{"id":66492,"date":"2022-05-14T22:01:52","date_gmt":"2022-05-15T02:01:52","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=66492"},"modified":"2022-05-18T13:32:52","modified_gmt":"2022-05-18T17:32:52","slug":"asset-diversification-2","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/","title":{"rendered":"Asset Diversification: Why It&#8217;s Important &#038; How to Do It"},"content":{"rendered":"\n<p>How does <a href=\"https:\/\/www.shortform.com\/blog\/diversify-your-portfolio\/\">asset diversification<\/a> work? Why is it important when you&#8217;re investing in stocks?<\/p>\n\n\n\n<p>Asset diversification means spreading your assets around in a portfolio to reduce losses. Tony Robbins describes this practice in his book <em>Money: Master the Game<\/em>, in which he gives tips on how to properly diversify your assets so you don&#8217;t risk all of your stocks plummeting.<\/p>\n\n\n\n<p>For more information on the diversification of assets, keep reading.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-asset-diversification\">What Is Asset Diversification?<\/h2>\n\n\n\n<p><strong>The overriding goal of asset diversification is to build a portfolio that can withstand both good and bad market conditions<\/strong>: If one asset plummets, the rest buffer the loss. The market always \u201creverts to the mean\u201d\u2014booms and busts are temporary, while average growth is the general rule. If you allocate intelligently, you can mitigate your losses in bad times and ensure substantial gains in good times. To do this, use the following three tactics:<\/p>\n\n\n\n<p><strong>Tactic #1: Diversify between asset classes.<\/strong> In other words, buy some bonds, some stocks, and some commodities.&nbsp;<\/p>\n\n\n\n<p><strong>Tactic #2: Diversify between markets.<\/strong> In addition to holding both stocks and bonds, aim also to hold <a href=\"https:\/\/www.shortform.com\/blog\/different-types-of-stocks\/\">different types of stocks<\/a> and bonds. Since the markets don\u2019t all move together\u2014for example, real estate is only loosely related to oil prices\u2014you can mitigate market drops by holding assets in a wide range of markets.&nbsp;<\/p>\n\n\n\n<p><strong>Tactic #3: Diversify over time.<\/strong> You can also diversify across a period of time by using dollar-cost averaging. Since timing the market\u2014knowing when to buy and sell\u2014is nearly impossible, commit to investing the same amount each month regardless of market fluctuations. This takes advantage of market volatility for long-term gains: While you\u2019ll sometimes buy when prices are up, you\u2019ll gain a larger number of assets by spending the same amount when prices are down. Then when prices rise again, you\u2019ll get larger dividends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-additional-tips-for-diversification\">Additional Tips for Diversification&nbsp;<\/h3>\n\n\n\n<p>In <a href=\"https:\/\/shortform.com\/app\/book\/a-random-walk-down-wall-street\"><em>A Random Walk Down Wall Street<\/em><\/a>, Burton Malkiel discusses <a href=\"https:\/\/shortform.com\/app\/book\/a-random-walk-down-wall-street\/part-3#what-is-modern-portfolio-theory-mpt\">\u201cModern Portfolio Theory,\u201d<\/a> a Nobel-prize winning approach to asset diversification that shares qualities with Robbins\u2019s advice. Here are a few key points:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Diversifying between markets\/industries gives decreasing marginal returns<\/strong>: Researchers found that beyond 50 well-picked stocks, additional stocks do little extra to provide the stabilizing <a href=\"https:\/\/www.shortform.com\/blog\/benefits-of-diversification\/\">benefits of diversification<\/a>.<\/li><li><strong>International markets move conversely to the US\u2014<\/strong>Because of this, holding stock in developed foreign markets can offset your losses. For example, invest in foreign oil to benefit when rising oil prices cause a downturn in oil-dependent countries like the US.<\/li><\/ul>\n\n\n\n<p>Note that investing in foreign markets can be risky, and most investors recommend a portfolio weighted toward U.S. stocks and bonds with a small amount set aside for betting on emerging or developed foreign markets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-rebalance-your-portfolio\">Rebalance Your Portfolio<\/h3>\n\n\n\n<p><strong>The final key to properly diversifying assets is to continually rebalance your portfolio.<\/strong> This means maintaining the same proportional divisions that you first start your financial buckets with\u2014for example, a 50% conservative, 30% aggressive, 10% \u201cfor fun\u201d allocation.&nbsp;<\/p>\n\n\n\n<p>These proportions will go out of balance when the buckets rise or fall according to their assets\u2019 performance. When this happens, reallocate funds until you\u2019ve re-established the original proportion. For example, your aggressive bucket might have a fantastic month, returning enough to become 40% of your funds. To rebalance, you can move money from that aggressive bucket into the other two until the proportions are correct.<\/p>\n\n\n\n<p>This matters because long-term investing requires you to set up a strategy and commit to it. If you get excited by short-term gains and fail to rebalance, you\u2019ll lose that much more money when the markets inevitably fall again.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-often-to-rebalance\">How Often to Rebalance?<\/h4>\n\n\n\n<p>While rebalancing often might seem important, a recent paper from Vanguard\u2019s research division found that <a href=\"https:\/\/web.archive.org\/web\/20190811074253\/https:\/\/www.vanguard.com\/pdf\/icrpr.pdf\">it had little to no positive effect on reducing a portfolio\u2019s volatility<\/a>.&nbsp;<\/p>\n\n\n\n<p>At the same time, rebalancing more often takes more of your time and energy\u2014so it\u2019s actually reasonable to rebalance no more than once annually, or when your allocations go beyond 5% out of balance. Regarding <em>when<\/em> to rebalance, consider doing so <a href=\"https:\/\/www.nerdwallet.com\/article\/investing\/rebalance-portfolio-strategies\">at the same time you handle other financial responsibilities<\/a>\u2014such as tax season in April. If you receive a tax return, it\u2019s the perfect time to reinvest that lump sum or use it to rebalance your holdings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does asset diversification work? Why is it important when you&#8217;re investing in stocks? Asset diversification means spreading your assets around in a portfolio to reduce losses. Tony Robbins describes this practice in his book Money: Master the Game, in which he gives tips on how to properly diversify your assets so you don&#8217;t risk all of your stocks plummeting. For more information on the diversification of assets, keep reading.<\/p>\n","protected":false},"author":14,"featured_media":11940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81,31],"tags":[617],"class_list":["post-66492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economics","category-money","tag-money-master-the-game","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Asset Diversification: Why It&#039;s Important &amp; How to Do It - Shortform Books<\/title>\n<meta name=\"description\" content=\"Asset diversification can reduce the risk of you losing all your assets if one crashes in the market. Learn how to diversify your assets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asset Diversification: Why It&#039;s Important &amp; How to Do It\" \/>\n<meta property=\"og:description\" content=\"Asset diversification can reduce the risk of you losing all your assets if one crashes in the market. Learn how to diversify your assets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-15T02:01:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-18T17:32:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/assets-and-liabilities-rich-dad-poor-dad-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"Asset Diversification: Why It&#8217;s Important &#038; How to Do It\",\"datePublished\":\"2022-05-15T02:01:52+00:00\",\"dateModified\":\"2022-05-18T17:32:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/\"},\"wordCount\":722,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/assets-and-liabilities-rich-dad-poor-dad-scaled.jpg\",\"keywords\":[\"Money: Master the Game\"],\"articleSection\":[\"Economics\",\"Money\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/\",\"name\":\"Asset Diversification: Why It's Important & How to Do It - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/assets-and-liabilities-rich-dad-poor-dad-scaled.jpg\",\"datePublished\":\"2022-05-15T02:01:52+00:00\",\"dateModified\":\"2022-05-18T17:32:52+00:00\",\"description\":\"Asset diversification can reduce the risk of you losing all your assets if one crashes in the market. Learn how to diversify your assets.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/assets-and-liabilities-rich-dad-poor-dad-scaled.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/assets-and-liabilities-rich-dad-poor-dad-scaled.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Asset Diversification: Why It&#8217;s Important &#038; How to Do It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Asset Diversification: Why It's Important & How to Do It - Shortform Books","description":"Asset diversification can reduce the risk of you losing all your assets if one crashes in the market. Learn how to diversify your assets.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/","og_locale":"en_US","og_type":"article","og_title":"Asset Diversification: Why It's Important & How to Do It","og_description":"Asset diversification can reduce the risk of you losing all your assets if one crashes in the market. Learn how to diversify your assets.","og_url":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/","og_site_name":"Shortform Books","article_published_time":"2022-05-15T02:01:52+00:00","article_modified_time":"2022-05-18T17:32:52+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/assets-and-liabilities-rich-dad-poor-dad-scaled.jpg","type":"image\/jpeg"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"Asset Diversification: Why It&#8217;s Important &#038; How to Do It","datePublished":"2022-05-15T02:01:52+00:00","dateModified":"2022-05-18T17:32:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/"},"wordCount":722,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/assets-and-liabilities-rich-dad-poor-dad-scaled.jpg","keywords":["Money: Master the Game"],"articleSection":["Economics","Money"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/","url":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/","name":"Asset Diversification: Why It's Important & How to Do It - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/assets-and-liabilities-rich-dad-poor-dad-scaled.jpg","datePublished":"2022-05-15T02:01:52+00:00","dateModified":"2022-05-18T17:32:52+00:00","description":"Asset diversification can reduce the risk of you losing all your assets if one crashes in the market. Learn how to diversify your assets.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/asset-diversification-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/assets-and-liabilities-rich-dad-poor-dad-scaled.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/assets-and-liabilities-rich-dad-poor-dad-scaled.jpg","width":2560,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/asset-diversification-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Asset Diversification: Why It&#8217;s Important &#038; How to Do It"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/assets-and-liabilities-rich-dad-poor-dad-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/66492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=66492"}],"version-history":[{"count":5,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/66492\/revisions"}],"predecessor-version":[{"id":66594,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/66492\/revisions\/66594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/11940"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=66492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=66492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=66492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}