goals<\/a>\u2014in other words, we\u2019re conditioned to see these as the types of goals we <em>should<\/em> pursue. For example, jobs motivate by offering rewards like money or higher grades. This suggests that when you pivot to pursuing process goals, you\u2019ll have to <em>unlearn<\/em> bad <a href=\"https:\/\/www.shortform.com\/blog\/creative-habits\/\">creative habits<\/a> on top of making new, healthier ones.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Unhealthy Outcome Goals<\/strong><\/h3>\n\n\n\n<p><strong>Outcome goals are unhealthy because they minimize what\u2019s most important: making creative work that you enjoy or are passionate about.<\/strong> By focusing more on the end <em>product<\/em>, you focus less on the actual creative <em>process <\/em>and the things you enjoy about it. In addition, outcome goals pressure you to constantly churn out more work to achieve those results\u2014leading to burnout.<\/p>\n\n\n\n<p>(Shortform note: Some psychologists disagree with Kleon\u2019s claim that results-based thinking leads to burnout. They argue that <a href=\"https:\/\/hbr.org\/2011\/05\/be-an-optimist-without-being-a\">you <em>can<\/em> healthily pursue specific goals if you keep a mindset of \u201crealistic optimism,\u201d <\/a>or the understanding that you can <a href=\"https:\/\/www.shortform.com\/blog\/steps-to-achieve-your-goals\/\">achieve your goals<\/a>, but doing so won\u2019t always be easy. This mindset prevents you from putting too much pressure on yourself when things get hard, but it also helps you <a href=\"https:\/\/www.shortform.com\/blog\/how-to-keep-yourself-motivated\/\">stay motivated<\/a> by thinking about the achievement you\u2019re working <em>toward<\/em>. By preventing pressure and adding motivation, realistic optimism can keep you from burning out while pursuing an outcome goal.)<\/p>\n\n\n\n<p>Kleon notes two main outcome goals that you should avoid: money and approval.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-healthy-process-goals\"><strong>Healthy Process Goals<\/strong><\/h3>\n\n\n\n<p>While outcome goals make creating work a means to an end, <strong>process goals make creating work an exciting and joyful experience.<\/strong> This is because process goals allow you to enjoy the work itself and avoid feeling pressured to complete it. This prevents you from having to go through the cynical disinterest of burnout or the anxiety and dread of feeling overwhelmed.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: While Kleon speaks mainly about the joy and excitement you might find in the pursuit of process goals, Mihaly Csikszentmihalyi (<a href=\"https:\/\/shortform.com\/app\/book\/flow\"><em>Flow<\/em><\/a>) suggests that <a href=\"https:\/\/shortform.com\/app\/book\/flow\/chapter-3#pleasure-vs-enjoyment\">you can enjoy an activity in and of itself without experiencing pleasure or positive emotion from it.<\/a> Instead, Csikszentmihalyi suggests that enjoyment of a process in itself is more of <strong>a sense of satisfaction from <a href=\"https:\/\/www.shortform.com\/blog\/how-to-master-a-skill\/\">mastering a skill<\/a> or completing a challenge<\/strong>\u2014this suggests that even if you don\u2019t experience joy or excitement at the moment, you can still find deep meaning and enjoyment from the process of <a href=\"https:\/\/www.shortform.com\/blog\/how-to-be-more-creative\/\">being creative<\/a>.)<\/p>\n\n\n\n<p>To pursue healthier, process-based creative goals, Kleon suggests taking time to make art for yourself and a loved one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the difference between process goals vs. outcome goals? Which one is better to pursue? In his book Keep Going, Kleon says that to be creative without feeling overwhelmed or burned out, you have to use your creativity to pursue the right goals. He separates the goals into process goals and outcome goals. Let&#8217;s take a look at the difference between these two types of goals.<\/p>\n","protected":false},"author":14,"featured_media":61395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42,43],"tags":[658],"class_list":["post-70260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motivation","category-self-improvement","tag-keep-going","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Process Goals vs. Outcome Goals: The Main Difference - Shortform Books<\/title>\n<meta name=\"description\" content=\"There&#039;s an important distinction between process goals vs. outcome goals. 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