{"id":65144,"date":"2022-04-14T14:00:00","date_gmt":"2022-04-14T18:00:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=65144"},"modified":"2022-04-25T10:42:14","modified_gmt":"2022-04-25T14:42:14","slug":"subscription-based-business-model","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/","title":{"rendered":"Why Subscription-Based Business Models Don&#8217;t Work"},"content":{"rendered":"\n<p>Are you considering a subscription-based business model for your company? Are you looking for new ways to <a href=\"https:\/\/www.shortform.com\/blog\/increase-revenue\/\">increase revenue<\/a> from existing customers?<\/p>\n\n\n\n<p>For many companies such as Netflix, subscription-based business models are the only way to gain profits because they&#8217;re &#8220;subscriber-only&#8221; services. However, that doesn&#8217;t mean subscription-based business models are meant for every business.<\/p>\n\n\n\n<p>Learn why Byron Sharp, the author of <em>How Brands Grow<\/em>, believes that subscription-based business models don&#8217;t work for a lot of businesses.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-subscription-based-business-models-worth-it\">Are <strong>Subscription<\/strong>-Based Business Models Worth It?<\/h2>\n\n\n\n<p>Subscription services <a href=\"https:\/\/www.nytimes.com\/2012\/03\/08\/business\/smallbusiness\/selling-online-products-by-subscription-is-all-the-rage.html\">have boomed in popularity in recent years<\/a>, and at first glance, it appears to be a viable way for brands to increase their profits by targeting existing customers. Subscriptions that require a monthly fee by their very nature allow the <em>company<\/em> to set their customers\u2019 purchase schedules.<\/p>\n\n\n\n<p>However, it\u2019s possible that subscription-based business models aren&#8217;t worth it for businesses to invest in. All-you-can-eat-style subscriptions are more valuable to customers who would have made purchases anyway\u2014with a subscription, a brand\u2019s heaviest buyers often end up paying significantly less than they would have a la carte.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/people.com\/food\/taco-bell-new-subscription-gets-you-1-taco-every-day-of-the-month-for-10\/\">Taco Bell has rolled out a subscription service<\/a>: one free taco a day for $10 a month. Since Taco Bell sells individual tacos for around $2, this means that for the cost of five regularly-priced tacos, customers can get up to <em>thirty<\/em> via the subscription. In this case, subscribers who would have already eaten more than five tacos in a month are getting value for purchases they once happily made at a higher price, cutting into Taco Bell\u2019s profits for no clear gain. Similarly, Amazon Prime Video subscribers who watch a lot of TV and movies may have been willing to pay for more expensive individual rentals or purchases of that same content.<\/p>\n\n\n\n<p>The two examples above differ from services such as Netflix because their subscriptions act as an add-on bonus for their company. However, when Netflix has a popular original show on its service, people will have no other way to watch the show unless they pay a minimum of $9.99 a month to Netflix.<\/p>\n\n\n\n<p>It\u2019s also possible that consumers who already planned on buying frequently are the majority of those who choose to enroll in subscription services, while consumers who know they wouldn\u2019t use the subscription enough to save money choose not to participate. If this happens, brands suffer losses not only from subscribers who are getting extra value for no clear gain to the brand, but also from potential new customers who turn away because of the intimidating commitment of a subscription.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-loyalty-programs\">Loyalty Programs<\/h2>\n\n\n\n<p>While not all loyalty programs require a paid subscription, they fall prey to the same downsides as subscription-based business models. Sharp explains that like subscriptions, <strong>it\u2019s wasteful to spend money marketing to existing buyers because they\u2019re the most likely to make purchases without marketing intervention. <\/strong>We can see this principle at work by examining why loyalty programs fail to increase profits.<\/p>\n\n\n\n<p>Loyalty programs attempt to incentivize existing customers to purchase from a brand more often by rewarding buyers with points or free products with every purchase. However, when comparing loyalty program members to non-members, the data shows that loyalty programs don\u2019t influence members to buy any more frequently. Members are just getting value for the purchases they would have made anyway, without the loyalty program. Thus, the loyalty program is wasteful and unnecessary.&nbsp;<\/p>\n\n\n\n<p>Why don\u2019t loyalty programs or subscription-based business models influence people to buy more frequently? Sharp claims that for the most part, people only buy things when they need them. <strong>No marketing can influence existing customers to buy more than they want or need<\/strong>.<strong> <\/strong>On the other hand, when you market to new customers, you can increase your profits without futilely attempting to persuade anyone to buy more frequently. Instead, you simply wait until consumers need to make a purchase and influence them to choose your brand instead of your competitor\u2019s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you considering a subscription-based business model for your company? Are you looking for new ways to increase revenue from existing customers? For many companies such as Netflix, subscription-based business models are the only way to gain profits because they&#8217;re &#8220;subscriber-only&#8221; services. However, that doesn&#8217;t mean subscription-based business models are meant for every business. Learn why Byron Sharp, the author of How Brands Grow, believes that subscription-based business models don&#8217;t work for a lot of businesses.<\/p>\n","protected":false},"author":14,"featured_media":40196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,104,103],"tags":[608],"class_list":["post-65144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","category-sales","tag-how-brands-grow","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Subscription-Based Business Models Don&#039;t Work - Shortform Books<\/title>\n<meta name=\"description\" content=\"Many companies have subscription-based business models, but subscriptions don&#039;t necessarily mean more income. Read why this is the case.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Subscription-Based Business Models Don&#039;t Work\" \/>\n<meta property=\"og:description\" content=\"Many companies have subscription-based business models, but subscriptions don&#039;t necessarily mean more income. Read why this is the case.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-14T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-25T14:42:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/money-well-spent.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"Why Subscription-Based Business Models Don&#8217;t Work\",\"datePublished\":\"2022-04-14T18:00:00+00:00\",\"dateModified\":\"2022-04-25T14:42:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/\"},\"wordCount\":670,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/money-well-spent.jpg\",\"keywords\":[\"How Brands Grow\"],\"articleSection\":[\"Business\",\"Marketing\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/\",\"name\":\"Why Subscription-Based Business Models Don't Work - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/money-well-spent.jpg\",\"datePublished\":\"2022-04-14T18:00:00+00:00\",\"dateModified\":\"2022-04-25T14:42:14+00:00\",\"description\":\"Many companies have subscription-based business models, but subscriptions don't necessarily mean more income. Read why this is the case.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/money-well-spent.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/money-well-spent.jpg\",\"width\":750,\"height\":310},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Subscription-Based Business Models Don&#8217;t Work\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Subscription-Based Business Models Don't Work - Shortform Books","description":"Many companies have subscription-based business models, but subscriptions don't necessarily mean more income. Read why this is the case.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/","og_locale":"en_US","og_type":"article","og_title":"Why Subscription-Based Business Models Don't Work","og_description":"Many companies have subscription-based business models, but subscriptions don't necessarily mean more income. Read why this is the case.","og_url":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/","og_site_name":"Shortform Books","article_published_time":"2022-04-14T18:00:00+00:00","article_modified_time":"2022-04-25T14:42:14+00:00","og_image":[{"width":750,"height":310,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/money-well-spent.jpg","type":"image\/jpeg"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"Why Subscription-Based Business Models Don&#8217;t Work","datePublished":"2022-04-14T18:00:00+00:00","dateModified":"2022-04-25T14:42:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/"},"wordCount":670,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/money-well-spent.jpg","keywords":["How Brands Grow"],"articleSection":["Business","Marketing","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/","url":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/","name":"Why Subscription-Based Business Models Don't Work - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/money-well-spent.jpg","datePublished":"2022-04-14T18:00:00+00:00","dateModified":"2022-04-25T14:42:14+00:00","description":"Many companies have subscription-based business models, but subscriptions don't necessarily mean more income. Read why this is the case.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/money-well-spent.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/money-well-spent.jpg","width":750,"height":310},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/subscription-based-business-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Subscription-Based Business Models Don&#8217;t Work"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/money-well-spent.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/65144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=65144"}],"version-history":[{"count":5,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/65144\/revisions"}],"predecessor-version":[{"id":65260,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/65144\/revisions\/65260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/40196"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=65144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=65144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=65144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}