{"id":68938,"date":"2022-06-10T11:34:00","date_gmt":"2022-06-10T15:34:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=68938"},"modified":"2022-06-23T08:30:34","modified_gmt":"2022-06-23T12:30:34","slug":"noise-vs-bias","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/noise-vs-bias\/","title":{"rendered":"Noise vs. Bias: What&#8217;s the Difference?"},"content":{"rendered":"\n<p>What&#8217;s the difference between noise vs. bias? Which one is a worse issue when it comes to making decisions?<\/p>\n\n\n\n<p>Noise and bias are the two main errors that occur when humans make a judgment. They are often confused, but the authors of the book <em>Noise <\/em>make a clear distinction between the two ideas. <\/p>\n\n\n\n<p>Here&#8217;s <a href=\"https:\/\/www.shortform.com\/blog\/how-to-understand-anything-deeply\/\">how to understand<\/a> the difference between noise and bias.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Noise Is<\/strong><\/h2>\n\n\n\n<p>The authors of <em>Noise<\/em> define noise as one of the two main errors in human judgment (the other being bias). To understand noise, we must first define <em>judgment<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Judgment<\/h3>\n\n\n\n<p><strong>A judgment is an attempt to mentally assign a value to something in order to choose a course of action. <\/strong>The authors break judgments down into <em>predictions<\/em> and <em>evaluations<\/em>.&nbsp;<\/p>\n\n\n\n<p><strong><em>Predictions<\/em> aim to come as close as possible to some correct value or answer. <\/strong>The authors point out that insurance underwriters make predictions when they prepare quotes, and they\u2019re aiming at a theoretical goldilocks number (just right). If the premium is too low, the company loses money. If the premium is too high, the company loses customers. <\/p>\n\n\n\n<p>Likewise, doctors make predictions when they diagnose patients; they are trying to find the correct cause(s) of the patients\u2019 ailments. The authors point out that you can measure the accuracy of a predictive judgment by comparing the prediction to the correct answer once it\u2019s known.<\/p>\n\n\n\n<p>Other judgments are<strong> <\/strong><strong><em>evaluations<\/em><\/strong><strong>; they have no correct answer, but instead require the decision-maker to balance pros and cons as best as possible. <\/strong>The authors point out that judges make evaluations when they decide how to sentence criminals, or whether to grant asylum. Similarly, teachers make evaluations when they grade essays. The authors contrast evaluative judgments with predictive judgments by pointing out that since there is no \u201ccorrect\u201d answer to an evaluative judgment, you can\u2019t measure the accuracy of an evaluation in the same way you can with a prediction.&nbsp;<\/p>\n\n\n\n<p>As a general rule,<strong> judgments are neither purely factual nor purely opinion-based. <\/strong>A doctor reading the results of your blood panel isn\u2019t making a judgment (though if she sees an anomaly, she might make a judgment about its cause). Likewise, your preference for one band over another isn\u2019t a judgment either.<\/p>\n\n\n\n<p>Given how important professional judgments are in so many areas of our lives, we would certainly hope and expect that these judgments are accurate, consistent, and error-free. We expect a certain amount of deviation from one judger to the next and from one case to the next, because judgments take place in situations where we expect some room for disagreement among qualified, well-informed, reasonable people.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-noise-vs-bias\">Noise vs. Bias<\/h2>\n\n\n\n<p><strong>To improve judgments<\/strong>, the authors argue that <strong>we need to reduce error<\/strong> as much as possible <strong>by correcting for noise and bias<\/strong>. The authors use the following metaphor to explain noise and bias: Think of a judgment as a target at a shooting range, where inconsistency = noise and inaccuracy = bias.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you see a target with all the shots grouped tightly around the bullseye, you know that the shooters were both accurate and consistent (no bias, no noise).&nbsp;<\/li><li>If you see a target with all the shots grouped tightly some distance away from the bullseye, you know the shooters were consistent but not accurate (no noise, but biased).<\/li><li>If the shots are generally centered on the bullseye, but not tightly grouped, you know the shooters were generally accurate but inconsistent (not biased, but noisy).&nbsp;<\/li><li>If you see a target with the shots spread widely <em>and<\/em> not centered on the bullseye, you know the shooters were both noisy and biased.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/noise-target.jpg\" alt=\"\" class=\"wp-image-69002\" width=\"414\" height=\"412\" srcset=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/noise-target.jpg 580w, https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/noise-target-300x298.jpg 300w, https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/noise-target-150x150.jpg 150w, https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/noise-target-270x270.jpg 270w, https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/noise-target-230x230.jpg 230w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/figure><\/div>\n\n\n\n<p>The authors make the further point that if you flip over the targets so that you can see the shots but not the bullseye, you can no longer detect bias or accuracy, but you can still easily see noise, because noise refers to the spread of the shots. That&#8217;s the difference between noise vs. bias. It means that <strong>you can detect and correct for noise without knowing the correct answer to a prediction<\/strong>. It also means that you can detect noise in evaluative judgments, which, as we\u2019ve seen, are situations where there <em>is no correct answer <\/em>by which to measure the quality of the judgment.<strong> <\/strong>In both cases, you can also address noise without needing to know whether the judgments were biased or not. That\u2019s because <strong>noise is the degree of inconsistency between one judgment and the next<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Don\u2019t Mistake Low Noise for Accuracy<\/strong><br><br>It\u2019s important to keep in mind that reducing noise is <em>not <\/em>a matter of improving accuracy per se\u2014it simply means reducing variation. This is one way in which the target shooting metaphor could be misleading. We might be tempted to think that reducing noise would get us closer to the bullseye, when in fact, reducing noise only means bringing our shots closer to each other. They might still be off the mark.&nbsp;<br><br>For example, in the image above, it\u2019s possible that after reducing noise, all of the shots might converge around the shot marked \u201cA\u201d in the graphic, rather than around the bullseye as we would hope. In that case, we\u2019d still need to improve our overall aim by <a href=\"https:\/\/www.shortform.com\/blog\/how-to-reduce-bias-2\/\">reducing bias<\/a> or finding other ways to be more accurate.<br><br>In <a href=\"https:\/\/www.penguinrandomhouse.com\/books\/305826\/the-signal-and-the-noise-by-nate-silver\/\"><em>The Signal and the Noise<\/em><\/a>, Nate Silver provides further caution against conflating noise reduction with accuracy. Silver uses a graphic almost identical to the one in <em>Noise<\/em>, but in his case, the spread of the shots represents precision\u2014the tighter the grouping, the more precise the forecast. The problem, he says, is that when we look at forecasts, we tend to mistake precision for accuracy with sometimes devastating results\u2014as in the 2008 financial crisis. High accuracy (in other words, low noise) creates the illusion that forecasters are on target and thereby masks both uncertainty and bias.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>While noise and bias contribute equally to overall error, the authors stress that <strong>noise is a <\/strong><strong><em>more pertinent problem <\/em><\/strong><strong>than bias because it\u2019s less recognized <\/strong><strong><em>and<\/em><\/strong><strong> less understood.<\/strong> They argue that as a society, we realize that bias is an issue and try to prevent or correct for it. The same isn\u2019t true of noise. They also suggest that noise is harder to understand than bias because it occurs on a statistical level (you need a certain number of shots before you can see how spread apart they are) which is different from how we think. We\u2019ll explore this idea at length later.<\/p>\n\n\n\n<p><strong>We might be tempted to think that noise averages out over time. The authors argue that it doesn\u2019t. <\/strong>They point out that if the target being aimed at is a just sentence, an accurate diagnosis, or a prudent business decision, then every miss is costly, and these costs don\u2019t cancel each other out\u2014they compound each other.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Is \u201cNoise\u201d a New Idea?<\/strong><br><br>The authors argue that noise, as they define it, is a new and unexplored idea. Some of <em>Noise<\/em>\u2019s critics suggest that the book\u2019s arguments are just a <a href=\"https:\/\/a-ortmann.medium.com\/on-noise-the-book-87b419585fd9]\">repackaged version<\/a> of <a href=\"https:\/\/statmodeling.stat.columbia.edu\/2021\/05\/23\/thinking-fast-slow-and-not-at-all-system-3-jumps-the-shark\/\">previous work by other authors<\/a> or of <a href=\"https:\/\/www.prospectmagazine.co.uk\/arts-and-books\/signal-failure-daniel-kahnemans-fascinating-and-flawed-new-book-noise\">common-sense ideas<\/a>.&nbsp;<br><br>To be sure, the ideas in <em>Noise <\/em>do draw on similar work from other sources. While the definition of noise as variance specific to human judgment does seem to be novel, the broader idea of noise as statistical variance isn\u2019t. For example, Fischer Black identifies noise (which he contrasts with information) as <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/j.1540-6261.1986.tb04513.x\">a fundamental component of several economic models<\/a>. Similarly, Nate Silver defines noise as junk data (as opposed to signal, by which he means useful information or meaningful patterns) in his <a href=\"https:\/\/www.penguinrandomhouse.com\/books\/305826\/the-signal-and-the-noise-by-nate-silver\/\">treatise on how to improve our predictions<\/a>.&nbsp;<br><br>Moreover, <em>Noise<\/em> builds extensively on ideas that Kahneman previously explored in <a href=\"https:\/\/www.shortform.com\/app\/book\/thinking-fast-and-slow\"><em>Thinking, Fast and Slow<\/em><\/a>. As we\u2019ll see, many of the underlying sources of noise trace back to errors and biases outlined in that book. In fact, we could even think of <em>Noise <\/em>as an exploration of what happens when the thinking errors from <em>Thinking, Fast and Slow <\/em>manifest on a larger scale in systems and organizations.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the difference between noise vs. bias? Which one is a worse issue when it comes to making decisions? Noise and bias are the two main errors that occur when humans make a judgment. They are often confused, but the authors of the book Noise make a clear distinction between the two ideas. Here&#8217;s how to understand the difference between noise and bias.<\/p>\n","protected":false},"author":8,"featured_media":69004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,24],"tags":[645],"class_list":["post-68938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","category-society","tag-noise","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Noise vs. Bias: What&#039;s the Difference? - Shortform Books<\/title>\n<meta name=\"description\" content=\"In the book Noise, the authors explain how to tell the difference between noise vs. bias. Here&#039;s how to determine which is which.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/noise-vs-bias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Noise vs. Bias: What&#039;s the Difference?\" \/>\n<meta property=\"og:description\" content=\"In the book Noise, the authors explain how to tell the difference between noise vs. bias. Here&#039;s how to determine which is which.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/noise-vs-bias\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-10T15:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-23T12:30:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/dart-board.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1325\" \/>\n\t<meta property=\"og:image:height\" content=\"741\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/noise-vs-bias\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/noise-vs-bias\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"Noise vs. Bias: What&#8217;s the Difference?\",\"datePublished\":\"2022-06-10T15:34:00+00:00\",\"dateModified\":\"2022-06-23T12:30:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/noise-vs-bias\/\"},\"wordCount\":1365,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/noise-vs-bias\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/dart-board.jpg\",\"keywords\":[\"Noise\"],\"articleSection\":[\"Psychology\",\"Society\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/noise-vs-bias\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/noise-vs-bias\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/noise-vs-bias\/\",\"name\":\"Noise vs. Bias: What's the Difference? - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/noise-vs-bias\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/noise-vs-bias\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/dart-board.jpg\",\"datePublished\":\"2022-06-10T15:34:00+00:00\",\"dateModified\":\"2022-06-23T12:30:34+00:00\",\"description\":\"In the book Noise, the authors explain how to tell the difference between noise vs. bias. 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