{"id":67255,"date":"2022-05-29T05:42:03","date_gmt":"2022-05-29T09:42:03","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=67255"},"modified":"2022-06-03T08:45:20","modified_gmt":"2022-06-03T12:45:20","slug":"how-to-encourage-team-members","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/","title":{"rendered":"How to Encourage Team Members to Perform Better"},"content":{"rendered":"\n<p>Is your team falling behind at work? What can you, as a leader, do to get your team to perform at their best? <\/p>\n\n\n\n<p>Your team reflects how good of a leader you are. If your team is lacking in performance or isn&#8217;t showing improvement, you need to give them better feedback. According to Buckingham and Goodall, the authors of <em><a href=\"https:\/\/www.shortform.com\/blog\/nine-lies-about-work\/\">Nine Lies About Work<\/a><\/em>, most leaders give exclusively <a href=\"https:\/\/www.shortform.com\/blog\/corrective-feedback\/\">corrective feedback<\/a>, which puts people on the defensive. Instead, leaders should focus on highlighting what people are doing well rather than what they should improve. <\/p>\n\n\n\n<p>Here&#8217;s how to encourage team members to perform better, Buckingham and Goodall. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-don-t-give-corrective-feedback\"><strong>DON&#8217;T: Give Corrective Feedback<\/strong><\/h2>\n\n\n\n<p>In <em>Nine Lies About Work<\/em>, Buckingham and Goodall present their take on how to encourage team members to work harder. They say that leaders traditionally believe that working on weaknesses leads to excellence. This means that they focus on giving team members <em>corrective feedback<\/em> to help them improve their performance. However, the authors contend that <strong>negative, corrective feedback puts people on the defensive by activating their <a href=\"https:\/\/www.shortform.com\/blog\/what-is-the-fight-or-flight-response\/\">fight-or-flight response<\/a>, which inhibits learning<\/strong>. While research suggests that negative feedback is 40 times more effective than giving no feedback at all, the authors say that delivering <em>positive attention<\/em> is much more powerful.<\/p>\n\n\n\n<p>(Shortform note: Buckingham and Goodall address <a href=\"https:\/\/hbr.org\/2019\/03\/the-feedback-fallacy\">the feedback fallacy<\/a> in an article for the <em>Harvard Business Review<\/em>. However, in response to this article, other experts argued that: 1) <a href=\"https:\/\/www.forbes.com\/sites\/hannahart\/2019\/03\/11\/feedback-is-not-a-waste-of-time-what-the-feedback-fallacy-got-wrong\/?sh=1104e28c203e\">The fight-or-flight response is temporary<\/a>, and recipients become more receptive to the feedback after reflection, and 2) <a href=\"https:\/\/www.fastcompany.com\/90340467\/why-feedback-is-not-a-fallacy\">The problem isn\u2019t corrective feedback itself but how it\u2019s delivered<\/a>\u2014when giving this kind of feedback, you should show empathy and a <a href=\"https:\/\/www.shortform.com\/blog\/true-desires\/\">genuine desire<\/a> to help team members flourish.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-give-positive-attention\">DO: Give Positive Attention<\/h2>\n\n\n\n<p>Buckingham and Goodall advise acknowledging what your team members are already doing well instead of pointing out how they should improve. Doing this stimulates brain growth, greater learning, and thus, better performance. Research also shows that it\u2019s 30 times more effective than giving corrective feedback and 1,200 times more effective than giving no feedback at all.<\/p>\n\n\n\n<p>However, encouraging team members by giving positive attention doesn\u2019t mean heaping on empty praise; rather, you should make it a point to observe team members to see when they produce great results, and then <strong>immediately acknowledge the specific actions that led to great outcomes<\/strong>.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: In <a href=\"https:\/\/www.shortform.com\/app\/book\/the-power-of-moments\"><em>The Power of Moments<\/em><\/a>, Chip and Dan Heath write that <a href=\"https:\/\/www.shortform.com\/app\/book\/the-power-of-moments\/1-page-summary#moments-defined-by-pride\">recognizing people in this way gives them a sense of pride<\/a>, which then injects more meaning and motivation into their day-to-day life. You can encourage your team members and give them brain-stimulating positive attention by consistently recognizing their progress and celebrating their small wins.)<\/p>\n\n\n\n<p>If a team member still insists on hearing corrective feedback rather than encouragement, the authors recommend that you avoid defensiveness and prep their brain for learning by first asking them about what they think they\u2019re already doing right.&nbsp;(Shortform note: <a href=\"https:\/\/hbr.org\/2014\/06\/everything-you-need-to-know-about-negative-feedback\">Take care not to fall into the trap of the \u201cfeedback sandwich\u201d<\/a>\u2014bookending your corrective feedback with compliments. Experts say that this comes off as insincere and dilutes your message. If you\u2019re worried about making the other person defensive, focus on the outcomes that you want from them rather than on what they\u2019re doing wrong.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your team falling behind at work? What can you, as a leader, do to get your team to perform at their best? Your team reflects how good of a leader you are. If your team is lacking in performance or isn&#8217;t showing improvement, you need to give them better feedback. According to Buckingham and Goodall, the authors of Nine Lies About Work, most leaders give exclusively corrective feedback, which puts people on the defensive. Instead, leaders should focus on highlighting what people are doing well rather than what they should improve. Here&#8217;s how to encourage team members to perform<\/p>\n","protected":false},"author":14,"featured_media":43870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,29,14],"tags":[627],"class_list":["post-67255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career","category-management","tag-nine-lies-about-work","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Encourage Team Members to Perform Better - Shortform Books<\/title>\n<meta name=\"description\" content=\"Is your team falling behind at work? Here&#039;s how to encourage your team members to work harder, according to Buckingham and Goodall.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Encourage Team Members to Perform Better\" \/>\n<meta property=\"og:description\" content=\"Is your team falling behind at work? Here&#039;s how to encourage your team members to work harder, according to Buckingham and Goodall.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-29T09:42:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-03T12:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/take-pride-in-your-work.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"361\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"How to Encourage Team Members to Perform Better\",\"datePublished\":\"2022-05-29T09:42:03+00:00\",\"dateModified\":\"2022-06-03T12:45:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/\"},\"wordCount\":552,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/take-pride-in-your-work.jpg\",\"keywords\":[\"Nine Lies About Work\"],\"articleSection\":[\"Business\",\"Career\",\"Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/\",\"name\":\"How to Encourage Team Members to Perform Better - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/take-pride-in-your-work.jpg\",\"datePublished\":\"2022-05-29T09:42:03+00:00\",\"dateModified\":\"2022-06-03T12:45:20+00:00\",\"description\":\"Is your team falling behind at work? Here's how to encourage your team members to work harder, according to Buckingham and Goodall.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/take-pride-in-your-work.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/take-pride-in-your-work.jpg\",\"width\":750,\"height\":361},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Encourage Team Members to Perform Better\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Encourage Team Members to Perform Better - Shortform Books","description":"Is your team falling behind at work? Here's how to encourage your team members to work harder, according to Buckingham and Goodall.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/","og_locale":"en_US","og_type":"article","og_title":"How to Encourage Team Members to Perform Better","og_description":"Is your team falling behind at work? Here's how to encourage your team members to work harder, according to Buckingham and Goodall.","og_url":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/","og_site_name":"Shortform Books","article_published_time":"2022-05-29T09:42:03+00:00","article_modified_time":"2022-06-03T12:45:20+00:00","og_image":[{"width":750,"height":361,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/take-pride-in-your-work.jpg","type":"image\/jpeg"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"How to Encourage Team Members to Perform Better","datePublished":"2022-05-29T09:42:03+00:00","dateModified":"2022-06-03T12:45:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/"},"wordCount":552,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/take-pride-in-your-work.jpg","keywords":["Nine Lies About Work"],"articleSection":["Business","Career","Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/","url":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/","name":"How to Encourage Team Members to Perform Better - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/take-pride-in-your-work.jpg","datePublished":"2022-05-29T09:42:03+00:00","dateModified":"2022-06-03T12:45:20+00:00","description":"Is your team falling behind at work? Here's how to encourage your team members to work harder, according to Buckingham and Goodall.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/take-pride-in-your-work.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/take-pride-in-your-work.jpg","width":750,"height":361},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/how-to-encourage-team-members\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Encourage Team Members to Perform Better"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/take-pride-in-your-work.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/67255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=67255"}],"version-history":[{"count":3,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/67255\/revisions"}],"predecessor-version":[{"id":67350,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/67255\/revisions\/67350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/43870"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=67255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=67255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=67255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}